Hooked
Hooked is an AI Video Automation Platform that converts text, URLs, or product images into TikTok-style short videos, serving individual creators, marketers, and ecommerce brands via a freemium self-serve subscription model.
- Company typePrivate
- Founded2025
- HeadquartersClaymont, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Hooked does
Hooked operates an AI Video Automation Platform that converts text, URLs, product images, or ideas into short-form videos for TikTok, Instagram Reels, and YouTube Shorts. The platform fuses ten third-party foundation models — Kling AI, Claude, MiniMax, Luma Labs, OpenAI, Pika, Topaz, Sync, Google, and Wan (ByteDance) — self-hosted on Hooked infrastructure, delivering a four-step workflow of trend discovery (analyzing millions of viral videos), AI script writing with 500+ viral hook templates, AI avatar and voiceover generation in 30+ languages, and multi-format export with direct publishing. Developer-facing surfaces include a public API, an MCP server, the OpenClaw project, and a GitHub-hosted Agent Skill.
The product is sold primarily to three primary customer segments — individual creators producing faceless or UGC-style content, marketers needing rapid ad creative at scale, and ecommerce/D2C brands turning product images into video ads — with small business owners as a secondary segment. Distribution is digital-first and product-led: a self-serve website (hooked.so) with a free trial that requires no credit card, an affiliate program, comparison pages against HeyGen, Synthesia, Descript, InVideo, and others, and organic presence on X, LinkedIn, TikTok, and Instagram. Revenue is generated through monthly and annual (30% discount) subscription tiers layered with a credit-based usage metering system for video generation.
Hooked is a privately held, for-profit company reportedly founded in 2025, headquartered in Claymont, United States, operating with 1–10 employees and claiming 20,000+ users, 37,000+ viral videos created, and 600+ creators achieving 100k+ views. The company has not disclosed funding, investors, parent-company relationships, named executives, formal legal entity details, revenue figures, or geographic operating restrictions.
Hooked firmographics
Firmographics- Name
- Hooked
- Website
- https://tryhooked.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hooked is an AI Video Automation Platform that converts text, URLs, or product images into TikTok-style short videos, serving individual creators, marketers, and ecommerce brands via a freemium self-serve subscription model.
- Ownership category
- akta.pro rank
Hooked industry classification
Industry- Product category
- AI Video Generation Platform
- NAICS
- Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Where Hooked is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Markets served
Hooked business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Subscription Plans: SaaS subscription model with monthly and yearly billing options. Yearly plans offer 30% discount. Credit-based system for video generation.
- Credit-based Usage: Credit system for video generation. Credits may roll over to next month depending on subscription terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hooked product offering
Product offeringCore offering
Hooked operates an AI Video Automation Platform that turns text, URLs, product images, or ideas into short-form videos for TikTok, YouTube Shorts, and Instagram. The platform combines viral trend analysis, AI script generation with 500+ hook templates, AI avatar creation, voiceover in 30+ languages, automated video editing, and multi-platform publishing into a single self-serve workflow. Customers include creators, marketers, and ecommerce brands producing UGC ads, faceless videos, AI shorts, and TikTok slideshows without cameras or editing skills.
Product overview
Hooked is an AI Video Automation Platform that provides a unified suite of video generation tools for creating viral TikTok and short-form content. The platform operates as a modular system combining core video generation products (AI Video Generator, AI TikTok Video Generator, UGC Ad Generator) with specialized features (AI Script Writer, AI Avatars, Text-to-Speech with 100+ voices, Video Editor, Content Scheduler) and AI intelligence tools (Trends for viral discovery, AI Agents for workflow automation). The ecosystem includes developer tools (API, MCP Server, Agent Skill on GitHub) and complementary products like OpenClaw. All products are powered by best-in-class AI models (Kling AI, Claude AI, MiniMax, Luma Labs, OpenAI, Pika, Topaz, Sync) and self-hosted on Hooked's infrastructure, enabling users to go from idea to viral video through a streamlined 4-step process: trend discovery, script generation, automated video production, and multi-platform publishing.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Video Generator Core AI-powered video generation platform that converts text, URLs, or ideas into professional viral videos with automated hooks, captions, visuals, and AI avatars for creators, marketers, and ecommerce brands.
- AI TikTok Video Generator Specialized tool for creating viral TikTok videos in seconds with auto-generated hooks, captions, and AI avatars optimized for the TikTok platform.
- UGC Ad Generator Generates authentic user-generated-content style video advertisements that convert, featuring realistic AI avatars and professional voiceovers for marketers and ecommerce brands.
- AI YouTube Shorts Generator Creates vertical short-form video content optimized for YouTube Shorts with AI-generated scripts, visuals, and captions.
- Faceless Video Generator Generates anonymous content at scale for faceless YouTube and TikTok channels without requiring on-camera presence.
- Product Video Creator Turns product images into high-converting video ads with AI B-roll and UGC-style content for ecommerce brands.
- AI Agents AI-powered automation agents that orchestrate video creation workflows on the Hooked platform.
- MCP Server Model Context Protocol (MCP) server integration that enables AI agents to programmatically interact with Hooked's video automation platform.
