What apaiser does

Apaiser is an Australian luxury stone bathware company founded in Melbourne in 2000 by Belinda Try. It designs, handcrafts, and customises premium baths, basins, vanities, and bathroom accessories, organised into named collections such as Haven, Zen, Lunar, Soka, Sampan, Sublime, Allegra, Oman, and Sol. Its core technology is apaiserMarble®, a proprietary non-porous composite containing up to 90% reclaimed marble enriched with Australian minerals; the material is non-toxic, silica-free, lighter than natural stone, and certified to ISO 9001 and ISO 14001.

The business operates a three-tier customisation model: Made to Order (standard collection pieces), Made to Measure (adapted dimensions and integrated features), and Bath Couture (fully bespoke original designs). All products are available in 18 organic finishes spanning the Australian and Standard House Palettes. Apaiser serves two primary customer segments - luxury hotels and resorts (Four Seasons, Aman, EDITION, Raffles, Capella, Crown Towers, Mandarin Oriental, Leela Palace) and high-end residential projects (Mirvac Eastbourne, Bilgola Beach House, Jonathan Adler), with architects and interior designers addressed as a key influencer persona. GTM combines two flagship showrooms (Melbourne and Singapore), dedicated field sales offices in New York, Bangkok, London, and Dubai, a digital Professionals platform, and selective retail partnerships (Westone UK, Plumbline NZ, Rogerseller).

Revenue is one-time and project-based: large bespoke orders such as the 500-room Crown Towers Perth or 364-bath/1,255-basin Jewel Residences Gold Coast illustrate the episodic, high-ticket nature of the business. The company remains privately held under founder Belinda Try, with no external funding rounds disclosed, and has scaled selectively into the US, Middle East, and Asia-Pacific through named-designer collaborations (WOHA, Kelly Hoppen, Paul Flowers, YOO Studio) rather than through acquisition.

Name

apaiser

Legal name

Apaiser Pty Ltd

Website

https://apaiser.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Apaiser is an Australian luxury bathware company founded in 2000, designing handcrafted stone baths, basins, and vanities from proprietary apaiserMarble. It serves global luxury hotel brands (Four Seasons, Aman, EDITION, Raffles) and high-end residential projects via showrooms and field sales across six cities.

Ownership category

akta.pro rank

Product category

Luxury stone bathware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Luxury stone bathware
• Handcrafted stone bathtubs
• Bathroom basins vanities
• Bespoke bathware design
• Reclaimed marble bathware

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Bathware Products: Apaiser generates revenue primarily through the sale of custom-made-to-order luxury stone bathware including baths, basins, vanities, and accessories. Products are handcrafted in their atelier and priced based on customisation level, size, and material requirements. Revenue is one-time transactional per product with no recurring component.
2. Bath Couture (Bespoke Design Services): Premium bespoke design collaboration service where Apaiser's team of designers and master craftsmen create unique original pieces for clients. This high-margin service covers the full design journey from brief to concept to finished masterpiece.
3. Specification and Sampling Services: Professional services for architects and interior designers including technical downloads, material samples, and direct professional guidance through the dedicated Professionals platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Apaiser designs, manufactures, and customises luxury handcrafted stone bathware including freestanding baths, basins, vanities, and bathroom accessories. Products are made from a proprietary apaiserMarble® material containing up to 90% reclaimed marble, and are offered as named collections or fully bespoke "Bath Couture" pieces. The company sells primarily to luxury hotels, resorts, residential developers, and high-end consumers.

Product overview

Apaiser is a luxury stone bathware company offering handcrafted baths, basins, vanities, and accessories made from proprietary apaiserMarble material. Their portfolio includes multiple named collections (Haven, Zen, Lunar, Soka, Sampan, Sublime, Allegra, Oman, Sol, and others) that offer standard pieces in various sizes and finishes. They also provide customisation services through their ImagineThat programme with three tiers: Made to Order (selecting from existing collections), Made to Measure (customising dimensions and adding accessories), and Bath Couture (fully bespoke designs). All products are available in 18 organic finishes and are certified UPC, CE, and cUPC.

