Dealerwebs

What Dealerwebs does

DealerWebs is a UK-based vertical software provider founded in 2007, operating as a trading brand of Creativity Sells Ltd and headquartered in Chesterfield, Derbyshire. The company builds cloud-based dealer website solutions for car, leisure vehicle, and motorcycle retailers across the United Kingdom, with an 11-50 person team serving 200+ dealer websites cumulatively and 100+ motorcycle dealers on its proprietary BikesInStock.co.uk marketplace.

Its core technology is a proprietary Dealer CMS and the BikeDealer Pro platform, purpose-built for vehicle dealers rather than adapted from generic website frameworks. The platform integrates stock management, multi-platform publishing (Auto Trader Connect, eBay, MCN, BikesInStock, MotorcycleOffers), dealer management system connectivity via DealerDMS (Catalyst, EvoPos), finance integrations (Codeweavers, Evolution Funding, iVendi, Santander), and analytics. The company maintains approved website provider relationships with 19+ motorcycle OEMs including Ducati, Harley-Davidson, Honda, Suzuki, Triumph, Yamaha, Kawasaki, KTM, BMW Motorrad, and Indian Motorcycle.

The business model is subscription-based with multi-year contracts, quote-based pricing tailored to dealer size and complexity. Revenue streams include website subscriptions, marketing services (SEO, email, social media, branding), Shopify-based e-commerce solutions, and OEM-branded franchise websites. Distribution relies on direct sales, OEM manufacturer referrals, and channel partnerships (Auto Trader Connect, Shopify, eBay), supplemented by an ecosystem of exclusive consumer marketplaces (BikesInStock.co.uk, MotorcycleOffers.co.uk, NewMotorbikes.co.uk, TheBikersUniverse.com) that drive free buyer traffic to dealer customers.

Name

Dealerwebs

Legal name

Creativity Sells Ltd

Website

https://dealerwebs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

DealerWebs is a UK-based provider of proprietary website, stock management, and e-commerce solutions for car, leisure vehicle, and motorcycle dealers, serving 200+ dealer websites across 19+ motorcycle OEM franchise brands with subscription-based contracts.

Ownership category

akta.pro rank

Product category

Dealer Website Solutions

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Dealer website solutions
• Motorcycle dealer websites
• Automotive dealer marketing
• Vehicle inventory management
• Franchise dealer websites

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Solutions Subscription: Recurring subscription-based dealer website solutions providing car, leisure vehicle and motorcycle dealers with websites, CMS, stock management, and publishing tools.
2. Marketing Services: Ongoing marketing services including SEO, email marketing, social media marketing, branding, and content creation.
3. E-Commerce Solutions: Shopify-based e-commerce solutions for dealers, including design, development and ongoing support.
4. Franchise OEM Website Solutions: Branded website solutions for franchised motorcycle dealers with automatic model updates from manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

DealerWebs builds and manages SEO-optimized websites, proprietary dealer CMS, inventory/stock management, multi-platform publishing, e-commerce, and digital marketing services for car, leisure vehicle (caravan/motorhome), and motorcycle dealers across the UK. The company also operates exclusive consumer marketplaces (BikesInStock.co.uk, MotorcycleOffers.co.uk, NewMotorbikes.co.uk, TheBikersUniverse.com) that deliver free leads to its dealer customers.

Product overview

DealerWebs is a website solutions provider for car, leisure vehicle, and motorcycle dealers operating since 2007. The core product is a cloud-based dealer website and inventory management platform comprising Dealer CMS (proprietary content management system), Stock Management, Stock Feeds publishing, DealerDMS integration, Finance Integrations (Codeweavers, Evolution Funding, iVendi, Santander), Auto Trader Connect, and a Reporting & Analytics dashboard. The platform supports OEM Franchise Dealer Website Solutions for 19 motorcycle brands (Aprilia, BMW Motorrad, Ducati, Fantic, Harley-Davidson, Honda, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, Piaggio, Royal Enfield, Sinnis, Suzuki, Triumph, Vespa, Yamaha, Zero) and Multi-Franchise solutions. DealerWebs also provides E-Commerce solutions via Shopify partnership, plus marketing services (Email Marketing, Social Media Marketing, SEO Services, Branding). An exclusive ecosystem of free consumer advertising platforms includes BikesInStock.co.uk (11,000+ bikes), MotorcycleOffers.co.uk, NewMotorbikes.co.uk, and TheBikersUniverse.com.

