Found—Space

What Found—Space does

Found—Space is an Australian hormetic technology company that designs, manufactures, and distributes premium infrared sauna and cold plunge systems for residential and commercial customers across Australia and New Zealand. Established in 2008 as a family-owned leisure business reselling rebranded Chinese sauna designs, the company underwent a strategic pivot in 2020 toward proprietary innovation, committing three years to internal R&D before launching the patented FS-1 Operating System alongside the Nu-a and Nyssa infrared sauna collections in 2023. The technology stack combines high heat density infrared heating (minimum 850 W/m³, delivered through a partnership with Austrian manufacturer Sentiotec), a proprietary Found—Space Cooling Engine that chills cold plunge water to 3°C using 75% less energy than prior designs, and a connected app-plus-touchscreen control environment updated through regular firmware releases.

The business operates three primary revenue streams: one-time hardware sales of saunas (Nu-a, Nyssa, Marrkan barrel) and cold plunges (Yirri Steel, Yirri Cedar), with contrast therapy packages priced AUD $16,990–$30,990 inclusive of delivery and installation; recurring subscription maintenance plans at AUD $109–$399 per month for both saunas and cold plunges; and commercial installations plus bespoke custom-design services. Distribution uses a direct-to-consumer e-commerce site and a Melbourne boutique showroom in Prahran for residential demand, alongside a dedicated commercial sales team selling into fitness chains (Fernwood, BFT, Combine-Air, Xtra Clubs), wellness centres, allied health practices, hospitality providers, and corporate workspaces. The GTM motion centres on a quote-based discovery call supplemented by a content-led marketing engine—the Found Space Living blog, the Finding Space podcast hosted by CEO Alex Tyson, and recurring buyer-guide webinars—and a referral partnership with Luxury Escapes announced in April 2025.

Found—Space is privately held by its founding family, with Alex Tyson serving as Founder and CEO alongside Head of Sales James Meredith and Head of Product Innovation Oliver Jones. The legal entity is Found Space Trading Pty Ltd, domiciled in Victoria, Australia; no external equity funding, acquisitions, or public listing references appear in the available source material, and the company is supported by 11–50 employees and a nationwide technician network for delivery, installation, and after-sales service.

Name

Found—Space

Legal name

Found Space Trading Pty Ltd

Website

https://foundspace.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Found—Space (founded 2008), an Australian hormetic technology company, designs proprietary infrared saunas and cold plunges under the Nu-a, Nyssa, Marrkan, and Yirri brands. It serves residential consumers and commercial customers—gyms, wellness centers, allied health, and hospitality—across Australia and New Zealand via DTC and enterprise sales.

Ownership category

akta.pro rank

Product category

Wellness Equipment (Infrared Saunas and Cold Plunges)

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro industry

PRIMARYHSADAKAC

Sauna & Steam Bath Facilities

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYIMAHAKAE

Chillers & Cooling Plant Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Refrigeration, HVAC & Thermal Equipment

Keywords

• Infrared saunas
• Cold plunge baths
• Contrast therapy
• Hormetic technology
• Wellness equipment

Headquarters

HQ city

Vermont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Infrared Sauna Sales: One-time hardware sales of infrared saunas ranging from Nu-a, Nyssa, Marrkan (outdoor barrel) collections. Prices vary by model and size. Includes professional delivery and installation.
2. Cold Plunge Sales: One-time hardware sales of Yirri Steel and Yirri Cedar cold plunges. Sold individually or as part of contrast therapy bundles with saunas.
3. Sauna Service Plans: Monthly/annual subscription plans (Silver $109/mo, Gold $149/mo, Platinum $249/mo) providing refurbishments, on-site callouts, and concierge support. 5% discount for annual payment.
4. Cold Plunge Service Plans: Monthly/annual subscription plans (Bronze $209, Silver $299, Gold $399, Platinum $399 monthly) providing services, filters, and on-site callouts.
5. Custom Sauna Design: Bespoke custom sauna builds for residential and commercial projects. Collaboration with architects, designers, and builders for new builds and renovations.
6. Commercial Sales: Sale and onboarding of hormetic technology products to commercial clients including gyms, wellness centers, allied health practices, accommodation providers, and corporate workspaces.
7. Accessories & Consumables: Sale of sauna and cold plunge accessories including FS-1 upgrades, filters, oils, foot stools, back supports, towel racks, and book 'Health Supercharged by Alex Tyson'.
8. Refurbishment Services: One-time service offerings: Essential Sauna ($490) and Comprehensive Sauna ($690) refurbishments. Comprehensive Cold Plunge service ($449).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Found—Space designs, manufactures and sells premium infrared saunas (Nu-a, Nyssa and Marrkan collections) and cold plunges (Yirri Steel and Yirri Cedar) under the banner of hormetic technology for residential and commercial customers in Australia and New Zealand. Products are powered by its proprietary FS-1 Operating System and Found—Space Cooling Engine, and are sold with professional nationwide delivery and installation, custom design services, and recurring maintenance subscriptions.

