Harricana

What Harricana does

Harricana is a privately held Canadian specialty fashion retailer operated under Canadian Hat Company Ltd., headquartered in Verdun (Montréal), Quebec. The business runs two co-branded lines from a single Atelier Boutique on Wellington Street and a Shopify-powered e-commerce site at harricana.qc.ca: the Harricana brand (sustainable upcycled fashion — coats, bags, beanies, scarves, slippers crafted from old furs, tweed, silk, cashmere, denim, and wedding gowns) and Canadian Hat 1918 (a century-old millinery label producing handcrafted berets, cloches, fedoras, bucket hats, and caps with on-site moulding and custom hat-making). Product pricing spans roughly $35 for basic hats to $699 for premium puffer coats, sold via direct-to-consumer unit pricing with free Canadian shipping on orders over $99. The company also curates third-party European and Canadian outdoor brands (Luhta, Swix, Joua) inside its Montréal boutique, positioning the store as a multi-brand lifestyle destination. Founded in 1994 with upcycling roots since 1993, Harricana employs 11-50 people and serves fashion-conscious Canadian consumers seeking sustainable, handcrafted accessories and outerwear. Leadership is anchored by founder Mariouche Gagne, who serves as Vice President of Global Operations and Creative Director. There is no disclosed venture capital, no parent company, and no M&A history; the entity is entirely privately held and Canada-domiciled.

Name

Harricana

Legal name

Canadian Hat Company Ltd.

Website

https://harricana.qc.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Harricana is a privately held Canadian specialty retailer selling handcrafted upcycled fashion and century-old millinery (Canadian Hat 1918) via a Montréal Atelier Boutique and Shopify e-commerce site, serving sustainability-minded Canadian consumers across hats, outerwear, bags, and accessories.

Ownership category

akta.pro rank

Product category

Millinery and sustainable fashion accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Luxury Hats & Headwear (CRAKAEAG)

Keywords

• Handcrafted millinery
• Upcycled fashion accessories
• Premium outerwear
• Sustainable fur hats
• Made in canada

Headquarters

HQ city

Verdun

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Revenue generated through direct sales of Harricana branded fashion items including hats, accessories, outerwear, bags, and footwear through their physical boutique and e-commerce store
2. Canadian Hat 1918 Products: Sales of century-old millinery brand featuring hats in various styles including berets, cloches, fedoras, bucket hats, and caps

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Harricana designs, manufactures, and sells handcrafted hats and upcycled fashion accessories made from reclaimed fur, tweed, silk, and cashmere under the Harricana and Canadian Hat 1918 labels. The assortment includes millinery (cloches, fedoras, berets, bucket hats, caps), long puffer coats, crossbody bags, scarves, beanies, and slippers. Products are produced in the Montreal atelier and distributed via the company's own boutique, e-commerce site, and select Canadian retailers.

Product overview

Harricana operates as a dual-brand fashion retailer offering sustainable upcycled fashion and traditional millinery products. The company manages two primary sub-brands: Harricana, specializing in upcycled high-quality fashion clothes and accessories transformed from old furs, tweed jackets, silk and cashmere items, and denim, emphasizing sustainable fashion since 1994; and Canadian Hat 1918, a century-old millinery brand perpetuating hat-making craftsmanship with elegant and functional hat collections. The product portfolio includes headwear (berets, cloches, fedoras, caps, bucket hats, beanies with fur pom-poms), outerwear (puffer coats), accessories (crossbody bags, scarves, earmuffs, slippers), all designed in Canada with a focus on upcycling and sustainability. The company sells through its Atelier Boutique location in Montréal and an e-commerce platform powered by Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Harricana: Sustainable fashion brand transforming upcycled fur coats and fabrics into high-quality fashion clothes and accessories since 1994.
• Canadian Hat 1918

Products and services

• Harricana (sustainable upcycled fashion line)

Quantifiable outcome

• Handcrafted in Canada - all Harricana products are made in Montréal
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• LuhtaminorChannel Partner/ Reseller/ DistributorFinnish sportswear brand with over a century of experience manufacturing men's and women's clothing and footwear for all seasons. Available in-person at the Harricana Atelier Boutique.
• JouaminorChannel Partner/ Reseller/ DistributorNew line of children's outerwear designed in Montréal, inspired by nature with trendy patterns representing flora and mountains. Available in-person at Harricana locations.
• SwixminorChannel Partner/ Reseller/ DistributorPremium performance sports equipment and apparel brand for active people. Products available in-person at Harricana Atelier Boutique locations.
• Canadian Hat 1918coreOthersCentury-old millinery brand perpetuating hat-making craftsmanship. Part of the Harricana portfolio of brands, offering elegant and functional hat collections with custom-made tradition and on-site moulding.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Matt & Nat: Montréal-based sustainable accessories and bags brand using vegan/recycled materials. Directly comparable as a Canadian premium sustainable accessories brand with overlapping handbag and small-leather-goods categories and similar DTC/retail distribution.
• Brixton: Headwear-and-apparel brand with broad hat assortment (fedoras, caps, beanies, bucket hats) at accessible premium price points. Comparable as a hat-led lifestyle brand combining heritage styling with DTC-led distribution.
• Frank And Oak: Montréal-based sustainable apparel and accessories brand with DTC focus. Comparable as a Canadian sustainable fashion brand pursuing premium positioning with circular/sustainable product narratives.
• Tilley: Canadian heritage headwear and apparel brand with strong hat assortment (fedoras, caps, outdoor hats). Comparable as a Canada-based hat-centric brand with premium positioning and DTC distribution.
• Lack of Color: Australian contemporary hat brand offering fedoras, berets, cloches, and bucket hats at premium price points. Comparable as a fashion-forward, premium-priced hat specialist with strong DTC e-commerce.
• Herschel Supply Co. Canadian accessories and bags brand with strong DTC and global retail presence. Comparable as a Canadian design-led accessories brand with overlapping bag and accessory categories and similar premium positioning.
• Borsalino: Italian luxury hatmaker specializing in felt fedoras, cloches, and artisan millinery. Comparable as a heritage luxury millinery brand at the top of the price pyramid, with shared handcraft and brand-heritage positioning.

Broad incumbents

• Stetson: Iconic American hat maker with broad assortment across fedoras, cowboy hats, caps, and outdoor hats. Comparable as a heritage hat brand, but at significantly larger scale, broader distribution, and mass-premium positioning.
• Patagonia: Global sustainable outdoor apparel leader with deep circular/upcycling initiatives. Comparable as a benchmark sustainable-fashion incumbent with overlapping upcycling narrative and apparel/accessory overlap, though vastly larger scale and broader assortment.

Emerging players

• Eileen Fisher: US sustainable apparel brand with the Renew take-back/resell program for circular fashion. Comparable as a circular-fashion operator, though at much larger scale and broader apparel assortment rather than accessories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/harricana_mode

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harricana