Differentiator

Problem solved

Functional benefit

Brands

• Bike Dealer Pro: A brand new, all powerful motorcycle dealer website platform developed in-house, launched after 3 years of development starting in 2017.
• Bikes in Stock
• Motorcycle Offers UK
• New Motorbikes UK
• The Bikers Universe
• DealerDMS
• DealerCMS

Products and services

• Dealer Website Solutions Cloud-based dealership software providing website design, CMS, SEO-optimized dealer websites, stock publishing across platforms, and real-time website updates for car, leisure vehicle and motorcycle dealers in the UK.
• OEM Franchise Dealer Website Solutions Brand-compliant dealer website solutions for franchised motorcycle dealers featuring automatic model updates, tech specs, colors and manufacturer promotions. Supported brands include Aprilia, BMW Motorrad, Ducati, Fantic, Harley-Davidson, Honda, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, Piaggio, Royal Enfield, Sinnis, Suzuki, Triumph, Vespa, Yamaha and Zero.
• Multi-Franchise Dealer Website Solutions OEM multi-brand franchise website solutions presenting each franchise in its own brand environment with manufacturer CI standards and brand isolation. Includes configurable enquiry management for routing inquiries to relevant individuals or teams.
• E-Commerce Solutions Shopify e-commerce partner solutions for designing and developing online stores for car and motorcycle dealers. Includes multi-brand e-commerce integration with bespoke programming.
• SEO Services Search Engine Optimisation services including on-page SEO, off-page SEO, technical SEO, content optimisation, mobile optimisation, page speed optimization, structured data, and local SEO for car, leisure vehicle and motorcycle dealers.
• Email Marketing Email marketing campaigns for motorcycle and car dealers with tailored content, responsive design for mobile devices, and data-driven analytics for campaign performance.
• Social Media Marketing Social media marketing campaigns for dealers leveraging Facebook, Instagram, Twitter platforms with content creation, platform optimization, community engagement and data-driven analysis.
• Branding Services Dealer branding services to help dealers establish and maintain their brand presence in the market.
• BikesInStock.co.uk Free exclusive motorcycle advertising platform for DealerWebs customers featuring over 11,000 new and used bikes. SEO-optimized and ranks highly on Google, generating free leads.
• MotorcycleOffers.co.uk Exclusive advertising website for new and used bikes with reduced prices. Automatic listing for DealerWebs customers. SEO-optimized and growing rapidly.
• NewMotorbikes.co.uk Consumer website showcasing all brand new motorcycles from over 50 brands with model descriptions, tech specs, photos and videos. Drives research traffic to dealer inventory.
• TheBikersUniverse.com Central hub website for New Bikes, Used Bikes, Motorcycle Deals and New Motorcycle Model Info with social media presence to drive traffic to advertising platforms.
• BikeDealer Pro Platform All-powerful motorcycle dealer website platform enabling dealers to manage online presence, e-commerce products, and new and used bikes efficiently.