Product overview

Found—Space is Australia’s leader in hormetic technologies, offering a comprehensive portfolio of infrared saunas and cold plunges for residential and commercial use. The core product lineup includes the Nu-a Collection (premium full spectrum infrared saunas in 2-4 person configurations), Nyssa Collection (advanced infrared with quiet cabin design), Marrkan outdoor barrel saunas including the Marrkan S (world's first smart barrel sauna), and the Yirri Cold Plunge Collection (Yirri Steel and Yirri Cedar with cooling engine technology). The FS-1 Operating System powers smart app and touchscreen control across products. Additional offerings include custom sauna design services, contrast therapy packages, accessories (filters, upgrades, maintenance products), and subscription service plans. Commercial solutions serve gyms, wellness centers, architects, accommodation providers, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Yirri: Cold plunge collection featuring Yirri Steel (marine-grade stainless steel tub) and Yirri Cedar (marine-grade stainless steel tub wrapped in Western Red Cedar timber), both powered by the Found—Space Cooling Engine that chills water to 3°C.
• Marrkan
• FS-1 Operating System
• Finding Space (podcast)

Products and services

• Nu-a Collection Infrared Sauna Premium full-spectrum infrared sauna collection available in 2, 3 and 4-person configurations with heat density up to 1131 W/m³ and FS-1 Operating System for app and touchscreen control. Targeted at residential and commercial customers seeking high-performance infrared therapy.
• Nyssa Collection Infrared Sauna Advanced infrared sauna in 2, 3 and 4-person configurations with heat density up to 942 W/m³, designed for the most private and quiet cabin experience and targeted at residential and commercial recovery use.
• Marrkan S Smart Outdoor Barrel Sauna World's first smart outdoor barrel sauna for up to 4 people, featuring FS-1 app connectivity with time-to-heat indicator, pre-loaded sauna programs, boost mode, ambient sound and music controls, focus mode, advanced security features, 32mm solid Japanese cedarwood construction, low EMF CF3 carbon heaters, RGB lighting and improved sound system with 978 W/m³ heat density.
• Marrkan Outdoor Barrel Sauna Australia's original outdoor infrared sauna in traditional barrel design, weatherproof for any condition, accommodating up to 4 people with 1093 W/m³ heat density.
• Custom Saunas (Bespoke Design Service) Bespoke custom infrared sauna design service combining timeless craftsmanship with cutting-edge infrared technology for luxury new builds, renovations and commercial projects; includes collaboration with architects, designers and builders.
• Yirri Steel Cold Plunge Flagship double-walled, fully-insulated 316 marine-grade stainless steel cold plunge with 350L capacity, Found—Space Cooling Engine (1 HP, titanium heat exchanger, chills to 3°C, 37% faster cooling than competitors), 3-stage filtration with ozone sanitation, FS-1 app integration including guided breathwork sessions and 1050W power.
• Yirri Cedar Cold Plunge Cold plunge with 316 marine-grade stainless steel tub wrapped in Western Red Cedar timber, high-density foam insulation, 3-stage filtration, FS-1 app connectivity and rapid 3.6-hour cooling from 20°C to 3°C.
• Contrast Therapy Packages Bundled packages pairing saunas and cold plunges for contrast therapy: Innovation Package (Nu-a II + Yirri Steel, package price $21,490), Backyard Cedar Package (Marrkan S + Yirri Cedar, package price $24,900), Your Inner State Package (Nyssa II + Yirri Cedar, package price $16,990) and Flagship Package (Nu-a IV + Yirri Steel, package price $25,990). Currently temporarily unavailable, returning mid-2026.
• Found—Space Commercial Solution Commercial-grade offering for gyms, allied health, design/architecture firms, guest houses/accommodation and corporate workspaces, including business strategy consultation, commercial onboarding, professional installation, priority servicing and product care packages.
• Sauna Service Plans (Silver, Gold, Platinum) Subscription maintenance plans for saunas: Silver ($109/month or $1,242.60/year) with 2 annual refurbishments; Gold ($149/month or $1,698.60/year) with 2 annual free on-site callouts and concierge support; Platinum ($249/month or $2,838.60/year) with 4 annual refurbishments and 4 annual free on-site callouts. 5% discount for annual payment.
• Cold Plunge Service Plans (Bronze, Silver, Gold, Platinum) Subscription maintenance plans for cold plunges: Bronze ($209/year) with 3 annual services and 3 filters; Silver ($299/year) with 4 annual services and 3 annual free on-site callouts; Gold ($399/year) with 6 annual services; Platinum ($399/month or $4,548.60/year) with 12 annual services.
• Sauna and Cold Plunge Refurbishment Services One-time refurbishment services: Essential Sauna ($490) with seat and floor sanding plus internal oil sealer application; Comprehensive Sauna ($690) with health check, warranty parts replacement, and internal/external cleaning; Comprehensive Cold Plunge service ($449).
• Marketspace Certified Pre-Owned Saunas Certified pre-owned and refurbished saunas from Found—Space with a trade-in program for upgrading to new models.

