Identity, Inc.
Identity, Inc. is a Gaithersburg, Maryland nonprofit founded in 1998 that provides free education, workforce development, behavioral health, and case-management services to Latino and other underserved youth and families across Montgomery County through school-based and community programs.
- Company typePrivate
- Founded1998
- HeadquartersGaithersburg, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Identity, Inc. does
Identity, Inc. is a Maryland-incorporated nonprofit organization (EIN 52-2120012) founded in 1998 and headquartered in Gaithersburg, Maryland, that delivers no-cost education, workforce development, behavioral health, and case-management services to Latino and other underserved youth and families in Montgomery County. The organization operates a portfolio of ten core programs organized into a multi-tier service model: six school-based High School Wellness Centers, Bridge to Wellness programs at eight additional high schools, Líderes de Mañana for middle schoolers, Jóvenes de Mañana for elementary students, two Youth Opportunity Centers offering GED/ESL/workforce training, a fee-free Recreation program, nonclinical community mental health services (Encuentros), bilingual case management, and Community Engagement / Padres Latinos Conectados parent leadership programming. Services are grounded in Positive Youth Development and trauma-informed frameworks, delivered in English, Spanish, and other languages by a bilingual staff.
The organization's underlying technology is modest: a Wix-hosted public website, Microsoft Forms for service-request intake, and an in-house evaluation framework that collects outcome data through English/Spanish surveys monitoring social-emotional and behavioral wellness. No proprietary software, mobile applications, or AI systems are documented. Program delivery is primarily in-person at school sites, community centers, and recreation fields, with selective virtual delivery where appropriate.
Identity's revenue model is diversified nonprofit funding: individual donations (including planned giving, securities gifts, and IRA charitable transfers), corporate and foundation grants, government grants and contracts (anchored by Montgomery County Department of Health and Human Services), and federal funding (including U.S. Department of Education pass-through via the KID Museum STEM partnership). All services are provided free of charge to clients. Go-to-market is community-led: referrals from Montgomery County Public Schools, word-of-mouth from existing families, partner-agency referrals, and a service-request form/phone line. The organization reports serving 11,500+ clients and 46,000+ family members in 2025, and over 100,000 clients plus families cumulatively since 2003.
Identity, Inc. firmographics
Firmographics- Name
- Identity, Inc.
- Legal name
- Identity, Inc.
- Website
- https://identity-youth.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Identity, Inc. is a Gaithersburg, Maryland nonprofit founded in 1998 that provides free education, workforce development, behavioral health, and case-management services to Latino and other underserved youth and families across Montgomery County through school-based and community programs.
- Ownership category
- akta.pro rank
Identity, Inc. industry classification
Industry- Product category
- Youth and Family Social Services
- NAICS
- Educational Services (611), Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
- akta.pro secondary industries
- Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD), Special Education Vocational & Transition Programs (18–22) (EDAKAAAG)
Keywords
Where Identity, Inc. is headquartered
LocationHeadquarters
- HQ city
- Gaithersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Identity, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Identity accepts donations from individuals who want to support youth and family programs. Donors can designate donations for specific purposes or funds.
- Planned Giving: Deferred giving arrangements including bequests in wills, trust arrangements, life insurance, and annuities.
- Securities Donations: Gifts of stocks accepted as charitable donations, allowing donors to avoid capital gains while supporting the organization.
- IRA Charitable Transfers: Tax-favored charitable gifts from traditional and Roth IRA accounts for donors 70.5 or older, up to $100,000 per year.
- Government Grants and Contracts: Federal, state, and local government funding including partnerships with Montgomery County Department of Health and Human Services. EIN: 52-2120012.
