goood mobile

What goood mobile does

goood mobile is a DACH-region social enterprise that resells mobile telecommunications subscriptions bundled with automated charitable donations. The company operates through two legal entities — goood mobile GmbH (Vienna, Austria) and goood e.V. (Munich, Germany, a registered non-profit association) — alongside goood – Verein zur Unterstützung sozialer und ökologischer Projekte (Austria). Its flagship product is mobile tariff reselling in Germany (via WEtell as sole partner since February 2024) and Austria (via A1 Telekom Austria AG, scheduled to end for private customers in April 2026), with German tiers priced €15-€30/month (ULTRAKURZ, MIKROFON, MITTELWELLE, MEGAFON) and Austrian tiers at €15 and €25/month (einfach goood, voll goood). Approximately 10% of each monthly subscription is forwarded as a donation to goood e.V., and customers can select from a curated portfolio of verified charitable projects spanning homelessness, women's shelters, climate protection, bee and orangutan conservation, ocean restoration, and emergency relief.

The commercial backbone is a charitable marketplace and donation subscription engine ("Spendenabos") operating on the Wirhelfen.shop e-commerce platform, which is operated by Wirhelfen.shop GmbH, a Beteiligung (investment) of Caritas Wien. Go-to-market is self-service e-commerce (goood.de) complemented by channel partnerships (WEtell in Germany; A1 in Austria) and community-led growth around its 'painless giving' positioning; physical pickup for second-hand goods is available via carla stores in Austria. The operating model is lean — three honorary board members with no paid employees, supplemented by ~700 volunteer hours annually — and leadership consists of Claudia Winkler (Managing Director, Chair) and Georg Woschnagg (Managing Director, Vice Chair, Head of Finance), who also manage Wirhelfen.shop GmbH.

Revenue derives from recurring mobile subscription reselling (where the operator retains a margin on top of WEtell/A1 wholesale), recurring Spendenabos donation subscriptions (€1.25-€25/month), one-time circular-economy and second-hand product sales (€3.50-€125), and charitable tax-deductible donations processed under goood e.V.'s tax-exempt status. Differentiators include being the first B-Corp certified European telecom (2019), 'Best for the World' recognition in 2021 and 2022, Deutscher Nachhaltigkeitspreis 2024 nomination, and Initiative Transparente Zivilgesellschaft membership. Since 2017, the platform has facilitated more than €250,000 in donations to charitable causes in Germany and nearly €400,000 in Austria over a 10-year horizon.

Name

goood mobile

Legal name

goood mobile GmbH

Website

https://goood.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

goood mobile is a Munich/Vienna-based social enterprise reselling mobile subscriptions (via WEtell in Germany, A1 in Austria) bundled with automated charitable donations, plus a standalone donation-subscription marketplace and second-hand goods store, serving ESG-conscious consumers in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mobile Phone Subscriptions: Monthly subscription fees for mobile tariffs in Germany (via WEtell) and Austria (via A1); 10% of monthly package price is forwarded as a dedicated donation to goood e.V.
2. One-time Product Sales: Sale of second-hand clothing, accessories, electronics, and sustainability books; revenue supports charitable projects and platform operations
3. Recurring Donation Subscriptions: Monthly 'Spendenabos' (donation subscriptions) across categories including homelessness, climate, women's aid, family support, and emergency relief; Steuerlich absetzbar (tax-deductible in Austria with automatic reporting to tax authorities)
4. Circular Economy Products: Sale of circular design items, second-hand cameras, vintage media equipment, and refurbished electronics; prices range from €3.50 to €125

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

goood mobile operates a sustainable mobile telecommunications service in Germany (via WEtell) and Austria (via A1 Telekom Austria AG), where 10% of each monthly tariff is automatically forwarded as a charitable donation to verified social and ecological projects. The company also runs Spendenabos (recurring donation subscriptions) and sells second-hand, circular-economy, and sustainability-themed products through its e-commerce platform built on Wirhelfen.shop infrastructure.

Product overview

goood mobile is a social business operating a dual offering: (1) Sustainable mobile telecommunications in partnership with WEtell (Germany) and A1 Telekom Austria (Austria), featuring four tariff tiers (ULTRAKURZ at €15, MIKROFON at €17, MITTELWELLE at €20, MEGAFON at €30) plus Austrian-specific plans (einfach goood €15, voll goood €25); and (2) A charitable marketplace called Spendenabos (donation subscriptions) enabling customers to support social and ecological projects including homelessness, climate, women's projects, and family assistance. The company also offers Circular Design and Second Hand products for sustainability-conscious consumers. Customers choose their mobile tariff and optionally select a charitable project to support, with 10% of their monthly fee donated automatically. All operations are built on the Wirhelfen.shop platform.

Differentiator

Problem solved

Functional benefit

Products and services

• goood mobile Germany (WEtell Mobile Service) Sustainable mobile phone service in Germany delivered via WEtell partnership, offering four tiered 5G tariffs (ULTRAKURZ, MIKROFON, MITTELWELLE, MEGAFON) on the D-Netz. Number portability, switch service, and monthly cancellation are included. 10% of each monthly fee is automatically donated to verified social and ecological projects chosen by the customer. Targets sustainability-conscious individual consumers in Germany.
• goood mobile Austria (A1 Mobile Service) Fair mobile phone service in Austria delivered via A1 Telekom Austria AG partnership, offering 'einfach goood' (€15/month, 10 GB) and 'voll goood' (€25/month, 25 GB) tariffs with included donation and automatic tax reporting. Targets Austrian business customers and conscious individual consumers.
• Spendenabos (Donation Subscriptions) Monthly donation subscriptions (Spendenabos) covering causes such as clean water (Viva con Agua, €1.25/month), environmental projects (€7.99 starting price), women's shelters (Caritas), emergency relief, and bee conservation. Donations are tax-deductible in Austria with automatic tax authority reporting. For philanthropic donors and conscious consumers who want to support charitable projects without subscribing to mobile service.
• Circular Design and Second-Hand Products Pre-owned and circular-economy merchandise including vintage cameras, refurbished electronics, second-hand clothing, and sustainable accessories. Available via the goood.de platform with physical Click & Collect pickup at carla stores in Austria (e.g., carla Klagenfurt). For sustainability-focused consumers interested in extending product lifecycles.
• Sustainability Books Curated collection of books covering sustainability topics, sustainable entrepreneurship, and environmental management. Sold via goood.de to support the platform's charitable mission.

Quantifiable outcome

• Over €250,000 raised for charitable causes since 2017
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• WEtellcoreChannel Partner/ Reseller/ Distributor · 1 February 2024Strategic partnership with sustainable German mobile provider WEtell for mobile tariff distribution in Germany; goood customers select goood sustainability-focused tariffs through WEtell network; WEtell provides D-network quality and 5G coverage; WEtell became goood's sole mobile partner from February 2024, replacing previous partnerships with Simply and other providers
• A1 Telekom Austria AGcoreChannel Partner/ Reseller/ DistributorPartnership with A1 Telekom Austria AG for Austrian business mobile offerings; goood mobile positioned as fair mobile offering in cooperation with A1; provides network infrastructure and coverage for Austrian customers; partnership ending for private customers April 2026
• Wirhelfen.shop GmbHcoreTechnology or IntegrationPlatform operator and technology partner providing e-commerce infrastructure; company is a Caritas Wien investment (Beteiligung der Caritas Wien); operates and develops the Wirhelfen.shop platform used by goood for mobile subscriptions, donation products, and second-hand sales; handles payment processing, order management, and customer accounts; provides server infrastructure in Germany
• Caritas WienflagshipStrategic or Co-development PartnerParent organization and strategic partner; Wirhelfen.shop GmbH is an investment of Caritas Wien; provides charitable projects for donations including women's shelters, homeless support, and emergency relief; Austrian donation customers receive tax reporting services through Caritas network
• Viva con AguaminorOthersWater charity receiving donations through goood platform for clean water access projects in Uganda; focuses on WASH projects (Water, Sanitation, Hygiene) to provide long-term access to clean drinking water; donors can contribute €2.40 per person or subscribe as 'Wasserspender*in' for €1.25/month
• BOS (Borneo Orangutan Survival)minorOthersOrangutan conservation organization in Borneo receiving donations through goood for habitat restoration in Mawas area; donors can contribute €7 per tree to create habitat for orangutans; supports reforestation and ecosystem restoration projects
• FINE e.V. (Bienenretter)minorOthersGerman bee conservation and education organization operating in over 3,000 kindergartens and schools across Germany and Austria (Vienna, Salzburg, Linz); donors support educational programs about bee protection and biodiversity; bring nature into communities through educational initiatives
• Deutsche Stiftung MeeresschutzminorOthersGerman Ocean Protection Foundation receiving donations for sea restoration projects, seal rescue, and ocean cleanup initiatives; supports marine ecosystem restoration and biodiversity conservation; partners with DSM for 'Rette die Meere' campaign
• AckerheldenminorOthersEducational organization bringing organic vegetable gardens to kindergartens and schools across Germany; teaches children about biological diversity and sustainable food production; donors support 'Ackerheld*in' program for hands-on environmental education
• Caritas BerlinminorOthersBerlin-based charitable organization receiving donations for women's shelters, warm food stations, homeless support, dental care (Zahnmobil), and children's lunch programs; verified charitable partner with transparency in fund usage

