2020health

What 2020health does

20/20health is an independent UK social enterprise think tank, founded in 2006, that produces public health research, policy commentary and evidence-based reports. Its core activities are commissioned research projects, multi-stakeholder award and exchange programmes (such as the Health Tech and You Awards co-founded with AXA PPP and the Design Museum in 2014, and the VHA–NHS Leadership Exchange), and grant-funded educational initiatives such as the Whole School Wellbeing programme. The organisation convenes across pharmaceutical companies (AbbVie, Lundbeck, Gilead, Novartis), technology firms (Microsoft), utilities (Smart Energy GB) and NHS-linked bodies, producing report-led outputs including Personal Health Records, the Smart Future of Healthcare, and the 2026 Metabolic Health Matters report on continuous glucose monitoring beyond diabetes.

The business model is project-based: revenue is generated through commissioned research fees, educational grants and sponsorship from named corporates, rather than through product sales, subscriptions or membership fees. The team is small, with approximately six named associates visible on the public-facing site, and operations are UK-centric with explicit engagement in Wales and Scotland. Recent thematic moves into metabolic health, aesthetic treatments regulation and cross-sector partnerships with non-health sponsors suggest an attempt to broaden the funding base beyond traditional pharma commissioners while retaining the editorial independence that underpins the brand.

There is no evidence of proprietary technology, software platform or AI/ML capability; the organisation's technology footprint is limited to standard publishing, newsletter and website infrastructure. Its competitive position rests on editorial reputation, an established report library, and a convening role across healthcare, technology and policy stakeholders, rather than on technical defensibility or recurring revenue contracts.

Name

2020health

Legal name

20/20health

Website

https://2020health.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

20/20health is an independent UK social enterprise think tank, founded in 2006, that produces commissioned public health research, policy reports and award programmes for pharmaceutical, technology, NHS and policy clients.

Ownership category

akta.pro rank

Product category

Health Policy Research

NAICS

Social Advocacy Organizations (8133), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public Health Strategy, Policy & Legislation (HLAJAMAA)

akta.pro secondary industries

Public Health & Health Equity Organizations (BPAGACAL), Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN)

Keywords

• Public health research
• Health policy think tank
• Commissioned research reports
• Health technology assessment
• Social enterprise consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commissioned Research and Reports: 20/20health conducts commissioned research projects for government bodies, industry organizations, and healthcare sector clients. Projects include smart energy data research commissioned by Smart Energy GB, HIV research commissioned by Gilead, and obesity policy analysis.
2. Educational Grants and Sponsorship: The organization receives unrestricted educational grants from pharmaceutical and healthcare companies to fund research reports while retaining editorial independence. Examples include funding from AbbVie for Fear of Finding Out report and Lundbeck for Whole in One depression report.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

20/20health is an independent, social enterprise think tank that produces evidence-based research reports, policy analyses, white papers, and toolkits on public health, digital health, and education wellbeing topics. The organization generates revenue through commissioned research projects for government bodies, NHS bodies, and pharmaceutical companies, alongside unrestricted educational grants from healthcare industry sponsors.

Product overview

20/20health is an independent, social enterprise think tank focused on improving public health through evaluation, research, and relationships. Rather than offering a traditional product suite, the organization produces policy research reports, white papers, toolkits, and maintains initiatives focused on priority areas including The Public's Health, Digital Health, and Whole School Wellbeing. Their Research Publications serve as the core deliverables, covering topics such as obesity policy, digital health technology, mental health parity, education wellbeing, medical tourism, health technology assessment, and aesthetics regulation. Major publications include the Smart Future of Healthcare report on smart meter applications, the Tackling Obesity report series, the Flexi-schooling SEND report, and the Head of Wellbeing report. The organization also developed an Autism and Homelessness Toolkit and launched an online quiz game called 'Crush Your FOFOs' (Fear of Finding Out).

