Loupe
Loupe Art is a digital art streaming platform serving B2B commercial properties and B2C consumers with curated contemporary art across connected TVs, web, and digital signage. Now a Stingray subsidiary, it monetizes via business subscriptions, physical print sales, artist licensing, and an NFT marketplace.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Loupe does
Loupe Art (Loupe, Inc.) is a digital art streaming platform founded in 2016 that delivers curated contemporary visual art to connected TVs, web browsers, and commercial digital signage systems. The platform aggregates more than 10,000 artworks from over 700 artists across 50+ channels, offering ambient art streaming with optional synchronized music integration. Loupe's content library spans photography, digital illustration, motion art, and generative art, organized into themed and geo-localized collections tailored to specific venues or audiences, with availability across Samsung TV Plus, LG Channels, Apple TV, Amazon Fire TV, Google TV, Vizio, FreeCast/SelectTV, and LG Gallery+.
The product portfolio includes the core streaming platform, Loupe Art + Music (a 24/7 ambient channel combining visual art with curated soundtracks), Loupe Art for Business (white-glove curation and subscription-based deployment for commercial properties), an e-commerce storefront for physical prints and motion art products (delivered through partnerships with Simply Framed and Infinite Objects), an NFT marketplace built on the Flow blockchain, and the Loupe Artist Program for creator onboarding. Underlying capabilities include proprietary curation workflows run by a professional team that tailors collections to location, brand, and cultural context, plus integrations with any commercial screen or digital signage system.
Loupe operates a dual B2B/B2C revenue model. B2B revenue is generated through annual subscriptions for commercial deployments across real estate, hospitality, healthcare, and workplace segments, sold via direct enterprise engagement and a 'Request Information' form. B2C revenue is driven by e-commerce sales of physical prints and merchandise, while consumer streaming access is free to maximize audience reach on connected-TV surfaces. Additional revenue comes from non-exclusive artist licensing and royalty arrangements and from NFT marketplace transactions. The company is headquartered in Wilmington, Delaware (with a mailing address in Atlanta, Georgia) and was acquired by Stingray, a global music and entertainment company, in December 2024.
Loupe firmographics
Firmographics- Name
- Loupe
- Legal name
- Loupe, Inc.
- Website
- https://loupeart.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loupe Art is a digital art streaming platform serving B2B commercial properties and B2C consumers with curated contemporary art across connected TVs, web, and digital signage. Now a Stingray subsidiary, it monetizes via business subscriptions, physical print sales, artist licensing, and an NFT marketplace.
- Ownership category
- akta.pro rank
Loupe industry classification
Industry- Product category
- Digital Art Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Art Dealers (459920)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Loupe is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Loupe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Business Streaming Subscriptions: B2B subscription services for commercial spaces (real estate properties, hospitality venues, healthcare facilities, offices) providing ongoing access to curated art streaming content and playlist management.
- Physical Print Sales: Direct sales of physical art prints through the e-commerce storefront, including standard prints and custom framing options.
- Artist Licensing & Royalties: Non-exclusive licensing arrangements with artists where Loupe earns revenue from commercial placements in curated collections, with transparent artist-friendly royalties.
- NFT Marketplace: NFT marketplace enabling artists to mint and sell digital artwork using the Flow blockchain network, with Loupe facilitating transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual art prints and products |
| Subscription | Annual | Commercial B2B subscription |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Loupe product offering
Product offeringCore offering
Loupe operates a digital art streaming platform that delivers curated visual art from 500+ contemporary artists to connected TVs (Samsung, LG, Apple TV, Amazon Fire TV, Google TV), web browsers, and commercial digital signage systems. The company provides B2B art curation services for commercial properties such as real estate, hospitality, healthcare, and workplace environments, and operates an e-commerce shop selling physical art prints alongside an integrated NFT marketplace.
