SMERP
SMERP Group Limited is a Hong Kong-based, privately held IT firm selling a four-product AI-enabled Simpler suite (WMS, Asset, Booking, SupBot) plus hardware, integration, and testing services to SMEs and enterprises in retail, logistics, manufacturing, and healthcare.
- Company typePrivate
- Founded2005
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SMERP does
SMERP Group Limited is a privately held, Hong Kong-incorporated IT consulting and software company founded in 2005, operating from a single headquarters in Kwun Tong, Kowloon. The firm sells a four-product AI-enabled suite under the Simpler brand: Simpler WMS for warehouse management, Simpler Asset for fixed-asset tracking with RFID and predictive maintenance, Simpler Booking for facility and event scheduling with payments, and Simpler SupBot for multi-channel AI customer support across voice, WhatsApp, WeChat, and chat. Underlying technology relies on barcode/RFID capture, ERP and CRM integrations (SAP, Oracle, Microsoft, Salesforce, HubSpot), payment integrations (Stripe, PayPal), and hardware add-ons including AGVs, AGFs, and handheld devices.
The company monetizes through tiered subscription software (Standard, Pro, Enterprise, Custom), hardware resales, and a professional-services arm spanning consultation, implementation, integration, custom development, and functional, performance, security, compatibility, and UAT testing using tools such as Katalon, JMeter, Postman, Jenkins, and GitLab. Pricing is quote-based and not publicly disclosed across any tier. Customer segments span retail, logistics, manufacturing, healthcare, pharmaceuticals, food and beverage, real estate, hospitality, telecom, and financial services, with the company explicitly targeting SMEs of 20-200 employees alongside a roster of named enterprise logos used for testimonials.
The firm reports over 500 clients and 20+ years of operational history, with self-published outcome metrics including 40% reductions in warehouse errors, 30% improvements in inventory accuracy, 80% faster order fulfillment, and 70% reductions in human-handled customer chats. Despite this footprint, firmographics indicate only 1-10 employees, no disclosed revenue, no institutional funding rounds, and no public-company listing, and the sales motion is consultation-led rather than self-serve.
SMERP firmographics
Firmographics- Name
- SMERP
- Legal name
- SMERP Group Limited
- Website
- https://smerp.hk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SMERP Group Limited is a Hong Kong-based, privately held IT firm selling a four-product AI-enabled Simpler suite (WMS, Asset, Booking, SupBot) plus hardware, integration, and testing services to SMEs and enterprises in retail, logistics, manufacturing, and healthcare.
- Ownership category
- akta.pro rank
SMERP industry classification
Industry- Product category
- Enterprise Warehouse and Operations Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro industry
- Cloud Managed Services (M365/Azure/AWS/GCP)Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Managed IT Services (MSP)
Keywords
Where SMERP is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
SMERP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Cloud-based and on-premise warehouse management, asset management, booking, and customer support solutions delivered as subscription-based software. Multiple pricing tiers (Standard, Pro, Enterprise) with varying feature sets and deployment options.
- Hardware Sales: Sale of hardware including barcode scanners, RFID readers, handheld devices, networking equipment, point of sale systems, and robotic automation (AGVs, AGFs). Hardware sourced from trusted vendor partnerships.
- Professional Services: Consultation, implementation, system integration, business process optimization, custom software development, and testing services including functional, performance, security, compatibility, and UAT testing.
