Wanderlust

What Wanderlust does

Wanderlust Products Pty Ltd is an Australian wellness company operating since 2009, headquartered in Brunswick Heads, NSW. It sells plant-based herbal supplements under the Wanderlust core range and evidence-backed longevity supplements under the BioHack sub-brand, using cold-pressed hydroethanolic liquid extraction for traditional herbal SKUs and liposomal delivery technology for the BioHack line; all medicines are TGA-listed and the company is B Corp Certified.

The company serves health-conscious adults seeking clean-label, vegan supplements across categories including sleep, stress, immunity, gut health, women's and men's health, and longevity, with primary products spanning liquid herbal extracts, capsules and wholefoods. Customers transact primarily through Wanderlust's own D2C e-commerce storefronts (wanderlust.com.au and biohack-wanderlust.com.au), with additional volume via Chemist Warehouse and independent health food stores in Australia, plus international shipping to the USA, UK, Canada, Korea and UAE.

Revenue is generated through one-time and subscription product sales (the BioHack range offers a 20% subscription discount), wholesale retail distribution at recommended and discounted prices, and ticketed wellness events including the Wanderlust Festival and the Wellspring Biohacking Summit (Gold Coast, October 2025), with ticket tiers from AU$79 to AU$1,700. Marketing is multi-channel, combining organic social (Instagram, Facebook, TikTok), the Wandering content hub, email, and partnerships such as Commune video courses and Jay Shetty's immersive tour.

Name

Wanderlust

Legal name

Wanderlust Products Pty Ltd

Website

https://wanderlust.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanderlust is an Australian wellness company selling plant-based herbal supplements via D2C e-commerce, Chemist Warehouse and health food stores, plus ticketed wellness events including the Wellspring Biohacking Summit, targeting health-conscious adults across Australia, the USA, UK, Canada, Korea and the UAE.

Ownership category

akta.pro rank

Product category

Herbal and Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

akta.pro secondary industries

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Ayurveda & Traditional Medicine Retreats (THAGAMAF), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Herbal supplements
• Plant-based supplements
• Liquid herbal extracts
• Wellness events
• Biohacking supplements

Headquarters

HQ city

Brunswick Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce product sales: Direct-to-consumer sales of herbal supplements and wellness products through owned e-commerce storefronts (wanderlust.com.au and biohack-wanderlust.com.au), with a subscription/auto-deliver option offering 20% savings across the BioHack range.
2. Retail distribution: Wholesale distribution through Chemist Warehouse and independent health food stores at recommended retail prices.
3. Event ticketing: Ticketed wellness events including the Wellspring Biohacking Summit (Gold Coast, 25-26 Oct 2025) and Wanderlust Festival, with ticket tiers ranging from AU$79 (grounds pass) to AU$1,700 (platinum), plus travel packages through My Way.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Wanderlust develops, manufactures and sells plant-based herbal supplements in liquid extract, capsule, powder, spray and wholefood formats across two sub-brands: the core Wanderlust range (stress, sleep, immunity, gut, women's and men's health) and the BioHack range (NMN, polyphenols, digestive enzymes for cellular longevity and biohacking). The company also produces and sells ticketed wellness events such as the Wanderlust Festival and Wellspring Biohacking Summit, combining yoga, meditation, biohacking education and live music experiences.

Product overview

Wanderlust is an Australian wellness company offering plant-based supplements and hosting wellness events. The product portfolio consists of two main sub-brands: Wanderlust (core herbal supplement range) and BioHack (evidence-backed biohacking supplements). Core Wanderlust products are offered in three formats: Liquid Herbal Extracts (such as Ashwagandha, Valerian, Turmeric, Milk Thistle, Echinacea, Shatavari, and Sleep Botanicals), Capsules (including Mushroom Multi, Woman Kind Multi, Soulful Sleep, Quercetin + C, and Plant Omega-3), and Wholefoods/Superfoods. The BioHack sub-brand provides precision-crafted supplements targeting specific health outcomes like cellular longevity (NMN 500 High Strength), antioxidant support (Polyphenols x5), and digestive health (Digestive Enzymes x6). All products are vegan-friendly, free from over 20 avoidable ingredients, and manufactured in Australia.