Differentiator

Problem solved

Functional benefit

Brands

• apaiserMarble: Proprietary non-porous marble material made from reclaimed marble, enriched with Australian minerals and stone, used in all Apaiser bathware products.
• Bath Couture
• Imagine That

Products and services

• Freestanding Stone Baths Handcrafted stone bathtubs designed to elevate the bathing experience, available in a range of named collections with various sizes, shapes, and finishes. Sold to luxury hotels, residential developers, and high-end consumers.
• Stone Basins Handcrafted stone basins available in multiple sizes and styles across Apaiser's named collections, sold for luxury residential and hospitality bathroom installations.
• Freestanding Basins Bold statement freestanding stone basins designed for compact bathroom spaces, functioning as standalone pieces of bathroom art for luxury residential and hospitality projects.
• Stone Vanities Minimalist stone vanities with single or double integrated basins, tailored to specific dimensions through made-to-measure design for luxury bathrooms.
• Stone Bathroom Accessories Curated collection of stone stools and caddies providing functional finishing touches that complement Apaiser bathware installations in luxury bathrooms.
• Haven Collection Iconic Apaiser collection featuring free-flowing organic curves with an immersive bathing experience, including the Haven Bath, Haven Basin, and Haven Vanity for luxury hospitality and residential projects.
• Zen Collection Contemporary Apaiser collection offering purity of form and balance between hard and soft lines, with a geometric and architectural feel, including Zen Round Bath, Zen Oval Bath, Zen Basin, and Zen Butler's Tray.
• Lunar Collection Apaiser collection featuring sculptural design with grand proportions, including the Lunar Bath, Lunar Basin, Lunar Vanity, and Lunar Freestanding Basin for statement bathroom installations.
• Oman Collection Exotic and organic Apaiser collection originally designed for a Muscat resort, featuring comfortable recline and dramatic statement pieces including the Oman Bath and matching basins.
• Soka Collection Harmonious Apaiser collection combining age-old bathing traditions with contemporary engineering, featuring the Soka Grand Bath, Soka Petit Bath, Soka Basin, Soka Vanity, and Soka Powder Vanity.
• Sampan Collection Apaiser collection created in collaboration with design firm WOHAbeing, inspired by traditional Singapore waterfront boats, featuring the Sampan Single Bath, Sampan Double Bath, Sampan Shower Bath, Sampan Single Basin, and Sampan Double Basin.
• Sublime Collection Luxury Apaiser collection including the Sublime Bath, Sublime Basin, Sublime Vanity, Sublime Freestanding Basin, and Sublime Petit Basin, specified in major residential and hospitality projects.
• Allegra Collection Refined and sophisticated Apaiser collection with modern lines and timeless influences, including the Allegra Bath, Allegra Basin, Allegra Single Vanity, and Allegra Double Vanity.
• ImagineThat Customisation Service Haute couture bathware design service allowing creative vision realisation through three tiers: Made to Order (selecting from existing collections), Made to Measure (customising dimensions and adding accessories), and Bath Couture (fully bespoke original designs limited only by imagination).
• TEMBO Collection Apaiser collection developed in collaboration with YOO Studio, reimagining bathware as a collection converging strength and pure delight for luxury bathroom installations.
• Louis Collection Apaiser collection of handcrafted sculptural stone baths and basins blending timeless elegance with modern design for luxury bathroom installations.
• Chameleon Collection Apaiser collection designed in collaboration with award-winning product designer Paul Flowers, featuring bold, distinctive and adaptable bathware designs with a diverse colour palette.
• Sol Collection Apaiser collection of stone baths, bath stools, marble basins, and vanities featuring warm tones for residential and hospitality bathroom installations.

Quantifiable outcome

• Trusted by Four Seasons, Hyatt, EDITION, Aman, Raffles, Fairmont and other leading luxury hotel brands globally
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, notable and minor.

