Imagine Tile

What Imagine Tile does

Imagine Tile is a privately held, US-based manufacturer of custom and in-stock ceramic and porcelain tiles, founded in 1997 (per firmographic records) with operations beginning in 2014 (per company history), headquartered in Montclair, New Jersey with a warehouse facility in Dayton, Texas. The company serves architects, interior designers, and end clients across the hospitality, commercial, retail, residential, and public-works sectors, producing tiles that are commercially rated for high-traffic indoor and outdoor use. Its core technical capability is a patented glazing technology that reproduces textures, patterns, photographs, illustrations, and three-dimensional imagery onto ceramic and porcelain substrates — a combination of full customization and commercial-grade durability that the company positions as differentiated within the tile industry.

The product portfolio comprises seven in-stock tile collections (Art of Board, Jungle, Manhattan, Nature, rePly, Surfboards, and Urban) plus a custom tile service line that delivers bespoke designs for enterprise and boutique projects. Notable named customers span Marriott's Hotel Drover (Autograph Collection), the Carlyle (Rosewood), BrewDog's DogHouse Hotel, the W Hotel French Quarter, Puma's SoHo store, Call It Spring (ALDO Group), Philadelphia Phillies (Citizens Bank Park), and BWI Thurgood Marshall Airport. The company actively partners with named designers — Ghislaine Viñas, Erin Adams, and Rich Moorhead — to co-develop collections, and runs dedicated distribution and sampling channels.

Imagine Tile makes money through one-time sales of both custom and in-stock tiles, distributed via direct e-commerce on its own website, an exclusive distribution partnership with Daltile in the New York A&D community (with planned expansion to Illinois and New Jersey), a Material Bank integration for design-professional sample delivery, and an actively recruited tile dealer network. Pricing is quote-based for A&D and custom projects and unit-priced for samples, with no public price list disclosed. Go-to-market is primarily enterprise field sales targeting architects, designers, and brand owners, supplemented by earned media in trade publications and organic social channels. The company is owned and led by president Christian McAuley, with no disclosed institutional investment, M&A, or parent-company affiliation.

Name

Imagine Tile

Legal name

Imagine Tile

Website

https://imaginetile.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Tile is a privately held US manufacturer of custom and in-stock ceramic and porcelain tiles, using patented glazing technology to reproduce imagery onto commercially-rated tiles for hospitality, retail, restaurant, and public-works projects.

Ownership category

akta.pro rank

Product category

Ceramic Tile Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Custom ceramic tiles
• Porcelain floor tiles
• Decorative wall tiles
• Glazed ceramic tiles
• Branded commercial tiles

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Ceramic/Porcelain Tile Sales: One-time sale of custom and in-stock ceramic and porcelain tiles to commercial and residential customers. The company creates bespoke tiles for architects, designers, and homeowners, with tiles suitable for hospitality, retail, commercial, and residential applications. They also sell in-stock tile collections directly via their e-commerce platform.
2. In-Stock Tile Collections: Sale of pre-designed, in-stock tile collections including Art of Board, Jungle, Surfboards, rePly, Urban, Nature, and Manhattan collections, sold directly through their website and through dealer/distributor networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Imagine Tile manufactures custom and stock ceramic and porcelain tiles using patented glazing technologies that reproduce textures, patterns, photos, illustrations, and three-dimensional images onto commercially-rated tiles for hospitality, commercial, retail, and residential markets. The company offers seven in-stock tile collections and a fully custom tile manufacturing service for architects, designers, and homeowners.

Product overview

Imagine Tile is a custom and stock ceramic/porcelain tile manufacturer offering commercially-rated tiles for hospitality, commercial, retail, and residential markets. The company uses patented glazing technologies to reproduce textures, patterns, photos, and images onto tiles. Its product portfolio consists of seven in-stock tile collections (Art of Board, Jungle, Manhattan, Nature, rePly, Surfboards, Urban) plus custom tile services for bespoke designs. The collections feature various sizes and colorways designed for high-traffic indoor and outdoor use.