Product overview
Loupe Art is a digital art streaming platform acquired by Stingray in December 2024. The core offering is a platform that streams visual art content (images, motion art, and art + music) to consumers via connected TVs (Samsung TV Plus, LG Channels, Apple TV, Amazon Fire, Google TV, Vizio), web browsers, and commercial spaces (real estate, hospitality, healthcare, workplaces). The product portfolio includes: the core Loupe Art Streaming Platform, the 24/7 Art + Music channel, Loupe Art for Business (commercial licensing with white-glove curation), the Shop (physical prints and merchandise via Simply Framed and Infinite Objects partnerships), an NFT marketplace on Flow blockchain, and the Artist Program. The platform features over 10K curated artworks from 500+ artists, with plans to develop generative art capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Loupe Art Streaming Platform Free ad-supported streaming service that delivers curated artwork from contemporary artists to connected TVs and web browsers for individual consumers.
- Loupe Art + Music Channel Combined visual art and ambient music streaming channel offering curated artwork alongside music programming for connected TV and web viewers.
- Loupe for Business B2B art curation and streaming service designed for commercial properties including real estate, hospitality, healthcare, and workplace environments, offering licensed artwork delivery to digital signage and lobby displays.
- Loupe Art Shop E-commerce shop that lets consumers and design professionals purchase physical prints and wall art of works from Loupe's curated artist catalog.
- Loupe NFT Marketplace Integrated NFT marketplace that lets collectors buy, sell, and trade digital artworks from artists in the Loupe network.
- Loupe Artist Program Program for contemporary artists to submit work, receive curation, license content for the Loupe platform, and earn royalties from streaming, NFT, and print sales.
Quantifiable outcome
- 40% of millennials base travel destination choice on 'instagrammable' and immersive experiences
- +6 more outcomes
Companies that use Loupe
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Loupe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature4 records
Loupe partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- StingrayflagshipLoupe Art was acquired by Stingray in December 2024. Stingray is a music and entertainment company, and Loupe operates as part of their visual art streaming division. Stingray's global presence provides infrastructure and distribution capabilities for Loupe's international expansion.
- LG ElectronicsflagshipLoupe Art serves as content partner for various LG services including LG Gallery+, which connects original works by contemporary artists to LG TV audiences worldwide. Collaboration brings Loupe Art's curated museum-quality artwork to LG's advanced displays. Partnership includes events such as the Guggenheim Young Collectors Council Party presented by LG Electronics.
- Samsung TV PluscoreLoupe Art's 24/7 art and music channel available on Samsung TV Plus Channel 4575 in the Ambiance category, providing free streaming access to US Samsung TV users.
- LG ChannelscoreLoupe Art's 24/7 art and music channel available on LG Channels Channel 922 in the Ambiance category for LG TV users.
- Amazon Fire TVcoreLoupe Art TV app available on Amazon Fire TV devices, enabling streaming access to art content through dedicated application.
- Apple TVcoreLoupe Art TV app available on Apple TV platforms for streaming art content through dedicated application.
- Google TVcoreLoupe Art TV app available on Google TV devices, enabling streaming access to art content through dedicated application.
- Whitney MuseumminorLoupe Art artists attended the 2026 Whitney Biennial, demonstrating connection to the contemporary art world. Company participates in art world events for community building and brand positioning.
- Solomon R. Guggenheim MuseumminorLoupe Art attended the Guggenheim's Young Collectors Council 30th Anniversary Party as LG Electronics' partner. The event connects Loupe with high-net-worth art collectors and positions the brand within elite art institutions.
- Simply FramedminorPartnership for custom framing services for physical art prints sold through the Loupe Art e-commerce platform.
- Infinite ObjectsminorCollaboration featuring a phantasmagorical collection of motion art products through the Loupe Art shop.
- FreeCast/SelectTVcoreLoupe Art available on FreeCast/SelectTV Channel 400554 in the lifestyle category, expanding free streaming distribution.