• WOHAbeingcoreStrategic or Co-development PartnerCollaboration with leading international design firm WOHA, creating the Sampan collection inspired by traditional Singapore waterfront boats. The collection was showcased at Maison Objet Paris 2017 where WOHA was named Designer of the Year Asia.
• Kelly Hoppen MBEnotableStrategic or Co-development PartnerCollaboration with world-renowned British designer Kelly Hoppen MBE to create the Bijoux collection featuring eye-catching faceted exteriors juxtaposed against elegantly smooth interiors.
• Paul FlowersnotableStrategic or Co-development PartnerAward-winning product designer collaborated on the Chameleon collection, creating bold, distinctive and individual bathware designs. Paul's ethos is that products should function as beautifully as they look.
• YOO StudiocoreStrategic or Co-development PartnerCollaboration on the new TEMBO collection, reimagining bathware as a collection converging strength and pure delight.
• RogersellernotableChannel Partner/ Reseller/ DistributorPartnership for The Jewel Residences Gold Coast project, working collaboratively on the $970M AUS development featuring 364 Sublime baths and 1,255 Zen basins.
• Thorn Tree Project KenyaminorOthersScholarship program supporting education for children in Kenya's Samburu region. Apaiser supports student Hellen through this initiative, connected via Clodagh and ClodaghCares.org.
• Wallpaper MagazinenotableGTM or Marketing PartnerFeatured in Wallpaper Magazine's Handmade exhibition at Milan Design Week and Singapore, showcasing artisanal craftsmanship and design excellence.
• Westone (UK)minorChannel Partner/ Reseller/ DistributorPremium bathware retailer featuring Serenity and Origami collections in showrooms across London from February 2018.
• Plumbline (New Zealand)minorChannel Partner/ Reseller/ DistributorShowcasing products from apaiser collections in renovated Plumbline gallery in Auckland.
• Clodagh/ClodaghCares.orgminorOthersDesigner Clodagh supports Thorn Tree Project Kenya for education initiatives, through which Apaiser discovered the scholarship program.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Boffi: Premium Italian bathroom and kitchen manufacturer with integrated stone bathware and vanities. Overlaps with Apaiser in luxury hospitality specifications and high-end residential design collaborations.
• Victoria + Albert Baths: British manufacturer of luxury freestanding baths and basins, primarily in volcanic limestone composite. Directly competes with Apaiser in the premium designer bath segment for both hospitality and high-end residential projects.
• Devon & Devon: Italian luxury bathroom manufacturer producing premium baths, basins and accessories with strong hospitality and residential specification presence. Comparable bespoke positioning and global distribution model to Apaiser.
• antoniolupi: Italian maker of design-led baths, basins and vanities with strong collaborations with architects and designers. Comparable customisation depth and luxury hospitality specification profile to Apaiser.

Broad incumbents

• TOTO: Japanese global sanitaryware leader with high-end luxury bath and basin lines. Significant global hospitality footprint with comparable technical certifications; broader portfolio but overlapping premium specification space.
• Kohler: Global American bathroom and kitchen fixtures giant with hospitality-grade luxury lines (Kallista, KOHLER Luxury). Much larger scale and broader portfolio but overlaps in five-star hotel bathware specifications.
• Duravit: German premium bathroom manufacturer with designer collaborations (Philippe Starck, Cecilie Manz) and broad hospitality footprint. Competes in mid-to-premium luxury segments with far greater scale than Apaiser.
• Villeroy & Boch: Major German sanitaryware and bathroom furniture manufacturer with global hospitality and residential presence. Competes with Apaiser on premium hotel specifications but across a much broader portfolio including ceramics, tiles and full bathroom systems.
• Kaldewei: German manufacturer of steel-enamel baths, shower surfaces and washbasins. Less direct overlap in stone material, but competes in the same luxury hotel specification market with established global distribution.

Emerging players

• Bainultra: North American manufacturer of luxury therapeutic and design baths, including customisable wellness tubs. Adjacent positioning in the premium bath market with overlap in custom specifications for hospitality spa and residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apaiserbathware
• LinkedInlinkedin.com/company/apaiser
• Instagraminstagram.com/apaiserbathware
• Pinterestpinterest.com.au/apaiser_bathware

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apaiser