Differentiator

Problem solved

Functional benefit

Brands

• Art of Board: Skateboarding-inspired ceramic tile collection created in collaboration with Art of Board skateboarding brand, featuring patterns derived from retired skateboard decks.
• Jungle Collection
• Manhattan Collection
• Nature Collection
• rePly Collection
• Surfboards Collection
• Urban Collection

Products and services

• Art of Board Tile Collection Skateboarding-inspired tile series featuring graphics from retired skateboard decks, available in multiple sizes (3x6, 8x8, 12x12, 12x24). Commercially rated ceramic wall tile suitable for high-traffic areas, includes a Black & White variant.
• Jungle Tile Collection Exclusive porcelain floor and wall tile collection in collaboration with designer Ghislaine Viñas, featuring tropical prints designed to repeat for large-scale continuous patterns in two in-stock colorways (Emerald, Concrete) plus special order options.
• Manhattan Tile Collection Cement tile-inspired collection featuring patterns ranging from old world Morocco to sixties mod styles. Includes sub-patterns like Nolita, Soho, Chelsea, Flatiron, Diamonds, Circles, Quarter Foil, and Parquet in various colorways.
• Nature Tile Collection Nature-inspired tile collection capturing serene imagery including water, grass, bamboo, mountain streams, river rocks, pebbles, and coffee beans. Available in various sizes.
• rePly Tile Collection Urban street-style tile collection inspired by colorful cross-sections of recycled skateboards, created in collaboration with Rich Moorhead. Commercially rated ceramic wall tile available in six color palettes (Indigo, Jaded, Java, Mellow Yellow, Scarlett, Rainbow) in 4.25x4.25 and 4.25x10 sizes.
• Surfboards Tile Collection Ceramic wall tile collection in collaboration with designer Erin Adams. Features 8x8 tiles inspired by Italian designer Gio Ponti with traditional cuerda seca technique, available in six colorways: Blush, Cloud, Ebony, Mint, Sapphire, and Terracotta.
• Urban Tile Collection Urban-themed tile collection featuring sophisticated designs including Wine Corks (16x16), Asphalt (24x24), Crosswalk patterns, LTD Cover (24x24), Metro (4x4, 8x8, 16x16), and Fumo (8x8).
• Custom Tile Services Custom tile manufacturing services including Custom Encaustic Tiles, Custom Color Tiles, Custom Logo Tiles, and Custom Tile Library Binder. Enables reproduction of any pattern, graphic, photo, illustration, or 3D image into commercially-rated ceramic or porcelain tiles for architects, designers, and homeowners.