- Corporate and Foundation Grants: Grant funding from foundations and corporate partners supporting specific programs and initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for all clients |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Identity, Inc. product offering
Product offeringCore offering
Identity, Inc. is a nonprofit that provides free, integrated youth and family services in Montgomery County, Maryland, including school-based wellness and academic programs at 14 high schools, elementary and middle school academic and STEM support, two Youth Opportunity Centers offering GED/ESL and workforce development, recreation leagues, bilingual case management, nonclinical community mental health, and parent leadership training. Programs are delivered in English and Spanish using a Positive Youth Development and trauma-informed model.
Product overview
Identity, Inc. is a nonprofit youth and family services organization offering a portfolio of no-cost programs and services at schools, in communities, and on playing fields across Montgomery County, Maryland. The organization operates a multi-tiered service model consisting of: (1) School-based wellness and academic support programs including High School Wellness Centers at six high schools, Bridge to Wellness programs at eight additional high schools, Líderes de Mañana for middle school students, and Jóvenes de Mañana for elementary students; (2) Youth Opportunity Centers providing GED/ESL classes and workforce development; (3) Recreation programs featuring fee-free competitive sports; (4) Behavioral health services including nonclinical community mental health support; (5) Case management and family support services; and (6) Community engagement initiatives including parent leadership programs. Programs are grounded in Positive Youth Development theory, trauma-informed, and culturally/linguistically responsive.
Differentiator
Problem solved
Functional benefit
Products and services
- High School Wellness Centers Wellness centers at six Montgomery County public high schools (Gaithersburg, John F. Kennedy, Northwood, Seneca Valley, Watkins Mill, and Wheaton) that combine social-emotional skill building, academic support, mental health services, therapeutic recreation, workforce development, family case management, and access to medical care for high school students.
- Bridge to Wellness High Schools Social and emotional skill-building programs, activities, and mentoring for teens at eight Montgomery County high schools without full Wellness Centers (Albert Einstein, Bethesda-Chevy Chase, Clarksburg, Magruder, Quince Orchard, Rockville, Richard Montgomery, and Springbrook).
- Líderes de Mañana Middle School Program Academic coaching, STEM enrichment, family engagement, and social-emotional skill building for middle-schoolers to build resilience, develop leadership skills, and improve overall well-being and school success.
- Jóvenes de Mañana Elementary School Program Academic support program for struggling second- and third-grade Latino students combining literacy lessons, STEM enrichment, social-emotional skill building, family engagement, and case management.
- Recreation Program Bilingual coaching providing youth access to healthy recreational activities and team sports (primarily soccer) without fees, while building leadership, goal-setting, teamwork skills, and connecting families to basic resources.
- Youth Opportunity Centers Two centers (Upcounty and Downcounty) providing programs for youth facing challenging situations, including GED classes, ESL classes, workforce development, intensive case management, and mental health therapy.
- Workforce Development Program Comprehensive employment services helping youth and adults earn high school diplomas through bilingual GED classes, gain industry-recognized certifications, develop college readiness skills, obtain internships and work experience, and find employment.
- Case Management Program Bilingual case managers assisting clients in accessing benefits and lifesaving safety-net resources including food, clothing, healthcare, and other essentials to stabilize home environments and strengthen families.
- Nonclinical Community Mental Health Culturally appropriate behavioral health supports including Encuentros (non-clinical emotional support groups for adults and high school youth) and Family Reunification and Strengthening programs.
- Community Engagement Parent education, workshops, and Padres Latinos Conectados/Parent Leadership Academy training Latino parents to be advocates for equity and champions for their children's educational success.
Quantifiable outcome
- 11,500+ clients served in 2025
- +5 more outcomes
Companies that use Identity, Inc.
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Identity, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Identity, Inc. partnerships and signals
Strategic signalPartnerships
44 partnerships are on record, tiered core and minor.
- Black and Brown Coalition for Educational Equity and ExcellencecoreCollaborative partner in educational equity initiatives serving minority communities in Montgomery County.
- Child TrendscoreResearch organization providing evidence-based approach to youth development programs.
- City of GaithersburgcoreMunicipal government partner providing community support and resources for Identity programs.
