Nutrition Integrated

What Nutrition Integrated does

Nutrition Integrated is a privately held B2B market intelligence company founded in 2017 and headquartered in Stoke on Trent, United Kingdom (with a listed presence in Windsor). It sells subscription, bespoke-report, and consultancy access to its proprietary ANIE (Active Nutrition Information Ecosystem) database, which catalogs more than 25,000 active nutrition products, 50,000+ SKUs, and 5,000+ brands across Europe and North America. The platform is delivered through an Insights App (insights.nutritionintegrated.com) plus a login-protected ANIE workspace (platform.nutritionintegrated.com) that lets users explore competitor activity, claims, and ingredient trends. In 2025 the company extended the platform with an Ingredients Tracker module focused on ingredient-level prospecting and innovation insight.

The company targets a specialized vertical — active nutrition (sports nutrition, proactive nutrition, and adjacent functional food/beverage) — and sells primarily to ingredient suppliers (e.g., Glanbia, Lonza, Rousselot, Ingredion, Aquamin, Balchem, Cambridge Commodities, Gelita, PGP International, Prinsen Berning, Cosun, Aminolabs) and consumer brands (e.g., Abbott, Arla, Ferrero, FrieslandCampina, Huel, MyProtein, Bio-Kult, Bulk, FutureNutrition, Nuzest, Science in Sport, Synergy, Wowhydrate, Actus Nutrition). Its go-to-market is B2B enterprise sales-led with a self-serve free trial as a secondary acquisition channel, supplemented by a content-led demand engine (Knowledge Hub of blogs, webinars, and whitepapers).

The business is bootstrapped with no disclosed funding rounds, no parent company, and a small team (headcount band 1-10) led by founder and managing director Nick Morgan alongside head of marketing Hannah Stirling. Pricing is not publicly disclosed, but the offer mixes recurring platform subscriptions with project-based reporting and consultancy work — a hybrid SaaS-plus-services model typical of specialist data and intelligence firms serving enterprise clients.

Name

Nutrition Integrated

Legal name

Nutrition Integrated

Website

https://nutritionintegrated.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrition Integrated is a UK-based B2B market intelligence firm selling subscription access to its proprietary ANIE database — covering 25,000+ active nutrition products and 5,000+ brands — to ingredient suppliers and consumer brands in the active and sports nutrition sector, supplemented by bespoke reports and consultancy.

Ownership category

akta.pro rank

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ANIE Platform Subscription: Subscription-based access to the ANIE platform providing database access, product exploration tools, and market intelligence for active nutrition brands.
2. Bespoke Reports: Custom reports created to answer specific client questions about categories, products, and trends in active nutrition.
3. Consultancy Services: Expert consultation services providing in-depth analysis and strategic insights tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Nutrition Integrated operates ANIE (Active Nutrition Information Ecosystem), a proprietary database platform tracking more than 25,000 active nutrition products, 50,000+ SKUs, and 5,000+ brands. The company sells subscription access to the ANIE Insights App and supplements the platform with bespoke market intelligence reports, ingredient tracking tools, and expert consultancy services for brands, ingredient suppliers, and manufacturers in the active nutrition sector.

Product overview

Nutrition Integrated offers a unified market intelligence platform built around its proprietary ANIE (Active Nutrition Information Ecosystem) database. The core offering is ANIE, which provides access to over 25,000 active nutrition products, 50,000+ SKUs, and 5,000+ brands. This platform is delivered through the Insights App/desktop tool. On top of the core platform, the company offers service modules including bespoke Reports & Prospecting, expert Consultancy, and an Ingredients Tracker for monitoring ingredient-level innovation. A free Knowledge Hub provides supplementary content including blogs, webinars, and whitepapers on active nutrition trends.

Differentiator

Problem solved

Functional benefit

Brands

• ANIE (Active Nutrition Information Ecosystem): Proprietary database platform allowing users to explore over 25,000 active nutrition products and 50,000+ SKUs across 5,000+ brands

Products and services

• ANIE (Active Nutrition Information Ecosystem) Proprietary database platform enabling exploration of the active nutrition brand and product landscape across more than 25,000 products, 50,000+ SKUs, and 5,000+ brands. Users can explore industry trends, track competitors, and access insights on ingredients, claims, and product activity. Sold via subscription to active nutrition brands and ingredient suppliers.
• ANIE Insights App Desktop-accessible application delivering real-time market insights, product tracking, and trend analysis for the active nutrition industry. Provides the user-facing interface to the ANIE database for subscribed enterprise and mid-market clients.
• Reports & Prospecting Bespoke market intelligence reports providing in-depth understanding of the active nutrition industry through category reports, product analysis, and trends reporting tailored to specific client questions and needs. Sold as a standalone professional service.
• Consultancy Expert consultation drawing on proprietary ANIE data to deliver specific, in-depth analysis of the active nutrition market tailored to individual client needs. Sold as a standalone advisory service to brands, ingredient suppliers, and manufacturers.

Quantifiable outcome

• Data supports clients in having better insights into their customers' markets than customers themselves

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Euromonitor International: Provides syndicated and custom research on consumer goods, including nutrition and health-and-wellness categories. Comparable B2B intelligence model, with overlapping enterprise customers in CPG and ingredient suppliers, but at a global, multi-category scale.
• SPINS: Data and analytics provider focused on natural, organic, and functional nutrition products across retail channels. Comparable data-as-a-service model for nutrition-focused CPG brands and ingredient suppliers.
• Innova Market Insights: Specialist in food and beverage market intelligence, tracking new product launches, ingredients, and claims globally. Closely comparable to ANIE's product/SKU/ingredient tracking approach, serving similar brand and supplier buyers.
• Lumina Intelligence (William Reed): B2B intelligence brand from William Reed covering health, nutrition, and food industry trends. Comparable subscription and reports model targeting nutrition brands and suppliers, with similar category-specialist positioning.
• FMCG Gurus: Consumer insights and market research firm for the food, nutrition, and beverage industry. Comparable B2B intelligence offering (syndicated studies, custom research) targeting similar brand and ingredient clients.
• Mintel: Global market research firm covering food, nutrition, and consumer health categories. Highly comparable as a subscription-led B2B intelligence provider serving the same brand and ingredient supplier buyer as Nutrition Integrated, though at far broader scope.

Emerging players

• Tastewise: AI-driven food and beverage market intelligence platform tracking trends, products, and consumer signals. Comparable technology-forward, data-platform model for nutrition/F&B buyers, but with a broader food lens and earlier stage of maturity.
• Spoonshot: AI-powered food and beverage market intelligence and product innovation platform. Comparable niche intelligence focus for nutrition/F&B brands, with overlapping use cases in trend and ingredient tracking.

Broad incumbents

• NIQ (NielsenIQ): Global consumer intelligence giant with broad FMCG and nutrition measurement offerings. Comparable buyer base in CPG and ingredient suppliers, but operates at vastly larger scale and across many categories beyond active nutrition.
• Circana (formerly IRI + NPD): Large-scale consumer and retail intelligence provider covering CPG, including nutrition categories. Overlaps with ANIE on the buyer side and on SKU/retail measurement, but as a broad incumbent rather than an active-nutrition specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nutritioninteg1
• LinkedInlinkedin.com/company/nutrition-integrated

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition Integrated