What DDay does

DDay is an Italian digital technology news and reviews publication operated by Scripta Manent Servizi Editoriali srl, headquartered in Milan. Founded in September 2009 by a team with prior consumer-electronics publishing experience, the platform provides daily coverage of consumer electronics, ICT, digital imaging, and broader hi-tech topics, including news articles, product reviews and tests, guides, video content, and a user comment community. The core property DDAY.it is complemented by two sub-brands: DDeals.it, a deals and offers aggregation site for technology products, and DMove.it, a vertical covering automotive, mobility, and electric vehicle technology. A dedicated Innovation Special section rounds out the editorial footprint.

The platform is built on a standard CMS-style publishing architecture with S3-backed image storage, RSS syndication, social media distribution (Twitter, Facebook, YouTube), and Disqus-powered community commenting. Distribution is fully digital, accessible via web and mobile browsers. The publication is positioned as the most comprehensive 360-degree technology magazine in Italy, filling the gap between overly specialized trade publications and generalist media.

Revenue is generated through advertising, affiliate links, and branded content partnerships, with ad sales managed through the 24ORE System concessionaire of RCS Mediagroup. The content is free to consumers, and the business operates with a small team of 1–10 employees. There is no disclosed external funding, parent company, or M&A activity.

Name

DDay

Legal name

Scripta Manent Servizi Editoriali srl

Website

https://dday.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

DDay is an Italian digital technology news and reviews publication operated by Scripta Manent Servizi Editoriali srl in Milan, serving Italian consumers with daily coverage of consumer electronics, ICT, and digital imaging, monetized through advertising and affiliate partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

DDay operates an Italian-language online technology magazine (DDAY.it) that publishes daily news, hands-on product tests and reviews, buying guides, investigative reporting, and video coverage of consumer electronics, ICT, and digital imaging. It extends this editorial coverage through sub-brand verticals DDeals.it (technology deals aggregation) and DMove.it (automotive and electric mobility news), plus an Innovation special section, all distributed free to readers.

Product overview

DDay.it is a unified news and editorial platform for technology and consumer electronics coverage, built around its core DDAY.it website. The platform operates complementary vertical sites including DDeals.it (for deals and offers) and DMove.it (for automotive/mobility news), plus a dedicated Innovation special section. The ecosystem includes video content, RSS feeds, and a community forum, collectively covering technology news, product reviews, tests, guides, and market analysis for Italian consumers.

Differentiator

Problem solved

Functional benefit

Brands

• DDeals.it: Deal/offer aggregation site for tech products
• DMove.it

Products and services

• DDAY.it The flagship Italian-language technology news website, providing daily coverage of consumer electronics, ICT, digital imaging, and hi-tech topics. Features news articles, hands-on product reviews and tests, buying guides, investigative reporting, and video content for technology enthusiasts and consumers.
• DDeals.it A deals and offers section/website aggregating technology product discounts and special offers from various retailers, targeting Italian consumers seeking tech purchase deals.
• DMove.it A vertical news platform focused on automotive, mobility, and electric vehicle technology coverage for Italian readers.
• Innovation Special A dedicated editorial section on DDay.it covering innovation and emerging technology topics for Italian technology readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wired Italia: Italian edition of the global Wired brand covering technology, science, culture and innovation. Most direct competitor to DDay.it in the Italian tech-media category, with a comparable mix of news, reviews, and editorial commentary aimed at tech-savvy Italian consumers.
• Hardware Upgrade: Long-running Italian online publication focused on hardware, PC components, and consumer electronics reviews. Directly comparable to DDay.it in editorial scope (product tests, guides, daily news) and Italian tech-enthusiast audience.
• Tom's Hardware Italia: Italian localized edition of Tom's Hardware covering PC hardware, components, gaming, and consumer tech. Competes with DDay for the same Italian reader seeking in-depth product reviews and buying guides.
• Multiplayer.it: Italian tech and gaming publication covering hardware, video games, and digital entertainment. Comparable to DDay as a multi-vertical Italian tech-media site with daily news, reviews, and an enthusiast community.
• HDblog.it: Italian technology blog covering smartphones, consumer electronics, and product reviews with a strong video presence. Closely comparable to DDay.it in content mix and Italian tech-enthusiast target audience.

Broad incumbents

• Engadget: Global English-language technology publication covering consumer electronics, gadgets, and tech industry news. Comparable to DDay.it in core editorial focus (product reviews, daily news, video content) but operates at much larger scale internationally.
• The Verge: Major US-based global technology media outlet covering consumer electronics, tech policy, and innovation. Comparable in editorial product (reviews, daily news, video) though DDay serves an Italian-language audience; illustrates the global benchmark for tech-media editorial quality.
• La Repubblica: Major Italian general-interest newspaper with a significant online technology section. Competes with DDay for general Italian readers interested in technology news, but covers a much broader news agenda beyond tech.
• Il Sole 24 Ore: Italy's leading business and financial newspaper, which owns the 24ORE System advertising concessionaire that handles DDay's ad sales. Overlaps with DDay in technology and ICT coverage from a broader newsroom perspective and serves as both partner and competitor for tech-news audience attention.

Emerging players

• TuttoAndroid: Italian Android-focused technology blog with news, reviews and tutorials. Comparable to DDay's mobile coverage but narrower in scope, focused primarily on the Android ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Digital_Day
• YouTubeyoutube.com/user/ddayvideo
• Facebookfacebook.com/DDay.it
• LinkedInlinkedin.com/company/scripta-manent-servizi-editoriali-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDay