Adsota

What Adsota does

Adsota is a Hanoi-based full-service marketing agency operating as a joint venture between Appota Group (the Vietnamese technology and gaming ecosystem owner) and TNK Factory (a creative production partner). Founded in 2015 with a workforce of 11-50, the firm delivers tailor-made integrated marketing communications, performance advertising, content production, and event organization for enterprise clients across banking & finance, gaming & app development, fintech, F&B, e-commerce, and FMCG verticals. Customer logos include Techcombank, Vietcombank, TPBank, Seabank, MoMo, VNG, IGG, Nexon, Amanotes, Lotteria, LG, Huawei, and VNPT, with named case studies such as the TPBank Savy app (#1 ranking in 3 days, 300,000+ downloads) and the VNPT Pay campaign (8M+ reach, 1M+ interactions, 100,000+ downloads). Its core differentiators are exclusive access to the OTA Network (700+ Facebook Gaming influencers including PewPew, ViruSs, Nam Blue), an 80M+ follower hot-fanpage network, official Facebook Gaming partner status in Vietnam, and integration with Appota Group's data ecosystem covering 55M+ users across gaming platforms and 60M+ pixels of Southeast Asian user data.

Adsota monetizes through bespoke, quote-based professional services engagements rather than standardized pricing tiers — covering strategic consulting, multi-platform campaign management (Facebook, Google Search, Google Display, Cốc Cốc), influencer and KOL booking, creative/video production, event management (e-sports tournaments, webinars, conferences), and community seeding. The firm compounds its pipeline via content marketing: an E-Magazine series launched in 2020 covering COVID-19 recovery, webinar strategy, gaming advertising, and seasonal campaigns; quarterly and annual Vietnam Digital Advertising Reports dating back to 2017; and a blog with content dating to 2015. GTM is sales-led (direct enterprise outreach, RFPs, inbound via website) supplemented by event-led demand generation (webinars, e-sports tournaments, Facebook Gaming creator workshops). Awards include Appsflyer 2016 #1 Non-Gaming Information Source and recognition as a Top Facebook Advertising Team for Gaming/App in Asia Pacific.

Underlying technology consists of the marketing technology stack integrated with Appota Group's broader platform — providing cross-channel campaign orchestration, audience targeting, and performance measurement (CPI/CPM/CPA/CPC/CPL/SEO/SEM) — rather than a standalone SaaS product. Pricing is non-public and project-based, revenue is undisclosed, the firm has not raised venture or growth capital (operating as a JV-funded entity), and there are no documented M&A, IPO, or secondary transactions.

Name

Adsota

Legal name

Công Ty Cổ Phần Adsota (Adsota Joint Stock Company)

Website

https://adsota.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Adsota is a Hanoi-based full-service marketing agency and joint venture between Appota Group and TNK Factory that delivers performance marketing, gaming influencer campaigns, and content production for enterprise clients across banking, fintech, gaming, telecom, and F&B in Vietnam.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Digital marketing services
• Performance marketing
• Gaming influencer marketing
• Integrated marketing communications
• Content creation services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Strategic consulting and implementation services for brand marketing, including IMC campaigns, branding strategy, and performance marketing optimization
2. Advertising Management: Multi-platform advertising campaign management across Facebook, Google, and other digital channels with performance-based metrics
3. Gaming Influencer Marketing: Booking and management of gaming influencers, KOLs, and hot fanpages for branded content and product promotion
4. Content Creation: Creative content production including video production (TVC, viral videos, motion graphics), event organization, and social media content development

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Adsota is a Vietnam-based full-service digital marketing agency that delivers tailor-made integrated marketing communications (IMC) campaigns, performance marketing, gaming influencer activations, and creative content production for enterprise brands across banking, gaming, F&B, e-commerce, and technology. Its offering combines strategic consulting and execution across Google, Facebook, Cốc Cốc, and other digital platforms with exclusive access to the OTA Network of 700+ Facebook Gaming creators and an 80-million-follower hot fanpage network. The company operates as a joint venture between Appota Group and TNK Factory and is the official Facebook Gaming advertising partner in Vietnam.

