What County Turf does

County Turf Ltd is a privately held, family-owned turf growing and supply business founded in 1995 and headquartered at Low Santon Farm, Appleby, Scunthorpe, North Lincolnshire. It cultivates over 1,600 acres of premium turf on coarse, free-draining sand rootzone close to USGA specification, producing a complete range of sports, golf, and landscape turf grades including proprietary hybrid systems — HERO Hybrid Grass (95% natural / 5% synthetic, reticulated grid construction) and ECLIPSE Stabilised Turf — for which it holds the UK and European manufacturing and supply licence.

The company operates a tri-channel go-to-market model: enterprise field sales handled directly by Managing Director Andy Fraser and Operations Director Chris Medley for sports stadium and golf course projects; a B2B distributor network of seven named UK partners; and an own e-commerce shop serving domestic consumers with published pricing (£1.87–£5.50 per square metre). Revenue is generated from one-off hardware sales of turf rolls (domestic and B2B), contracted laying services using the company's own fleet and equipment, and licence-driven hybrid-system installations at premium venues (Real Madrid CF, Manchester City FC, Leicester Tigers, Lord's Cricket Ground, Hampden Park Commonwealth Games 2014, London 2012 Olympics), with cross-border delivery capability across at least seven European countries.

Customer concentration is moderate, spanning football, rugby, cricket and golf venues, racecourses (Goodwood), landscape projects (Hyde Park, Hampton Court Flower Show), and a long-tail B2C base. The business has no external equity, no subsidiaries, no disclosed funding rounds, and headcount of 11–50 employees — 80 personnel were mobilised for the London 2012 project as an outlier — positioning it as a specialist operator whose competitive moat rests on proprietary hybrid licences, USGA-adjacent natural rootzone, scaled 1,600-acre production, and demonstrated marquee-event delivery rather than scale economics.

Name

County Turf

Legal name

County Turf Ltd

Website

https://countyturf.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

County Turf Ltd is a family-owned UK turf grower founded in 1995, cultivating over 1,600 acres of premium sand-rootzone turf in North Lincolnshire and supplying sports stadiums, golf courses, landscapers, and homeowners across the UK and Europe with its own and licensed hybrid turf products.

Ownership category

akta.pro rank

Product category

Sports & Golf Turf Growing

NAICS

Support Activities for Agriculture and Forestry (115), Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Sports turf supply
• Hybrid grass systems
• Golf course turf
• Landscape turf grower
• Turf installation services

Headquarters

HQ city

Scunthorpe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sports Turf Sales (B2B): Sale of turf to sports stadiums, golf courses, racecourses, and sports clubs. Products include HERO Hybrid Grass, ECLIPSE Stabilised Turf, Fibre Reinforced Turf, Sports Greenscape, County Greens, County Fescue, County Bargold, County Tees, Creeping Bent, Revetting Turf, Washed Turf. Delivered directly or through distributors. Bespoke custom-grown turf for large stadium projects.
2. Landscape & Lawn Turf (B2C/Domestic): Sale of domestic/landscape turf (Greenscape, County Shade, County Greens) through the company's e-commerce website. Consumers use an online calculator to order and receive delivery. Prices per square metre. Also available through distributors and landscapers.
3. Laying and Installation Services: County Turf provides a contracted laying service using their own specialist laying equipment (tractor-mounted big roll laying frames, pedestrian hand trollies) along with qualified staff. This is offered alongside product sales for large-scale installations.
4. Licensing Royalties (ECLIPSE): As the UK and European license holder for Eclipse Stabilised Turf, County Turf grows and supplies this product under licence from the Motz Group. Revenue includes licensing arrangement aspects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

County Turf grows and supplies premium-quality turf on over 1,600 acres of coarse, free-draining sand rootzone in North Lincolnshire. Its product range covers hybrid sports turf (HERO Hybrid Grass, ECLIPSE Stabilised Turf), fibre-reinforced and washed sports turf, golf course turf (greens, tees, fairways, bunkers), and landscape/lawn turf for domestic and amenity use. The company also provides delivery, laying, and installation services for sports venues and large projects across the UK and Europe.

