North of Superior Counselling Programs

What North of Superior Counselling Programs does

North of Superior Counselling Programs (NOSP) is a non-profit charitable organization headquartered in Nipigon, Ontario, that provides free, confidential mental health and addictions counselling across the lifespan to residents of the North of Superior communities in the District of Thunder Bay. Services span children, youth, and families (aged 0-17) as well as adults and older adults (18+), and include mental health counselling, substance use assessment and counselling, developmental services, case management, housing support with a rental supplement program, problem gambling services, psychiatry consultations, and seniors-focused programs (EASE). Care is delivered through seven physical locations — Nipigon, Schreiber, Marathon, Manitouwadge, Longlac, Geraldton, and Armstrong — supplemented by virtual sessions via the Ontario Telemedicine Network (OTN), Zoom, and Microsoft Teams, with walk-in/talk-in single-session clinics available Monday through Friday.

The organization's core technology stack is commodity-based and delivery-focused rather than proprietary. It relies on OTN, Zoom, and Microsoft Teams for remote counselling; Google Calendar, iCalendar, and Outlook 365 for event scheduling; and a centralized intake process with paper-form and online-portal referrals reviewed by a Program Assistant and Centralized Intake Clinician. NOSP is accredited by the Canadian Centre for Accreditation (CCA), holds provincial memberships with Addictions & Mental Health Ontario, Children's Mental Health Ontario, Family Services Ontario, and the Ontario Hospital Association, and operates an educational partnership pipeline with Lakehead University, Confederation College, Laurentian University, and Yorkville University.

NOSP's business model is government-funded service delivery. Primary funding flows from Ontario Health North West with co-funding from the Ministry of Children, Community and Social Services (MCCSS), the Ministry of Health (MOH), and Child and Youth Mental Health (CYMH), and ancillary revenue from donations via CanadaHelps. All services are provided free of charge to clients, eliminating any transactional revenue stream. Distribution runs through self-serve walk-in clinics, centralized intake, hospital and Family Health Team partnerships (Nipigon District Memorial Hospital, McCausland Hospital, Manitouwadge Family Health Team), The Access Network (a single-point-of-access channel partner for children's services), and targeted community programming including the Motivational Mondays webinar series and closed-group parenting programs (Fear-Less Triple P, Working With Families).

Name

North of Superior Counselling Programs

Legal name

North of Superior Counselling Programs

Website

https://nosp.on.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North of Superior Counselling Programs is a non-profit organization providing free, confidential mental health and addictions counselling across all age groups in seven rural communities across the District of Thunder Bay, Ontario, funded primarily by Ontario Health North West.

Ownership category

akta.pro rank

Headquarters

HQ city

Nipigon

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: Funded by Ontario Health North West with support from Ministry of Children, Community and Social Services (MCCSS), Ministry of Health (MOH), and Child and Youth Mental Health (CYMH). Services are provided free of charge to clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

North of Superior Counselling Programs (NOSP) is a non-profit organization providing free, confidential mental health and addictions counselling across the lifespan to North of Superior communities in the District of Thunder Bay, Ontario. Core services include walk-in/talk-in single-session counselling, ongoing therapy for children/youth/families and adults, substance use and problem gambling counselling, housing case management with rental supplement, psychiatry consultations, and group parenting programs such as Fear-Less Triple P and Working With Families. Services are delivered through a hybrid of in-person sessions across seven rural sites and virtual delivery via OTN, Zoom, and Microsoft Teams.

Product overview

North of Superior Counselling Programs (NOSP) is a non-profit mental health and addictions organization providing free confidential counselling services across the lifespan in Northwestern Ontario. The organization operates as a community-based service organization rather than a technology product company. NOSP's service portfolio centers on direct mental health counselling delivered through multiple modalities: walk-in/talk-in single session counselling, ongoing counselling for children/youth/families, and adult services including mental health, substance use, housing support, and psychiatry. Supporting programs include educational webinars (Motivational Mondays), parenting programs (Working With Families, Fear-Less Triple P), and remote service delivery via Zoom, Microsoft Teams, and the Ontario Telemedicine Network. Services are primarily accessible through a centralized intake process and provided across 7 physical locations plus virtual options.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-in/Talk-in Single Session Counselling

Quantifiable outcome

• Wait times: Mental Health Counselling Intake averages 26 days; Service Assignment averages 14 days

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

29 partnerships are on record, tiered core, major and minor.