Quantifiable outcome

• More enquiries from DealerWebs website than from AutoTrader, Gumtree, eBay combined
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature11 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Auto Trader ConnectcoreTechnology or IntegrationOfficial Auto Trader Connect Partner enabling seamless integration with Auto Trader platform for dealer inventory publishing.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner designing and developing e-commerce solutions for car and motorcycle dealers.
• eBaycoreChannel Partner/ Reseller/ DistributorApproved eBay Partner enabling dealers to list motorcycles on eBay platform directly from DealerWebs system.
• DucaticoreOEM/ Whitelabel/ Licensing PartnerApproved Ducati website provider creating branded dealer websites with automatic model and offer updates.
• Harley-DavidsoncoreOEM/ Whitelabel/ Licensing PartnerApproved Harley-Davidson website provider with branded dealer website solutions.
• HondacoreOEM/ Whitelabel/ Licensing PartnerApproved Honda motorcycle dealer website provider with 15+ years of relationship.
• SuzukicoreOEM/ Whitelabel/ Licensing PartnerApproved Suzuki website provider creating branded dealer websites with automatic model updates.
• TriumphcoreOEM/ Whitelabel/ Licensing PartnerApproved Triumph website provider with branded dealer website solutions.
• YamahacoreOEM/ Whitelabel/ Licensing PartnerYamaha dealer website solutions with automatic model and promotion updates.
• KawasakicoreOEM/ Whitelabel/ Licensing PartnerKawasaki branded dealer website solutions with automatic model updates.
• KTMcoreOEM/ Whitelabel/ Licensing PartnerKTM dealer website solutions with automatic model updates and PowerWear/PowerParts e-commerce integration.
• BMW MotorradcoreOEM/ Whitelabel/ Licensing PartnerBMW Motorrad branded dealer website solutions.
• ApriliaminorOEM/ Whitelabel/ Licensing PartnerAprilia branded dealer website solutions for road bikes and scooters.
• VespaminorOEM/ Whitelabel/ Licensing PartnerVespa branded dealer website solutions.
• PiaggiominorOEM/ Whitelabel/ Licensing PartnerPiaggio branded dealer website solutions.
• Moto GuzziminorOEM/ Whitelabel/ Licensing PartnerMoto Guzzi branded dealer website solutions.
• Indian MotorcycleminorOEM/ Whitelabel/ Licensing PartnerIndian Motorcycle branded dealer website solutions.
• Zero MotorcyclesminorOEM/ Whitelabel/ Licensing PartnerZero Motorcycles branded dealer website solutions with automatic model updates.
• HusqvarnaminorOEM/ Whitelabel/ Licensing PartnerHusqvarna branded dealer website solutions.
• Royal EnfieldminorOEM/ Whitelabel/ Licensing PartnerRoyal Enfield branded dealer website solutions.
• FanticminorOEM/ Whitelabel/ Licensing PartnerFantic branded dealer website solutions.
• SinnisminorOEM/ Whitelabel/ Licensing PartnerSinnis branded dealer website solutions.
• CodeweaverscoreTechnology or IntegrationFinance integration partner for HP & PCP finance calculators on dealer websites.
• Catalyst Computer SystemscoreTechnology or IntegrationDMS integration partner for dealer management system connections.
• EvoPoscoreTechnology or IntegrationDMS integration partner for dealer management system connections.
• MCNminorChannel Partner/ Reseller/ DistributorAdvertising platform partner for motorcycle stock export.
• GooglecoreTechnology or IntegrationSEO and analytics partner using Google Analytics and supporting Google search optimisation.
• Amazon AWScoreTechnology or IntegrationCloud infrastructure partner for hosting dealer websites.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CarGurus UK: CarGurus is an automotive marketplace that has expanded into the UK and overlaps with DealerWebs on dealer inventory publishing and lead generation. It is a newer entrant in the UK than Auto Trader and represents a competing digital channel for the same dealer customers.

Direct peers

• Motorcycle News (MCN): MCN is the UK's leading motorcycle media brand and runs a classified advertising platform where DealerWebs publishes dealer inventory. It is comparable as a competing channel for motorcycle inventory discovery and a partial competitor to DealerWebs' BikesInStock marketplace.
• GForces Internet Group: GForces is a UK-based digital marketing and dealer website provider for automotive retailers, operating the NetDealer and LeadDealer platforms. It is the closest direct peer to DealerWebs in terms of UK customer base, subscription dealership website model, and automotive dealer CMS offering.
• DCD Marketing: DCD Marketing is a UK digital marketing agency that builds websites and runs marketing for motor trade dealers. It is comparable to DealerWebs on the automotive dealer website and marketing services side, though typically more agency-led and less productized.

Broad incumbents

• Auto Trader UK: Auto Trader is the UK's dominant vehicle marketplace and also operates Auto Trader Connect, which integrates with DealerWebs. It has broader scale across new/used vehicles and adjacent dealer tools, making it both a partner and a broader incumbent in the dealer website / inventory distribution space.
• Cox Automotive UK: Cox Automotive operates automotive dealer technology and inventory platforms (including Dealer.com, Manheim, Autotrader in some markets) in adjacent markets to DealerWebs. It is a broad incumbent offering overlapping dealer website, inventory, and remarketing tools.
• Trader Interactive (Cycle Trader): Trader Interactive operates Cycle Trader (motorcycle classifieds) and a suite of dealer SaaS platforms across verticals. Comparable to DealerWebs on the motorcycle marketplace side and on multi-vertical dealer SaaS, though at significantly larger scale and primarily US-centric.

Others

• Catalyst Computer Systems: Catalyst is a UK provider of Dealer Management Systems (DMS) whose software integrates with DealerWebs via the DealerDMS initiative. It is comparable as a complementary infrastructure provider in the same dealer technology stack rather than a competitor.
• Codeweavers: Codeweavers provides finance and motor configurator software that integrates with dealer websites, including DealerWebs. It is comparable as an adjacent technology enabler in the same dealer-website ecosystem, not a direct competitor.

Regional players

• DealerFire: DealerFire is a US-based provider of dealer websites and digital marketing for automotive and powersports retailers. It is comparable in product model (dealer website + marketing) but largely serves a different geography (North America), making it a regional rather than direct competitor to DealerWebs' UK franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DealerWebs
• Xx.com/DealerWebs
• Instagraminstagram.com/DealerWebs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealerwebs