Baked & Wired
Baked & Wired is a privately held, family-owned bakery and café founded in 2001 in Georgetown, Washington DC, selling small-batch baked goods and specialty coffee from a single storefront, supported by Toast Tab same-day ordering, DMV advance-order delivery, nationwide packaged-good shipping, and a sister evening venue called La Betty.
- Company typePrivate
- Founded2001
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baked & Wired does
Baked & Wired is a privately held, family-owned bakery and café founded in 2001 and operated continuously from a single storefront at 1052 Thomas Jefferson St NW in Georgetown, Washington DC. The company produces small-batch baked goods from family recipes and serves hand-crafted espresso beverages, complemented by a rotating bench of specialty coffee roasters (Intelligentsia, Mountain Air, Café Integral, Barismo, Elixr, Blueprint, Lost Sock, East Alstead, Sweet Bloom) with a pour-over menu refreshed every two weeks. The core product set spans cupcakes, cookies, brownies, bars, cakecups, breakfast breads (Banana Nut, Pumpkin Gingerbread, Zucchini), and as of 2026, fresh daily donuts.
Revenue is generated across five transactional streams: in-store retail at the Georgetown storefront, same-day online ordering through Toast Tab for pickup or local delivery, 72-hour advance orders for bulk and event needs within the DMV, nationwide e-commerce shipping of shelf-stable packaged goods (Butter Spritz Cookies, Caramel Almond Popcorn, Happy Trails Trail Mix, Hippie Crack granola, Rose's Candied Nuts, Zillabonez dog treats), and branded merchandise and gift cards. Pricing is unit-based with no volume discounts, no custom orders, and all same-day orders final sale. Distribution therefore layers a single physical location over a same-day digital radius (DMV) and a low-AOV national shipping channel.
The operating family (Tessa, Zak, Teresa, Tony) co-located a sister concept, La Betty, at the same address, running a daytime café and an evening natural wine bar with a vinyl listening room to extend revenue per square foot into PM hours. Baked & Wired carries 11-50 employees, no external shareholders, no funding history, and no M&A activity. Its competitive posture rests on two decades of earned media (Washingtonian, Washington Post, Eater, Bon Appetit, Food & Wine, Travel + Leisure, Southern Living, Thrillist, BuzzFeed) and on the artisanal, small-batch identity that the family-owned structure preserves.
Baked & Wired firmographics
Firmographics- Name
- Baked & Wired
- Legal name
- Baked & Wired
- Website
- https://bakedandwired.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baked & Wired is a privately held, family-owned bakery and café founded in 2001 in Georgetown, Washington DC, selling small-batch baked goods and specialty coffee from a single storefront, supported by Toast Tab same-day ordering, DMV advance-order delivery, nationwide packaged-good shipping, and a sister evening venue called La Betty.
- Ownership category
- akta.pro rank
Baked & Wired industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Online Bakery & Desserts Delivery (CRAHAIAK), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)
Keywords
Where Baked & Wired is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baked & Wired business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-Store Retail: Direct retail sales of baked goods and beverages at the Georgetown storefront. Customers can order same-day items or place advance orders for pickup.
- Advance Orders: Pre-orders placed 72+ hours in advance for cupcakes, cookies, bars, cakecups, and breakfast breads with pickup or local delivery.
- Shipped Packaged Goods: Shipping of packaged baked goods, snacks, and merchandise nationwide via the website.
- Merchandise & Gift Cards: Sale of branded merchandise (t-shirts) and gift cards available for pickup or shipping.
- Coffee & Beverages: Hand-crafted espresso drinks and rotating pour-over selections from various roasters. Retail whole bean coffee also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast Breads - $48.60 per loaf |
| Unit Pricing | Pay-as-you-go | Packaged Goodies - $7.75 to $21.00 |
| Unit Pricing | Pay-as-you-go | Merchandise - $13.00 to $20.00 |
| Unit Pricing | Pay-as-you-go | Cakecup Orders - 12 item minimum |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Baked & Wired product offering
Product offeringCore offering
Baked & Wired is a family-owned neighborhood bakery that produces small-batch baked goods (cupcakes, cookies, brownies, bars, cakecups, donuts, breakfast breads) from family recipes and serves handcrafted specialty coffee beverages. The bakery operates from a single Georgetown storefront with same-day pickup, advance ordering (72+ hours), local DMV delivery, and nationwide e-commerce shipping of packaged goods and branded merchandise.
Product overview
Baked & Wired is a family bakery offering a portfolio of small-batch baked goods and hand-crafted coffee. The core offering includes same-day and advance orders through Toast Tab for cupcakes, cookies, brownies, bars, cakecups, and fresh donuts. Breakfast breads and packaged/shipped goods are available for advance ordering. Drinks feature specialty coffee from rotating regional roasters with a seasonal pour-over program. The company also operates a sister venue, La Betty (café by day, wine bar by night), and sells branded merchandise and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- La Betty: Sister café by day and intimate wine bar + listening room by night. Offers from-scratch breakfast, lunch, coffee, baked goods (brioche donuts) during AM hours, and natural wine and vinyl listening bar with small plates in PM hours.
Products and services
- Same Day Orders
- Advance Orders
- Breakfast Breads
- Shipped Goodies / Packaged Goodies
- Drinks (Handcrafted Coffee Beverages)
- Merch & Gift Cards
- Cakecups
- Cookies
- Bars
- La Betty (Sister Cafe)
- Retail Whole Bean Coffee
Companies that use Baked & Wired
Customer profileSegments2 records
Ideal customer profiles3 records
Baked & Wired technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Baked & Wired partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- IntelligentsiacoreCoffee roaster supplying espresso for Baked & Wired's handcrafted beverages. One of several rotating roasters featured throughout the week.
- Mountain Air RoasterscoreCoffee roaster supplying espresso for Baked & Wired's handcrafted beverages. Part of weekly rotation.
- Café IntegralcoreCoffee roaster supplying espresso for Baked & Wired's handcrafted beverages.
- BarismocoreCoffee roaster supplying espresso for Baked & Wired's handcrafted beverages.
- Elixr CoffeecoreCoffee roaster supplying espresso for Baked & Wired's handcrafted beverages.
- La BettycoreSister café operating at the same Georgetown location. La Betty AM is a cozy café with breakfast, lunch, coffee, and baked goods. La Betty PM transitions to a natural wine bar and vinyl listening room in the evenings.
- Toast TabcoreOnline ordering platform used for same-day orders, pickup scheduling, and e-gift cards.
- Third-Party Delivery ServiceminorCourier service used for advanced order deliveries within DMV. Delivery window is 9:30am - 2:30pm. Baked & Wired cites profitability concerns with Grubhub as reason for using independent courier instead.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Baked & Wired competitors and assessment
Company assessmentDirect peers
- Milk Bar: Modern bakery brand known for creative cakes, cookies, and pies with retail stores and nationwide shipping; comparable in product innovation, premium positioning, and brand-led DTC growth.
- Baked by Melissa: New York-based bite-size cupcake and treat brand with strong national e-commerce shipping and gifting focus; closely comparable as a premium, brand-driven cupcake retailer with a significant shipped-goods business.
- Magnolia Bakery: Iconic New York bakery famous for cupcakes and banana pudding with multiple retail locations; directly comparable premium-bakery brand with national brand recognition, packaged goods, and shipping.
- Georgetown Cupcake: Founded in the same Georgetown neighborhood and featured on a TLC reality show, Georgetown Cupcake operates a similarly positioned premium cupcake and baked-goods retail concept and is the most directly comparable DC-based competitor.
- Levain Bakery: New York bakery famous for its cookies and baked goods with strong national brand recognition and nationwide shipping; directly comparable small-batch, premium-positioned bakery with cult following and DTC shipping.
- Sprinkles Cupcakes: Pioneered the premium cupcake retail category and operates cupcake-focused stores plus a Cupcake ATM channel; directly comparable in product mix, gift positioning, and cupcake-led brand identity.
- Dominique Ansel Bakery: Chef-driven New York bakery combining French patisserie with innovative sweets (e.g., Cronut) and a strong café component; directly comparable on the café-bakery hybrid model and high-profile press-driven brand.
Broad incumbents
- Blue Bottle Coffee: Specialty coffee company with cafés that pair rotating single-origin coffee programs with light food offerings; comparable on the rotating-roaster specialty-coffee program and café format that drives daily visit frequency.
Emerging players
- Crumbs Bake Shop: Historic premium cupcake chain that has undergone multiple ownership and footprint changes; relevant comparable for unit economics and scale challenges in the premium cupcake category Baked & Wired operates in.
Regional players
- Compass Coffee: DC-based specialty coffee roaster and café operator with multiple locations; comparable as a Washington-area cafe-bakery-adjacent competitor competing for the same Georgetown/DMV morning-daypart customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Baked & Wired social profiles
Digital presenceBaked & Wired financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baked & Wired leadership team
Management profileNumber of profiles
Profiles4 records
Baked & Wired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baked & Wired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baked & Wired
What does Baked & Wired do?
Baked & Wired is a family-owned neighborhood bakery that produces small-batch baked goods (cupcakes, cookies, brownies, bars, cakecups, donuts, breakfast breads) from family recipes and serves handcrafted specialty coffee beverages. The bakery operates from a single Georgetown storefront with same-day pickup, advance ordering (72+ hours), local DMV delivery, and nationwide e-commerce shipping of packaged goods and branded merchandise.
Is Baked & Wired a public or private company?
Baked & Wired is a private company. It is classified as family owned and is currently operating.
When was Baked & Wired founded?
Baked & Wired was founded in 2001. It employs 11 to 50 people.
Where is Baked & Wired based?
Baked & Wired is headquartered in Washington, United States, in the North America region.
How does Baked & Wired make money?
Five revenue lines are on record. In-Store Retail is the primary driver. The others are advance Orders, shipped Packaged Goods, merchandise & Gift Cards and coffee & Beverages.
Who are Baked & Wired's main competitors?
Direct peers on record are Milk Bar, Baked by Melissa, Magnolia Bakery, Georgetown Cupcake, Levain Bakery, Sprinkles Cupcakes and Dominique Ansel Bakery. Blue Bottle Coffee is listed as a broad incumbent. Crumbs Bake Shop is listed as an emerging player. Compass Coffee is listed as a regional player.
Does Baked & Wired have an API?
No public API is recorded for Baked & Wired.
What industry is Baked & Wired in?
Baked & Wired's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 445291 and its SIC code is 5810.