- Custom/Pricing Solutions: Tailored pricing plans for businesses with unique needs or highly specialized industries. Custom pricing for enterprise implementations requiring full customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan for Simpler Booking - Perfect for small venues or startups with essential booking features. |
| Subscription | Monthly | Pro Plan for Simpler Booking - Includes advanced features like multi-location management and payment integrations. |
| Subscription | Monthly | Enterprise Plan for Simpler Booking - For large-scale businesses featuring full customization and multi-location management. |
| Subscription | Multi-year contract | Custom Pricing for Simpler Booking - Tailored plans for unique business needs or highly specialized industries. |
| Subscription | Monthly | Basic Plan for Simpler SupBot - Ideal for small businesses or startups with basic chatbot support and WhatsApp/chat integrations. |
| Subscription | Monthly | Pro Plan for Simpler SupBot - Perfect for growing businesses with advanced multi-channel support, intelligent routing, and analytics. |
| Subscription | Monthly | Enterprise Plan for Simpler SupBot - Comprehensive solution with full customization and full AI-driven ticketing support. |
| Subscription | Multi-year contract | Custom Plan for Simpler SupBot - Tailored plans for businesses with specific needs or large-scale implementations. |
| Subscription | Monthly | Standard Plan for Simpler Asset - Ideal for small businesses with basic asset management needs including essential asset tracking and reporting. |
| Subscription | Monthly | Pro Plan for Simpler Asset - Designed for growing businesses with advanced features including RFID support and compliance reporting. |
| Subscription | Monthly | Enterprise Plan for Simpler Asset - Comprehensive solution for large organizations with full integration capabilities and custom reporting. |
| Subscription | Multi-year contract | Custom Plan for Simpler Asset - Tailored pricing for businesses with unique asset management needs or custom requirements. |
| Subscription | Monthly | Standard Plan for Simpler WMS - Perfect for small-scale operations with essential WMS features. |
| Subscription | Monthly | Pro Plan for Simpler WMS - Designed for growing businesses with more complex needs including ERP integration and advanced reporting. |
| Subscription | Monthly | Enterprise Plan for Simpler WMS - For operations requiring full WMS, robotics, AI, and ERP integration. |
| Subscription | Multi-year contract | Custom Plan for Simpler WMS - Tailored pricing for businesses with unique needs or custom requirements. |
| Subscription | Monthly | Basic UAT - Basic UAT services for smaller projects with essential functional testing. |
| Subscription | Monthly | Standard UAT - Comprehensive UAT services including advanced user workflows and scenario-based testing. |
| Subscription | Multi-year contract | Enterprise UAT - Full-scale UAT services covering extensive user cases, compliance requirements, and multi-environment testing. |
| Subscription | Multi-year contract | Custom UAT - Tailored UAT solutions based on unique project and user requirements. |
| Subscription | Monthly | Basic Security Testing - Basic security testing for smaller projects including vulnerability scanning and risk assessment. |
| Subscription | Monthly | Advanced Security Testing - Advanced security testing including penetration testing and compliance checks. |
| Subscription | Multi-year contract | Enterprise Security Testing - Comprehensive security testing with full penetration testing, vulnerability assessments, and continuous monitoring. |
| Subscription | Multi-year contract | Custom Security Testing - Tailored solutions for businesses with unique security requirements. |
| Subscription | Monthly | Basic Performance Testing - Basic performance testing for smaller-scale operations focusing on core features and average traffic loads. |
| Subscription | Monthly | Standard Performance Testing - For growing businesses with more complex needs including high transaction volumes and peak traffic stress testing. |
| Subscription | Multi-year contract | Enterprise Performance Testing - Comprehensive testing for large-scale operations including full-scale load testing, security testing, and advanced performance reporting. |
| Subscription | Multi-year contract | Custom Performance Testing - Custom plans based on unique needs and project requirements. |
| Subscription | Monthly | Basic Functional Testing - Basic testing for smaller projects with focus on core features. |
| Subscription | Monthly | Standard Functional Testing - Advanced functional testing for growing projects including integrations and complex workflows. |
| Subscription | Multi-year contract | Enterprise Functional Testing - Comprehensive functional testing for large-scale operations with complex systems and multiple environments. |
| Subscription | Multi-year contract | Custom Functional Testing - Built for scalability and accuracy tailored to unique project requirements. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SMERP product offering
Product offeringCore offering
SMERP develops and sells AI-powered business automation software under the Simpler brand — Simpler WMS, Simpler Asset, Simpler Booking, and Simpler SupBot — delivered via cloud or on-premise deployment to small and mid-sized enterprises. The company complements the software with complementary hardware (barcode scanners, RFID readers, AGVs/AGFs, POS systems) and professional services including consultation, implementation, system integration, and software testing.