Product overview

Adsota is a full-service marketing agency and joint venture between Appota Group and TNK Factory, offering a comprehensive suite of marketing solutions tailored to brands. The core portfolio consists of two primary service pillars: Strategic Consulting & Implementation (covering IMC campaigns, branding, multi-platform performance marketing, Facebook community building, and gaming influencer strategy) and Content Creation & Influence (covering PR, KOL/fanpage booking, design, video production, and event management). Supporting content products include an E-Magazine publication series and Industry Research Reports covering Vietnam's digital advertising market. The company also leverages the OTA Network gaming influencer ecosystem (700+ Facebook Gaming creators) as a key differentiator, and operates within Appota Group's broader technology ecosystem spanning digital platforms, mobile, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Adsota Full-Service Marketing Solutions End-to-end tailor-made marketing offering for enterprise brands in Vietnam, combining strategy, creative, performance, and influencer execution across digital channels and gaming platforms.
• Strategic Consulting & Implementation Consulting and execution service connecting brands with customers through data-driven strategies, including Facebook community building, integrated marketing communications (IMC) campaigns, branding strategy, multi-platform campaign optimization across Google Search, Cốc Cốc, Google Display Network, and Facebook, SEO for Facebook, high-engagement fanpage and group building, gaming influencer collaboration, and performance marketing across CPI, CPM, CPA, CPC, CPL, SEO, and SEM pricing models.
• Content Creation & Influence Creative content and influencer service focused on viral content and brand differentiation, covering public relations, KOL booking, hot fanpage booking, advertising account booking, group/fanpage/forum seeding, brand identity design, brand marketing materials, branded digital channel development (website, app), social media content production, video production (motion graphics, viral video, TVC, short films, documentaries), and event organization (online webinars, e-sports tournaments, product launches, conferences, exhibitions).
• Performance Marketing Data-driven marketing service optimizing campaign performance and budget through multi-platform advertising across Facebook, Google, Cốc Cốc, and other digital channels, with measurement and optimization across CPI, CPM, CPA, CPC, and CPL models for user acquisition, app downloads, engagement, reach, and conversions.
• Gaming Influencer Network (OTA Network) Network of over 700 Facebook Gaming influencers and 450+ gaming creators in Vietnam, including PewPew, ViruSs, Nam Blue, DK Khỉ, Tùng Họa Mi, Chim sẻ đi nắng, Ngân Sát Thủ, Hoa Nhật Huỳnh, Nắng, and Vương Anh Ole, leveraged for branded content campaigns, e-sports tournament organization, and gaming live-stream advertising under Adsota's official Facebook Gaming partnership.

Quantifiable outcome

• 65+ million reach delivered across client campaigns
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Appota GroupcoreStrategic or Co-development PartnerParent company and joint venture partner. Appota Group provides the technology ecosystem and gaming platform infrastructure that powers Adsota's digital marketing services. Adsota is a joint venture between Appota Group and TNK Factory.
• TNK FactorycoreStrategic or Co-development PartnerJoint venture partner with Appota Group in establishing Adsota as a combined creative and technology marketing entity.
• Facebook GamingcoreGTM or Marketing PartnerOfficial Facebook Gaming advertising partner in Vietnam. Provides exclusive access to gaming influencer network (OTA Network), gaming ad products, and Facebook Gaming creator ecosystem for client campaigns.
• OTA NetworkcoreStrategic or Co-development PartnerGaming influencer network under Appota ecosystem. Provides access to 700+ Facebook Gaming influencers and 450+ gaming influencers including Pewpew, ViruSs, Nam Blue for branded content campaigns.
• Mobile Marketing AssociationminorOthersIndustry association membership for mobile marketing professionals, providing industry best practices and networking opportunities.
• HuaweiminorGTM or Marketing PartnerPartnership for promoting Huawei's AppGallery app store in Vietnam through joint webinars and marketing activities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Innocean Worldwide: Korean-founded global advertising agency with APAC presence, including Vietnam. Comparable in integrated advertising and performance marketing for enterprise clients, with similar strengths in digital and tech-adjacent categories.
• Mindshare Vietnam: WPP's global media agency with a strong Vietnam footprint, focused on media planning, buying, and performance marketing. Competes with Adsota for the same enterprise marketing budgets, particularly in banking and FMCG.
• GroupM Vietnam: WPP's media investment arm in Vietnam, providing media planning, buying, and performance marketing to the same enterprise client base (banks, telecoms, FMCG). A broader incumbent with deeper global media-buyer relationships but no equivalent exclusive gaming-creator asset.
• Isobar Vietnam: Dentsu's global digital experience agency, with Vietnam operations spanning digital strategy, creative, and performance marketing. Comparable in offering integrated digital campaigns to enterprise brands, though at global-incu
• Ogilvy Vietnam: Global creative and integrated marketing agency with a long-standing Vietnam office. Competes with Adsota for the same blue-chip brand and banking clients, offering broader creative capabilities but a less specialized gaming-influencer focus.
• Dentsu Vietnam: Japanese-headquartered global agency network with Vietnam operations covering creative, media, and performance marketing. Comparable in targeting enterprise clients across banking, F&B, and tech, but lacks a dedicated gaming creator network equivalent to OTA.

Direct peers

• AnyMind Group: Tokyo-headquartered adtech and influencer marketing platform with deep operations across Southeast Asia, including Vietnam. Directly comparable to Adsota in combining influencer marketing, digital advertising, and creator-economy capabilities for enterprise brands in SEA.
• Yeah1 Group: Vietnamese multi-platform media and digital advertising group operating content networks, influencer marketing, and brand campaigns. Closest Vietnam-listed peer given its domestic scale, gaming/young-audience focus, and integrated media + agency model.
• Adtima (by Zalo): Vietnamese mobile adtech and digital marketing platform, originally part of VNG/Zalo ecosystem. Directly comparable in offering mobile-first performance marketing and creative services to enterprise brands in Vietnam, with similar reliance on proprietary data and platform integrations.

Emerging players

• WiGroup Vietnam: Vietnam-based performance marketing and digital agency focused on mobile app marketing and e-commerce. Emerging regional player with meaningful overlap on app-install and performance campaigns for fintech, gaming, and e-commerce brands — a directly comparable niche in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adsota
• Facebookfacebook.com/adsota
• LinkedInlinkedin.com/company/adsota
• TikToktiktok.com/@adsota_creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsota