Rave On Sports

What Rave On Sports does

Rave On Sports is a mobile-first fan engagement platform founded in 2020 and headquartered in Lexington, Kentucky. The company develops what it brands as a "Fan Engagement OS" — a second-screen sports experience connecting fans, NIL (Name, Image, Likeness) collectives, professional and collegiate sports teams, and media partners through live chat, multi-host live video, voting on plays, paywalled content, and real-time game interactions. Its core product integrates live play-by-play data from SportRadar, a host management system for game/chat coordination, a members-only content paywall, and a simultaneous app-plus-Instagram broadcast feature. Distribution is delivered through three channels: a free direct-to-consumer iOS app, a Custom SDK that embeds engagement features inside existing team apps, and full white-label iOS and Android apps deployable within weeks. The platform targets individual sports fans (free users), NIL collectives seeking athlete-brand monetization, NCAA/NBA/NFL/Soccer teams and leagues, and sports media outlets such as ESPN and SportsTalk radio and TV stations.

Rave On Sports generates revenue across five streams: subscription revenue from members-only paywalled content and events, advertising (pre-, mid-, and post-roll video plus banners), brand sponsorships including "Shout-Out" endorsements, a 70/30 mobile revenue share with in-market media partners (70% to the partner), and professional services for Custom SDK integration and white-label app development. The company operates a hybrid go-to-market combining product-led growth via the free consumer app, enterprise field sales targeting leagues and teams, and a three-way channel partnership model with media partners. Strategic partners include SportRadar (data), Hype-Sports (EU sports accelerator), Big Blue Nations / 15 Club (NIL collective), and a Techstars-affiliated advisor. The company is co-founded by James Clark (President), Brittany Harris (CMO), and Rick Baker (CTO), operates with 1–10 employees, and has disclosed $750,000 in total funding since inception with no reported revenue.

Name

Rave On Sports

Legal name

Rave On Sports

Website

https://raveonsports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rave On Sports operates a mobile fan engagement platform enabling sports fans, NIL collectives, teams, leagues, and media partners to interact during live games via chat, video, voting, and paywalled content, with live data integrated from SportRadar. Founded 2020, Lexington, KY.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI), Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA), Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Sports fan engagement
• White-label sports platform
• Mobile sports app
• Athlete NIL platform
• Sports software SDK

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Members-only content and events through subscription model. Paywall management tools allow collectives to create premium exclusive content for paying members.
2. Advertising: Video pre-roll, post-roll, and mid-roll advertisements, plus banner ads. Features are designed to be sponsored by brands and advertisers.
3. Sponsorships: 'Shout-Out' endorsements and branded sponsorships integrated into the platform features for N.I.L. Collectives, Teams, and Leagues.
4. Media Partner Revenue Share: 70/30 revenue split with sports media partners, where 70% of mobile revenue goes to the media partner, targeting in-market business models for each DMA.
5. Team/App Integration Services: Custom SDK integration and white-label app development services for sports teams and leagues looking to add fan engagement features to existing mobile apps.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rave On Sports operates a fan engagement platform that connects sports fans with their favorite teams, athletes, leagues, and NIL (Name, Image, Likeness) collectives via a free mobile app. The company also sells a Custom SDK and white-label engagement products that sports organizations, leagues, and media partners can integrate or rebrand to deliver interactive fan experiences including live video, social interaction, and gamified content.

Product overview

RaveOn is a unified Fan Engagement OS platform designed as a mobile second-screen companion for sports fans. The core RaveOn Platform serves as the central hub, which integrates multiple feature modules including Go-Live Video for real-time streaming, Live Play-by-Play for game updates via SportRadar integration, Members-Only Content for subscription-based exclusivity, Host Management for event coordination, and the Revenue Growth Engine for monetization. The platform is complemented by a Custom SDK and White-Label Products that allow teams, NIL collectives, and leagues to embed or deploy RaveOn's engagement tools under their own branding.

Differentiator

Problem solved

Functional benefit

Products and services

• RaveOn Mobile App Free-to-download mobile application for sports fans that aggregates teams, athletes, leagues, and NIL collectives into a single engagement hub. Includes features such as live video, play-by-play, chat, fan polls, and rewards.
• Custom SDK A software development kit that allows sports teams, leagues, and partners to embed Rave On's fan engagement features directly into their own apps, websites, or platforms.
• White-Label Fan Engagement Platform A re-brandable, white-label version of the RaveOn fan engagement platform that allows teams, leagues, NIL collectives, and media partners to deliver a customized branded experience to their own audience.

Quantifiable outcome

• Users who join team chat stay engaged for average of 116 minutes per game
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Hype-Sports (EU Sports Accelerator)coreStrategic or Co-development PartnerHype-Sports is a European sports accelerator that has partnered with RaveOn. They describe RaveOn as 'one of our star partners' and note that RaveOn is 'building the right tools to help teams connect with fans in the arena and all over the world.'
• Big Blue Nations / 15 ClubcoreStrategic or Co-development PartnerNIL Collective partnership where fans gain ability to interact with current Kentucky Wildcats student-athletes and former legends. CEO Ryan Miller of Athlete Advantage (which powers 15 Club) called it 'an exciting partnership' that puts members and fanbase first.
• SportRadarcoreTechnology or IntegrationSportRadar is integrated as the live play-by-play updates, scores, and statistics provider, enabling real-time game information on the RaveOn platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ESPN: Largest US sports media company with deep league relationships and a flagship fan engagement app. Explicitly referenced by RaveOn as a target media partner; comparable as a broad incumbent providing live scores, video, and second-screen fan engagement across NCAA, NBA, NFL, and soccer.
• The Athletic: Subscription-based sports media company delivering deep team coverage and live event engagement. Comparable as a broader sports subscription/membership platform, though content-led rather than chat/community-led like RaveOn.
• Bleacher Report / B/R: One of the largest sports fan engagement platforms, with app-based content, live reactions, and team/league coverage. Comparable as a broader incumbent offering sports fan engagement and second-screen experiences, though at much larger scale.

Emerging players

• Fevo: Group sports ticketing and social group-buying platform for sports teams and fans. Comparable as an emerging player monetizing fan participation around live sports events via team partnerships and social engagement mechanics.
• Hudl: Sports technology platform serving teams, athletes, and coaches with video, data, and engagement tools across iOS/Android. Comparable as an emerging sports-tech player with embedded team/league SDK-style distribution models targeting NIL-era athletes and teams.
• Overtime: Sports media and content company built around short-form video and athlete-led storytelling targeted at younger sports audiences. Comparable as an emerging player building athlete-driven fan engagement communities, with overlap in live, social, mobile-first sports consumption.
• Teamworks: Operating system for sports teams, providing engagement, operations, and communication tools across iOS/Android with league/team-wide distribution. Comparable as an emerging player with a similar OEM/SDK-style go-to-market selling platform access into NCAA/NBA/NFL teams.

Others

• Sportradar: Primary sports data provider integrated into RaveOn's Live Play-by-Play feature. Not a competitor but an adjacent ecosystem enabler, comparable as a third-party data vendor powering the live stats layer of second-screen fan engagement platforms.

Direct peers

• Buzzer: Mobile live sports notification and short-form video platform focused on sports fans during live games. Directly comparable as a mobile second-screen sports experience with alerts, highlights, and live engagement on iOS/Android.
• Stadium (Stadium Live): Social sports fan engagement platform that lets fans talk, watch, and react to live sports together via mobile. Directly comparable as a second-screen community app targeting the same sports-fan segment with chat, reactions, and live game integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/raveonsports
• Facebookfacebook.com/raveonsports
• LinkedInlinkedin.com/company/rave-on-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rave On Sports