Differentiator

Problem solved

Functional benefit

Brands

• BioHack: Evidence-backed, cutting-edge biohacking supplement sub-brand featuring NMN, Polyphenols, Digestive Enzymes, Longevity Complex, and wellness stacks. Operated at biohack-wanderlust.com.au.

Products and services

• Wanderlust Ashwagandha Liquid herbal extract traditionally used in Ayurvedic Medicine as an adaptogen for stress support, calming nerves and supporting nervous system health; sold to adult wellness consumers via D2C and retail pharmacy.
• Wanderlust Turmeric Liquid herbal extract traditionally used in Ayurvedic Medicine as an anti-inflammatory to relieve inflammation, complemented with natural orange oil.
• Wanderlust Milk Thistle Liquid herbal extract traditionally used in Western Herbal Medicine to support natural liver cleansing and detoxification processes as a liver tonic.
• Wanderlust Mushroom Multi Capsule supplement combining seven organic mushrooms traditionally used in Traditional Chinese Medicine to support vitality and healthy immune system function.
• Wanderlust Valerian Liquid herbal extract traditionally used in Western Herbal Medicine to reduce nervous tension, relieve sleeplessness and support refreshing sleep.
• Wanderlust Shatavari Liquid herbal extract traditionally used in Ayurvedic Medicine as a rejuvenating tonic and aphrodisiac to enhance healthy libido, calm nerves and support vitality.
• Wanderlust Woman Kind Multi Capsule supplement with a plant-active blend of Shatavari, White Peony, Schisandra, Ashwagandha, Dong Quai and Ginger traditionally used in Ayurvedic Medicine as a rejuvenating female tonic.
• Wanderlust Soulful Sleep Capsule supplement with California Poppy, Passionflower, Lavender and Hops traditionally used in Western Herbal Medicine to induce sleep, relieve sleeplessness and support healthy sleeping patterns.
• Wanderlust Sleep Botanicals Liquid herbal extract with California Poppy, Passionflower and Ziziphus traditionally used in Western Herbal Medicine to assist mind relaxation and support refreshing sleep.
• Wanderlust Echinacea Liquid herbal extract traditionally used in Western Herbal Medicine to support the immune system to fight illness and help support immune system health.
• Wanderlust Quercetin + C Capsule supplement with Quercetin and vitamin C from Acerola to support immune system health, provide antioxidant support and maintain collagen formation.
• Wanderlust Plant Omega-3 Vegan omega-3 supplement with EPA and DHA derived from sustainably sourced marine algae to support cognitive function, brain health, nervous system health and heart health.
• BioHack Polyphenols x5 BioHack evidence-backed formulation with Quercefit, Curcumin C3 Complex, resveratrol, EGCG and pomegranate designed to support antioxidant defences and protect cells from oxidative stress.
• BioHack NMN 500 High Strength BioHack cellular longevity supplement with CellVive NMN designed to enhance NAD+ levels which naturally decline with age, supporting energy production and nervous system function.
• BioHack Digestive Enzymes x6 BioHack evidence-backed digestive enzyme formulation with GutGard and six digestive enzymes to aid carbohydrate and sugar metabolism, support dietary fat digestion and relieve symptoms of indigestion.
• Wanderlust Wellness Events (Wanderlust Festival and Wellspring Biohacking Summit) Ticketed multi-day wellness experiences (Wanderlust Festival and Wellspring Biohacking Summit) combining yoga, meditation, movement, biohacking activations and live music with world-renowned speakers such as Dave Asprey, Dr David Sinclair, Gabrielle Lyon and Wim Hof; ticket tiers from AU$79 grounds pass to AU$1,700 platinum.

