Create Development
Create Development is a UK educational technology company founded in 2008 that provides physical education curriculum, training, and assessment platforms to primary schools, early years settings, and families, with all products unified by its proprietary Learning Nutrition pedagogical framework.
- Company typePrivate
- Founded2008
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Create Development does
Create Development Ltd is a UK-based educational technology company founded in 2008 by Ronnie Heath and John Parsons, providing physical education (PE) curriculum, training, and assessment solutions to primary schools, early years settings, families, and teachers across the UK and internationally. The company's portfolio is anchored by the registered trademark "real PE," an interactive PE curriculum platform with on-demand CPD, and extends to the BURSTS home learning app (ages 4-7, featuring gamification and augmented reality), "real PE foundations" for the Early Years Foundation Stage, and "The Development Wheel," a web-based assessment and coaching platform. All products are unified by the proprietary Learning Nutrition framework, a pedagogical model defining seven essential teaching habits (ambition, planned learning progression, deliberate practice, adaptive teaching, praise, coaching, and celebration/review), and are explicitly aligned to UK National Curriculum, Curriculum for Wales, Ofsted, and Estyn requirements.
The business operates a subscription-based revenue model with quote-based, non-publicly-disclosed pricing, supported by a free 30-day trial of real PE that drives school adoption. Go-to-market is sales-led: direct engagement with primary schools is augmented by an extensive UK partner network of more than 35 regional sports partnerships, local authorities, school sport partnerships, and teaching school alliances across the North, Midlands, London/South East, South West, and Wales. A Shopify e-commerce storefront and app store distribution for BURSTS extend reach into the family/consumer segment.
Create Development employs 11-50 staff (with 15 team members visible on its website), is privately held with no disclosed external venture capital or private equity investment, and operates as an independent UK private limited company. The company's competitive positioning rests on its inclusive, child-centred pedagogy, curriculum-to-inspection-framework alignment, and broad partner-driven distribution across the UK primary education sector.
Create Development firmographics
Firmographics- Name
- Create Development
- Legal name
- Create Development Ltd
- Website
- https://createdevelopment.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create Development is a UK educational technology company founded in 2008 that provides physical education curriculum, training, and assessment platforms to primary schools, early years settings, and families, with all products unified by its proprietary Learning Nutrition pedagogical framework.
- Ownership category
- akta.pro rank
Create Development industry classification
Industry- Product category
- Physical Education Curriculum & Educational Technology
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)
Keywords
Where Create Development is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Create Development business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription-based School Solutions: Provides subscription-based access to real PE curriculum, training resources, and interactive platforms for primary schools. Includes professional learning, on-demand CPD, and teaching frameworks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 30-day trial available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Create Development product offering
Product offeringCore offering
Create Development provides subscription-based physical education curriculum, training, and digital resources for primary schools, delivered through the real PE interactive teaching platform, the BURSTS home learning app, real PE foundations for Early Years, and the Development Wheel web-based assessment and coaching platform. All solutions are built on the proprietary Learning Nutrition framework and aligned to the National Curriculum, Curriculum for Wales, Ofsted and Estyn requirements.
Product overview
Create Development offers a portfolio of interconnected educational products focused on physical education and child development. The core offering includes real PE, an interactive primary school PE curriculum platform aligned to national curriculum requirements; BURSTS, a home learning app for ages 4-7; real PE foundations, an Early Years programme; and The Development Wheel, a web-based assessment and coaching platform. These products are unified by the Learning Nutrition framework, which provides the underlying pedagogical approach across all offerings, and are delivered through partnerships with schools, sports partnerships, and local authorities across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- real PE: Supports primary schools to deliver an outstanding PE curriculum and make a proven impact for every child. Develops teacher confidence and expertise, increases pupil engagement and progress.
