POSdata

What POSdata does

POSdata Nederland B.V. is a privately held Dutch value-added reseller of Auto-ID and Point-of-Sale hardware, founded in 1998 and headquartered in Nijverdal, Netherlands. The company operates as a B2B e-commerce distributor serving Dutch businesses across five verticals — retail, logistics, industrial/manufacturing, healthcare, and field service — with publicly listed unit pricing, phone and WhatsApp sales consultation, and a free-shipping threshold at €250 excluding VAT. POSdata carries authorized reseller relationships with the three dominant Auto-ID manufacturers — Datalogic (Gold Partner), Honeywell (Silver Partner), and Zebra (Business Partner) — plus ProGlove, Epson, Evolis, and Star Micronics, providing direct access to manufacturer helpdesks for technical troubleshooting and pre-sales support.

The product catalog spans barcode scanners (hand, wireless, 1D/2D, Bluetooth, hands-free, industrial, pocket, fixed, wearable, in-counter, DPM), mobile computers (PDA, handheld, pistol-grip, wearable, tablet, RFID sleds), label printers (desktop, industrial, mobile), POS equipment (receipt printers, cash drawers), and a consumables line (receipt rolls, labels, ribbons, cleaning supplies). Entry-level SKUs start at €44.77 excluding VAT and high-end industrial units reach approximately €2,782.85. Extended service plans for both scanners and mobile computers provide a recurring-revenue layer over one-time hardware sales. POSdata also operates a parallel English-language storefront at posdata.eu, alongside its primary Dutch site at posdata.nl, and reports a 9.2/10 customer rating on Kiyoh.

The business model is fundamentally a multi-vendor hardware reseller: revenue is generated almost entirely through unit-priced hardware sales with a service-plan overlay, distributed through the company's own e-commerce platform and assisted by direct sales consultation. There are no disclosed funding rounds, no parent company, no M&A activity, no enterprise software or SaaS component, and no proprietary technology stack — the value proposition rests on manufacturer authorization tiers, product breadth, fast delivery, and customer service rather than on proprietary IP. The company is privately held, independently owned, and operates exclusively in the Netherlands.

Name

POSdata

Legal name

POSdata Nederland B.V.

Website

https://posdata.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

POSdata Nederland B.V. is a Dutch value-added reseller of Auto-ID and Point-of-Sale hardware, established in 1998. The company distributes barcode scanners, mobile computers, label printers, and POS equipment from Zebra, Honeywell, Datalogic, and ProGlove to Dutch businesses across retail, logistics, healthcare, and industrial sectors.

Ownership category

akta.pro rank

Product category

Auto-ID and Point-of-Sale Hardware

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)

akta.pro secondary industry

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• Barcode scanners
• Point-of-sale hardware
• Mobile computers
• Label printers
• Auto-id equipment

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: POSdata generates revenue through the sale of hardware products including barcode scanners, mobile computers, label printers, POS systems, and consumables. The company operates as an authorized reseller of Datalogic, Honeywell, Zebra, ProGlove, and other brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

POSdata is a Dutch value-added reseller of Point-of-Sale and Auto-ID hardware, selling barcode scanners, mobile computers, label printers, RFID equipment, and related consumables from manufacturers such as Datalogic, Honeywell, Zebra, and ProGlove. Products are sold primarily through the company's e-commerce website to Dutch businesses across retail, logistics, industrial, and healthcare sectors, with professional consultation available via phone and WhatsApp.

Product overview

POSdata is a Dutch value-added reseller and specialist in Point-of-Sale (POS) and Auto-ID technology, operating primarily as an e-commerce distributor of hardware products. The product portfolio consists of a comprehensive range of barcode scanning hardware and mobile computing devices sourced from major manufacturers including Zebra, Honeywell, Datalogic, and ProGlove, complemented by label printers, POS systems, and consumables. The barcode scanner lineup spans hand-held, wireless, Bluetooth, hands-free (fixed-mount), industrial, pocket, wearable, in-counter, and DPM (Direct Part Marking) sub-categories, representing products such as the Zebra DS2208, DS3678, DS4608, DS8178, RS5100, Magellan series, Honeywell Voyager, Xenon, Granit, Datalogic PowerScan, QuickScan, Gryphon, Magellan, and ProGlove MARK wearables. Mobile computer products cover PDA computers (Datalogic Memor K20/K25/10/11/12/17/30/35, Zebra TC22/TC27/TC53/TC58/TC73/TC78), handheld computers (Zebra MC2200/MC2700/MC3300x/MC3400, Datalogic Skorpio X5), pistol-grip computers, wearable computers (Zebra WT5400/WT6400), tablet computers (Zebra ET40/ET45/ET51/ET56/ET401), and RFID computers/sleds (Zebra RFD40, TC22R). Supporting product lines include label printers (desktop, industrial, mobile), POS equipment (receipt printers, cash drawers), and a full range of consumables (receipt rolls, labels, ribbons). POSdata offers professional consultation, rapid delivery, service support, and collaborates directly with manufacturer helpdesks (Datalogic Gold Partner, Honeywell Silver Partner, Zebra Business Partner) to provide technical problem resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Barcodescanners (Barcode Scanners) Comprehensive category of barcode scanners from Datalogic, Honeywell, Zebra, and ProGlove, covering hand-held, wireless, 1D/2D, Bluetooth, hands-free, industrial, pocket, fixed, wearable, in-counter, and DPM (Direct Part Marking) form factors for retail, logistics, industrial, healthcare, and field service applications.
• Mobiele Computers (Mobile Computers) Mobile computing devices including PDA computers (Datalogic Memor, Zebra TC series), handheld computers, pistol-grip computers (Zebra MC3300x/MC3400/MC9300, Datalogic Skorpio X5), wearable/body-worn computers (Zebra WT5400/WT6400), tablet computers (Zebra ET40/ET45/ET51/ET56/ET401), and RFID computers and sleds (Zebra RFD40, TC22R) for inventory, order picking, and field service.
• Etiket Printers (Label Printers) Label printers for printing barcodes, tags, and labels, including desktop printers for office use, industrial printers for high-volume warehouse and manufacturing environments, and mobile printers for on-site labeling. Includes Zebra ZD, ZT, ZQ, ZD621, and ZD230 series.
• Kassa (Point-of-Sale Systems) Point-of-sale equipment including receipt printers, cash drawers, and accessories for completing checkout transactions at retail environments.
• Verbruiksgoederen (Consumables) Consumable supplies including receipt rolls, labels, ribbons for label printers, ribbons for receipt printers, cards and ribbons for card printers, and cleaning supplies for printers.
• Service Opties voor Barcodescanners (Barcode Scanner Service Options) Extended service and care plans for barcode scanners, such as ProGlove Care Service, providing comprehensive coverage for 3 or 5 years.
• Service Opties voor Mobiele Computers (Mobile Computer Service Options) Extended service plans for mobile computers covering repairs, maintenance, and technical support.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10 based on Kiyoh reviews

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• DatalogiccoreChannel Partner/ Reseller/ DistributorPOSdata is an official Datalogic Gold Partner, indicating a strong reseller relationship with the barcode scanner and mobile computer manufacturer. This partnership enables POSdata to provide direct access to Datalogic's product portfolio and manufacturer support for troubleshooting.
• HoneywellcoreChannel Partner/ Reseller/ DistributorPOSdata holds Honeywell Silver Partner status, representing a certified reseller relationship with the industrial scanning and mobility solutions provider. The partnership provides access to Honeywell's complete product line and technical support resources.
• ZebracoreChannel Partner/ Reseller/ DistributorPOSdata is a Zebra Business Partner, authorized to resell Zebra's enterprise-class barcode scanners, mobile computers, RFID solutions, and label printers. This enables POSdata to offer comprehensive Zebra solutions to Dutch businesses.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ScanSource: ScanSource is a global value-added distributor whose specialty business unit focuses on barcode scanners, mobile computers, POS, and RFID hardware — the same product taxonomy as POSdata. It is the most direct comparably-positioned POS/Auto-ID distributor worldwide.
• StrongPoint: StrongPoint is a publicly-listed Nordic retail technology company providing POS hardware, Auto-ID equipment, and related software/services to grocers and retailers. It is a direct peer due to its overlapping retail-focused POS and Auto-ID reseller solutions.
• ALSO Group: ALSO Group is a major European IT and POS/logistics distributor headquartered in Switzerland, reselling barcode, mobility, and POS hardware across multiple European countries. It is a direct peer as a European multi-vendor hardware distributor serving similar B2B customers.
• Westcoast: Westcoast is a UK-based distributor of IT, mobile, and retail/POS hardware including barcode scanning and printing products. It is a direct peer as a Western European IT distribution counterpart serving enterprise B2B channels.
• RTV Group: RTV Group is a Dutch/Belgian distributor of Auto-ID, POS, and mobile computing hardware, closely matching POSdata's geographic and product footprint. It is a direct regional peer operating in the Netherlands/Benelux market.
• Delfi Technologies: Delfi Technologies is a Danish Auto-ID specialist distributor of barcode scanners, mobile computers, label printers, and RFID solutions across the Nordics. It is a direct peer as a regional Auto-ID value-added reseller with overlapping vendor relationships.

Others

• Zebra Technologies: Zebra Technologies is a primary manufacturer supplier to POSdata (Business Partner relationship) and the underlying producer of most mobile computers, scanners, and RFID sleds POSdata resells. It is an ecosystem participant rather than a direct competitor.
• Datalogic: Datalogic is a major barcode scanner and mobile computer manufacturer with Gold Partner status at POSdata. As a vendor rather than a channel partner, it is an ecosystem participant whose channel strategy is a key dependency for POSdata.

Broad incumbents

• Ingram Micro: Ingram Micro is one of the world's largest IT distributors and resells POS/barcode hardware alongside thousands of other product lines. It is a broad incumbent that competes in the same product categories but at a vastly broader scale.
• TD SYNNEX: TD SYNNEX is a global IT distributor with a vast portfolio that includes POS and Auto-ID hardware. It is a broad incumbent — operating at much larger scale across many IT categories — rather than a niche Auto-ID specialist like POSdata.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/posdata-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POSdata