Elettrolazio

What Elettrolazio does

Elettrolazio S.p.A. is a privately held Italian B2B distributor of electrical materials, lighting, and hydrothermosanitary (HVAC/plumbing) products, founded in 2000 and headquartered at Via Carlo Buttarelli 6, Rome. The company sells to professional installers—electricians, HVAC technicians, plumbers, and specialized contractors—through a regional network of nine branches distributed across the Lazio region, the most recent being a new Ardea location opened in November 2025. Its product catalog spans lighting (decorative, LED panels, industrial reflectors, emergency systems), structured cabling and active networking, fire and intrusion security, building automation (domotics, BMS), industrial automation (PLCs, inverters, cobots, sensors), UPS and generator infrastructure, tools and PPE, cables (LV/MV, solar, KNX), photovoltaic modules and storage, e-mobility charging, heating (boilers, heat pumps, radiators), air conditioning, plumbing, and bathroom furnishings.

The company is not a pure wholesaler: under the Progate sub-brand launched in January 2026, Elettrolazio groups ten specialized divisions—Illuminotecnica, Automazione Industriale, Climatizzazione, Efficientamento Energetico, Energie Rinnovabili e Mobilità Sostenibile, Impianti Speciali (including an Authorized KNX Training Centre), Idrotermosanitario, Media/Bassa Tensione, Real Estate, Strumentazione Tecnica, and Arredo Bagno—that provide pre-sales engineering, lighting design, energy audits, and project consulting. The revenue model is hardware distribution plus attached professional services, with pricing conducted through direct branch contact rather than public e-commerce; pricing models observed include promotional partnerships with Schneider Electric, Philips-Signify, Ariston, Vaillant, Lovato, Milwaukee, Comelit, Faac, and Urmet. The company holds ISO 9001, 14001, and 50001 certifications and has adopted an MOGC compliance model under Italian Legislative Decree 231/2001. Its named project customers include Eurocirce (250 kWp agricultural photovoltaic), Fresia Hotels (250 kWp hotel PV), UIL labor union headquarters (architectural LED lighting), Stadio Angelo Sale (LED stadium retrofit with Philips INTERACT), and a historic Roman villa (corporate HQ lighting retrofit).

Name

Elettrolazio

Legal name

Elettrolazio S.p.A.

Website

https://elettrolazio.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Elettrolazio is a privately held Rome-based B2B wholesale distributor of electrical, lighting, and HVAC/plumbing materials serving professional installers and contractors across the Lazio region through nine physical branches, with attached specialized divisions branded as Progate for project consulting.

Ownership category

akta.pro rank

Product category

Electrical and HVAC Materials Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Electrical materials distribution
• Hydrothermosanitary wholesale
• Professional B2B distributor
• Lighting and photovoltaic solutions
• Industrial automation supplies

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Materials Distribution: Wholesale distribution of electrical materials including wiring, switches, power distribution equipment, industrial automation components, and safety systems to professional installers and contractors
2. Hydrothermosanitary Products Distribution: Distribution of plumbing, heating, and air conditioning products including boilers, heat pumps, radiators, water treatment systems, and bathroom furnishings
3. Specialized Technical Services: Technical consulting and project support through specialized divisions covering industrial automation, lighting design, energy efficiency, building automation, and renewable energy systems
4. Industrial Automation Consulting: Technical support for industrial automation projects including PLC systems, sensors, robotics, and Industry 5.0 transition consulting

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elettrolazio S.p.A. is a B2B wholesale distributor of electrical materials, lighting products, and hydrothermosanitary supplies serving professional installers, contractors, and industrial companies across the Lazio region of Italy. The company operates 9 physical branches and combines material distribution with technical consulting through 10 Progate specialized divisions covering industrial automation, renewable energy, lighting design, building automation, HVAC, and energy efficiency. Revenue is driven primarily by trade sales of branded electrical and HVAC equipment, supplemented by project design, technical consulting, and certified training services.

Product overview

Elettrolazio is a professional distributor of electrical and hydronic heating materials in the Lazio region of Italy, founded in 2000. The company operates as a multi-category distributor with two main product lines: Materiale Elettrico (Electrical Materials) covering lighting, structured cabling, active networking, security systems, building automation, industrial automation, infrastructure, tools, instrumentation, safety equipment, ladders/scaffolding, cables, photovoltaic systems, and e-mobility; and Materiale Idrotermosanitario (Hydronic/HVAC Materials) covering heating (boilers, heat pumps, radiators), air conditioning, plumbing, and bathroom furnishings. The company also operates under the 'Progate' sub-brand for its 11 specialized divisions offering professional services in areas such as industrial automation, HVAC, energy efficiency, renewable energy, lighting design, special systems, hydronics, medium/low voltage distribution, real estate, and technical instrumentation.

Differentiator

Problem solved

Functional benefit

Brands

• Progate: A brand that identifies the company's specialized divisions including Illuminotecnica, Automazione Industriale, Climatizzazione, Efficientamento Energetico, Energie Rinnovabili e Mobilità Sostenibile, Impianti Speciali, Idrotermosanitario, Media Tensione e Bassa Tensione, Real Estate, and Strumentazione Tecnica.