- BURSTS
- real PE foundations
- Development Wheel
Products and services
- real PE real PE is an interactive primary school PE curriculum platform that develops teacher confidence and expertise, increases pupil engagement and progress, and helps children develop physical literacy, emotional and thinking skills. It includes award-winning professional learning, on-demand CPD, and is fully aligned to the National Curriculum, Curriculum for Wales, Ofsted and Estyn requirements. Target users are UK primary schools and their PE teachers.
- BURSTS BURSTS is a Physical Education home learning app for children aged 4-7 that bridges the gap between school and home. It uses gamification, augmented reality, and in-app celebration to provide personalised physical activities for families, tracking home active learning minutes, Fundamental Movement Skills progress, and broader behaviours and engagement. It is targeted at families with young children via app store distribution.
- real PE foundations real PE foundations is an Early Years Foundation Stage programme that uses physical activity as the driver for children's learning. It is a proven child-led approach that develops children's physical, emotional and thinking skills, intended for early years settings and primary school foundation/reception teams.
- The Development Wheel The Development Wheel is a versatile web-based learning and development platform used by local and central government, education, elite sports and the charity sector. It functions as an Assessment for Learning tool, coaching platform, and organisational change tool, incorporating Learning Nutrition principles into everyday practice.
Quantifiable outcome
- Unrivalled proven impact for EVERY child
Companies that use Create Development
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Create Development technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Create Development partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered national and regional.
- Earth CubsnationalNational partner working with Create Development to deliver shared vision of supporting schools to transform PE experiences for every child.
- Active FusionregionalRegional partner in North and North Wales delivering Create Development solutions to local schools.
- Live WireregionalRegional partner in North and North Wales area.
- Inspiring Healthy LifestylesregionalRegional partner delivering health and physical activity programmes.
- Active CheshireregionalRegional sports partnership in Cheshire area.
- Active WrexhamregionalRegional partner in Wrexham delivering PE solutions.
- Denbighshire Leisure Limited – Active CommunitiesregionalLocal authority leisure partner in Denbighshire.
- Active NorthumberlandregionalRegional sports partnership in Northumberland.
- NY Inclusive SSPregionalNorth Yorkshire Inclusive School Sport Partnership.
- Kent SportregionalRegional sports development partner in Kent.
- Croydon School Sport PartnershipregionalSchool sport partnership in Croydon area.
- London SportregionalRegional sports charity covering Greater London area.
- Willow Tree School Sport PartnershipregionalSchool sport partnership.
- Ascot and Maidenhead School Sport PartnershipregionalSchool sport partnership in Ascot and Maidenhead area.
- Slough School Sport Network (SSSN)regionalSchool sport network in Slough.
- Energise MeregionalRegional sports development charity.
- Active SurreyregionalActive Surrey sports development organisation.
- Active SussexregionalActive Sussex sports partnership.
- Oxford City Council Sport and Physical Activity TeamregionalLocal authority sports team in Oxford.
- West Oxfordshire School Sport PartnershipregionalSchool sport partnership in West Oxfordshire.
- SHSSN South Hillingdon School Sports NetworkregionalSchool sports network in South Hillingdon.
- West Norwich and Dereham School Sport PartnershipregionalSchool sport partnership in West Norwich and Dereham.
- Witchford SSPregionalWitchford School Sport Partnership.
- Active LutonregionalActive Luton sports development organisation.
- Northamptonshire SportregionalCounty sports partnership for Northamptonshire.
- South Solihull School Sport PartnershipregionalSchool sport partnership in South Solihull.
- SHAPE Learning PartnershipregionalLearning partnership supporting schools.
- Stride ActiveregionalActive sports development organisation.
- South Derbyshire Active Schools PartnershipsregionalActive schools partnerships in South Derbyshire.
- Chippenham Partnership of SchoolsregionalPartnership of schools in Chippenham area.
- Fortius PEregionalPE-focused partner in South West.
- Wiltshire and Swindon Sport (WASP)regionalCounty sports partnership for Wiltshire and Swindon.
- Bristol Primary Teaching School AllianceregionalTeaching school alliance in Bristol.
