junior jam
Junior Jam is a UK education services company supplying specialist PPA cover — Music, Computing, MFL, PE, Performing Arts and The Arts — to over 2,500 primary schools across 14 English regions, supplying all equipment and documentation via a proprietary school portal.
- Company typePrivate
- Founded2006
- HeadquartersBradford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What junior jam does
Junior Jam, trading name of Sound Education Limited, is a privately-held UK education services company headquartered in Bradford, England. It supplies specialist PPA (Planning, Preparation and Assessment) cover to primary schools across England, enabling class teachers to take their statutory non-contact time while qualified instructors deliver Music, Computing, MFL (French and Spanish), PE, Performing Arts, and The Arts lessons. The company supplies all required equipment — iPads and curated apps for Computing, class sets of instruments for Music (African Drums, Boomwhackers, Ukuleles, Keyboards, Steel Pans, Samba, Glockenspiels), and sports gear for PE — and operates a proprietary School Portal that delivers planning documents, risk assessments, curriculum overviews, half-termly evaluations, staff DBS records, and pupil work uploads to subscribing schools.
The business serves 2,500+ schools across 14 English regions with a direct enterprise field-sales motion (phone, email, on-site familiarisation visits) targeting Headteachers, Deputy Headteachers, Office Managers, and Multi-Academy Trust procurement. Revenue is generated primarily through per-session and per-day fees billed annually against the academic year (AM Cover £125–£155; PM Cover £108–£135; Full Day £211–£278; SMART PPA bundles with three concurrent instructors £348–£417), with supplementary income from After School Clubs (six-session blocks at £336, ten-session blocks at £559 in West Yorkshire), tiered Holiday Clubs (Ad Hoc, Silver, Gold, Diamond), Activity Days, and an optional paid Reporting & Assessing add-on. A contractual recruitment fee of £5,000–£7,000 + VAT applies if a school directly hires a Junior Jam instructor within 12 months. The firm employs 11–50 staff, has operated for over 20 years, and reports a 5-star average review rating on its website.
junior jam firmographics
Firmographics- Name
- junior jam
- Legal name
- Sound Education Limited
- Website
- https://juniorjam.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Junior Jam is a UK education services company supplying specialist PPA cover — Music, Computing, MFL, PE, Performing Arts and The Arts — to over 2,500 primary schools across 14 English regions, supplying all equipment and documentation via a proprietary school portal.
- Ownership category
- akta.pro rank
junior jam industry classification
Industry- Product category
- Primary School PPA Cover Services
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)
- akta.pro secondary industry
- Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)
Keywords
Where junior jam is headquartered
LocationHeadquarters
- HQ city
- Bradford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
junior jam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- PPA Cover Sessions: Per-session or per-day fees charged to primary schools for specialist teacher cover across Music, Computing, MFL (French & Spanish), PE, Performing Arts, and The Arts. Billed per academic year per booking. Pricing varies by region (North West, Greater London, West Yorkshire, etc.) with separate AM, PM, and Full Day rates. Includes optional Reporting & Assessing add-on for an additional fee.
- SMART PPA (Bundled Multi-Activity Carousel): Discounted bundled PPA service offering 3 simultaneous activities delivered at the same time, priced as a combined package.
- After School Clubs (ASC): Charged per session or block (6-week or 10-week blocks) for fun, engaging, educational clubs in P.E, Dance, The Arts, and Martial Arts for KS1 and KS2, delivered at schools after PPA hours. Pricing in West Yorkshire: 6×1-hour sessions at £336, 10×1-hour sessions at £559.
- Holiday Clubs: Revenue from school-holiday activity clubs offered at four service levels (Ad Hoc, Silver, Gold, Diamond). The Diamond package includes an online parent recruitment service. Currently available in West Yorkshire, South Yorkshire, and Greater Manchester, and where clubs run directly before/after Junior Jam PPA cover.
- Activity Days & Enrichment Programmes: One-off or multi-day enrichment workshops (CSI, International Days, iExperience/Enterprise/Science/Space Days) charged per day/session. Schools can book instructors across multiple subjects for a full day or week of themed activities.
- Reporting & Assessing (Optional Add-on): Optional paid extra providing class registers, grades, and assessment documentation. Registers must be supplied in Excel format electronically before each half term. Additional charges apply if class registers change mid-half-term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | MFL, PE & Performing Arts PPA Cover (North West) - academic year 2026/27 |
| Unit Pricing | Annual | iMedia Computing & Music PPA Cover (North West) - academic year 2026/27 |
| Unit Pricing | Annual | SMART PPA with 3 instructors (North West) - academic year 2026/27 |
| Unit Pricing | Annual | Greater London PPA Cover rates |
| Unit Pricing | Multi-year contract | West Yorkshire After School Club rates |
| Other | Annual | Recruitment fee for hiring Junior Jam staff |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
junior jam product offering
Product offeringCore offering
Junior Jam supplies specialist PPA (Planning, Preparation and Assessment) Cover to UK primary schools, deploying DBS-checked, qualified specialist instructors to deliver Music, Computing (iMedia on iPads), Modern Foreign Languages (French and Spanish), PE, Performing Arts, and The Arts lessons while class teachers take their statutory non-contact time. The company supplies all equipment (iPads, instruments, sports gear) and provides OFSTED-ready documentation, half-termly assessments, and DBS records through its School Portal, complemented by After School Clubs, Holiday Clubs, and themed Activity Days.
Product overview
Junior Jam is a UK-based education supplier providing PPA (Planning, Preparation and Assessment) Cover services to primary schools across England. The company operates as a service provider rather than a software platform, offering specialist curriculum delivery through trained instructors. The core offering consists of PPA Cover — specialist teachers who cover classes while regular teachers have their statutory PPA time — across six subject areas: Physical Education, Languages (MFL - French and Spanish), Computing, Music, Performing Arts (Drama, Dance, Musical Theatre), and The Arts. The company also provides supplementary services including After School Clubs, Holiday Clubs (with Ad Hoc, Silver, Gold, and Diamond service tiers), and Activity Days (CSI, International Days, iExperience STEM programs). Smart PPA offers an enhanced carousel option with three concurrent instructors. All services include a secure School Portal for accessing planning, documentation, and student progress tracking. Junior Jam supplies all equipment (iPads for computing, instruments for music, sports equipment for PE) and serves over 2,500 schools across 15 regional areas in England.
Differentiator
Problem solved
Functional benefit
Products and services
- Music PPA Cover
Quantifiable outcome
- 2,500+ schools across the UK rely on Junior Jam for specialist PPA cover
- +1 more outcomes
Companies that use junior jam
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
junior jam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
junior jam partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
junior jam competitors and assessment
Company assessmentBroad incumbents
- Class Cover: Class Cover is a UK supply-teacher and cover-supervision agency serving primary and secondary schools. It overlaps with Junior Jam in the supply-cover market but does not focus on specialist curriculum delivery.
- Engage Education: Engage Education is a broader UK education staffing and recruitment business placing teachers and support staff into schools. It competes with Junior Jam in adjacent areas (supply cover, specialist staffing) rather than as a specialist PPA curriculum provider.
- TimePlan Education: TimePlan Education is a UK education recruitment and supply-teacher agency placing teachers across primary and secondary schools. It overlaps with Junior Jam on the broader primary cover and teacher-staffing market rather than specialist curriculum delivery.
Direct peers
- Create Development: Create Development (Real PE) provides specialist primary PE curriculum, training, and PPA-style delivery to UK primary schools. It competes directly with Junior Jam's PE offering, particularly where schools are selecting a specialist PE provider for PPA cover.
- Primary Languages Network: Primary Languages Network supplies specialist French and Spanish MFL teaching and PPA cover to UK primary schools. It is a direct competitor to Junior Jam's MFL PPA Cover, serving the same primary-school buyer with overlapping curriculum content.
- Aspire Active Camps: Aspire Active Camps operates holiday activity camps and after-school provision for primary-age children in the UK, often delivered through schools. It competes with Junior Jam's Holiday Clubs and After School Clubs offerings.
- SportsCool: SportsCool delivers multi-sport PPA cover, after-school clubs, and holiday activity programmes to primary schools across multiple UK regions. It directly competes with Junior Jam on PE PPA Cover, After School Clubs, and Holiday Clubs.
- Premier Education Group: Premier Education is a UK specialist provider delivering PE, sport, and active learning sessions to primary schools and academies, alongside holiday and after-school clubs. It directly competes with Junior Jam's PE PPA Cover and Holiday/After School Club lines for the same primary-school buyer.
- Sing Education: Sing Education delivers primary school music curriculum, PPA cover, and singing programmes to UK primaries, aligned to the National Plan for Music. It directly competes with Junior Jam's Music PPA Cover in the same specialist primary-music segment.
Others
- Music Mark: Music Mark is the UK subject association for music education, supporting music hubs and school music provision. While not a direct PPA-cover competitor, it shapes the policy and funding environment (e.g., National Plan for Music) within which Junior Jam's Music PPA Cover competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
junior jam social profiles
Digital presencejunior jam financial estimates
Financial estimateRevenue estimate
Valuation estimate
junior jam leadership team
Management profileNumber of profiles
junior jam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
junior jam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about junior jam
What does junior jam do?
Junior Jam supplies specialist PPA (Planning, Preparation and Assessment) Cover to UK primary schools, deploying DBS-checked, qualified specialist instructors to deliver Music, Computing (iMedia on iPads), Modern Foreign Languages (French and Spanish), PE, Performing Arts, and The Arts lessons while class teachers take their statutory non-contact time. The company supplies all equipment (iPads, instruments, sports gear) and provides OFSTED-ready documentation, half-termly assessments, and DBS records through its School Portal, complemented by After School Clubs, Holiday Clubs, and themed Activity Days.
Is junior jam a public or private company?
junior jam is a private company. It is classified as unknown and is currently operating.
When was junior jam founded?
junior jam was founded in 2006. It employs 11 to 50 people.
Where is junior jam based?
junior jam is headquartered in Bradford, United Kingdom, in the Europe region.
How does junior jam make money?
Six revenue lines are on record. PPA Cover Sessions are the primary driver. The others are SMART PPA (Bundled Multi-Activity Carousel), after School Clubs (ASC), holiday Clubs, activity Days & Enrichment Programmes and reporting & Assessing (Optional Add-on).
Who are junior jam's main competitors?
Broad incumbents on record are Class Cover, Engage Education and TimePlan Education. Direct peers are Create Development, Primary Languages Network, Aspire Active Camps, SportsCool, Premier Education Group and Sing Education. Music Mark is listed as an others.
Does junior jam have an API?
No public API is recorded for junior jam.
What industry is junior jam in?
junior jam's product category is Primary School PPA Cover Services. Its primary akta.pro industry code is EDAGAAAG, Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories), with a secondary code of EDAJAFAD, Standards Alignment & Curriculum Mapping (State/National). Its NAICS code is 61169 and its SIC code is 8200.