Marie Blachere

What Marie Blachere does

Marie Blachère is a French-headquartered bakery retail chain founded in 2004 by Bernard Blachère and his daughter Marie in Salon de Provence, operating more than 600 storefronts across France plus international markets in Belgium, Luxembourg, Portugal, the United States, and Martinique. The company sells bread, viennoiseries, snacks, pizzas, crocs, paninis, wraps, salads, plated hot dishes, tarts, and individual desserts directly to consumers through physical stores, with all bread produced on-site daily through on-premises kneading, shaping, and baking to satisfy French 'boulangerie' legal designation — supported by centralized production of complex products delivered frozen to stores for in-store finishing. The offer is anchored by a permanent 3+1 buy promotion, evening discounts of up to 50% in the last 30 minutes before close, and dedicated day-old product zones, supported by 100% French wheat flour for baguettes, 100% cage-free eggs since 2021, elimination of plastic bags since 2020, and reusable non-woven bags launched in June 2023.

The business operates through a hybrid corporate-direct and franchise/tenant-manager (franchisé/locataire gérant) model, with the parent Groupe Blachère controlling multiple wholly-owned operating entities — Holding Bernard Blachère (the primary holding, RCS Tarascon 378 159 818), Boulangeries BG, Côté Boulange, and adjacent subsidiaries Café de Marie, Provenc'Halles, and Mangeons Bio — all headquartered at 615 Avenue de la Chaffine, 13160 Châteaurenard, France. The franchise model recruits operators to open new bakeries under the Marie Blachère brand, while corporate entities operate stores directly and license recipes, quality standards, and brand assets. No e-commerce channel is used for product delivery; in-store orders for special requests are handled directly. Marketing is conducted through a multichannel presence (website, Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn, email newsletter), with quality controls performed in approved French laboratories.

The company is private, family-owned and family-controlled through Holding Bernard Blachère with no disclosed private equity, venture capital, or institutional investor involvement. Marc Beridon serves as Directeur marketing and Director of Publication. The company has no public API, no native AI/ML capability disclosed, and operates a traditional retail bakery model with no disclosed revenue figure or headcount trend beyond a 101-250 corporate employee signal.

Name

Marie Blachere

Legal name

Holding Bernard Blachère

Website

https://marieblachere.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Marie Blachère is a privately-held French bakery chain founded in 2004, operating 600+ storefronts across France, Belgium, Luxembourg, Portugal, the United States, and Martinique through corporate and franchise/tenant-manager models, selling freshly baked bread, viennoiseries, snacks, and desserts directly to mass-market consumers.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Artisan bakery products
• Fresh baked bread
• Bakery franchise network
• Viennoiseries and pastries
• Snacking and sandwiches

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail bakery sales: Revenue generated from direct sales of freshly baked goods, pastries, snacks, and other bakery products to consumers at physical storefronts across France and international locations.
2. Franchise fees and royalties: Income from franchise and tenant-manager (locataire gérant) agreements with independent operators who open boulangeries under the Marie Blachere brand. Franchisees pay fees to join the network and ongoing royalties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Marie Blachère operates a chain of over 600 artisan bakeries producing and selling freshly baked bread (kneaded, shaped, and baked on-site daily), viennoiseries, pastries, tarts, desserts, and a wide range of snack products including sandwiches, pizzas, burgers, wraps, crocs, paninis, and salads. The business operates through a franchise and tenant-manager model with stores across France and international markets, complemented by permanent promotions such as the 3+1 offer and evening discounts to reduce food waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Pains (Breads) Artisan breads including baguette Marie Blachère, pain de campagne, pain de mie, and pain burger. All breads are kneaded, shaped, and baked on-site daily using 100% French wheat flour for baguettes.
• Viennoiseries French viennoiserie pastries including croissants, pains au chocolat, pains aux raisins, and beignets, baked fresh on-site daily.
• Snacking (Sandwichs, Burgers, Pizzas, Croc's, Wraps, Salades) Ready-to-eat savory snacks including sandwiches, burgers/tacos/hot dogs, pizzas (including XXL), croc's, paninis, salads, wraps, and hot dishes for quick meal consumption.
• Tarterie (Tartes, Gâteaux, Clafoutis) Tarts, fine tarts, cakes, and clafoutis offered as dessert options, with monthly featured items such as 'Tarte de la semaine'.
• Desserts individuels Individual portion desserts such as brownies, cookies, tuiles, tartes miel-amandes, rochers coco, fondants chocolat, and éclairs.
• Plaques Larger-format baked goods sold by the tray/plaque for sharing, events, or family consumption.
• Sacs Intissés Marie Blachère (Reusable Non-Woven Bags) Reusable non-woven bags sold as part of Marie Blachère's CSR commitments, replacing plastic bags (eliminated since 2020) and supplementing 100% recycled paper bags.

Quantifiable outcome

• Quality products controlled in approved French laboratories
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• GoodaysminorGTM or Marketing PartnerGoodays provides the customer review and feedback widget used across Marie Blachere bakery locations. Customers can submit reviews through the Goodays platform (app.goodays.co) for individual stores.
• Goodays (review collection)minorGTM or Marketing PartnerGoodays platform enables the collection and display of customer reviews and ratings for Marie Blachere locations, supporting reputation management and customer feedback.
• Manger-BougerminorGTM or Marketing PartnerManger-Bouger is a French government nutrition program. Marie Blachere participates by providing nutritional information and promoting balanced dietary choices, with a link to Manger-Bouger.fr on the store finder and website footer.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brioche Dorée: Brioche Dorée (Le Duff Group) is a French bakery-pastry and quick-service chain with hundreds of locations across France and internationally. It is the most directly comparable franchised bakery-snacking chain to Marie Blachère, with a similarly broad menu of bread, viennoiseries, sandwiches, salads, and hot meals sold at the counter.
• Boulangerie Louise: Boulangerie Louise is a French artisan bakery chain with multiple locations emphasizing traditional in-store baking and a wide range of breads, pastries, and snacking items. It is a direct multi-store French bakery competitor with a comparable value-oriented positioning.
• La Mie Câline: La Mie Câline is a French franchised bakery chain with hundreds of locations across France. Its in-store production, bread-plus-snacking offering, and franchise-led growth model closely mirror Marie Blachère's approach and target a similar everyday-consumer price-point segment.

Peers

• Paul (Groupe Holder):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuCFwElR8PZetoMC7PIV6Eg
• Facebookfacebook.com/MarieBlachereFR
• LinkedInlinkedin.com/company/90233508/admin/feed/posts
• Instagraminstagram.com/marieblacherefr
• Pinterestpinterest.fr/MarieBlachereFR
• TikToktiktok.com/@marieblachere_fr
• Xx.com/marieblachereus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marie Blachere