Latino Health Initiative
Latino Health Initiative (LHI) is a Montgomery County government program that delivers 14 culturally and linguistically appropriate health and human services free of charge to the Latino community in Montgomery County, Maryland, reaching approximately 70,000 residents annually through a multidisciplinary team and 180+ partner organizations.
- Company typePrivate
- Founded2000
- HeadquartersSilver Spring, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Latino Health Initiative does
Latino Health Initiative (LHI) is a government public health program operating within the Montgomery County Department of Health and Human Services in Silver Spring, Maryland. Founded in 2000, LHI delivers a portfolio of 14 clinically and community-oriented programs (including Asthma Management, Case Management, Community Health Workers Outreach, Encuentros Mental Health Services, Family Reunification, Interpreters and System Navigators, Latino Youth Wellness, Parents In Action, The Golden Years, Vías de la Salud CHW Certification Training, Welcome Back Center, Ama Tu Vida Resource Fair, and Climate and Health Education) designed to reduce language, cultural, and systemic barriers to healthcare for the Latino community in Montgomery County. Services are delivered free of charge in Spanish, English, and French through a multidisciplinary team of approximately 14 staff, in coordination with 180+ partner organizations, and reach roughly 70,000 residents annually with 11,000+ referrals.
LHI's underlying technology is limited to a WordPress-based website (lhiinfo.org) with Google Analytics, Google Forms, and Microsoft Forms for program registration and pre-evaluation. The organization does not operate a proprietary technology platform; its core "platform" is a human-delivered service model supported by the state-accredited Spanish-language Community Health Worker certification program (Maryland Department of Health, 2023) and a multilingual helpline (301-270-8432). Cumulative COVID-19 pandemic response reach (534,000+ residents, 130,000+ tests, 53,000+ vaccines, 99,000 calls) demonstrated incident-driven surge capacity.
LHI's business model is non-commercial: it is funded through Montgomery County government appropriations and operates as a department within county HHS, with no revenue-generating services, no pricing model, and no commercial customers. All services are provided free of charge to Montgomery County residents. The go-to-market is community-led, relying on partnerships with local nonprofits, schools, clinics, libraries, churches, health fairs, and word-of-mouth referrals. Distribution spans community-based delivery, partner-organization channels, home and community visits, and a bilingual helpline, all within a single domestic geography (Montgomery County, Maryland). Multiple industry awards (NACo, Emmy, MUSE, Telly, Maryland Public Health Association) between 2005 and 2025 validate the institution's sustained public-health impact.
Latino Health Initiative firmographics
Firmographics- Name
- Latino Health Initiative
- Legal name
- Latino Health Initiative (LHI)
- Website
- https://lhiinfo.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Latino Health Initiative (LHI) is a Montgomery County government program that delivers 14 culturally and linguistically appropriate health and human services free of charge to the Latino community in Montgomery County, Maryland, reaching approximately 70,000 residents annually through a multidisciplinary team and 180+ partner organizations.
- Ownership category
- akta.pro rank
Latino Health Initiative industry classification
Industry- Product category
- Community Health Services
- NAICS
- Administration of Public Health Programs (923120)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Health Equity, Access & Social Determinants Programs (BPAIAJAO)
- akta.pro secondary industries
- Local Public Health & Human Services Administration (BPAIACAK), Racial & Ethnic Justice Organizations (BPAGAFAC), Family & School System Navigation (Parent Engagement, Youth Services) (EDAAADAH), Culturally & Linguistically Specific Adult Day Programs (HLADAIAL)
Keywords
Where Latino Health Initiative is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latino Health Initiative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Funding: Funded by Montgomery County Department of Health and Human Services as a government public health initiative. No revenue generation from services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services to all community members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Latino Health Initiative product offering
Product offeringCore offering
Latino Health Initiative (LHI) is a unit of the Montgomery County Department of Health and Human Services that provides free, culturally and linguistically appropriate health and human services to the Latino community of Montgomery County, Maryland. It delivers 14 distinct programs spanning health education, chronic disease self-management (asthma, diabetes, hypertension), mental health services, case management, domestic violence prevention, language access/interpretation, community health worker training, and youth, family, and senior wellness services, primarily delivered in Spanish.
