barox

What barox does

barox Kommunikation AG is a Swiss-headquartered, founder-owned manufacturer of managed Ethernet switches, media converters, IP/PoE extenders, and related network infrastructure purpose-built for video surveillance and physical security networks. Founded in 1998 in Baden, Switzerland by Angelo Banfi and Rudolf Rohr (whose surnames form the company name), barox has remained independent with no disclosed venture capital or private equity investment. The product portfolio centers on the RY-Switch family (49 switch SKUs spanning 19-inch managed, DIN-rail managed, and unmanaged form factors), supplemented by 24 media converters, 19 UTP/coax extenders, 25 SFP modules, power supplies, and accessories. Differentiating technical features include Nonstop PoE (maintains camera power during firmware updates), Active Camera Monitoring with automatic restart, Active PoE Power Management, integrated cybersecurity (TLS encryption, RADIUS, ACLs), and the license-free Device Management System (DMS). Hardware pricing is quote-based; the only disclosed revenue line is training services priced at EUR 320 (Basic), EUR 560 (Basic+Advanced bundle), and EUR 1,999 (Professional 2-day workshop).

The company operates through three wholly-owned entities (Swiss parent barox Kommunikation AG, German subsidiary barox Kommunikation GmbH since 2003, and US subsidiary barox Communication Corp. established 2026) and sells via direct enterprise field sales plus a network of regional distributors (EET for Scandinavia/Spain/France, 802 Networks for Benelux, SINPRO for Balkans, Amstergi for UAE/Qatar, AVAD for North America, Harper Chalice for UK). barox holds ISO 9001 (2007), ISO 27001 (2019), and ISO 14001 (2022) certifications, and has won Benchmark Innovation Awards in 2020 and 2024. Its go-to-market combines channel-driven mid-market reach with direct enterprise selling into verticals including city surveillance, justice and corrections, freight and logistics, road traffic, banking, retail, stadiums, government, and shipping/ports. Recent strategic activity has been heavily concentrated on VMS/PSIM ecosystem integrations (Genetec, Milestone, Siemens, MOBOTIX, Dallmeier, Geutebrück, Hexagon, Network Optix, Gallagher, Octave, Genesys/ISM) and a North American market launch initiated in late 2025 with a dedicated subsidiary and VP of Sales in 2026.

Name

barox

Legal name

Barox Kommunikation GmbH

Website

https://barox.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

barox is a Swiss-headquartered, founder-owned manufacturer of managed Ethernet switches, media converters, and PoE extenders purpose-built for video surveillance and physical security networks, selling through direct enterprise sales and regional distributors across Europe, the Middle East, and North America.

Ownership category

akta.pro rank

Product category

Network switches for video surveillance

NAICS

Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Industrial PoE Switching (PoE/PoE+/PoE++) (HDAFAJAC)

akta.pro secondary industries

Industrial-Grade / Ruggedized Enterprise Switching (HDAFAAAJ), Industrial Ethernet Media Conversion & Extenders (Copper/Fiber/SFP) (HDAFAJAG)

Keywords

• Managed ethernet switches
• PoE network equipment
• Video surveillance networking
• Media conversion equipment
• Security network infrastructure

Headquarters

HQ city

Lörrach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of managed Ethernet switches, media converters, IP/PoE extenders, power supplies, SFP modules, and accessories for video and security networks.
2. Training Services: Instructor-led training courses on switches and PoE products including basic, advanced, and professional levels, conducted at various European locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

barox manufactures managed Ethernet switches, media converters, IP/PoE extenders, and software tools purpose-built for video surveillance and security networks. The product portfolio centers on managed 19-inch and DIN-rail RY-Switches with advanced PoE management (up to 90W per port), integrated cybersecurity (TLS, RADIUS, ACL), and native integration with major VMS/PSIM platforms (Genetec, Milestone, MOBOTIX, Siemens, Geutebrück, Dallmeier, Gallagher). Complementary products include unmanaged DIN switches, media converters with PoE over fiber, IP/PoE extenders, SFP modules, power supplies, and the license-free Device Management System (DMS).

Product overview

barox is a manufacturer of innovative switches, media converters, IP extenders, and software solutions for modern video and security networks where maximum reliability, high availability, and resilience are essential. The product portfolio centers on managed Ethernet switches (RY-Switches in both 19-inch and DIN rail form factors) with advanced PoE management (up to 90W per port via PoE++/bt), integrated cybersecurity features, and VMS/PSIM system integration. Supporting products include unmanaged switches, media converters with PoE control over fiber, VI Series IP and PoE extenders, PoE injectors/midspans/splitters, DSL modems, SFP modules, and power supplies. Software offerings include the license-free Device Management System (DMS) for network monitoring and configuration, b!ench for simplified network setup, and various VMS plugin integrations including Genetec, Siemens Siveillance, Milestone, MOBOTIX HUB, Geutebrück, Dallmeier, Network Optix, Hexagon, Gallagher, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• RY-Switches (19-inch Managed Ethernet Switches) Managed 19-inch Ethernet switches specifically engineered for video and security networks. They feature PoE management (up to 90W per port via PoE++/IEEE 802.3bt), Nonstop PoE during firmware updates, Active Camera Monitoring with auto-restart, integrated cybersecurity (TLS, RADIUS, ACL), license-free DMS, and VMS/PSIM integration. Sold to system integrators, installers, and enterprise security buyers.
• DIN Rail Managed Switches

Quantifiable outcome

• Minimized video recording downtime during firmware updates through Nonstop PoE technology
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature8 records

Partnerships

30 partnerships are on record, tiered core and regional.