Quantifiable outcome

• Rapid absorption of liquid herbal extracts vs conventional formats
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CommunecoreGTM or Marketing PartnerCommune creates video courses with world-renowned teachers in personal development, yoga, meditation, integrative medicine, nutrition, and living a purposeful life. Partnership offers Wanderlust customers 14-day free all-access trial to Commune membership. Joint brand presence at Wanderlust events.
• Saint HavenminorGTM or Marketing PartnerExclusive partner for immersive activations at Wellspring Biohacking Summit (Gold Coast, 25-26 Oct 2025). Saint Haven provides sound healing, breathwork, meditation and holistic wellness activations.
• The Beauty ChefminorGTM or Marketing PartnerPartner at Wellspring Biohacking Summit providing immersive activations. Pioneer of the inner beauty movement creating bio-fermented supplements for gut health and radiant skin.
• Loco LoveminorGTM or Marketing PartnerPartner at Wellspring providing cacao ceremony activations. Health-conscious chocolate brand founded by qualified naturopath and nutritionist Emica Penklis.
• Bon ChargeminorGTM or Marketing PartnerWellness technology partner at Wellspring offering red light therapy, PEMF, circadian lighting and other biohacking tools.
• Found SpaceminorGTM or Marketing PartnerInnovators in infrared saunas and cold therapy bringing cutting-edge hormetic technology to Wellspring activations.
• St AliminorGTM or Marketing PartnerCoffee and hospitality partner presenting sunrise set at Wellspring event. Australian specialty coffee company.
• NagnataminorGTM or Marketing PartnerConscious fashion brand presenting wellness lifestyle activations at Wellspring. Redefines fashion with conscious design and the ethos of movement.
• My WayminorChannel Partner/ Reseller/ DistributorTravel partnership providing bundled travel packages (flights, accommodation, event ticket) for Wellspring Biohacking Summit attendees on the Gold Coast.
• Chemist WarehousecoreChannel Partner/ Reseller/ DistributorMajor Australian pharmacy chain stocking the full Wanderlust range at discounted prices. Key retail distribution channel for both main Wanderlust and BioHack product lines.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Elysium Health: US-based longevity supplement company built around NAD+ precursor science (Basis/NR); directly comparable to BioHack's NMN/NAD+ Boost positioning and shares the longevity/wellness consumer cohort with Wellspring speakers.
• ChromaDex (Tru Niagen): US-listed NAD+ precursor (nicotinamide riboside) supplement brand; comparable cellular-longevity positioning to Wanderlust's NMN 500 and NAD+ Boost SKUs and operates in the same premium biohacking tier.

Direct peers

• JSHealth Vitamins: Australian founder-led supplement brand with strong D2C presence and TikTok/social-led community model; comparable target audience (women's wellness, hair/skin, hormones) and similar plant-based positioning to Wanderlust's range.
• Swisse Wellness: Australian-headquartered premium supplement brand (owned by Health & Happiness International) with plant-based, beauty, and wellness portfolio overlapping Wanderlust's herbal and vegan positioning across pharmacy and D2C channels.
• The Beauty Chef: Australian bio-fermented inner beauty and gut-health supplement brand; overlaps in clean-label plant-based philosophy and is a confirmed Wellspring activation partner, indicating direct co-marketing adjacency.
• Blackmores: Australia's largest listed supplement company with broad herbal, vitamin, and mineral portfolio; competes directly in TGA-listed herbal extracts (e.g., milk thistle, turmeric, ashwagandha) and through pharmacy distribution.
• Nature's Own: Sanofi-owned Australian supplement brand covering herbal, sleep, immune, and women's health categories; competes in the same Chemist Warehouse and pharmacy channel with overlapping SKU territory (turmeric, valerian, magnesium).
• Life-Space Group: Australian probiotics and microbiome supplement brand (now under BioPak/Chr. Hansen ownership); comparable D2C-plus-pharmacy distribution model and plant-based, evidence-positioned messaging targeting similar health-conscious consumers.

Others

• Bon Charge: Australian wellness technology brand (red light therapy, PEMF, circadian lighting) that is a confirmed Wellspring Biohacking Summit partner; comparable biohacking consumer cohort and serves as a complementary ecosystem participant rather than direct supplement competitor.

Broad incumbents

• Herbalife Nutrition: Global multi-level nutrition and wellness company with broad herbal, vitamin, and weight-management portfolio; competes broadly in the supplements category but uses a different MLM distribution model and lacks Wanderlust's clean-label vegan positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wanderlustaunz
• Instagraminstagram.com/wanderlustausnz/?hl=en
• TikToktiktok.com/@wanderlustaustralianz
• Xx.com/wanderlustfest
• LinkedInlinkedin.com/company/wanderlust-anz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanderlust