Tandarts

What Tandarts does

Tandarts.nl operates an online dental directory and review marketplace serving patients in the Netherlands. Founded in 2003, the platform lists 5,781 dental practices, profiles 18,181 dental professionals, and hosts 853,308 patient reviews aggregated from multiple sources including Google and Zorgkaart. The platform covers more than 200 Dutch cities with dedicated landing pages, providing search, comparison, and review functionality for consumers seeking dental care.

The underlying technology is a conventional directory and listings platform without disclosed AI/ML capabilities or public API access. Core product features include practice profile pages, aggregated multi-source reviews, geographic search, and informational content. The platform maintains a partnership with KNMT (Royal Dutch Dental Association), and has extended into adjacent healthcare verticals through a Medipro integration for smoking-cessation patient referrals.

The business model is built on three revenue streams: premium practice listings, advertising banners, and service fees charged to dental practices. The customer base consists of SMB dental practices across the Netherlands that pay for enhanced visibility and lead generation, while patients access the platform free of charge. The company operates with 11-50 employees and is privately held, functioning as a for-profit entity.

Name

Tandarts

Legal name

Tandarts.nl

Website

https://tandarts.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tandarts.nl is a Dutch online dental directory and review marketplace, founded in 2003, connecting patients with 5,781 listed dental practices and 18,181 professionals across the Netherlands via search, reviews, and premium listings.

Ownership category

akta.pro rank

Product category

Dental Healthcare Marketplace

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Dental practice directory
• Dentist search platform
• Healthcare marketplace
• Dental review aggregation
• Practice listing subscription

Headquarters

HQ city

New Holland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Dental Practice Premium Listings: Dental practices can subscribe for enhanced visibility on the platform, including premium placement in search results and promotional banners
2. Advertising and Promotional Banners: Platform displays promotional banners for dental practices and related healthcare products/services
3. Service Fees for Practices: Practices can pay for additional services such as review management tools, practice profile customization, and appointment request functionality

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Tandarts.nl operates a Dutch online marketplace that connects prospective dental patients with dental practices through a searchable, city-indexed web directory. The platform aggregates practice listings, multi-source patient reviews, appointment booking tools, dental fee information, and educational content. Dental practices pay subscription fees for premium listings, enhanced profiles, and additional promotional services to reach patients across the Netherlands.

Product overview

Tandarts.nl is a Dutch dental directory and patient review marketplace operating as a unified platform that connects patients with dental practices across the Netherlands. The core product consists of a geographic dentist search engine covering hundreds of cities, paired with a multi-source review aggregation system displaying ratings from Tandarts.nl, Google Reviews, and Zorgkaart Nederland. Key platform features include online appointment request functionality for new patients, a structured complaint handling system with multi-step resolution pathways, and educational content including a dental encyclopedia, news blog, and community forum. The platform also integrates a partner smoking cessation service (Medipro) and provides backend management tools for dental practices to manage their online presence. The platform does not appear to offer AI-powered capabilities or public API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Tandarts.nl Platform The core two-sided marketplace platform that allows patients to search, compare, and book dental practices across the Netherlands while dental practices list their services and manage patient interactions.
• Dental Practice Management Portal

Quantifiable outcome

• 5,781 dental practices listed platform-wide
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MediprominorStrategic or Co-development PartnerMedipro provides stop-smoking coaching services integrated into dental practice profiles on Tandarts.nl. The partnership enables dental practices to offer smoking cessation support to patients, which is particularly relevant for oral health. Coaching is covered by health insurance without deductible.
• GooglecoreTechnology or IntegrationGoogle reviews are integrated into the Tandarts.nl review aggregation system, allowing patients to see combined ratings from multiple platforms. Practices can display Google ratings alongside Tandarts.nl and Zorgkaart ratings on their profiles.
• Zorgkaart NederlandcoreTechnology or IntegrationZorgkaart Nederland ratings are aggregated alongside Google and Tandarts.nl reviews, providing comprehensive multi-source quality ratings for dental practices on the platform.
• KNMT (Royal Dutch Dental Association)minorStrategic or Co-development PartnerTandarts.nl references KNMT complaint procedures and guidelines, aligning platform policies with the professional dental association's standards for complaint handling and patient care.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Zorgkaart Nederland: Dutch healthcare review and directory platform operated by Patiëntenfederatie Nederland. Directly comparable to Tandarts.nl as a patient-review aggregator for Dutch healthcare providers; in fact, Zorgkaart ratings are integrated into Tandarts.nl's offering.
• Zocdoc: US-based healthcare marketplace that lets patients search for doctors (including dentists) by location, read reviews, and book appointments online. Closest direct competitor by marketplace model and dental vertical focus, though operating in a different geography.
• Doctoralia: European healthcare marketplace (owned by Docplanner Group) operating in 20+ countries, enabling patients to find doctors and book appointments. Comparable platform business model with dental vertical coverage, but broader international footprint than Tandarts.nl.

Broad incumbents

• Doctolib: Leading European healthcare appointment booking and telehealth platform headquartered in France, with operations across multiple countries. Comparable as a healthcare marketplace connecting patients with practitioners, but at much larger scale and broader vertical scope than Tandarts.nl.
• Yelp: Global review platform that includes dental practice listings, ratings, and reviews. Comparable as a review-aggregation business serving local service discovery, though operating across many verticals rather than specializing in dental.
• Google Business Profile: Google's free business listing platform that displays dental practices, reviews, and contact information in Search and Maps. Functions as both a powerful free alternative to and a key data source for Tandarts.nl's review aggregation.

Emerging players

• Practo: India-based healthcare marketplace that connects patients with doctors including dentists, supporting online booking and reviews. Comparable marketplace model and dental vertical, but operating primarily in Asia rather than Europe.
• Hotdoc: Australian healthcare appointment booking platform with patient reviews and practice profiles. Comparable as a patient-facing booking and discovery platform for healthcare providers, focused on a specific national market like Tandarts.nl.

Others

• Independer: Dutch comparison platform primarily for insurance and financial products, with healthcare provider comparison features. Adjacent ecosystem participant in the Dutch healthcare discovery and comparison space, comparable consumer-facing model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tandartspuntnl
• Facebookfacebook.com/tandarts.nl
• LinkedInlinkedin.com/company/tandarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tandarts