- Emerging Triumphantly LLCcorePartner in wellness center operations providing mental health and support services.
- EveryMindcoreMental health organization partnering with Identity for behavioral health support in schools.
- Gaithersburg Financial Empowerment CenterminorFinancial education and counseling services for Identity families.
- Gaithersburg Beloved Community InitiativeminorCommunity initiative supporting equity and inclusion in Gaithersburg.
- Housing Initiative Partnership, Inc.coreHousing support and resources for families facing housing instability.
- Jewish Community Relations CouncilminorInterfaith and community partnership supporting diverse communities.
- KID MuseumcoreSTEM education partnership bridging opportunity gaps for Latino youth through hands-on activities. Identity staff trained by KID Museum experts.
- KindWorksminorVolunteer and community support organization.
- Latin American Youth Center/Maryland Multicultural Youth Centers (MMYC)coreSimilar youth-serving organization providing additional resources and referrals for youth.
- Latino Child Care AssociationminorSupporting childcare needs of Latino families served by Identity.
- Latino Health InitiativecoreHealth resources and services for Latino community members.
- Levine School of MusicminorMusic education enrichment opportunities for Identity youth.
- Manhattan Strategy GroupminorStrategic consulting support for program development.
- Manna Food CentercoreFood security support providing emergency food assistance to Identity families.
- Maryland Treatment CenterscoreSubstance use treatment and mental health services for youth and families.
- Mind Matters Counseling LLCminorMental health counseling services for Identity clients.
- Montgomery Coalition for Adult English LiteracycoreEnglish language learning resources for adult family members.
- Montgomery Coalition for the HomelesscoreHomelessness prevention and support services for families.
- Montgomery CollegecoreHigher education partnership providing workforce development certification programs, college visits, and STEM experiences. Partnership with Hispanic Institute for healthcare career training.
- Montgomery County Department of Health and Human ServicescoreKey government partner funding wellness centers and providing health and human services coordination.
- Montgomery County Department of RecreationcoreRecreation facilities and programs for youth activities.
- Montgomery County Food CouncilminorFood security coordination and resources.
- Montgomery County Public SchoolscorePrimary educational partner providing access to schools for wellness centers, after-school programs, and student referrals.
- Montgomery Village FoundationminorCommunity support in Montgomery Village area.
- Neighbors RisingminorCommunity building and support organization.
- Nurturing Hope CounselingminorMental health counseling services for families.
- Olney TheaterminorArts and cultural enrichment opportunities.
- Parent Encouragement ProgramcoreParent education workshops in Spanish for Identity families.
- Potomac River KeepersminorEnvironmental education and outdoor activities.
- Primary Care CoalitioncoreHealthcare access coordination for uninsured and underinsured families.
- Street Outreach NetworkcoreOutreach services for disconnected youth and those at risk.
- The Invisible HandminorCommunity support services.
- Tickets for KidsminorProviding event tickets for youth activities.
- True Connection Counseling LLCcoreMental health services partnership for wellness center programs.
- Universities at Shady GroveminorHigher education pathway and resources.
- University of Maryland College of EducationminorAcademic support and research collaboration.
- University of Maryland Extension ServiceminorEducational outreach and resources.
- University of Maryland School of Public HealthcoreAcademic partnership for public health research and education.
- YMCAcoreBridge to Wellness programming partner for teen services.
- Sheppard PrattcoreMental health services partnership for Bridge to Wellness schools.
- Hispanic Institute of Montgomery CollegecoreSpanish-language workforce training including Introduction to Patient Care/Pre-CNA program for healthcare career pathways.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Identity, Inc. competitors and assessment
Company assessmentDirect peers
- Mary's Center: Federally qualified health center and social services nonprofit in the DC metro providing integrated medical, behavioral health, education, and social services to Latino and other underserved families — directly comparable integrated multi-service model and demographic focus.