- Active Merthyr TydfilregionalActive community sports in Merthyr Tydfil.
- Bridgend Borough CouncilregionalLocal authority partner in Bridgend.
- Truro and Penwith AcademyregionalAcademy trust in Cornwall.
- Vale of Glamorgan CouncilregionalLocal authority partner in Vale of Glamorgan.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Create Development competitors and assessment
Company assessmentBroad incumbents
- Youth Sport Trust: UK charity focused on improving PE and sport for children and young people, including school programmes and teacher development. Comparable in mission and primary-school audience, though operating as a charity rather than a commercial subscription platform.
- Sport England: National body for grassroots sport in England that funds and influences school sport and physical activity policy. Comparable as a force shaping UK primary PE demand and Sport Premium deployment, even though it is not a commercial competitor.
- Topical Resources: UK educational publisher producing teaching resources and curriculum materials for primary schools. Comparable as an adjacent educational content provider serving the same primary school purchasing channel, though covering multiple subjects beyond PE.
Direct peers
- Premier Education Group: Provider of sport, PE and active learning programmes to primary schools across the UK. Comparable in serving the same primary school buyer with sport/PE solutions, although with a more coaching-led rather than curriculum-platform model.
- Complete PE: UK provider of primary school PE schemes that compete head-on with real PE for primary school PE curriculum budgets. Directly comparable in target customer (primary schools), subject area (PE) and curriculum-aligned value proposition.
- PE Passport: Digital PE planning, assessment and delivery platform for primary schools in the UK. Comparable in delivering curriculum-aligned PE via software and in targeting the same primary school buyer with similar subscription-based school solutions.
Regional players
- Aspire Active Education Group: Regional provider of school sport and PE coaching in the Midlands and surrounding areas. Comparable in delivering PE solutions to UK primary schools, though with a regional coaching-led model rather than a national subscription platform.
- Move More: UK regional initiatives encouraging physical activity among children, often delivered through schools and local authorities. Comparable in targeting primary-aged physical activity outcomes through school and community channels, with overlap in funder/partner ecosystems.
Emerging players
- Imoves: Provider of movement and dance-based physical activity programmes for schools, often linked to cross-curricular learning. Comparable in targeting primary schools with movement/PE content and teacher resources, though with a stronger dance angle.
Others
- Activity Alliance: UK disability inclusion organisation for sport and physical activity that supports schools and teachers on inclusive PE. Comparable as a thematically aligned ecosystem player influencing inclusive PE practice in primary schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Create Development social profiles
Digital presenceCreate Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Development leadership team
Management profileNumber of profiles
Profiles2 records
Create Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Development
What does Create Development do?
Create Development provides subscription-based physical education curriculum, training, and digital resources for primary schools, delivered through the real PE interactive teaching platform, the BURSTS home learning app, real PE foundations for Early Years, and the Development Wheel web-based assessment and coaching platform. All solutions are built on the proprietary Learning Nutrition framework and aligned to the National Curriculum, Curriculum for Wales, Ofsted and Estyn requirements.
Is Create Development a public or private company?
Create Development is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Create Development founded?
Create Development was founded in 2008. It employs 11 to 50 people.
Where is Create Development based?
Create Development is headquartered in Las Vegas, United States, in the North America region.
How does Create Development make money?
One revenue line is on record: subscription-based School Solutions.
Who are Create Development's main competitors?
Broad incumbents on record are Youth Sport Trust, Sport England and Topical Resources. Direct peers are Premier Education Group, Complete PE and PE Passport. Regional players are Aspire Active Education Group and Move More. Imoves is listed as an emerging player. Activity Alliance is listed as an others.
Does Create Development have an API?
No public API is recorded for Create Development.
What industry is Create Development in?
Create Development's product category is Physical Education Curriculum & Educational Technology. Its primary akta.pro industry code is EDAGAKAA, K–12 Instructional Design & Curriculum Development Services, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611710 and its SIC code is 8200.