TNK Factory

What TNK Factory does

TNK Factory (주식회사 티엔케이팩토리) is a South Korea-headquartered mobile advertising and monetization platform founded in 2013 and headquartered in Seongnam (Bundang-gu), Gyeonggi Province. The company operates a two-sided ad marketplace connecting ~2,000 enterprise advertisers with 10,000+ publishers, 20,000+ affiliate apps, 7,000+ SDK-based app networks, and 1,000+ influencers, reaching a stated 20M+ end-user base. The advertising product suite comprises four core lines: TNK Incentive AD (rewarded/offerwall with CPI/CPA campaigns), TNK Display AD (ML-powered premium display across full-screen, interstitial, banner, native, and video formats), TNK Performance AD (NCPS/NCPI/NCPA affiliate and influencer-driven campaigns), and TNK CPS AD (cost-per-sale e-commerce promotion). The publisher-facing stack includes TNK Offerwall, Benefits Plus SDK (KakaoPay Points integration), Reward Plus SDK, and the REVUP mediation platform, with up to 90% revenue share for publishers and reported fill rates exceeding 99%.

The technical architecture centers on a proprietary Data Management Platform (DMP) with audience segmentation (demographic, behavioral, interest-based, lookalike), RTB-based programmatic buying, and an integrated fraud-prevention system managing suspicious ADID/IP databases and blocking VPN/proxy traffic. A free proprietary TNK SDK enables integration for both advertisers and publishers, with 13+ third-party attribution partners (Adjust, AppsFlyer, Airbridge, Branch, Kochava, Singular, Tenjin, etc.) and 8+ ad-exchange partners (Smaato, Pubnative, MoPub, Yeahmobi, Mobvista, Cauly). The company holds a wholly-owned subsidiary portfolio including ADiscope (mediation), ADHOOAH (affiliate network), PostingMaker (influencer commerce), REVUP (mediation platform), T&Pic (shopping mall), and GAMEFIT (game publishing).

TNK Factory monetizes through CPI/CPA/CPM/CPC/CPS revenue streams, with take-rate arrangements for publishers and a 5 million KRW minimum campaign spend for advertisers. The customer base spans gaming (Com2uS, Netmarble, NCSoft, Nexon, Kakao Games, Gameloft, Gamevil, Smilegate), e-commerce/retail (Coupang, Gmarket, E-Mart, GS25, Daiso, Lotte Home Shopping, WeMakePrice), finance (KB Financial, Shinhan, NH Nonghyup Bank, Hyundai Card, Samsung Card), telecommunications (SK Telecom, KT), automotive (Hyundai Motor), electronics (Samsung Electronics, LG Electronics), media (MBC, KBS), and Coca-Cola Korea. Strategic investor Kakao backs the company alongside a business cooperation agreement, and the company obtained ISMS certification in June 2024 (valid through June 2027). Geographic coverage is explicitly stated across Korea, APAC, North America, Europe, Central Asia, and Southeast Asia (Japan, Singapore, Thailand, Kazakhstan, UK, USA).

Name

TNK Factory

Legal name

(주)티앤케이팩토리

Website

https://tnkfactory.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TNK Factory is a South Korea-based mobile advertising and monetization platform operating a two-sided marketplace that connects ~2,000 enterprise advertisers with 10,000+ publishers and 20M+ end users via four product lines (Incentive, Display, Performance, CPS AD) plus mediation, affiliate, and influencer modules, backed by strategic investor Kakao.

Ownership category

akta.pro rank

Product category

Mobile Advertising Platform

NAICS

Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

akta.pro secondary industries

Affiliate Marketing & Partner Networks (BPAMALAI), Paid Social Advertising (BPAFACAB)

Keywords

• Mobile advertising platform
• Ad monetization SDK
• Programmatic advertising
• Performance marketing network
• Rewarded video ads

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Incentive Advertising: CPI/CPA-based advertising where advertisers pay for user installations or specific actions through offerwall campaigns with over 10,000 media outlets.
2. Display Advertising: CPM/CPC programmatic display advertising through premium publisher inventory with up to 30 million daily impressions.
3. Performance Advertising: NCPS/NCPI/NCPA-based performance marketing connecting advertisers with affiliates, app networks, and influencers to acquire genuine users.
4. CPS Advertising: Cost-per-sale model where merchants pay commission only when products are sold through TNK's own apps and approximately 20,000 affiliate apps.
5. Publisher Monetization: Revenue share with publishers from advertising inventory, with TNK providing up to 90% share to free users through offerwall participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

TNK Factory operates a mobile advertising and monetization platform connecting approximately 2,000 advertisers with more than 10,000 publishers across Korea, APAC, North America, EU, and Central Asia. Its advertiser-side suite comprises four products: TNK Incentive AD (rewarded/offerwall user acquisition), TNK Display AD (programmatic display with machine learning targeting), TNK Performance AD (affiliate/app network/influencer performance marketing), and TNK CPS AD (cost-per-sale e-commerce promotion). Its publisher-side offering, the TNK Publisher Platform, enables app developers to monetize through offerwall, display, full-screen video, and affiliate ad formats via the free TNK SDK and REVUP mediation layer.

Product overview

TNK Factory operates as a mobile advertising and monetization platform with a modular architecture comprising advertiser-facing ad products and publisher-facing monetization solutions. The core advertising suite includes four main products: TNK Incentive AD (rewarded/install-based user acquisition), TNK Display AD (machine learning-powered premium display advertising), TNK Performance AD (affiliate/app-network/influencer-based performance marketing), and TNK CPS AD (cost-per-sale e-commerce promotion via apps and influencers). The publisher side is anchored by the TNK Publisher Platform, which offers multiple ad format modules including TNK Offerwall, Benefits Plus SDK, and Reward Plus SDK for offerwall monetization, alongside display and video ad placements. REVUP serves as TNK's proprietary mediation platform. Complementary products include PostingMaker (influencer commerce platform), ADHOOAH (affiliate network), and TNK DMP (audience targeting data). The platform serves 20 million+ customers and 2,000+ companies with access to 10,000+ publisher networks.

Differentiator

Problem solved

Functional benefit

Brands

• TNK Incentive AD: Reward-based advertising platform offering various ad formats including install, execution, action completion, DB collection, and SNS participation types. Network of 10,000+ publishers with up to 150,000 daily actions.
• TNK Display AD
• TNK Performance AD
• TNK CPS AD
• ADHOOAH
• REVUP
• PostingMaker
• GAMEFIT
• T&Pic (티앤픽)

Products and services

• TNK Incentive AD Reward-based (incentivized) advertising platform enabling advertisers to acquire users through offerwall campaigns. Supports install, execution, action completion, data collection, and SNS participation campaign types via a network of 10,000+ publishers with up to 150,000 daily installs.
• TNK Display AD Premium programmatic display advertising platform using machine learning for targeting. Supports full-screen, interstitial, banner, native, and video ad formats with up to 30 million daily impressions from premium publishers and 1,000%+ ROAS achievable.
• TNK Performance AD Performance advertising network combining affiliates, app networks, and influencers. Offers NCPS, NCPI, NCPA, and NCPA(Web) campaign types with 7,000+ SDK app networks and 1,000+ top influencers.
• TNK CPS AD

Quantifiable outcome

• Daily incentive ad completions: up to 150,000 per day, 500,000 per week, 2,000,000 per month
• +5 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature6 records

Partnerships

31 partnerships are on record, tiered core and flagship.

• AdjustcoreTechnology or IntegrationMobile measurement and analytics partner integrated with TNK advertising platform for campaign tracking and attribution.
• AppsFlyercoreTechnology or IntegrationMobile attribution and analytics platform integrated for advertiser campaign measurement and performance tracking.
• AirbridgecoreTechnology or IntegrationMobile measurement partner integrated with TNK platform for cross-platform attribution and analytics.
• BranchcoreTechnology or IntegrationCross-platform measurement and deep linking platform integrated with TNK for accurate attribution.
• AdbrixcoreTechnology or IntegrationKorean mobile analytics and attribution platform integrated with TNK advertising solutions.
• KochavacoreTechnology or IntegrationMobile attribution and analytics platform integrated for advertiser campaign measurement.
• SingularcoreTechnology or IntegrationMarketing intelligence platform integrated with TNK for campaign analytics and optimization.
• TenjincoreTechnology or IntegrationMobile marketing analytics platform integrated with TNK for campaign performance tracking.
• ValuepotioncoreTechnology or IntegrationKorean mobile analytics platform integrated with TNK for campaign measurement.
• WiseTrackercoreTechnology or IntegrationMobile analytics platform integrated with TNK advertising solutions.
• ZuckscoreTechnology or IntegrationMobile advertising platform integrated with TNK for Japanese market reach.
• CyberZcoreTechnology or IntegrationMobile analytics platform integrated with TNK for advertiser campaign tracking.
• IgaworkscoreTechnology or IntegrationKorean mobile analytics and marketing platform integrated with TNK solutions.
• CaulycoreChannel Partner/ Reseller/ DistributorKorean mobile advertising network partner for supply-side inventory.
• SmaatocoreChannel Partner/ Reseller/ DistributorGlobal mobile advertising platform partner for publisher inventory distribution.
• PubnativecoreChannel Partner/ Reseller/ DistributorMobile advertising platform partner for programmatic ad delivery.
• MoPubcoreChannel Partner/ Reseller/ DistributorTwitter's mobile ad exchange partner for publisher inventory.
• YeahmobicoreChannel Partner/ Reseller/ DistributorGlobal mobile performance marketing network partner.
• MobvistacoreChannel Partner/ Reseller/ DistributorGlobal mobile marketing platform partner for user acquisition.
• TapgerinecoreChannel Partner/ Reseller/ DistributorMobile app advertising network partner.
• Com2uScoreStrategic or Co-development PartnerMajor Korean game publisher advertising partner for game promotion campaigns.
• Kakao GamesflagshipStrategic or Co-development PartnerLeading Korean game platform advertising partner for user acquisition campaigns.
• CoupangflagshipStrategic or Co-development PartnerMajor Korean e-commerce platform partner for performance advertising.
• Samsung ElectronicsflagshipStrategic or Co-development PartnerMajor Korean electronics company advertising partner for brand campaigns.
• Hyundai MotorflagshipStrategic or Co-development PartnerMajor Korean automotive company advertising partner for brand and performance campaigns.
• NetmarbleflagshipStrategic or Co-development PartnerMajor Korean game publisher advertising partner for user acquisition campaigns.
• NCSoftflagshipStrategic or Co-development PartnerMajor Korean game publisher advertising partner for game promotion.
• NexonflagshipStrategic or Co-development PartnerMajor Korean game publisher advertising partner for user acquisition.
• SK TelecomflagshipStrategic or Co-development PartnerMajor Korean telecommunications company advertising partner for user acquisition.
• Google PlayflagshipStrategic or Co-development PartnerApp store partner for app promotion campaigns on Google Play Store.
• Apple App StoreflagshipStrategic or Co-development PartnerApp store partner for app promotion campaigns on Apple App Store.

Scale indicators13 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• InMobi: Global mobile advertising and DSP/SSP platform with performance and display formats, comparable to TNK's programmatic display and performance offerings.
• AppLovin: Global mobile advertising and monetization platform with in-app ad demand, mediation and ML optimization, a much larger competitor in TNK's core space.
• Liftoff (Vungle): Mobile performance marketing and monetization platform specializing in app growth and rewarded video, comparable to TNK's performance and display AD suites.
• Unity Ads (ironSource): Leading mobile game/app advertising and mediation network offering rewarded video and UA, overlapping heavily with TNK's advertiser and publisher services.

Direct peers

• Tapjoy (Aptoide/ironSource): Pioneer of rewarded offerwall advertising and app user acquisition, matching TNK's core incentive AD and publisher monetization model.
• Chartboost: Mobile game advertising and monetization/mediation platform serving app publishers and advertisers, closely aligned with TNK's gaming-heavy client base.
• Smaato: Mobile ad exchange and monetization platform for publishers (a listed TNK supply partner), overlapping with TNK's programmatic display and publisher inventory business.
• Digital Turbine (Fyber): Mobile ad monetization and offerwall/mediation platform connecting advertisers with app publishers, directly overlapping with TNK's incentive/offerwall and mediation businesses.
• Mintegral (Mobvista): Programmatic mobile advertising and user-acquisition network focused on APAC and global app growth, competing directly with TNK's performance AD network (and cited as a TNK partner).

Regional players

• IGAWorks (AB180): Korean mobile adtech and marketing analytics firm offering user acquisition, mediation and attribution, competing in TNK's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TNK Factory