GovCon
GovCon.com is a B2B digital marketplace and content platform for the U.S. government contracting industry, operated by VertMarkets, LLC since 1995. It serves 100,000+ registered contractors and government buyers with bid opportunities, industry news, product directories, and a freemium subscription plus advertising revenue model.
- Company typePrivate
- Founded1995
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What GovCon does
GovCon.com is a B2B digital marketplace and content platform serving the U.S. federal government contracting industry. Operated by VertMarkets, LLC, a Pennsylvania-domiciled limited liability company, and founded in 1995, the platform aggregates federal and state/local bid opportunities, industry news, searchable company and product directories, educational resources, and an events calendar for a registered user base of more than 100,000 professionals spanning senior executives, marketing/sales managers, consultants, and government buyers. The company is a specialized vertical within the broader VertMarkets B2B media network, which also operates peer platforms such as Life Science Connect.
The underlying technology is a content aggregation and publishing platform built around a daily-updated News Resource Center, a Product Showcase with vendor registration and electronic bid submission capabilities, a Download Library of free industry software, an Events Calendar, and an Associations Directory. The platform supports free and premium membership tiers, searchable company/product databases, and sponsored content placements distributed via email newsletters, SEO-optimized site content, and PR wire services.
GovCon operates a freemium subscription model in which free members receive limited access and paid subscribers unlock full bid opportunity databases, detailed company/product information, and member-exclusive resources. The company supplements subscription revenue with advertising and sponsored content sold to vendors and suppliers targeting the government contracting community, including recurring featured partnerships with large defense and life sciences firms such as Leidos, AeroVironment, and Bavarian Nordic.
GovCon firmographics
Firmographics- Name
- GovCon
- Legal name
- VertMarkets, LLC
- Website
- https://govcon.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GovCon.com is a B2B digital marketplace and content platform for the U.S. government contracting industry, operated by VertMarkets, LLC since 1995. It serves 100,000+ registered contractors and government buyers with bid opportunities, industry news, product directories, and a freemium subscription plus advertising revenue model.
- Ownership category
- akta.pro rank
GovCon industry classification
Industry- Product category
- Government Contracting Intelligence & Marketplace
- NAICS
- Professional Organizations (81392), Business Associations (813910), Public Relations Agencies (54182), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Government & Public Sector Conferences (MPAGAGAH)
Keywords
Where GovCon is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GovCon business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription Revenue: Members subscribe to access premium content, industry news, and member-exclusive resources on the GovCon platform. Subscription required for full access to bid opportunities and detailed company/product information.
- Sponsored Content & Advertising: The platform sells advertising and sponsored content placements to vendors and suppliers targeting government contractors. Partners and sponsors gain visibility to the platform's 100,000+ registered professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free membership with basic access |
| Subscription | Annual | Premium subscription for full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GovCon product offering
Product offeringCore offering
GovCon.com is a B2B digital marketplace and content platform serving the government contracting industry since 1995. It aggregates federal, state, and local government bid opportunities, industry news, vendor product showcases, teaming partner directories, educational resources, and career services for over 100,000 registered government contracting professionals. The platform operates on a freemium subscription model with sponsored content partnerships.
Product overview
GovCon.com is a digital marketplace and content platform for the government contracting industry. The platform operates as a unified portal offering multiple integrated services including a Product Showcase featuring vendor products, a News Resource Center with daily industry updates, a Download Library with free software and tools, an Events Calendar for industry meetings, and an Associations Directory. The platform has served over 100,000 senior executives, marketing/sales managers, consultants, government buyers, and other professionals in the government contracting space since 1995.
Differentiator
Problem solved
Functional benefit
Products and services
- GovCon.com Platform Digital marketplace platform for the government contracting industry providing federal, state, and local government bid opportunities, teaming partner identification, product showcase, vendor databases, and comprehensive industry news for over 100,000 senior executives, marketing/sales managers, consultants, and government buyers.
- Product Showcase Featured products section and digital marketplace where vendors can showcase industrial, technology, and professional products to government contractors, with vendor registration and electronic bid submission capabilities.
- News Resource Center Daily updated industry news resource covering defense, government contract awards, government contract opportunities, industry events, and small business government contracting topics for the government contracting community.
- Download Library Library of free software, tools, whitepapers, and resources available for download including industry software releases and technical documents for government contractors.
- Events Calendar Calendar of upcoming industry events, conferences, trade shows, and professional meetings relevant to government contracting professionals.
- Associations Directory Searchable directory of industry associations and professional organizations relevant to government contractors, organized by specialty area.
- Electronic Military & Defense Annual Resource Annual resource publication developed for engineers, program managers, project managers, and other professionals involved in the design and development of electronic and electro-optic systems for defense and aerospace applications.
- GovCon Newsletter Subscription Email newsletter subscription delivering the latest government contracting insights, industry headlines, bid opportunities, and featured content to subscribers' inboxes on a recurring basis.
Quantifiable outcome
- Served over 100,000 professionals in government contracting industry since 1995
- +1 more outcomes
Companies that use GovCon
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
GovCon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GovCon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered featured partner and core.
- AeroVironment, Inc.featured partnerAeroVironment, Inc. (NASDAQ: AVAV), global defense technology leader, publishes news on GovCon about $20M CAMP contract for ceramic materials research for U.S. Air Force and Space Force.
- Leidosfeatured partnerLeidos (NYSE: LDOS) publishes news on GovCon about Evolve contract awards to help strengthen global IT operations for U.S. Department of State.
- Procurement Sciencesfeatured partnerProcurement Sciences, developer of Awarded AI platform, announced acquisition of HigherGov on GovCon, creating the largest AI-powered growth platform in government contracting.
- Bavarian Nordicfeatured partnerBavarian Nordic, global vaccine company, publishes news on GovCon about $97M U.S. government contract options for freeze-dried smallpox vaccines through BARDA.
- PlanetBidsfeatured partnerPlanetBids, a leading provider of digital procurement software for public agencies, partners with GovCon to share news about strategic partnerships connecting capital planning and procurement workflows for public agencies.
- VertMarkets NetworkcoreGovCon operates under the VertMarkets media network, which includes Life Science Connect and other B2B platforms serving specialized industries.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GovCon competitors and assessment
Company assessmentEmerging players
- Capture2Proposal: Proposal management and capture software specifically designed for government contractors. Adjacent to GovCon in serving the same BD/capture workflow audience, with overlap in business development intelligence.
- National Contract Management Association (NCMA): Professional association for government and commercial contract managers. Overlaps with GovCon's audience of contracting professionals through educational content, events, and certification programs.
Direct peers
- HigherGov: Federal contract market intelligence platform providing bid opportunity data and analytics to government contractors. Direct overlap with GovCon's bid opportunity aggregation and news coverage for the govcon professional audience.
- GovWin (Deltek): Deltek's GovWin IQ is a leading government contracting market intelligence and opportunity tracking platform. Targets the same senior executive and BD personas as GovCon with paid intelligence subscriptions.
- PlanetBids: Digital procurement software provider for public agencies; distributes press releases and content via GovCon. Competes for the attention of public procurement and govcon professionals that GovCon serves.
- Procurement Sciences: Developer of Awarded AI, a FedRAMP-authorized AI platform for government contracting capture and growth. Following its acquisition of HigherGov, it now competes directly with GovCon as an AI-powered govcon intelligence and content destination.
- Bloomberg Government: Subscription-based government contracting intelligence, news, and analytics product from Bloomberg. Directly competes for the same govcon decision-maker audience with a news + data bundle similar in shape to GovCon.
- Input (Unison Technologies): Government market intelligence and opportunity tracking platform for federal, state, and local contractors. Overlaps with GovCon's coverage of bid opportunities and contractor intelligence for business development teams.
Others
- Federal Publications Seminars: Provider of training and seminars for federal acquisition and contracting professionals. Targets the same govcon professional audience as GovCon via educational content, adjacent rather than direct competition.
Broad incumbents
- SAM.gov (GSA): Official US government system for contract opportunities and entity registration. Provides authoritative, free federal bid postings that GovCon aggregates and editorializes for its audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GovCon social profiles
Digital presenceGovCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
GovCon leadership team
Management profileNumber of profiles
Profiles1 record
GovCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GovCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GovCon
What does GovCon do?
GovCon.com is a B2B digital marketplace and content platform serving the government contracting industry since 1995. It aggregates federal, state, and local government bid opportunities, industry news, vendor product showcases, teaming partner directories, educational resources, and career services for over 100,000 registered government contracting professionals. The platform operates on a freemium subscription model with sponsored content partnerships.
Is GovCon a public or private company?
GovCon is a private company. It is classified as corporate owned and is currently operating.
When was GovCon founded?
GovCon was founded in 1995. It employs 1 to 10 people.
Where is GovCon based?
GovCon is headquartered in Rockville, United States, in the North America region.
How does GovCon make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are sponsored Content & Advertising.
Who are GovCon's main competitors?
Emerging players on record are Capture2Proposal and National Contract Management Association (NCMA). Direct peers are HigherGov, GovWin (Deltek), PlanetBids, Procurement Sciences, Bloomberg Government and Input (Unison Technologies). Federal Publications Seminars is listed as an others. SAM.gov (GSA) is listed as a broad incumbent.
Does GovCon have an API?
No public API is recorded for GovCon.
What industry is GovCon in?
GovCon's product category is Government Contracting Intelligence & Marketplace. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 81392 and its SIC code is 8600.