- Latin American Youth Center (LAYC): DC-based nonprofit serving Latino and other underserved youth with education, workforce, housing, and wellness programs. Already named as an Identity partner, LAYC operates across DC and Maryland with similar bilingual, multi-service youth development model.
- EduFuturo: Virginia-based nonprofit empowering Latino youth and adults through workforce development, ESL, STEM, and leadership programs. Comparable bilingual workforce-development and youth-education focus, serving a neighboring jurisdiction.
- CentroNía: DC-area nonprofit providing bilingual education, early childhood, and family support services to Latino immigrants. Closely comparable in mission, demographics served, and integrated family-services delivery model.
- Boys & Girls Club of Greater Washington: Regional affiliate of a national youth-development nonprofit serving at-risk youth with education, workforce, and recreation programming. Comparable youth-services delivery model with overlapping recreation, academic support, and college/career programming.
- CASA for Children of DC: DC-based nonprofit providing court-appointed advocacy and support for abused and neglected youth. Comparable youth advocacy and case-management model serving vulnerable youth in the same region.
- Big Brothers Big Sisters of the National Capital Area: Regional youth-mentoring nonprofit serving at-risk youth in DC, Maryland, and Virginia. Overlaps with Identity's Bridge to Wellness mentoring and Positive Youth Development framework for school-aged youth.
Broad incumbents
- YMCA of Metropolitan Washington: Large regional YMCA serving as a confirmed Identity partner for Bridge to Wellness programming. Provides overlapping youth-development, recreation, and family services at broader scale across the DC metro.
- Catholic Charities of the Archdiocese of Washington: Large regional faith-based social services nonprofit offering immigrant services, family stabilization, and youth programs. Comparable immigrant-family case-management focus with significantly broader service portfolio and geographic reach.
Emerging players
- EveryMind (formerly Mental Health Association of Montgomery County): Montgomery County-focused mental health nonprofit named as an Identity partner for behavioral health support in schools. Comparable behavioral-health and youth-services overlap but narrower scope than Identity's integrated model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Identity, Inc. social profiles
Digital presenceIdentity, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Identity, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity, Inc.
What does Identity, Inc. do?
Identity, Inc. is a nonprofit that provides free, integrated youth and family services in Montgomery County, Maryland, including school-based wellness and academic programs at 14 high schools, elementary and middle school academic and STEM support, two Youth Opportunity Centers offering GED/ESL and workforce development, recreation leagues, bilingual case management, nonclinical community mental health, and parent leadership training. Programs are delivered in English and Spanish using a Positive Youth Development and trauma-informed model.
Is Identity, Inc. a public or private company?
Identity, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Identity, Inc. founded?
Identity, Inc. was founded in 1998. It employs 101 to 250 people.
Where is Identity, Inc. based?
Identity, Inc. is headquartered in Gaithersburg, United States, in the North America region.
How does Identity, Inc. make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are planned Giving, securities Donations, IRA Charitable Transfers, government Grants and Contracts and corporate and Foundation Grants.
Who are Identity, Inc.'s main competitors?
Direct peers on record are Mary's Center, Latin American Youth Center (LAYC), EduFuturo, CentroNía, Boys & Girls Club of Greater Washington, CASA for Children of DC and Big Brothers Big Sisters of the National Capital Area. Broad incumbents are YMCA of Metropolitan Washington and Catholic Charities of the Archdiocese of Washington. EveryMind (formerly Mental Health Association of Montgomery County) is listed as an emerging player.
Does Identity, Inc. have an API?
No public API is recorded for Identity, Inc..
What industry is Identity, Inc. in?
Identity, Inc.'s product category is Youth and Family Social Services. Its primary akta.pro industry code is EDAAAFAN, Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills), with a secondary code of EDAAAOAD, Youth & Young Adult Workforce Programs (Out-of-School Youth). Its NAICS code is 611 and its SIC code is 8200.