Differentiator

Problem solved

Functional benefit

Products and services

• Research Publications Core research reports and publications on health policy topics including obesity, digital health, mental health, education wellbeing, and health technology, serving as 20/20health's primary deliverables.
• Smart Future of Healthcare Report examining how smart energy data from smart meters can be used for remote health and wellbeing monitoring, including ambient assisted living support, population-level screening, and self-monitoring applications.
• Flexi-schooling SEND Report Joint report with the Relationships Foundation examining flexi-schooling regulation and practice for children with special educational needs and disabilities (SEND) in the UK.
• Tackling Obesity Report
• Careless Eating Costs Lives
• Head of Wellbeing Report
• Fear of Finding Out Report Evidence review identifying psychological barriers preventing adults from seeking medical attention, accompanied by an online quiz game launched in February 2018.
• Autism and Homelessness Toolkit Toolkit for staff working in homelessness and supported housing sectors in England, developed in partnership with St Mungo's and Westminster City Council.
• Unregulated UK Aesthetics Industry Reports Reports examining the lack of regulation in the non-surgical aesthetics industry in England and Wales, including psychological screening recommendations and consultation documents.
• Risk over Reward Report
• Personal Health Records Report Report examining patient attitudes toward online health record access and prerequisites for mass adoption of Personal Health Records, sponsored by Microsoft.
• Telehealth White Paper
• Making Connections Report
• Foresight Project Report
• Whole in One Report
• Teachers' Wellbeing Analysis
• Wells Family Challenge Report
• CFS/ME Analysis
• Growing Older Positively Report

Quantifiable outcome

• Smart Future of Healthcare report covered by major media including Independent newspaper on smart meter data potential for dementia identification
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major, minor and supporting.

