Hans Janssen
Hans Janssen Makelaars is a family-owned, full-service Dutch real estate brokerage founded in 1973, serving residential buyers, sellers, and commercial clients in the Nijmegen region through four offices and integrated mortgage/insurance and new construction services.
- Company typePrivate
- Founded1973
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hans Janssen does
Hans Janssen Makelaars is a privately held, family-owned full-service real estate brokerage founded in 1973 in Nijmegen, Netherlands. The firm operates across the greater Nijmegen region through four physical offices (Nijmegen, Beuningen, Wijchen, and Grave) with a team of 50-60+ specialists covering residential purchase, sale, appraisal, new construction, commercial real estate, and rental brokerage. The company sells approximately 798 homes per year (2025 volume), holds a 9.2/10 Funda sales rating, and is recognized as the Topmakelaar of the Arnhem-Nijmegen region in 2026.
The business is organized as a multi-brand portfolio with five operational entities: the core Hans Janssen Makelaars for existing residential transactions, Hans Janssen Nieuwbouw for new construction brokerage, Hans Janssen Zakelijk for commercial real estate, Hans Janssen Hypotheken for mortgage and insurance advisory, and LIV Wooncoach (acquired) for new construction buyer coaching. Technology consists of a standard brokerage platform featuring website-based property listings, CRM, Funda.nl marketplace integration, and proprietary customer tools ('Transparant Bieden met Hans', 'Mijn Woonaccount'). The firm is NVM-certified and operates under Dutch association general conditions.
Revenue is generated primarily through transaction-based commissions on residential property sales and purchases, supplemented by fees for mortgage/insurance advisory (Hans Janssen Hypotheken), commercial real estate services, rental placements, and certified property appraisals. Pricing follows NVM standard terms and is agreed in advance with each client, structured either as a percentage of sale price or a fixed fee. Go-to-market is a hybrid of local physical office presence, NVM open house events, content marketing (quarterly market analysis), and Funda.nl as the dominant listing channel. The model emphasizes personal broker relationships, regional expertise, and cross-sell of bundled services across the transaction lifecycle.
Hans Janssen firmographics
Firmographics- Name
- Hans Janssen
- Legal name
- Hans Janssen Makelaars
- Website
- https://hansjanssen.nl
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hans Janssen Makelaars is a family-owned, full-service Dutch real estate brokerage founded in 1973, serving residential buyers, sellers, and commercial clients in the Nijmegen region through four offices and integrated mortgage/insurance and new construction services.
- Ownership category
- akta.pro rank
Hans Janssen industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where Hans Janssen is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Hans Janssen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential property sales commission: Commission-based fees for selling existing residential properties, typically percentage of sale price or fixed fee negotiated with client.
- Property purchase services: Fees for buyer representation and guidance through the home purchasing process.
- New construction brokerage: Specialized services for new construction projects including development advice, pricing consultation, and buyer guidance from development phase through completion.
- Property appraisals: Independent valuation services for properties, charged separately from brokerage services.
- Rental services: Brokerage services for rental properties including tenant placement and property management support.
- Commercial real estate: Business real estate services including commercial property sales, investments, and commercial appraisals.
- Mortgage services (Hans Janssen Hypotheken): Related entity providing mortgage and insurance services, creating cross-selling opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | At closing | Residential property sales services |
| Transaction based/ take rate | At closing | Property purchase services |
| Other | At delivery | Property appraisal services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Hans Janssen product offering
Product offeringCore offering
Hans Janssen is a full-service real estate brokerage operating across the Nijmegen region through four physical offices. The company offers residential property sales and purchases, new construction brokerage, commercial real estate services, mortgage and insurance advisory, and certified property appraisals. It serves buyers, sellers, tenants, and investors with personalized broker guidance supported by local market expertise and a portfolio spanning existing homes, new build projects, and commercial assets.
Product overview
Hans Janssen is a full-service real estate brokerage operating as a multi-brand portfolio. The core offering is Hans Janssen Makelaars for residential purchase and sale services, supported by specialized sub-brands: Hans Janssen Nieuwbouw for new construction projects, Hans Janssen Zakelijk for commercial real estate, and Hans Janssen Hypotheken for mortgage advisory. Additional services include LIV Wooncoach for new build buyer coaching, property appraisals, and transparent bidding processes. The company serves the Nijmegen region with four office locations.
Differentiator
Problem solved
Functional benefit
Brands
- Hans Janssen Hypotheken: Mortgage and insurance advisory services
- Hans Janssen Zakelijk
- Hans Janssen Nieuwbouw
- LIV Wooncoach
Products and services
- Hans Janssen Makelaars (Residential brokerage)
Quantifiable outcome
- 4.7 out of 5 average customer satisfaction rating
- +2 more outcomes
Companies that use Hans Janssen
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Hans Janssen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hans Janssen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Nederlandse Vereniging van Makelaars en Taxateurs (NVM)coreHans Janssen is a member of NVM, the Dutch association of real estate brokers and appraisers. Membership provides access to industry standards, training, and network benefits. The company operates under NVM general conditions for all client engagements.