Product overview
Latino Health Initiative (LHI) is a community health organization operating as a department of Montgomery County Government's Department of Health and Human Services. Rather than a single unified product, LHI operates as a portfolio of 14 distinct health and human service programs designed to respond in a culturally and linguistically appropriate manner to emerging health conditions within the Latino community in Montgomery County. The portfolio includes: Asthma Management and Case Management Services as core clinical support programs; Community Health Workers Outreach and Education plus Vías de la Salud CHW Certification Training for workforce development; "Encuentros" Community Mental Health Services and Por Nuestra Salud y Bienestar (COVID-19 response, now ended) for mental health; Family Reunification for immigration-affected families; Interpreters and System Navigators for healthcare access; Latino Youth Wellness and Parents In Action for youth and family prevention; The Golden Years for seniors; Welcome Back Center for foreign-trained healthcare professionals; and "Ama Tu Vida" Resource Fair and Climate and Health Education as community engagement programs. Programs are delivered in collaboration with partner organizations including Identity, Inc., CASA, Health Pro, Inc., Liberty’s Promise, and Mujer Fuerza y Coraje, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Promotion Program Provides health education and preventive wellness programming tailored for the Latino community in Montgomery County, delivered in Spanish.
- Case Management Services Connects Latino residents of Montgomery County with needed health and human services and helps them navigate complex public systems.
- Mental Health Services Culturally and linguistically appropriate mental health support for the Latino community in Montgomery County.
- Language Access/Interpretation Services Provides Spanish-language interpretation and translation to help Latino residents access County and partner services.
- Community Health Worker (CHW) Training Program Trains community health workers to support Latino residents and bridge gaps between the community and the formal health system.
- Asthma Management Program Education and self-management support for Latino residents in Montgomery County living with asthma.
- Diabetes Self-Management Education Education and self-management support for Latino residents with diabetes, delivered in Spanish.
- Hypertension Awareness and Prevention Program Education, screening awareness, and prevention support for hypertension among Latino residents.
- Domestic Violence Prevention Program Education, outreach, and prevention services addressing domestic violence in the Latino community.
- Healthy Relationships Program Education and support to promote healthy relationships within the Latino community.
- Latino Youth Wellness Program Wellness and prevention programming targeted at Latino youth in Montgomery County.
- Senior Wellness Program Wellness services and support tailored to Latino seniors in Montgomery County.
- Family Wellness Program Family-focused wellness and prevention programming for Latino families.
- Substance Use Prevention Program Education and prevention services addressing substance use in the Latino community.
Quantifiable outcome
- 70,000 people reached annually
- +4 more outcomes
Companies that use Latino Health Initiative
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Latino Health Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Latino Health Initiative partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Identity, Inc.coreCollaboration for case management services, family reunification workshops, youth wellness programs, and Encuentros mental health services. Services offered in Spanish to help connect Latino families with health and social services in Montgomery County.
- Health Pro, Inc.corePartnership for Community Health Workers outreach and education program. Community Health Workers share information and resources to help prevent illness and improve access to health services.
- CASAcoreCollaboration for interpreter and system navigator program providing interpretation services and information line connecting community members with health and human services referrals in Montgomery County.
- Liberty's PromisecorePartnership for Latino Youth Wellness program providing after-school programs, leadership development, and positive behavior support for at-risk Latino youth and families.
- Mujer Fuerza y Coraje, LLCcorePartnership for The Golden Years program offering workshops, recreational activities, art, and Zumba for Spanish-speaking adults aged 65+ in Montgomery County.
- Tree of Hope AssociationminorMember of Latino Health Steering Committee providing advisory support and advocacy for Latino health initiatives.
- Proyecto SaludminorMember of Latino Health Steering Committee providing advisory support and healthcare services referrals.
- Mary's CenterminorPartner in Por Nuestra Salud y Bienestar COVID-19 response initiative providing health services during the pandemic.
- Community for Children and Youth (C4YH)minorPartner in Por Nuestra Salud y Bienestar COVID-19 response initiative supporting families and children.
