BeArty
BeArty is a UK-based marketplace founded in 2016 that works with international artists to offer affordable art-printed products to consumers, operating with 11-50 employees from Altrincham.
- Company typePrivate
- Founded2016
- HeadquartersAltrincham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BeArty does
BeArty is a privately held, UK-based for-profit company founded in 2016 in Altrincham, operating as a marketplace for affordable art-printed products. The company works with talented international artists to source and deliver art-printed goods to consumers, functioning as an aggregator that connects creative supply with buyer demand in the accessible art segment. With 11-50 employees, BeArty operates a lean, asset-light marketplace model without disclosed external funding, public listing, or investor backing.
The broader data set references a related product called "Artlume," a digital art streaming platform that operates under the apparent parent entity We3World. Artlume transforms TV screens and devices into immersive visual displays, offering curated art collections across categories including gaming, mindfulness, AI art, classic & contemporary, and museum art. The platform is available on smart TVs (LG, Samsung, Apple TV, Fire TV), mobile (iOS, Android), and web/desktop, operating on a freemium model with free basic access and premium content bundles. Exclusive brand partnerships with Rebellion Games, Shaun the Sheep, Wallace & Gromit (Aardman), and Lord's Cricket provide differentiated licensed content. The relationship between BeArty the marketplace and the We3World/Artlume digital streaming entity is not fully clarified in the source data, but the collective footprint suggests a multi-product art business spanning physical prints and digital streaming.
BeArty's go-to-market is digital-first, with social media presence (Facebook, Instagram, YouTube, LinkedIn), app store distribution, and a content-marketing website. Revenue mechanics are not disclosed; the marketplace presumably generates revenue through product margins on art-printed sales, while the Artlume streaming product uses a freemium-to-premium subscription model. No customer logos, enterprise contracts, B2B segments, or revenue figures are disclosed, and there is no evidence of external venture or private equity investment.
BeArty firmographics
Firmographics- Name
- BeArty
- Website
- https://bearty.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeArty is a UK-based marketplace founded in 2016 that works with international artists to offer affordable art-printed products to consumers, operating with 11-50 employees from Altrincham.
- Ownership category
- akta.pro rank
BeArty industry classification
Industry- Product category
- Digital Art Streaming
- NAICS
- Art Dealers (45992)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
- akta.pro secondary industries
- Topic/Interest-Based Content Discovery Apps (MPACAKAB), Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)
Keywords
Where BeArty is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BeArty business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Freemium Subscription: Free tier with basic access to visual worlds and content. Premium tiers unlock additional bundles, playlists, and exclusive content experiences.
- Premium Content Bundles: Curated collections featuring branded content from partners (Rebellion Games, Shaun the Sheep, Wallace & Gromit, Lord's Cricket). Premium bundles provide exclusive brand experiences and visual universes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic visual world access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BeArty product offering
Product offeringCore offering
BeArty operates Artlume, a digital art streaming platform that transforms TVs, mobile devices, and desktop screens into immersive visual displays. The service delivers curated artwork collections organized into themed categories (gaming, mindfulness, AI art, classic & contemporary, museum art) alongside exclusive branded bundles sourced through partnerships with Rebellion Games, Shaun the Sheep, Wallace & Gromit, and Lord's Cricket. Subscribers access content via native apps on Smart TVs, iOS, Android, and web browsers through a freemium subscription model with premium tier upgrades.
Product overview
Artlume is a digital art streaming platform that delivers curated visual content to TVs, mobile devices, and desktops. The core offering includes themed collections (Gaming, Mindfulness, AI Art, Classic & Contemporary, Museum Art) and exclusive brand bundles (Rebellion Games, Shaun the Sheep, Wallace & Gromit, Lord's Cricket). Available via TV apps, mobile apps, and desktop web.
Differentiator
Problem solved
Functional benefit
Products and services
- Artlume Digital art streaming platform for individual consumers that delivers curated artwork collections and licensed branded content (Rebellion Games, Shaun the Sheep, Wallace & Gromit, Lord's Cricket) to TVs, mobile devices, and desktop browsers via native apps and a web platform. Operates on a freemium subscription model with premium content bundles.