Products and services

• Illuminazione (Lighting Products) Distribution of a comprehensive range of lighting solutions including decorative lighting, LED strips, LED panels, industrial reflectors, waterproof fixtures, track projectors, ceiling recessed lights, surface-mounted fixtures, projectors, wall lights, step lights, floor recessed lights, street lanterns, spike projectors, pole-top fixtures, and emergency lighting systems (traditional and self-diagnostic), for professional installers, designers, and contractors.
• Cavi (Cables) Distribution of cables for every application including low voltage, medium voltage, copper, automation cables, security cables, audio-video cables, solar cables, and KNX building automation cables, for electrical installers and industrial customers.
• Automazione Industriale (Industrial Automation) Distribution of advanced industrial automation components including PLCs, inverters/drives, power supplies, unmanaged switches, HMIs, panel PCs, inductive and capacitive sensors, photocells, cobots, relays, laser scanners, safety barriers, contactors, motor protectors, softstarters, enclosures, cabinets, and stainless steel components, for industrial companies and automation system integrators.
• Automazione Edificio (Building Automation) Distribution of building automation and control systems including domotics, BMS (Building Management System), gate and window automation, video intercom and telephony, sound diffusion, displays and videowalls, civil thermoregulation, and detection sensor systems, for installers, real estate developers, and system integrators.
• Cablaggio Strutturato (Structured Cabling) and Active Networking Equipment Distribution of structured cabling solutions including rack systems, cabling accessories, RJ45 outlets, patch panels, patch cords, FTTH components, and UPS, plus active networking devices (switches, extenders, routers, access points, radio bridges, signal amplifiers), for IT installers, system integrators, and enterprise customers.
• Sicurezza Impiantistica (Security Systems) Distribution of integrated safety solutions including fire detection and gas monitoring, intrusion alarm systems, TVCC (CCTV), EVAC (voice evacuation), and access control systems, for installers, building managers, and security system integrators.
• Fotovoltaico (Photovoltaic Systems) and E-mobility Distribution of complete photovoltaic solutions including inverters, photovoltaic modules, storage systems, mounting structures and components, CEI-016 and CEI 0-12 interface protections, and monitoring systems, plus smart EV charging systems (wallbox and charging stations) with connectivity for energy management, for installers, real estate developers, agricultural cooperatives, and industrial customers.
• Strumentazione, Utensileria, Safety, and Scale e Trabattelli (Tools, Instrumentation, PPE, Ladders) Distribution of manual and electric tools, measurement and certification instruments (multimeters, clamps, thermography, certifiers, network analyzers, laboratory instrumentation), PPE and technical clothing, fall protection, signage, ladders, mobile scaffolding, and lifting equipment, for professional installers, maintenance technicians, and industrial workers.
• Infrastrutture (Infrastructure) Distribution of infrastructure solutions for continuity and efficiency including UPS systems, generator sets, power factor correction units, machine-side cable trays, and metallic cable trays, for industrial and commercial customers.
• Riscaldamento (Heating) and Climatizzazione (Air Conditioning) Distribution of heating solutions including boilers, heat pump generators and hybrid systems, water heaters, radiators, hydronic terminals, and radiant floor systems, plus climate control solutions including residential air conditioners (monosplit and multisplit), commercial air conditioners, chiller heat pumps, and hydronic terminals, for HVAC installers and building projects.
• Idrotermosanitario (Plumbing and Hydronics) Distribution of plumbing and hydronic products including underfloor distribution systems (pipes and fittings), drainage systems, electric pumps, brass and cast iron valves, meters, water treatment, irrigation, and fire protection components, for plumbers and HVAC installers.
• Arredo Bagno (Bathroom Furnishing) Distribution of bathroom furniture, consoles, mirrors, laundry units, floor and wall tiles, shower enclosures, faucets, sanitary ware, accessibility facilities, bathtubs, bathroom accessories, and wellness products (whirlpool, sauna, Turkish bath), for installers, contractors, and end-clients under the Arredo Bagno division.
• Progate Specialized Technical Services Integrated specialized technical services delivered through 10 Progate divisions covering industrial automation consulting, lighting design, energy efficiency audits, renewable energy and e-mobility, building/industrial automation, HVAC, hydronics, medium/low voltage distribution, real estate consulting, and technical instrumentation, for professional installers, contractors, real estate developers, and industrial companies.
• Authorized KNX Training Centre Authorized KNX training and certification program delivered through the Impianti Speciali division, providing official KNX Partner certification courses for industry professionals (installers, integrators) on building automation standards, plus related PES-PAV-PAI electrical safety training, CEI 11-27 certification, FER (Renewable Energy Sources) training, and professional welder certification.

Quantifiable outcome

• Complete photovoltaic installation completed in 38 working days for hotel project
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major, standard and supporting.