- Women's Cancer Center (WCASA)minorPartner in Por Nuestra Salud y Bienestar COVID-19 response initiative.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Latino Health Initiative competitors and assessment
Company assessmentDirect peers
- Latino Commission on AIDS: National Latino-focused public health organization providing health education, prevention, and capacity-building across HIV, mental health, and broader health disparities. Comparable as a Latino-focused health equity organization with a similar mission structure.
- Mary's Center: Federally qualified health center in the DC/Maryland region providing comprehensive health, social, and education services with bilingual staff to immigrant and Latino families. Directly comparable as a regional community health organization serving similar demographics with wraparound services.
- CASA: Maryland/DMV-based Latino and immigrant advocacy and services organization providing interpretation, system navigation, case management, and health access support. Listed as an LHI partner and operates in the same community health space with the same target population.
- La Clínica del Pueblo: Federally qualified health center serving the Latino community in the DC metro area with culturally and linguistically appropriate health services, case management, and interpretation. Highly comparable to LHI as a community-based Latino health program operating in the same region.
- MHP Salud: National organization operating Community Health Worker programs serving Latino communities across multiple states, with training, program implementation, and capacity-building services. Comparable to LHI's Vías de la Salud CHW outreach and certification program.
- Identity, Inc. Montgomery County-based nonprofit serving Latino youth and families with case management, mental health, youth development, and family reunification services. Direct LHI partner and operates comparable program types for the same demographic.
- Vision y Compromiso: National network of Promotores (Community Health Workers) providing training, capacity building, and advocacy for Latino community health workers. Direct comparability to LHI's CHW training and outreach program model.
Broad incumbents
- National Alliance for Hispanic Health: National advocacy organization focused on Hispanic health, providing research, policy advocacy, and community health program support. Operates as a broader, national-scale peer in Hispanic health equity space.
- UnidosUS (formerly National Council of La Raza): Large national Latino advocacy and civil rights organization with a health program portfolio addressing health equity, access, and workforce development. Operates at broader national scale than LHI but with overlapping mission on Latino health equity.
Regional players
- Proyecto Salud: Montgomery County, Maryland-based community health clinic serving uninsured and underinsured residents, particularly Latino immigrants. LHI partner and provides overlapping community health services in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Latino Health Initiative social profiles
Digital presenceLatino Health Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latino Health Initiative leadership team
Management profileNumber of profiles
Profiles3 records
Latino Health Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latino Health Initiative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latino Health Initiative
What does Latino Health Initiative do?
Latino Health Initiative (LHI) is a unit of the Montgomery County Department of Health and Human Services that provides free, culturally and linguistically appropriate health and human services to the Latino community of Montgomery County, Maryland. It delivers 14 distinct programs spanning health education, chronic disease self-management (asthma, diabetes, hypertension), mental health services, case management, domestic violence prevention, language access/interpretation, community health worker training, and youth, family, and senior wellness services, primarily delivered in Spanish.
Is Latino Health Initiative a public or private company?
Latino Health Initiative is a private company. It is classified as state government owned and is currently operating.
When was Latino Health Initiative founded?
Latino Health Initiative was founded in 2000. It employs 11 to 50 people.
Where is Latino Health Initiative based?
Latino Health Initiative is headquartered in Silver Spring, United States, in the North America region.
How does Latino Health Initiative make money?
One revenue line is on record: government Funding.
Who are Latino Health Initiative's main competitors?
Direct peers on record are Latino Commission on AIDS, Mary's Center, CASA, La Clínica del Pueblo, MHP Salud, Identity, Inc. and Vision y Compromiso. Broad incumbents are National Alliance for Hispanic Health and UnidosUS (formerly National Council of La Raza). Proyecto Salud is listed as a regional player.
Does Latino Health Initiative have an API?
No public API is recorded for Latino Health Initiative.
What industry is Latino Health Initiative in?
Latino Health Initiative's product category is Community Health Services. Its primary akta.pro industry code is BPAIAJAO, Health Equity, Access & Social Determinants Programs, with a secondary code of BPAIACAK, Local Public Health & Human Services Administration. Its NAICS code is 923120 and its SIC code is 8300.