Spalon Montage

What Spalon Montage does

Spalon Montage is a privately held, full-service salon and spa brand operating three physical locations in the Minneapolis–Saint Paul metro area — Edina (at 50th & France), Chanhassen, and Woodbury — under the legal entity Elizabeth Charles Corporation, a Minnesota corporation founded in 1991. The company offers four core service divisions: hair (cuts, color, balayage, extensions, QiQi texture modification), nail care (manicures, pedicures, gel, acrylic), skin care (facials, HydraFacial, SkinPen microneedling, VI peels, waxing, lash services), and massage and body work (Swedish, CBD, hot stone, cupping, reflexology, couples). Services are sold a la carte or via pre-configured retreat packages (Express $186, Classic $299, Lamadrid $366). The company also sells professional retail products through shopspalon.com and branded merchandise through a separate storefront. A New Talent Apprenticeship Program supports a tiered pricing structure where newer stylists offer services at lower price points before graduating to full rates. There is no proprietary technology platform; scheduling, gift cards, and appointment management are delivered through the third-party Zenoti platform, and the website is built on Wix. Revenue is generated from in-person service appointments (primary), retail product sales, and gift card sales, all priced on a per-unit, pay-as-you-go basis with a 3% credit card merchant fee effective March 1, 2025.

The business is direct-to-consumer with no B2B or enterprise sales motion. Customers book online, by phone, or in person. The only disclosed customer reference is a personal testimonial from a healthcare executive; the broader customer base is described as a horizontal individual-consumer segment in the Twin Cities. Marketing is limited to organic social (Facebook, Instagram) and the company website, with a public relations agency (Lola Red PR) handling all media inquiries. The leadership team consists of Mitchell Wherley (President) and Shelly Engelsma (Owner-Chairperson), with no external venture capital, private equity, or institutional investment disclosed. The company has 101–250 employees and is described as privately held with no subsidiaries and no M&A activity.

Name

Spalon Montage

Legal name

Elizabeth Charles Corporation

Website

https://spalon.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Spalon Montage is a privately held, full-service salon and spa brand operating three Twin Cities locations in Edina, Chanhassen, and Woodbury, offering hair, nail, skin care, and massage services to individual consumers since 1991.

Ownership category

akta.pro rank

Product category

Salon and Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Salon services
• Spa services
• Hair styling
• Skin care treatments
• Massage therapy

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. In-person service appointments: The primary revenue driver. Spalon Montage generates revenue through paid service appointments at its three Twin Cities locations, covering hair, nail, skin, body, and retreat packages. Services are priced per session with tiered rates based on duration and technician level.
2. Product sales: Revenue from retail product sales through the company's e-commerce site (shopspalon.com), including professional hair, skin, and body care products sold to clients.
3. Gift cards: Gift cards sold through the online booking platform (Zenoti), providing prepaid service value that is redeemed at locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Spalon Montage operates as a full-service salon and spa offering hair services (cuts, coloring, texture treatments, styling), nail services (manicures, pedicures, gel/acrylic enhancements), skin care services (facials, HydraFacial, SkinPen microneedling, VI peels, waxing, lash services), and massage & body work services (Swedish, CBD, hot stone, cupping, reflexology) across three Twin Cities locations in Edina, Chanhassen, and Woodbury, Minnesota. Services are sold individually or as bundled Retreat Packages, with supplemental retail product sales through an e-commerce site.

Product overview

Spalon Montage is a full-service salon and spa offering a comprehensive range of beauty and wellness services across three Twin Cities locations in Edina, Chanhassen, and Woodbury, Minnesota. The company operates four core service divisions: Hair Services (cuts, coloring, texture treatments, styling), Nail Services (manicures, pedicures, artificial nails, gel polish), Skin Care Services (facials, HydraFacial, microneedling, chemical peels, waxing, lash services), and Massage & Body Work Services (Swedish, CBD, hot stone, cupping, reflexology). Services are available through individual bookings or as bundled Retreat Packages. Hair Texture Modification Treatment using QiQi products and New Talent Services from apprentice stylists represent specialized sub-offerings. The company has operated since 1991 and is part of Elizabeth Charles Corporation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Retreat packages offer savings vs. individual service pricing: Express Retreat $186 vs. $230 value, Classic Retreat $299 vs. $343 value, Lamadrid Retreat $366 vs. $394 value

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Lola Red PRminorGTM or Marketing PartnerLola Red PR, led by CEO Alexis Walsko, serves as Spalon Montage's dedicated PR and media agency. All media inquiries including requests for images, quotes, comments, or interviews are directed to this agency.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Heyday Skincare: Modern facial studio chain offering standardized 30- and 50-minute facials. Comparable to Spalon's HydraFacial and facial service lines as an emerging-format competitor for skincare share.
• The Now Massage: Boutique massage studio concept focused on walk-in and short-format massage services. Compares to Spalon's massage and body work tier with a more focused, emerging format.

Broad incumbents

• LifeSpa at Life Time Fitness: Spa and salon services operated within Life Time Fitness clubs nationwide. Comparable service menu (massage, facials, hair, nails) but delivered as part of a broader fitness and wellness platform.
• Aveda Salon & Spa: National Aveda-branded full-service salons and spas offering hair, skin, and body services. Comparable to Spalon's full-service salon-plus-spa model, with broader retail product integration.
• Massage Envy: Largest U.S. membership-based massage and facial services franchise. Overlaps with Spalon's massage and facial offerings as a broader incumbent in the same consumer category.
• Bluemercury: National beauty retail and spa chain offering facials and skin services alongside premium product retail. Overlaps with Spalon's skin care services and shopspalon.com product retail extension.

Direct peers

• Glen Ivy Hot Springs: California-based full-service spa offering body treatments, massage, facials, and day-pass packages. Comparable to Spalon's retreat-style packages and broad body/skin service mix.
• Woodhouse Day Spa: National full-service day spa chain offering massage, facials, body treatments, and nail services in a similar day-spa format. Comparable to Spalon's day-spa positioning, retreat packages, and broad service menu.
• Hand & Stone Massage and Facial Spa: Franchised massage-and-facial chain with hundreds of U.S. locations. Comparable to Spalon's facial and massage service lines and member/package pricing structure.
• Burke Williams Spa: Multi-location urban day spa offering massage, facials, and body treatments at premium price points. Directly comparable to Spalon on full-service day-spa model and mid-to-upper market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Spalon1991
• Instagraminstagram.com/spalon1991
• Xx.com/spalonmontage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spalon Montage