National Insurance Brokerage

What National Insurance Brokerage does

National Insurance Brokerage (NIB) is a privately held insurance brokerage founded in 2005 and headquartered in Orlando, Florida. The firm specializes in final expense and life insurance products, acting as an intermediary that connects licensed insurance agents, financial advisors, and fiduciaries with a network of life insurance carriers. Its core products include life insurance brokerage placement, simplified-issue final expense coverage with no medical-exam underwriting, and a proprietary auction platform that creates competitive bidding among carriers to maximize policy valuations for clients. Supporting services include dedicated case managers, full-office staff support, and agent-portal tools for case tracking and policy management.

The company's technology stack is built around an agent login portal that integrates third-party platforms — iPipeline (PipePass, Forms, Product & Underwriting, LifePipe Quoting) for case management and quoting, and SuranceBay SureLC for agent contracting and carrier appointments. NIB operates with a small team of 1-10 employees and earns revenue through transaction-based commissions from carriers on placed policies. Pricing is determined on a case-by-case basis rather than through published tiers.

NIB serves two primary customer segments: insurance agents and financial advisors who use the brokerage as a back-office and carrier-access channel, and the end-client families and individuals who purchase final expense and life insurance coverage. Distribution is nationwide via phone-based direct sales, online quote requests, and an agent referral network that the company describes as comprising hundreds of financial professionals. The company has operated continuously for 19 years and self-positions as a fiduciary-style broker representing policy owner interests.

Name

National Insurance Brokerage

Legal name

National Insurance Brokerage

Website

https://niblife.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

National Insurance Brokerage is a privately held Orlando-based insurance brokerage founded in 2005 that places life and final expense policies for insurance agents, financial advisors, and end-client families nationwide through a proprietary auction platform and a small internal team.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Life insurance brokerage
• Final expense insurance
• Insurance agent services
• Carrier network access
• Policy valuation platform

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: NIB earns commissions from insurance carriers for placing life insurance and final expense policies. The company acts as an intermediary between insurance agents/fiduciaries and insurance carriers, earning transaction-based compensation for each policy placed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

National Insurance Brokerage is an independent insurance brokerage that connects licensed insurance agents and financial professionals with a network of leading life insurance carriers, primarily for final expense and life insurance products. The firm provides agents with one-on-one case management support, quoting and underwriting tools, and a proprietary auction platform that pits carriers against one another to secure competitive policy valuations for end-client families. NIB distributes its brokerage services nationwide through an agent network, direct phone outreach, and a self-service online portal integrated with iPipeline and SuranceBay.

Product overview

National Insurance Brokerage (NIB) is an insurance brokerage platform offering life insurance and final expense products. The core offerings include life insurance brokerage services connecting agents with leading carriers, final expense insurance with simplified no-medical-exam enrollment, and a proprietary policy valuation/auction platform. Agent support services including case management, tracking tools, and access to a multidisciplinary professional network are provided as add-on support features. The company serves financial professionals, fiduciaries, and agents through an open insurance platform with carrier choice flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Brokerage Services Brokerage services that connect licensed insurance agents and financial professionals with a network of leading life insurance carriers, providing access to carriers and products that meet end-client coverage needs. The offering is designed for agents, advisors, and fiduciaries serving families seeking life insurance.
• Final Expense Insurance Insurance products designed to cover funeral expenses and end-of-life costs, offered with simplified purchasing that requires no medical exams and provides instant approval for qualifying applicants. These products are placed through NIB-partnered agents for end-client families and individuals.
• Policy Valuation and Auction Platform

Quantifiable outcome

• Client acceptance guaranteed with no medical exams required
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Life Insurance Carriers (Unnamed)coreOthersNIB maintains relationships and programs with industry-leading life insurance carriers that offer products and resources best suited for clients. These carrier relationships form the foundation of NIB's brokerage offerings, enabling access to competitive final expense and life insurance products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ethos Life: Digital-first life insurance carrier/brokerage using simplified underwriting and no-medical-exam products. Overlaps with NIB's final expense and simplified-issue positioning but is carrier-side rather than purely brokerage; competes for the same underserved consumer.
• Haven Life: Digital life insurance agency backed by MassMutual, offering simplified-issue term life online. Comparable to NIB in the simplified-issue life niche with a strong tech and brand presence that contrasts NIB's traditional brokerage approach.
• Bestow: Insurtech offering term and whole life policies through a fully digital application. Comparable to NIB in targeting simplified-issue life insurance customers; competes for the same end-consumer through a different (carrier/DTC) distribution model.

Broad incumbents

• Mutual of Omaha: Major incumbent insurer with a strong final expense, Medicare supplement, and life portfolio distributed through agent networks and direct channels. Comparable to NIB in agent-distributed life and final expense products, with vastly greater scale and brand recognition.
• Lincoln Heritage Life Insurance: Established carrier with a strong final expense and pre-need insurance franchise, often distributed through agents and funeral homes. Comparable to NIB in final expense product focus but operates as a carrier/issuer rather than a multi-carrier brokerage.
• Globe Life: Large public life insurance holding company (Globe Life, Liberty National, Family Heritage) with deep penetration in final expense and simplified-issue products via captive agent networks. Comparable in target customer and product but vastly larger and carrier-led.
• Fidelity Life: Established life insurance carrier focused on simplified-issue and final expense products distributed through brokerage and agent channels. Comparable to NIB in product mix and target market, but acts as a carrier rather than a multi-carrier broker.

Direct peers

• Quotacy: Online life insurance brokerage that compares policies across multiple carriers for consumers and agents. Closely mirrors NIB's brokerage/intermediation role with a stronger digital footprint and consumer-direct orientation.
• PolicyGenius: Digital insurance marketplace and brokerage covering life, disability, and other lines. Directly comparable as an insurtech-enabled multi-carrier brokerage with strong agent/consumer UX; competes with NIB for the same multi-carrier placement workflow.
• SelectQuote: Direct-to-consumer insurtech-enabled life insurance brokerage that aggregates multiple carriers for shoppers. Highly comparable to NIB in core brokerage function and multi-carrier distribution model, but operates at vastly larger scale with consumer-facing digital UX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NIBLifeInsure
• Facebookfacebook.com/NIBLife
• LinkedInlinkedin.com/company/national-insurance-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Insurance Brokerage