Product overview
SMERP (SMERP Group Limited) is a Hong Kong-based technology company offering a portfolio of four AI-powered software products under the Simpler brand: Simpler WMS (warehouse management), Simpler Asset (asset management), Simpler Booking (facility/event booking automation), and Simpler SupBot (multi-channel AI customer support). The products are designed to automate operations, integrate with existing ERP/CRM systems, and provide AI-driven insights. SMERP also provides complementary hardware (barcode scanners, RFID readers, handheld devices, POS systems, robotic automation) and professional services including consultation, testing services, DevOps automation, and custom software development.
Differentiator
Problem solved
Functional benefit
Brands
- Simpler WMS: AI-powered warehouse management system for streamlining warehouse operations with real-time tracking, automated workflows, and ERP integration
- Simpler Asset
- Simpler Booking
- Simpler SupBot
Products and services
- Simpler WMS AI-powered Warehouse Management System that streamlines warehouse operations with real-time barcode/RFID inventory tracking, automated workflows, ERP integration with SAP/Oracle/Microsoft, AI-driven predictive analytics, and robotic automation support (AGVs and AGFs). Built for SMEs with 20-200 employees across e-commerce, logistics, food & beverage, pharmaceuticals, and manufacturing.
- Simpler Asset Advanced asset management system that leverages RFID technology and AI-driven predictive analytics to track, manage, and optimize fixed assets across multiple locations. Includes automated maintenance scheduling, compliance reporting, and asset lifecycle forecasting for retail, real estate, manufacturing, and logistics customers.
- Simpler Booking AI-powered platform for automating facility and event bookings with real-time availability management, smart scheduling algorithms, secure payment processing via Stripe and PayPal, CRM integration with Salesforce and HubSpot, facility splitting, and membership management. Serves hospitality, healthcare, education, and corporate offices.
- Simpler SupBot AI-powered multi-channel customer support solution enabling engagement across voice calls, WhatsApp, WeChat, and chatbots with 24/7 availability, multilingual support, pre-training on company workflows and FAQs, smart ticketing, and CRM integration. Customers report a 70% reduction in human-handled chats and 40% faster response times.
- Hardware Solutions Complementary hardware offerings sourced through trusted vendor partnerships, including barcode scanners, RFID readers, handheld devices, networking equipment, point of sale systems, and robotic automation equipment (Automated Guided Vehicles and Automated Guided Forklifts) for warehouse and logistics deployments.
- Professional Services Consultation, implementation, system integration, business process optimization, and custom software development services delivered by SMERP's expert consultants to deploy and integrate the Simpler product suite with customer environments.
- Software Testing Services Software testing services covering functional testing, performance testing, security testing (including penetration testing and vulnerability assessments), compatibility testing, and User Acceptance Testing (UAT) using tools such as Katalon Studio, JMeter, Postman, Jenkins, and GitLab.
Quantifiable outcome
- 40% reduction in warehouse errors
- +7 more outcomes
Companies that use SMERP
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles2 records
SMERP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature17 records
SMERP partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SAPcoreSAP ERP systems are supported for seamless integration with Simpler WMS, enabling smooth data synchronization across all business functions. This integration allows customers using SAP to connect their warehouse operations with enterprise resource planning.
- OraclecoreOracle ERP systems are supported for seamless integration with Simpler WMS, enabling smooth data synchronization. Customers using Oracle ERP can integrate their warehouse management with enterprise operations.
- MicrosoftcoreMicrosoft ERP systems are supported for seamless integration with Simpler WMS and Simpler Asset, enabling organizations using Microsoft-based infrastructure to connect warehouse and asset management with their business systems.
- SalesforcecoreCRM integration with Salesforce for Simpler Booking and Simpler SupBot, enabling seamless customer data synchronization and workflow automation across sales and support operations.
- HubSpotcoreCRM integration with HubSpot for Simpler Booking and Simpler SupBot, providing marketing and sales automation connectivity with booking and customer support operations.
- StripecorePayment gateway integration with Stripe for Simpler Booking, enabling secure payment processing and transaction management for booking operations.
- PayPalcorePayment gateway integration with PayPal for Simpler Booking, providing secure payment processing options for booking and facility management transactions.