• Smart Energy GBcoreStrategic or Co-development Partner · 1 September 201920/20health was commissioned by Smart Energy GB in September 2019 for a 13-month research project examining ways smart energy data can be used in remote health and wellbeing monitoring. The project explored ambient assisted living, population-level screening, and self-monitoring applications. The resulting 'Smart Future of Healthcare' report was published in November 2020.
• Relationships FoundationcoreStrategic or Co-development Partner20/20health published a joint report with the Relationships Foundation on flexi-schooling children with special educational needs and disabilities in the UK. The report examined regulation and practice and was authored by Julia Manning (Director, 20/20health) and Dr Iseult Roche (Director, 20/20health).
• GileadmajorOthersCommissioned consultancy project producing 'Growing older positively: The challenge of ageing with HIV' report. Research reviewed how HIV is strategically planned for and managed in the UK, developing recommendations for Government and NHS. All content, conclusions and views are those of the authors alone.
• Conservative HealthminorGTM or Marketing PartnerJoint event hosted at House of Commons on medical tourism to discuss issues, raise awareness, and identify key changes and recommendations for patient safety improvement.
• Sainsbury'smajorStrategic or Co-development Partner20/20health evaluated the Wells Family Challenge assessing impact of in-store pharmacists using practical tools on family health and lifestyle across ten Sainsbury's stores. The evaluation led to Sainsbury's launching a new 'Healthy Living Plan' across 277 in-store pharmacies.
• The Optical ConfederationcoreStrategic or Co-development PartnerCommissioned by The Optical Confederation and The College of Optometrists, principally funded by The Central Optical Fund, for Foresight Project Report on technology impact on UK optical sector to 2030.
• US Veterans Health Administration (VHA)coreStrategic or Co-development PartnerPartnership with US VHA for Leadership Exchange Programme on telehealth and digital health adoption. 20/20health facilitated visits for 50 clinicians and NHS England staff to the VA, with reports published on lessons learned from both organizations.
• Institute for Healthcare ManagementminorStrategic or Co-development PartnerJoint event with Institute for Healthcare Management bringing together figures from social care, healthcare, and voluntary and private sectors to develop '10 Principles for Integrated Care Policy'. Event sponsored by Novartis UK.
• The College of OptometristscoreStrategic or Co-development PartnerJoint commission with The Optical Confederation for Foresight Project Report on optical sector technology impact to 2030.
• NHS EnglandcoreStrategic or Co-development PartnerPartnership with NHS England through VHA-NHS Leadership Exchange Programme. NHS England Directors Dr Robert Harris and Dr Martin McShane supported the programme. 20/20health also partnered with NHS 3millionlives and Robert Bosch for telehealth reports.
• Joint Council for Cosmetic Practitioners (JCCP)coreStrategic or Co-development Partner20/20health announced new consultation into regulation of aesthetic treatments in UK, following JCCP's work. The organization supports JCCP's ongoing commitment to improving the regulatory environment and plans to work with stakeholders to formulate future policy.
• National Autistic SocietysupportingStrategic or Co-development PartnerSteering group member for Autism and Homelessness Toolkit launched on World Autism Awareness Day. Toolkit aimed at staff working in homelessness and supported housing sectors.
• St Mungo'ssupportingStrategic or Co-development PartnerProject initiator for Autism and Homelessness Toolkit alongside Westminster City Council. Expertly led by Dr Alasdair Churchard, clinical psychologist who co-led first peer-reviewed study into autism and homelessness.
• Homeless LinksupportingStrategic or Co-development PartnerSteering group member and contributor to Autism and Homelessness Toolkit for frontline workers in homelessness sector.
• Resources for AutismsupportingStrategic or Co-development PartnerSteering group member providing materials and expertise for Autism and Homelessness Toolkit.
• Smart Energy GBcoreStrategic or Co-development PartnerPress release partnership for Smart Future of Healthcare report launch. Smart Energy GB provided project commission and continues to promote findings on smart meter health applications.
• Perfectly Digital LtdminorImplementation/ SI/ Consulting PartnerWebsite development partner credited for 20/20health website development and maintenance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Institute for Public Policy Research (IPPR): UK progressive think tank with a dedicated health and care unit producing policy research on NHS reform, public health, and social determinants. Comparable as a UK policy think tank generating commissioned reports and convening stakeholders.
• Reform: Independent UK think tank focused on public service reform including health and care. Comparable as a UK think tank producing research, hosting forums, and influencing policy on NHS efficiency, workforce, and digital transformation.
• The Health Foundation: Major UK health research charity funding analysis on NHS performance, health inequalities, and digital transformation. Directly comparable as an independent, grant-funded health policy research organisation with overlapping topics (mental health, obesity, digital health).
• Centre for Policy Studies: UK centre-right think tank producing research on public services including the NHS. Comparable as a UK policy think tank publishing reports, hosting events, and engaging Westminster on health and related policy topics.
• Nuffield Trust: Independent UK health research charity producing evidence-based analysis on NHS performance, digital health, and policy. Comparable in mission, funding model (grants and commissioned work), and UK policy focus.
• The King's Fund: Independent UK health and care policy think tank producing research, analysis, and convening on NHS reform, public health, and digital health. Most directly comparable as a similarly-missioned health-focused think tank competing for the same Westminster and NHS England audience.

Broad incumbents

• RAND Europe: European arm of RAND Corporation conducting policy research including a substantial health portfolio (NHS, digital health, behavioural health). Comparable in research methodology and health policy focus, but much larger scale and broader geographic remit.

Others

• The Royal Society of Medicine: UK medical organisation providing education, conferences, and policy engagement on health topics including digital health (where 20/20health's Director sits on the Digital Health Council). Comparable as an influencer of health policy discourse, though operating as a professional membership body rather than a think tank.

Emerging players

• Smith Institute: Independent UK think tank producing research on public services including health, education, and place-based policy. Comparable in scale, structure, and cross-sector policy research remit, including commissioned research and stakeholder convening.
• The Strategy Unit (NHS Midlands and Lancashire): NHS-hosted analytics and research unit providing evidence-based analysis on health systems, population health, and digital health. Comparable in producing applied health policy research and analysis for UK stakeholders, though embedded within the NHS rather than independent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2020health
• Facebookfacebook.com/107709732586530
• LinkedInlinkedin.com/company/2020health

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2020health