TuttoAndroid
TuttoAndroid is an Italian-language digital media publication covering Android smartphones, apps, and consumer electronics, reaching 3M+ monthly readers through its website, mobile app, and social channels, and monetizing via affiliate marketing and brand advertising.
- Company typePrivate
- Founded2009
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What TuttoAndroid does
TuttoAndroid is an Italian-language digital media publication covering Android smartphones, mobile apps, and adjacent consumer electronics. Founded in 2009 and based in Milan, it operates through the publishing entity MK Media S.r.l. c.r. and reaches over 3 million unique monthly readers. The publication was officially registered as a daily telematic press outlet (testata telematica quotidiana) with the Court of Milan on 25 January 2016, and is led by Direttore Responsabile Mikhael Costa and a Caporedattore with a broader editorial team of roughly 16 staff and freelance collaborators. The technical surface is a standard web content management system delivered at tuttoandroid.net, supplemented by an Android mobile application on Google Play and distribution channels across Facebook, Telegram, YouTube, Instagram, TikTok, and Google Discover.
The content product spans daily news, reviews, buying guides, technical specifications, and deal alerts, organized into sections covering News, Reviews, Offers, Spec Sheets, Best Prices, Android Guides, Brands, and Operators. TuttoAndroid monetizes through two primary streams: (1) affiliate commissions earned when readers purchase products via links to Amazon, eBay, and seven additional affiliate networks (AWIN, Tradedoubler, Admitad, Skimlinks, Tradetracker, Webgains, and others), and (2) direct advertising sold to smartphone OEMs and Italian telecom operators including Huawei, Samsung, Sony, Vodafone, TIM, and Iliad, plus consumer brands like P&G. The site publishes only in Italian and serves the Italian domestic market exclusively; the company has never taken outside financing or subsidies.
The go-to-market motion is product-led, with content serving as both the acquisition channel (Google Discover SEO and social media) and the conversion mechanism (in-content affiliate links tied to purchase-intent reviews and deal pages). The customer base is bifurcated: a consumer readership of Italian Android and tech-enthusiast buyers, and an enterprise advertising and affiliate-partner base of smartphone manufacturers, telecom operators, consumer brands, and major affiliate networks.
TuttoAndroid firmographics
Firmographics- Name
- TuttoAndroid
- Legal name
- MK Media S.r.l. c.r.
- Website
- https://tuttoandroid.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TuttoAndroid is an Italian-language digital media publication covering Android smartphones, apps, and consumer electronics, reaching 3M+ monthly readers through its website, mobile app, and social channels, and monetizing via affiliate marketing and brand advertising.
- Ownership category
- akta.pro rank
TuttoAndroid industry classification
Industry- Product category
- Digital News & Technology Media
- NAICS
- Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where TuttoAndroid is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
TuttoAndroid business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing: Partner of Amazon, eBay, AWIN, Tradedoubler, Admitad, Skimlinks, Tradetracker, Webgains and other affiliate programs. Earns commission when users purchase products through affiliate links without additional cost to the user.
- Advertising: Sells advertising space to smartphone manufacturers, telecom operators, and Android app developers. Major advertising clients include Huawei, Samsung, Sony, P&G, Vodafone, TIM, and Iliad.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
TuttoAndroid product offering
Product offeringCore offering
TuttoAndroid operates an Italian-language digital news publication (TuttoAndroid.net) that publishes daily news, product reviews, buying guides, technical specifications, and deal alerts focused on Android smartphones, apps, and consumer electronics. The site distributes content through its website, a Google Play mobile application, and social channels, and monetizes primarily through affiliate referral commissions from retailers and direct advertising sales to tech brands and telecom operators.
Product overview
TuttoAndroid is an Italian tech news publication covering Android and consumer electronics. The company operates a news website (TuttoAndroid.net) with content sections for News, Reviews, Offers/Deals, Technical Specifications, Best Prices, Android Guides, Brand profiles, and Operator information. The company also offers a mobile Android application. The primary revenue model is affiliate marketing partnerships with Amazon, eBay, and other retailers, as well as advertising sales to technology brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3+ million unique readers per month
- +1 more outcomes
Companies that use TuttoAndroid
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
TuttoAndroid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TuttoAndroid partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AmazoncoreMajor affiliate partner program. TuttoAndroid earns commission when readers purchase products through Amazon links on the site.