Quantifiable outcome

• Up to 75% energy savings in Yirri cold plunges vs previous models
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Luxury EscapescoreGTM or Marketing Partner · 1 April 2025Travel company partnership for referral program. Referrers receive $500 Luxury Escapes vouchers; referrals receive $500 discount on full-price Found—Space products. Creates cross-promotion between wellness and luxury travel audiences.
• Cody SimpsonflagshipGTM or Marketing PartnerOlympic-level competitive swimmer and recording artist serving as brand ambassador. Uses Found—Space products for recovery training ahead of Olympic Trials. Represents the brand in marketing and promotional materials as a high-profile athlete advocate for hormetic technology.
• FernwoodcoreChannel Partner/ Reseller/ DistributorWomen's fitness franchise offering Found—Space saunas and cold plunges at their locations as member amenities and revenue-generating services.
• BFT (Body Fight Training)coreChannel Partner/ Reseller/ DistributorBoutique fitness studio chain featuring Found—Space commercial installations for member recovery and wellness services.
• Combine-AircoreChannel Partner/ Reseller/ DistributorFitness facility operator with Found—Space installations for contrast therapy services.
• Xtra ClubscoreChannel Partner/ Reseller/ DistributorGym chain offering Found—Space sauna and cold plunge facilities at multiple locations.
• NimbusminorChannel Partner/ Reseller/ DistributorWellness center featuring Found—Space products for recovery and relaxation services.
• SentiotecflagshipTechnology or IntegrationAustrian manufacturer of premium full spectrum infrared heaters. Partnership ensures industry-leading heat density (minimum 850 W/m³) across Found—Space products. Sentiotec heaters used in Marrkan S and other sauna models.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Plunge: Plunge is a US-based premium cold plunge brand selling direct-to-consumer with app-connected chillers and bundled contrast-therapy marketing, directly comparable to Found—Space's Yirri Steel/Cedar line and cold-plunge service plans.
• Sun Home Saunas: Sun Home Saunas sells premium infrared saunas online with app-controlled smart features and bundled offerings, mirroring Found—Space's online discovery-call GTM and patented FS-1 smart operating system.
• Clearlight Saunas: Clearlight Saunas is a premium infrared sauna manufacturer focused on low-EMF full-spectrum heaters and practitioner-grade wellness positioning, comparable to Found—Space's Sentiotec partnership and high heat-density (850+ W/m³) claims.
• SaunaSpace: SaunaSpace sells near-infrared and far-infrared saunas direct-to-consumer with an emphasis on light-based therapy, overlapping with Found—Space's infrared-heater category and DTC-plus-discovery-call buying motion.
• Ice Barrel: Ice Barrel markets upright cold-plunge tubs for home use, addressing the same contrast-therapy and recovery buyer as Found—Space's Yirri line, though with a simpler, non-chiller product.
• Renu Therapy: Renu Therapy sells premium cold plunges with chiller systems and proactive cleaning, targeting the same home recovery and commercial-wellness buyers as Found—Space's commercial channel.

Broad incumbents

• Dynamic Saunas: Dynamic Saunas is a high-volume infrared sauna brand offering lower-priced 1–2 person cabins via online channels; it competes in the same infrared category as Found—Space but targets a more mass-market price point.
• Helo Saunas: Helo is a long-established Finnish sauna brand with broad traditional and infrared sauna lines globally, comparable to Found—Space's sauna heritage but competing across a much wider product portfolio and geography.
• Almost Heaven Saunas: Almost Heaven Saunas manufactures a broad range of traditional and infrared barrel and cabin saunas, sharing the outdoor barrel positioning with Found—Space's Marrkan/Marrkan S collections but at a broader, mid-market positioning.

Emerging players

• JNH Lifestyles: JNH Lifestyles sells compact infrared saunas and recovery products for home use at accessible price points, targeting an entry-level segment of the same infrared-sauna buyer pool as Found—Space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf6xGQsFJbtyHKwl_PKq-xA
• Facebookfacebook.com/foundspaceanz
• LinkedInlinkedin.com/company/foundspaceanz
• Instagraminstagram.com/found__space

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Found—Space