- Agent Skill (GitHub) GitHub-hosted skill package that allows AI agents to interact with Hooked's video automation platform programmatically.
- Hooked Public API Public REST API documented at docs.hooked.so/introduction that lets developers integrate Hooked's AI video automation capabilities into their own applications and workflows.
- OpenClaw Open-source project or tool related to Hooked's video automation platform ecosystem.
Quantifiable outcome
- 5 minutes or less to create professional videos
- +3 more outcomes
Companies that use Hooked
Customer profileSegments4 records
Ideal customer profiles3 records
Hooked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Hooked partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Kling AIcoreKling AI model integrated into Hooked's platform for video generation capabilities. One of the best AI models self-hosted on Hooked for powering video creation workflows.
- Claude AI (Anthropic)coreClaude AI model integrated for script generation and AI-powered storytelling capabilities. Powers AI script writer feature with natural language processing.
- MiniMaxcoreMiniMax AI model integrated into Hooked's platform for video generation. Contributes to the multi-model AI approach for creating diverse video content.
- Luma LabscoreLuma Labs AI technology integrated for enhanced video generation capabilities. Part of Hooked's ecosystem of best AI models.
- GooglecoreGoogle AI technologies integrated into the platform for video generation and processing capabilities.
- OpenAIcoreOpenAI models integrated for advanced AI capabilities in script generation and content creation workflows.
- Wan (ByteDance)coreWan AI model (ByteDance) integrated for video generation capabilities, enhancing the platform's ability to create TikTok-optimized content.
- PikacorePika AI video generation technology integrated into Hooked for creating dynamic video content with AI avatars and visuals.
- Topaz LabscoreTopaz Labs AI technology integrated for video enhancement and quality improvement capabilities.
- SynccoreSync technology integrated for video synchronization and audio-visual alignment features in the video generation process.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Hooked competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise AI avatar video platform with strong multilingual support. Direct competitor in the AI avatar and UGC-style video space, and one of Hooked's named comparison targets.
- Descript: AI video and audio editing platform popular with creators and marketers. Comparable on the editing and content repurposing workflow side, and explicitly listed in Hooked's comparison pages.
- AutoShorts.ai: AI tool that auto-generates short-form videos and posts them on TikTok-style channels. Tight overlap with Hooked's faceless video and automated content scheduling workflows; named comparison target.
- HeyGen: AI video generation platform focused on avatar-led videos for marketing and enterprise use cases. Direct competitor, explicitly listed as a comparison page target by Hooked, with similar multi-language voiceover and avatar capabilities.
- Creatify: AI UGC ad generator that turns product URLs into short-form video ads. Closely matches Hooked's UGC Ad Generator and ecommerce product video offerings, and is a named comparison target.
- Opus Clip: AI tool that repurposes long-form video into short-form clips for TikTok and Reels. Overlaps with Hooked's short-form video automation and is a named comparison target.
- InVideo: AI-assisted video creation platform with text-to-video workflows for creators and marketers. Direct overlap on AI script-to-video and is a named Hooked comparison target.
Emerging players
- Pika: AI video generation model and product. Pika is also a technology partner integrated into Hooked, so it is both an underlying model and a partial competitor for end-user video creation.
- Luma Labs: Creator of the Dream Machine AI video model. Similar dual role to Pika: an integrated partner of Hooked and a standalone creator-facing video generation product.
Broad incumbents
- Runway: Established AI video generation platform with broader creative tooling and enterprise presence. Competes with Hooked in AI video generation but operates a much wider portfolio across film, VFX, and creative tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hooked social profiles
Digital presenceHooked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooked leadership team
Management profileNumber of profiles
Hooked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooked
What does Hooked do?
Hooked operates an AI Video Automation Platform that turns text, URLs, product images, or ideas into short-form videos for TikTok, YouTube Shorts, and Instagram. The platform combines viral trend analysis, AI script generation with 500+ hook templates, AI avatar creation, voiceover in 30+ languages, automated video editing, and multi-platform publishing into a single self-serve workflow. Customers include creators, marketers, and ecommerce brands producing UGC ads, faceless videos, AI shorts, and TikTok slideshows without cameras or editing skills.
Is Hooked a public or private company?
Hooked is a private company. It is classified as unknown and is currently operating.
When was Hooked founded?
Hooked was founded in 2025. It employs 1 to 10 people.
Where is Hooked based?
Hooked is headquartered in Claymont, United States, in the North America region.
How does Hooked make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are credit-based Usage.
Who are Hooked's main competitors?
Direct peers on record are Synthesia, Descript, AutoShorts.ai, HeyGen, Creatify, Opus Clip and InVideo. Emerging players are Pika and Luma Labs. Runway is listed as a broad incumbent.
Does Hooked have an API?
Yes. Hooked offers a public API for developers to integrate and automate video creation capabilities. The API documentation is available at docs.hooked.so/introduction. Additionally, Hooked provides an MCP (Model Context Protocol) server integration for AI agents. Developer documentation is at docs.hooked.so/introduction.
What industry is Hooked in?
Hooked's product category is AI Video Generation Platform. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.