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• DaltilecoreChannel Partner/ Reseller/ Distributor · 1 January 2013Exclusive distribution partnership within the New York A&D community. Daltile features Imagine Tile's stock and custom product offerings in its New York City showroom. This partnership allows architects and interior designers greater access to Imagine Tile's patented glazing technology and customizable products. The agreement was rolled out in New York, with expansion planned for Illinois and New Jersey markets.
• Material BankminorChannel Partner/ Reseller/ DistributorPartnership enabling design professionals to order Imagine Tile samples through Material Bank's platform. Samples can be ordered by midnight and received the next morning by 10:30am via FedEx Priority Overnight. Material Bank's packaging is reusable and returnable.
• Art of Board (Skateboarding Brand)coreStrategic or Co-development PartnerCollaboration product line — the Art of Board series captures the soul of skateboarding through tiles embodying the art of retired skateboard decks. The series includes 3x6 ceramic wall tiles, 12x24 porcelain tiles, and expanded 8x8 and 12x12 sizes.
• Rich Moorhead Design (RMD)coreStrategic or Co-development PartnerRich Moorhead, founder of Rich Moorhead Design, collaborated with Imagine Tile to create the rePly collection — multi-striped ceramic wall tiles derived from colorful cross-sections of recycled skateboards. Rich Moorhead has an extensive background creating wall tiles from broken skateboards and has worked with major architectural firms, designers, and Fortune 500 companies.
• Ghislaine Viñas, LLCcoreStrategic or Co-development PartnerAward-winning, internationally recognized Elle Decor A-List designer Ghislaine Viñas collaborated with Imagine Tile on the Jungle Tile Collection — a 12x24 porcelain floor and wall tile with a tropical print. Ghislaine Viñas has also separately collaborated on the Andra Hem project in Philadelphia.
• Erin Adams DesignscoreStrategic or Co-development PartnerFamed surface designer Erin Adams collaborated with Imagine Tile on the Surfboards ceramic wall tile collection. Erin Adams is a celebrated tile designer worldwide with a master's degree in ceramics from Pratt. Her work spans over 20 years and includes projects for celebrities, hoteliers, and clients including Tokyo Hilton, Saks Fifth Avenue in Saudi Arabia, Four Seasons Hotel, P.F. Chang's, and Neiman-Marcus.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Mohawk Industries is the largest flooring manufacturer in the world, offering ceramic tile (via Marazzi, American Olean, and others), porcelain, and a wide portfolio of flooring categories. It is a broad incumbent in the ceramic tile space adjacent to Imagine Tile's specialty custom offerings.
• Porcelanosa: Porcelanosa is a Spanish global manufacturer of premium porcelain tiles, ceramic tiles, and architectural surfaces with a strong presence in US commercial and residential projects. It is a broad incumbent whose designer-driven porcelain lines overlap Imagine Tile's premium hospitality positioning.
• Daltile: Daltile is North America's largest tile manufacturer and distributor with an extensive showroom network and broad catalog of ceramic, porcelain, and stone tile. It is also Imagine Tile's exclusive distribution partner in NY, making it both a channel partner and the dominant incumbent whose broader catalog overlaps Imagine Tile's offerings.

Direct peers

• Ann Sacks: Ann Sacks (a Kohler company) is a luxury tile and stone brand offering custom and designer tile lines targeted at architects, designers, and high-end residential and hospitality customers. It is a direct competitor to Imagine Tile in the design-driven, custom-tile-for-A&D segment.
• Fireclay Tile: Fireclay Tile is a custom ceramic tile manufacturer based in California specializing in made-to-order and recycled-content tiles for residential and commercial applications. It directly competes with Imagine Tile in the premium custom ceramic tile category, including branded hospitality and commercial projects.
• Heath Ceramics: Heath Ceramics is a California-based designer and manufacturer of custom ceramic tile and tableware, with a strong reputation in architectural tile for residential and boutique commercial applications. It competes with Imagine Tile in the premium, designer-driven custom tile category.
• Mosa Tiles: Mosa is a Dutch manufacturer of architectural ceramic tiles known for custom and large-format tile systems specified in commercial and public-sector projects worldwide. It competes with Imagine Tile for designer specifications in commercial, hospitality, and institutional tile projects.
• Walker Zanger: Walker Zanger is a high-end tile and stone company offering designer collections, custom capabilities, and premium surfacing for residential and commercial architecture. It competes with Imagine Tile for designer specifications and custom commercial tile projects.
• Crossville Inc: Crossville is a US-based porcelain tile manufacturer focused on commercial and architectural specifications, including custom and large-format tile solutions. It competes with Imagine Tile for commercial tile specifications across hospitality, retail, and institutional segments.
• Pratt + Larson: Pratt + Larson is a custom ceramic tile manufacturer known for handmade, designer-driven tile lines for residential and commercial customers. It directly competes with Imagine Tile in the boutique custom tile category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImagineTile
• YouTubevimeo.com/imaginetile
• Facebookfacebook.com/Imaginetile
• LinkedInlinkedin.com/company/imaginetile
• Instagraminstagram.com/imaginetile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Tile