Scale indicators32 records
Recent moves6 records
Expansion highlights5 records
SMERP competitors and assessment
Company assessmentDirect peers
- Blue Yonder: Blue Yonder offers AI-driven warehouse management and supply chain planning platforms used by global enterprises. Both SMERP and Blue Yonder emphasize predictive analytics, AI optimization and ERP interoperability in WMS, with Blue Yonder serving much larger enterprise customers.
- Cin7: Cin7 is a cloud-native inventory and order management platform popular with SMEs in retail, manufacturing and ecommerce. It targets a similar buyer profile to Simpler WMS (SME, 20-200 employees) and offers integrations with major ERPs, payments and ecommerce platforms.
- Manhattan Associates: Manhattan Associates is a leading global provider of warehouse management systems and supply chain solutions for enterprise and mid-market customers. Like SMERP's Simpler WMS, it focuses on real-time inventory visibility, optimization and ERP integration, but at much greater scale and with deeper functionality.
- Fishbowl Inventory: Fishbowl provides inventory and warehouse management software aimed at small and mid-sized manufacturers and distributors. Like SMERP, it emphasizes barcode/RFID tracking and integration with QuickBooks and other accounting/ERP systems.
- Zendesk: Zendesk is a leading customer support and AI chatbot platform with omnichannel capabilities (voice, messaging, WhatsApp) closely aligned with Simpler SupBot. It serves a similar SME/mid-market customer base globally with comparable AI-driven ticket routing and response automation.
- Körber Supply Chain (K.Motion WMS): Körber's K.Motion WMS provides warehouse management with strong automation and robotics integration, including AGVs and AGFs comparable to SMERP's Simpler WMS. Körber serves a similar mid-market and large enterprise base globally.
Broad incumbents
- Salesforce Service Cloud: Salesforce Service Cloud offers AI-powered customer service automation across messaging channels (including WhatsApp) and integrates with Simpler SupBot. As a CRM/Service suite leader, Salesforce is both a partner via integration and a competitor for the AI support automation workload SMERP targets.
- SAP Extended Warehouse Management: SAP EWM is the warehouse management module within SAP's broader ERP suite. It is a primary integration target for SMERP's Simpler WMS and directly competes with it for SAP-anchored customers, but SAP bundles WMS into a much broader enterprise platform.
- Oracle NetSuite WMS: Oracle offers Warehouse Management as part of its NetSuite and Oracle SCM Cloud suites. Like SMERP, it targets integrations with its own ERP and CRM, but competes across a much broader enterprise software portfolio including financials, HCM and supply chain.
- Zoho Inventory / Zoho One: Zoho offers an integrated suite including Zoho Inventory, Zoho CRM, Zoho Books and other business apps covering similar SME needs (inventory, customer support, workflows). It competes broadly with SMERP's bundle of Simpler WMS, Asset, Booking and SupBot at lower price points for micro/SMB customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SMERP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMERP leadership team
Management profileNumber of profiles
SMERP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMERP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMERP
What does SMERP do?
SMERP develops and sells AI-powered business automation software under the Simpler brand — Simpler WMS, Simpler Asset, Simpler Booking, and Simpler SupBot — delivered via cloud or on-premise deployment to small and mid-sized enterprises. The company complements the software with complementary hardware (barcode scanners, RFID readers, AGVs/AGFs, POS systems) and professional services including consultation, implementation, system integration, and software testing.
Is SMERP a public or private company?
SMERP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMERP founded?
SMERP was founded in 2005. It employs 51 to 100 people.
Where is SMERP based?
SMERP is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does SMERP make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales, professional Services and custom/Pricing Solutions.
Who are SMERP's main competitors?
Direct peers on record are Blue Yonder, Cin7, Manhattan Associates, Fishbowl Inventory, Zendesk and Körber Supply Chain (K.Motion WMS). Broad incumbents are Salesforce Service Cloud, SAP Extended Warehouse Management, Oracle NetSuite WMS and Zoho Inventory / Zoho One.
Does SMERP have an API?
No public API is recorded for SMERP.
What industry is SMERP in?
SMERP's product category is Enterprise Warehouse and Operations Management Software. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP). Its NAICS code is 513210 and its SIC code is 7372.