• OctavecoreTechnology or Integration · 22 June 2026New integration enabling Octave Coda Video users to simplify device and network management through barox switch products.
• Genesys by ISMcoreTechnology or Integration · 3 June 2026barox switch products and advanced DMS network monitoring tool integrated into CAPSS-approved Genesys platform by ISM for enhanced systems operability.
• Gallagher SecuritycoreTechnology or Integration · 23 March 2026Integration with Gallagher's Command Centre site management platform provides extended network diagnostics for security infrastructures.
• SiemenscoreTechnology or Integrationbarox DMS SNMP Siemens Siveillance Video Plug-in enables active real-time monitoring of connected cameras/devices and PoE management directly from Siemens Siveillance Video interface.
• Milestone SystemscoreTechnology or IntegrationIntegration partner providing compatibility with Milestone XProtect VMS platform.
• MOBOTIXcoreTechnology or IntegrationIntegration partner with barox DMS-SNMP-Plugin extending MOBOTIX HUB usability for network solutions tailored to video security market.
• GeneteccoreTechnology or IntegrationTechnology Partner Program member. barox Network Management plugin offers high flexibility, extended user control, and reduced support costs for Genetec Security Center operations. Products featured at Genetec Experience Center in London.
• DallmeiercoreTechnology or IntegrationLong-standing partnership with Dallmeier electronic. barox switches approved for Panomera cameras. New integration in Dallmeier Hemisphere Enterprise VMS.
• GeutebrückcoreTechnology or IntegrationIntegration between Geutebrück VMS G-Core and barox switches. Key factors for robust network infrastructure. Finalist at PSI Premier 2024 Awards.
• Network OptixcoreTechnology or IntegrationNew technology partnership announced at Security Event, expanding barox's integration portfolio.
• HexagoncoreTechnology or IntegrationTechnology partnership integrating barox switch management into HxGN dC3 Video management software, enabling more efficient operations.
• AdvanciscoreTechnology or IntegrationPremium Technology Partner. Supports installers and integrators in achieving optimal results for IP camera installations.
• Harper ChaliceregionalChannel Partner/ Reseller/ DistributorUK-based security integrator with demonstration center showcasing barox product portfolio.
• 802 NetworksregionalChannel Partner/ Reseller/ DistributorValue-Added Distributor in Belgium with team specializing in networks and IP cameras, covering Benelux region.
• EET Euro Eng. TradingregionalChannel Partner/ Reseller/ DistributorDistributor for Scandinavia, Spain, and France since April 2021.
• SINPROregionalChannel Partner/ Reseller/ DistributorLeading Balkan distributor expanding barox presence in southeastern Europe.
• AmstergiregionalChannel Partner/ Reseller/ DistributorMiddle East distributor based in Dubai since 2004, serving UAE and Qatar with broad product range from leading security technology brands.
• AVADregionalChannel Partner/ Reseller/ DistributorDistribution partner for North American market.
• Custom Intelligent SecurityregionalImplementation/ SI/ Consulting PartnerSpecialized in risk analysis, system design, installation, and maintenance of high-security solutions. Setting new standards in security network support.
• PKE Deutschland GmbHregionalImplementation/ SI/ Consulting PartnerSecurity systems integrator for German market. Major projects include Frankfurt transit system, Altenberg bobsleigh track, and Saxon State Parliament.
• Commend AGregionalStrategic or Co-development PartnerCo-organizer of KRITIS-Tage events at Zurich Airport for exchange on critical infrastructure security.
• VIVAVIS Schweiz AGregionalImplementation/ SI/ Consulting PartnerSwiss partner for Powertage trade show in Zurich.
• Media-4-cast GmbHregionalStrategic or Co-development PartnerCooperation with Media-4-cast enables simultaneous court-admissible recording of up to 6 video and audio streams.
• BoschcoreTechnology or IntegrationPoE compatibility testing completed with Bosch cameras. barox DIN-rail PoE switches power Bosch MIC IP 7100i cameras.
• Hanwha VisioncoreTechnology or IntegrationIntegration partner for Hanwha Vision cameras.
• Digital WatchdogcoreTechnology or IntegrationIntegration partner for Digital Watchdog cameras.
• HirschcoreTechnology or IntegrationIntegration with Hirsch Velocity Vision Video Management System.
• Raytec (博辰光源)regionalTechnology or IntegrationPoE solutions certified for use with Raytec LED lighting in surveillance applications.
• MAKUcoreTechnology or IntegrationSmart solution partner for banking sector with integrated security for modern bank branches.
• BKS (GU Gruppe)regionalImplementation/ SI/ Consulting PartnerUnique 1,000m2 'Connected Worlds' showroom in Velbert featuring barox video switches.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Antaira Technologies: Industrial networking vendor offering managed and unmanaged PoE switches, media converters and serial device servers. Targets the same industrial-automation, transportation and surveillance verticals with DIN-rail form-factor products.
• Moxa: Industrial networking specialist offering managed PoE switches, media converters and Ethernet extenders for harsh-environment and surveillance applications. Closely comparable in DIN-rail, industrial-graded product positioning and target verticals.
• Axis Communications: Swedish manufacturer of network cameras and surveillance-optimized network switches (AXIS T85 series PoE switches) targeting the same video-security integrators and end customers as barox. Highly comparable product/market overlap with an established, much larger footprint.
• Perle Systems: Canadian manufacturer of media converters, industrial Ethernet switches and PoE extenders widely used in physical-security and surveillance networks. Comparable portfolio of media converters and IP/PoE extenders that barox also sells.
• Lantech Communications: Taiwan-based manufacturer of industrial managed switches, PoE switches and media converters with explicit positioning for IP-surveillance, rail, and critical infrastructure — overlapping both product lines and end markets with barox.
• Microsens: German manufacturer of industrial fiber-optic and Ethernet switches for building automation, surveillance and critical infrastructure. Similar DACH roots and niche specialization on fiber/PoE switching for security and industrial networks.
• Comnet (ACRE): US-based manufacturer of fiber-optic transmission products, managed PoE switches and media converters purpose-built for the security and surveillance market. Direct overlap with barox's video-network focus and channel through security system integrators.

Broad incumbents

• Phoenix Contact: Large German industrial-automation and connectivity vendor with managed industrial Ethernet switches and PoE products. Overlaps in industrial/ruggedized switching but Phoenix Contact's portfolio is much broader (terminals, PLCs, surge protection) and not specialized for surveillance.
• HPE Aruba Networking: Enterprise networking division of Hewlett Packard Enterprise offering managed PoE switches targeting campus, hospitality and increasingly surveillance use cases. A broad incumbent with stronger global channel than barox, often competing in mid-market security tenders.
• Cisco: Global enterprise-networking incumbent with Industrial Ethernet and Catalyst PoE switches sold into surveillance, smart cities and large enterprise networks. barox competes against Cisco in tenders where Cisco's brand, support and bundling dominate procurement shortlists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@baroxkommunikationag4606
• LinkedInch.linkedin.com/company/barox-kommunikation-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about barox