• Ontario Health North WestcoreOthersPrimary funder of NOSP services, enabling delivery of mental health and addiction community support across the District of Thunder Bay.
• Canadian Centre for AccreditationcoreOthersProvides accreditation for NOSP's community mental health programs.
• Ministry of Children, Community and Social Services (MCCSS)coreOthersGovernment funding partner supporting NOSP operations.
• Ministry of Health (MOH)coreOthersGovernment funding partner supporting NOSP operations.
• Child and Youth Mental Health (CYMH)coreOthersGovernment funding partner supporting children's mental health services.
• District of Thunder Bay Children's Aid SocietymajorStrategic or Co-development PartnerCollaborative partner for child welfare and family support services.
• Dilico Anishinabek Family CaremajorStrategic or Co-development PartnerPartner providing Anishinabek family care services.
• George Jeffrey Children's CentremajorStrategic or Co-development PartnerPartner for children's developmental services.
• Children's Centre Thunder BaymajorStrategic or Co-development PartnerPartner for children's mental health services in Thunder Bay.
• Canadian Mental Health Association of Thunder BaymajorStrategic or Co-development PartnerCollaborative partner in mental health services.
• District of Thunder Bay MunicipalitiesminorStrategic or Co-development PartnerLocal municipal government partners in the District.
• Ontario Telemedicine Network (OTN)majorTechnology or IntegrationTechnology platform enabling virtual healthcare appointments for remote communities.
• The Access NetworkmajorChannel Partner/ Reseller/ DistributorProvides single point of access to children's services and supports for families in Thunder Bay & District.
• Northwest Dementia NetworkminorStrategic or Co-development PartnerNetwork partner for dementia care services.
• Alzheimer's SocietyminorStrategic or Co-development PartnerPartner for Alzheimer's and dementia support services.
• Centre for Addiction and Mental Health Thunder BaymajorStrategic or Co-development PartnerRegional partner for addiction and mental health services.
• Thunder Bay Counselling CentreminorStrategic or Co-development PartnerPartner counselling organization in Thunder Bay.
• Addictions & Mental Health OntariominorOthersProvincial membership affiliation for addiction and mental health sector.
• Children's Mental Health OntariominorOthersProvincial membership affiliation for children's mental health.
• Family Services OntariominorOthersProvincial membership affiliation.
• Ontario Hospital AssociationminorOthersProvincial membership affiliation.
• Lakehead UniversityminorStrategic or Co-development PartnerEducational partner providing student placements and practicum opportunities.
• Confederation CollegeminorStrategic or Co-development PartnerEducational partner providing student placements.
• Laurentian UniversityminorStrategic or Co-development PartnerEducational partner providing student placements.
• Yorkville UniversityminorStrategic or Co-development PartnerEducational partner providing student placements.
• District Hospitals, Medical Clinics, Health CentresmajorStrategic or Co-development PartnerHealthcare facility partners across the District for in-hospital counselling and medical collaboration.
• District Family Health TeamsminorStrategic or Co-development PartnerPrimary care partners providing integrated healthcare services.
• Local First Nations CommunitiesmajorStrategic or Co-development PartnerIndigenous community partners providing culturally appropriate mental health services.
• Thunderbird Friendship CentreminorStrategic or Co-development PartnerIndigenous community organization partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dilico Anishinabek Family Care: Dilico is an Indigenous-led organization providing mental health, addictions, children's services, and family support in northern Northwestern Ontario — the same client geography and overlapping service categories as NOSP. Both are partners in the District, indicating directly comparable mandate and population.
• NorWest Community Health Centres: NorWest CHC operates community health centres across multiple sites in the Thunder Bay District (including Marathon and Longlac — sites also served by NOSP), delivering primary care plus mental-health and social-support services to underserved populations. Directly comparable to NOSP in rural-NW-Ontario community-health service delivery.
• St. Joseph's Care Group - Thunder Bay: St. Joseph's Care Group operates mental health and addictions programs, seniors' health services, and rehabilitative care across multiple Thunder Bay-area sites. As a larger, more established regional provider with overlapping clinical services (addictions, seniors' mental health), it competes with NOSP for the same provincial/MOH/LHIN-style funding pool.
• Thunder Bay Counselling Centre: Thunder Bay Counselling Centre is a non-profit counselling organization in the same Northwestern Ontario region as NOSP, offering individual, couples, family, and group counselling on a sliding-scale/fee basis. It directly overlaps NOSP in target population (residents of TB District) and core service (counselling for mental health challenges).
• Canadian Mental Health Association - Thunder Bay: CMHA Thunder Bay is NOSP's closest local peer, delivering comparable community-based mental health and addictions services in the same District of Thunder Bay catchment. NOSP and CMHA TB are noted partners, indicating overlapping client populations and a directly competitive funding position for Ontario Health North West grants.

Broad incumbents

• Kids Help Phone: Kids Help Phone is Canada's national 24/7 e-mental-health service for youth, offering phone, text, and live-chat counselling — services that overlap substantially with NOSP's Children, Youth and Families offering. Funded across Canada, it competes for provincial dollars and youth-client attention in NOSP's district.
• Family Services Toronto: Family Services Toronto is a large Ontario-based non-profit providing counselling, settlement, and community-support services across the lifespan — directly analogous to NOSP's service portfolio but at urban scale. Comparable as a peer community-services non-profit model, though operating in a different (urban) geography.
• ConnexOntario: ConnexOntario is the province-wide 24/7 mental-health, addiction, and problem-gambling service-directory and access hub for Ontario. While not a direct counselling provider, its centralized referral and intake function overlaps with NOSP's Centralized Intake Process and Access Network partnership — and it competes to be the first point of contact for clients in NOSP's catchment.

Emerging players

• Good2Talk / Ontario Post-Secondary Student Helpline: Good2Talk is a province-wide, post-secondary-focused counselling helpline for Ontario students — overlapping NOSP's youth-services mandate at a different (post-secondary) life stage and province-wide scale. A relevant emerging peer as Ontario expands virtual youth mental-health access.

Regional players

• Centre for Addiction and Mental Health (CAMH) - Thunder Bay: CAMH operates a Thunder Bay regional site delivering addictions and mental-health assessment and treatment across Northwestern Ontario. CAMH is a broader incumbent Ontario specialty provider — not a small community-MH non-profit like NOSP, but a comparable service provider in NOSP's exact operating geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northofsuperiorcounselling
• LinkedInlinkedin.com/company/north-of-superior-counselling-programs-nosp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North of Superior Counselling Programs