• Philips-SignifycoreTechnology or IntegrationStrategic partnership for LED lighting solutions and smart lighting management systems. Collaboration on major lighting projects including sports stadium LED retrofit (Stadio Angelo Sale) using Philips INTERACT system for intelligent lighting control. Partner provides lighting technology while Elettrolazio provides project design, installation support, and local implementation.
• Elettro Sistemi SrlmajorStrategic or Co-development PartnerLong-standing collaboration on renewable energy projects, particularly photovoltaic installations. Jointly developed 250 kWp installation for Eurocirce agricultural cooperative, with Elettro Sistemi handling electrical systems and Elettrolazio providing specialized division support. Partnership enables comprehensive solutions for complex energy projects.
• PeimarstandardTechnology or IntegrationSupplier partnership for monocrystalline photovoltaic modules (505 Wp) used in renewable energy installations. Modules incorporated into Eurocirce 250 kWp photovoltaic project.
• SMAstandardTechnology or IntegrationSupplier partnership for solar inverters (110 kW units) used in photovoltaic installations. Three inverters supplied for Eurocirce 250 kWp project.
• GMF Impianti SrlmajorImplementation/ SI/ Consulting PartnerInstallation partner for photovoltaic projects, particularly hotel and hospitality sector. Completed 250 kWp Fresia Hotels installation in 38 working days in collaboration with Elettrolazio for material supply.
• ProgatecoreOthersElettrolazio's own specialized divisions brand launched to distinguish specialized services from core distribution business. Covers 9 specialized areas: Arredo Bagno, Automazione Industriale, Climatizzazione, Efficientamento Energetico, Energie Rinnovabili, Illuminotecnica, Impianti Speciali, Idrotermosanitario, Media/Bassa Tensione, Real Estate, Strumentazione Tecnica. Not a separate company but an identity for specialized services.
• ProgestsupportingStrategic or Co-development PartnerPartner for residential thermal account (Conto Termico 3.0) support services, managing the residential sector incentive programs for energy efficiency.
• Schneider ElectricstandardTechnology or IntegrationBrand partnership for electrical distribution, automation, and energy management products. Active promotional partnership with offers available through Elettrolazio branches.
• AristonstandardTechnology or IntegrationBrand partnership for heating products including boilers and water heaters. Active promotional offers available through Elettrolazio distribution network.
• VaillantstandardTechnology or IntegrationBrand partnership for condensing and instantaneous heating and hot water solutions. Active promotional offers including boilers and water heaters through Elettrolazio branches.
• LovatostandardTechnology or IntegrationBrand partnership for electrical monitoring and control products including power analyzers, multifunction meters, and power factor correction controllers.
• MilwaukeestandardTechnology or IntegrationBrand partnership for professional power tools and accessories. Active promotional offers available through Elettrolazio distribution network.
• ComelitstandardTechnology or IntegrationBrand partnership for building automation and video door entry systems including video intercoms and access control solutions.
• FaacstandardTechnology or IntegrationBrand partnership for automation products including gate operators, barriers, and parking systems.
• UrmetstandardTechnology or IntegrationBrand partnership for building communication systems including video door entry, access control, and home automation solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rexel Italia: Italian arm of global electrical distributor Rexel serving professional installers; broader incumbent with nationwide branches and digital commerce competing for the same customer base.
• BTicino (Legrand): Italian electrical and home/building automation brand owned by Legrand; principal supplier of wiring devices and KNX-style automation that Elettrolazio distributes, with overlapping project consulting capabilities.
• Gewiss: Italian electrical systems manufacturer of wiring devices, lighting and building automation; an upstream principal whose products Elettrolazio distributes, but also a competitor when selling direct on key accounts.
• Vimar: Italian manufacturer of electrical installation systems, home automation and energy metering; comparable in product categories carried, with proprietary brand that competes for shelf space and end-customer mindshare in Lazio.
• Schneider Electric Italia: Italian operations of Schneider Electric, Elettrolazio's principal brand partner for distribution and automation; competes on large industrial and energy-efficiency projects while also supplying through Elettrolazio's branches.
• Sonepar Italia: Italian subsidiary of global electrical distribution leader Sonepar; broad incumbent competitor with national coverage that competes for the same installer base but at much larger scale and with a stronger digital catalog.
• Würth Italia: Italian operations of the German fasteners, tools and installation supplies distributor; comparable trade-counter and professional-customer model, though broader industrial focus.

Direct peers

• MEF - Materiale Elettrico Forniture: Italian regional electrical distributor targeting installers and contractors with multi-category electrical and lighting products; directly comparable scale and GTM motion to Elettrolazio.
• Comoli Ferrari: Italy's largest independent electrical materials distributor with nationwide branch network; directly comparable as a multi-branch professional installer wholesaler combining electrical and HVAC/thermo-hydraulic products.
• Sacchi Elettroforniture: Major Italian electrical materials distributor serving professional installers; comparable business model, branch-based B2B distribution and similar product breadth across electrical and lighting categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_96Y5Ud4PqZlQNEzTpONcA
• Facebookfacebook.com/elettrolaziospa
• LinkedInlinkedin.com/company/elettrolazio-s.p.a
• Instagraminstagram.com/elettrolazio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elettrolazio