- eBaycoreAffiliate partner program. Commission earned on qualifying purchases made through eBay links.
- AWIN (Affiliate Window)minorAffiliate network partner encompassing multiple advertisers within the AWIN network.
- TradedoublerminorAffiliate network partner for performance-based marketing.
- AdmitadminorAffiliate network partner for CPA-based performance marketing.
- SkimlinksminorAffiliate link monetization platform partner.
- TradetrackerminorAffiliate marketing partner for tracking and attribution.
- WebgainsminorAffiliate network partner for performance marketing campaigns.
- HuaweicoreAdvertising client. Huawei has chosen TuttoAndroid for advertising campaigns targeting Italian Android users.
- SamsungcoreMajor advertising client. Samsung advertises products on TuttoAndroid reaching millions of Italian Android readers.
- SonycoreAdvertising client promoting Sony products including smartphones and TVs on TuttoAndroid.
- P&G (Procter & Gamble)minorAdvertising client with products in the consumer tech/lifestyle space.
- VodafonecoreTelecom advertising partner promoting mobile plans and services to TuttoAndroid audience.
- TIMcoreItalian telecom operator advertising partner on TuttoAndroid.
- IliadminorFrench-Italian telecom operator advertising on TuttoAndroid for mobile offerings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TuttoAndroid competitors and assessment
Company assessmentBroad incumbents
- Wired Italia: Italian edition of the global Wired brand covering technology and culture — a broader incumbent that competes for the same Italian tech-advertiser budgets.
- The Verge: Major English-language tech publication with reviews, news, and video; comparable mix of content depth and monetization, though at vastly larger scale.
Direct peers
- 9to5Google: Specialist English-language news site focused on Google and Android — strong vertical authority and affiliate/news monetization model similar to TuttoAndroid's niche approach.
- PhoneArena: Smartphone-focused news, reviews, and deals site with similar content mix (news, reviews, deals) and affiliate-driven monetization.
- Android Authority: Global English-language Android news and reviews site with strong affiliate commerce monetization — the international template TuttoAndroid follows at Italian scale.
- GSMArena: Mobile phone specifications, news, and reviews site with deep vertical authority in Android devices — comparable niche focus and global affiliate-driven traffic.
- AndroidWorld: Italian Android-focused tech publication covering Android news, reviews, and apps. Most direct comparable on geography and vertical.
- Android Police: Android-focused news, reviews, and deals site with long-running editorial authority and affiliate commerce — closest English-language analog in vertical and monetization.
- HDblog: One of Italy's largest tech publications covering smartphones, apps, and consumer electronics with reviews, news, and affiliate commerce — directly overlapping with TuttoAndroid's content and revenue model.
Regional players
- DDay.it: Italian tech and consumer-electronics publication covering smartphones and gadgets — overlaps in Italian audience and advertiser base, with broader tech coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TuttoAndroid social profiles
Digital presenceTuttoAndroid financial estimates
Financial estimateRevenue estimate
Valuation estimate
TuttoAndroid leadership team
Management profileNumber of profiles
Profiles6 records
TuttoAndroid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TuttoAndroid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TuttoAndroid
What does TuttoAndroid do?
TuttoAndroid operates an Italian-language digital news publication (TuttoAndroid.net) that publishes daily news, product reviews, buying guides, technical specifications, and deal alerts focused on Android smartphones, apps, and consumer electronics. The site distributes content through its website, a Google Play mobile application, and social channels, and monetizes primarily through affiliate referral commissions from retailers and direct advertising sales to tech brands and telecom operators.
Is TuttoAndroid a public or private company?
TuttoAndroid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TuttoAndroid founded?
TuttoAndroid was founded in 2009. It employs 1 to 10 people.
Where is TuttoAndroid based?
TuttoAndroid is headquartered in Milan, Italy, in the Europe region.
How does TuttoAndroid make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are advertising.
Who are TuttoAndroid's main competitors?
Broad incumbents on record are Wired Italia and The Verge. Direct peers are 9to5Google, PhoneArena, Android Authority, GSMArena, AndroidWorld, Android Police and HDblog. DDay.it is listed as a regional player.
Does TuttoAndroid have an API?
No public API is recorded for TuttoAndroid.
What industry is TuttoAndroid in?
TuttoAndroid's product category is Digital News & Technology Media. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 516 and its SIC code is 2711.