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• momox: momox is a German second-hand books and media resale platform operating on a similar circular-economy model to goood's second-hand product line. Comparable as an adjacent player in the same sustainable-shopper segment that goood targets for non-mobile purchases.
• betterplace.org: betterplace.org is the leading German online donation marketplace connecting donors with charitable projects. It is comparable as an adjacent impact-giving platform competing for the same conscious-donor attention and recurring-donation budget, even though it does not bundle mobile subscriptions.
• Caritas Wien: Caritas Wien is the parent / investor in Wirhelfen.shop GmbH (the platform operator powering goood's e-commerce) and a recipient of goood's donation subscriptions for women's shelters and emergency relief. Comparable as the strategic social-sector partner whose infrastructure goood depends on.
• rebuy: rebuy is a major German circular-economy marketplace for refurbished electronics, books, and media, selling on the same price range as goood's second-hand / vintage cameras and electronics line. It is comparable in the circular-economy revenue stream that supplements goood's mobile business.

Direct peers

• Simply (Drillisch/1&1): Simply was previously a German mobile partner for goood, replaced by WEtell in February 2024. Simply offers discount MVNO tariffs over the Telefónica/D-Netz network with similar price points (€10-€30 range) and comparable self-service onboarding, making it a directly comparable German MVNO alternative for the same conscious-consumer / price-conscious segment.
• WEtell: WEtell is goood's sole German mobile partner since February 2024 and a sustainability-focused MVNO offering D-network 5G tariffs to conscious consumers. Same product category, same customer persona, and goood's entire German offering is resold through WEtell's infrastructure.

Broad incumbents

• Deutsche Telekom: Deutsche Telekom is the dominant German incumbent mobile operator and sets baseline pricing, network quality, and brand expectations against which goood's WEtell-based tariffs compete. Although not a direct sustainability peer, it is the largest competitor in the same addressable mobile market.
• A1 Telekom Austria: A1 is goood's Austrian mobile partner and the dominant Austrian incumbent carrier. A1 offers mobile, fixed, and business services broadly and provides the underlying network used by goood's Austrian tariffs, making it both an infrastructure partner and a broad incumbent competitor in the same geography.

Emerging players

• The Phone Co-op: The Phone Co-op is a UK-based cooperative mobile and broadband provider with an explicitly values-driven, member-owned model similar to goood's social-enterprise positioning. Comparable in target segment (consumers who want spending to reflect values) and in being a small niche MVNO without own network infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goood_DE
• Facebookfacebook.com/gooodmobile
• Instagraminstagram.com/gooodmobile
• LinkedInlinkedin.com/company/goood-network

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goood mobile