Product overview

County Turf is a family business based in North Lincolnshire, UK, operating since 1995 as growers and suppliers of premium quality turf. The company offers three main product categories: Sports Pitch Turf (including HERO Hybrid Grass and ECLIPSE Stabilised Turf hybrid systems, Fibre Reinforced Turf, and Sports Greenscape), Golf Turf (including County Greens, County Fescue, County Bargold, County Tees variants, Creeping Bent, County Shade, and Revetting options), and Landscape & Lawn Turf (Greenscape and Lawnscape). All turf varieties can be supplied as Washed Turf for specialist applications. The company grows over 1,600 acres on free-draining sand rootzone in Lincolnshire and supplies sports stadiums, golf courses, landscapers and wholesalers across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• HERO Hybrid Grass: A hybrid grass technology combining natural grass with artificial fibres, offering 3x more playing hours than natural grass alone. UK and European License holder.
• ECLIPSE Stabilised Turf

Products and services

• HERO Hybrid Grass

Quantifiable outcome

• 3x more playing hours compared to natural grass alone
• +6 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Motz GroupcoreOEM/ Whitelabel/ Licensing Partner · 19 October 2015Motz Group granted County Turf the UK and European licence for Eclipse Reinforced Natural Turf in October 2015. This gives County Turf exclusive rights to grow and supply ECLIPSE Stabilised Turf in these territories. ECLIPSE is the surface of choice for the stadium market in Australasia and has been used at the 2000 Sydney Olympics, 2003 and 2011 Rugby World Cups, and the 2006 Commonwealth Games.
• Mansfield SandminorGTM or Marketing Partner · 1 January 2014County Turf exhibited alongside Mansfield Sand (supplier of sand-based products including rootzone materials, topdressing, and bunker sand) at the BTME 2014 exhibition in Harrogate. Complementary product partnership for joint marketing and industry events.
• Talbot Farm Landscapes LtdcoreImplementation/ SI/ Consulting Partner · 1 July 2012Talbot Farm Landscapes Ltd worked with County Turf to lay the new turf at the London 2012 Olympic Stadium and complete the installation within the 12-hour deadline. This partnership was critical for the high-profile Olympic project.
• Hewitt's SportsturfcoreStrategic or Co-development Partner · 1 July 2009Hewitt's Sportsturf, a Leicester-based firm, constructed the whole Olympic Stadium bowl and awarded County Turf the contract to custom grow the infield turf in July 2009. The joint effort between Hewitt's and County Turf completed the initial turfing of the Olympic Stadium in March 2011.
• HG Sports Turf / MOTZ Group (global partners)minorStrategic or Co-development PartnerHERO Hybrid Grass is also available through global partners HG Sports Turf and the MOTZ Group in Australasia and the USA.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motz Group: Global licensor of ECLIPSE Stabilised Turf and a broader portfolio of natural and hybrid sport surfaces; a strategic partner and overlapping technology peer in the hybrid stadium market.
• DLF Seeds: Global market leader in grass seed breeding and supply; key input provider to the turf industry and a broad incumbent serving the same downstream sports and amenity markets.

Others

• Barenbrug: Specialist grass seed breeder that supplies cultivars to County Turf (e.g., Bargold perennial ryegrass) and recommends County Turf as a grower; an upstream supplier-peer in the same turf value chain.

Direct peers

• Inturf: UK-based turf grower producing both sports and landscape turf, with a comparable product range (washed turf, sports pitch turf) and overlapping customer base in UK stadia and golf courses.
• Lindum Turf: UK turf grower offering sportsturf, golf turf and lawn turf grown on sand-based rootzones - directly comparable agronomic profile and customer segmentation to County Turf.
• Tillers Turf: One of the largest independent turf producers in the UK, supplying sports grounds, golf courses and landscaping customers with a similar product portfolio across domestic and contract markets.
• Total Turf Solutions: UK sports turf contractor and grower servicing football, rugby, and golf venues with construction, renovation and turf supply - comparable service-and-product offering to County Turf's installation arm.
• Fairways Sports Turf: UK specialist sports turf grower and contractor focused on natural and reinforced sports surfaces for football, rugby, and golf, overlapping with County Turf's sports and golf product lines.

Emerging players

• HG Sports Turf: Australasian partner for the HERO Hybrid Grass technology; competes in adjacent geographies (Australia/NZ) and provides a comparable hybrid turf offering for elite stadium projects.

Regional players

• Evergreen Turf: UK-based turf producer focusing on landscape and amenity turf products, overlapping with County Turf's domestic and landscaping segments though less active in elite sports installations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/countyturf
• LinkedInlinkedin.com/company/county-turf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about County Turf