- Hans Janssen HypothekencoreRelated entity providing mortgage and insurance services. Creates integrated offering where customers can access both real estate brokerage and mortgage services through the Hans Janssen brand.
- LIV WooncoachminorSeparate entity (LIV Wooncoach) providing coaching services for new construction buyers. Team members like Janien Pelgrum, Margo Mulders, and Sally van Lijssel work with LIV Wooncoach.
- Funda.nlcorePrimary property listing platform in the Netherlands where Hans Janssen lists properties. Company maintains strong 9.2/10 sales rating on the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hans Janssen competitors and assessment
Company assessmentEmerging players
- De Hypotheekshop: Dutch mortgage and insurance intermediary with a national branch network. Comparable to Hans Janssen Hypotheken and a potential channel partner or competitor for the mortgage cross-sell motion.
Direct peers
- Hypodomus Makelaars: Dutch residential and new-construction brokerage with regional offices and integrated mortgage services. Closely comparable to Hans Janssen in its emphasis on new-build projects and full-service offering.
- Kuijs Reinder Kakes: Mid-sized Dutch regional brokerage with multiple offices, providing residential sales, appraisals, and new construction services. Comparable in scale, service mix, and regional coverage approach.
- Makelaarsland: Dutch discount/no-cure-no-pay brokerage model operating nationally. Comparable in customer base (residential sellers) but competes on a different value proposition (low fixed fee), making it a key adjacent competitor.
- ERA Nederland: Dutch franchise brokerage of ERA Real Estate focused on residential sales and new construction brokerage. Directly comparable in business model (commission-based brokerage with regional offices) and customer segments.
- Van der Linden Makelaars: Dutch full-service residential brokerage operating across multiple regional offices in the Netherlands. Comparable to Hans Janssen in offering integrated brokerage, appraisals, and mortgage services with multi-office regional coverage.
- RE/MAX Nederland: Dutch franchise arm of RE/MAX, combining residential sales, rentals, and commercial brokerage across regional offices. Comparable in GTM (local-office brokerage model) and customer base (residential buyers and sellers) to Hans Janssen.
Broad incumbents
- NVM (Nederlandse Vereniging van Makelaars): Dutch national association of real estate brokers and appraisers of which Hans Janssen is a member. Comparable as the governing industry body whose standards, certifications, and listings infrastructure shape the competitive landscape.
Others
- Funda.nl: Dominant Dutch property listing platform and lead-generation channel for Hans Janssen. Critical ecosystem partner rather than a competitor, but represents a structural dependency for inbound demand.
- BPD (Bouwfonds Property Development): Large Dutch residential property developer active in new construction projects across the Netherlands. Comparable as a developer counterpart that supplies new-build inventory to brokers like Hans Janssen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hans Janssen social profiles
Digital presenceHans Janssen compliance and trust
Trust signalCompliance1 record
Hans Janssen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hans Janssen leadership team
Management profileNumber of profiles
Profiles16 records
Hans Janssen subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hans Janssen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hans Janssen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hans Janssen
What does Hans Janssen do?
Hans Janssen is a full-service real estate brokerage operating across the Nijmegen region through four physical offices. The company offers residential property sales and purchases, new construction brokerage, commercial real estate services, mortgage and insurance advisory, and certified property appraisals. It serves buyers, sellers, tenants, and investors with personalized broker guidance supported by local market expertise and a portfolio spanning existing homes, new build projects, and commercial assets.
Is Hans Janssen a public or private company?
Hans Janssen is a private company. It is classified as family owned and is currently operating.
When was Hans Janssen founded?
Hans Janssen was founded in 1973. It employs 11 to 50 people.
Where is Hans Janssen based?
Hans Janssen is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Hans Janssen make money?
Seven revenue lines are on record. Residential property sales commission is the primary driver. The others are property purchase services, new construction brokerage, property appraisals, rental services, commercial real estate and mortgage services (Hans Janssen Hypotheken).
Who are Hans Janssen's main competitors?
De Hypotheekshop is listed as an emerging player. Direct peers are Hypodomus Makelaars, Kuijs Reinder Kakes, Makelaarsland, ERA Nederland, Van der Linden Makelaars and RE/MAX Nederland. NVM (Nederlandse Vereniging van Makelaars) is listed as a broad incumbent. Others are Funda.nl and BPD (Bouwfonds Property Development).
Does Hans Janssen have an API?
No public API is recorded for Hans Janssen.
What industry is Hans Janssen in?
Hans Janssen's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 531210 and its SIC code is 6531.