Companies that use BeArty
Customer profileSegments1 record
Ideal customer profiles1 record
BeArty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BeArty partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rebellion GamescoreVisual universe partnership bringing Rebellion's legendary game worlds to Artlume screens. Exclusive branded content experience featuring iconic game-inspired artwork and visual content.
- Shaun the SheepcoreBundled content featuring Shaun the Sheep's mischievous adventures and woolly antics on Mossy Bottom Farm. Exclusive visual content for Artlume platform users.
- Wallace & GromitcoreExclusive bundle featuring iconic stills, inventions and adventures from Aardman's beloved duo. Curated visual experience inspired by Wallace & Gromit content.
- Lord's CricketcoreBundled content expressing Lord's Cricket through art and atmosphere. Exclusive cricket-themed visual content for sports enthusiasts on the Artlume platform.
Recent moves5 records
Expansion highlights4 records
BeArty competitors and assessment
Company assessmentEmerging players
- Society6: Online marketplace that sells art-printed products from independent artists — relevant if BeArty's described "art-printed products marketplace" is also part of the company's offering.
- Saatchi Art: Online art gallery featuring original works and prints from international artists; comparable in audience (art-curious consumers) and in monetizing artist IP.
- Redbubble: Global marketplace for artist-designed art prints and products; comparable if BeArty operates a marketplace alongside its streaming product, and a proxy for the artist-onboarding model.
Direct peers
- Meural (Netgear): Netgear-owned digital canvas brand that streams curated art and photography to dedicated displays and apps — the closest direct competitor in the digital-art-for-screens category that Artlume targets.
- Blackdove: Digital art display platform offering subscription access to curated art and video art on dedicated hardware and apps — overlapping both content model and screen-as-canvas positioning.
- Loupe Art: Subscription-based streaming art service that delivers curated artwork to TVs and displays, with a comparable freemium-style content library model.
Broad incumbents
- Samsung Art Store: Samsung's curated art content service for The Frame TV; competes head-on with Artlume for ambient TV usage but is bundled into Samsung's hardware ecosystem with no third-party app required.
- Roku (Ambient & Art content): Roku's screensaver and Featured Free content includes ambient art channels on Roku TVs and devices; a large incumbent competing for the same "idle screen" minutes that Artlume targets.
- Apple TV (Aerial screensavers): Apple TV's built-in Aerial screensaver and ambient content offer a free, default alternative to Artlume on one of Artlume's key distribution platforms.
Others
- DeviantArt: Large digital art community and marketplace with artist relationships and AI-art tools (DreamUp); relevant as an artist-acquisition channel and AI-art category benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BeArty social profiles
Digital presenceBeArty financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeArty leadership team
Management profileNumber of profiles
BeArty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeArty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeArty
What does BeArty do?
BeArty operates Artlume, a digital art streaming platform that transforms TVs, mobile devices, and desktop screens into immersive visual displays. The service delivers curated artwork collections organized into themed categories (gaming, mindfulness, AI art, classic & contemporary, museum art) alongside exclusive branded bundles sourced through partnerships with Rebellion Games, Shaun the Sheep, Wallace & Gromit, and Lord's Cricket. Subscribers access content via native apps on Smart TVs, iOS, Android, and web browsers through a freemium subscription model with premium tier upgrades.
Is BeArty a public or private company?
BeArty is a private company. It is classified as corporate owned and is currently operating.
When was BeArty founded?
BeArty was founded in 2016. It employs 11 to 50 people.
Where is BeArty based?
BeArty is headquartered in Altrincham, United Kingdom, in the Europe region.
How does BeArty make money?
Two revenue lines are on record. Freemium Subscription is the primary driver. The others are premium Content Bundles.
Who are BeArty's main competitors?
Emerging players on record are Society6, Saatchi Art and Redbubble. Direct peers are Meural (Netgear), Blackdove and Loupe Art. Broad incumbents are Samsung Art Store, Roku (Ambient & Art content) and Apple TV (Aerial screensavers). DeviantArt is listed as an others.
Does BeArty have an API?
No public API is recorded for BeArty.
What industry is BeArty in?
BeArty's product category is Digital Art Streaming. Its primary akta.pro industry code is MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall), with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 45992 and its SIC code is 7900.