- Times SquareminorLoupe Art has featured works in Times Square through various billboard and outdoor display initiatives, including artist features and cultural campaigns.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Loupe competitors and assessment
Company assessmentDirect peers
- Artsy: Artsy operates a global online art marketplace and reference platform connecting collectors with galleries, auctions, and fairs. It shares Loupe's marketplace-plus-discovery approach to digital art distribution and serves overlapping audiences of collectors, artists, and commercial buyers.
- Artnet: Artnet runs an online art marketplace, auction house, and art-price database serving collectors and dealers worldwide. Comparable to Loupe in monetizing digital access to contemporary art and providing infrastructure that bridges artists with commercial and consumer demand.
- Saatchi Art: Saatchi Art is an online art gallery that sells original works and limited-edition prints from emerging and established artists globally. Directly comparable to Loupe's e-commerce print shop, gallery model, and artist-onboarding program.
- Tappan: Tappan is an online gallery focused on discovery and sale of emerging contemporary artwork with strong curation and storytelling. Comparable to Loupe in its artist-first philosophy, curated collections, and digital-first distribution aimed at a younger collector audience.
- 1stDibs: 1stDibs is a luxury online marketplace for rare art, furniture, and decorative objects, focused on high-end dealers and interior designers. Overlaps with Loupe in curating premium art for upscale real estate and hospitality clients, though 1stDibs emphasizes physical inventory.
Broad incumbents
- Mood Media: Mood Media is the largest global provider of in-store media, digital signage, and audio/video experiences for retail, hospitality, and commercial real estate. Directly competes with Loupe's B2B installation business while offering a much broader signage and music portfolio through Stingray-adjacent ecosystems.
- Vimeo OTT: Vimeo operates a SaaS video-streaming and OTT platform serving creators and enterprises with branded channels, apps, and monetization tools. Comparable to Loupe in providing infrastructure for curated streaming channels distributed to consumer apps and connected devices.
Emerging players
- Issuu: Issuu is a digital publishing and content-distribution platform used by creators, brands, and publishers to reach readers via flipbooks, embeddable readers, and distribution integrations. Tangentially competes with Loupe's discovery and streaming-feed mechanics for visual content creators.
- Art Blocks: Art Blocks is a leading generative-art NFT marketplace where artists deploy algorithmically generated collections. Comparable to Loupe in showcasing and monetizing generative digital art, though Art Blocks is blockchain-first rather than CTV-first.
Others
- BrightSign: BrightSign is a digital signage media-player hardware and software vendor widely used in retail, hospitality, and corporate communications. Functions as an enabling technology provider for the same commercial-display deployments that Loupe's B2B curation serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loupe social profiles
Digital presenceLoupe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loupe leadership team
Management profileNumber of profiles
Profiles4 records
Loupe funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loupe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loupe
What does Loupe do?
Loupe operates a digital art streaming platform that delivers curated visual art from 500+ contemporary artists to connected TVs (Samsung, LG, Apple TV, Amazon Fire TV, Google TV), web browsers, and commercial digital signage systems. The company provides B2B art curation services for commercial properties such as real estate, hospitality, healthcare, and workplace environments, and operates an e-commerce shop selling physical art prints alongside an integrated NFT marketplace.
Is Loupe a public or private company?
Loupe is a private company. It is classified as corporate owned and is currently operating.
When was Loupe founded?
Loupe was founded in 2016. It employs 1 to 10 people.
Where is Loupe based?
Loupe is headquartered in Atlanta, United States, in the North America region.
How does Loupe make money?
Four revenue lines are on record. Business Streaming Subscriptions are the primary driver. The others are physical Print Sales, artist Licensing & Royalties and NFT Marketplace.
Who are Loupe's main competitors?
Direct peers on record are Artsy, Artnet, Saatchi Art, Tappan and 1stDibs. Broad incumbents are Mood Media and Vimeo OTT. Emerging players are Issuu and Art Blocks. BrightSign is listed as an others.
Does Loupe have an API?
No public API is recorded for Loupe.
What industry is Loupe in?
Loupe's product category is Digital Art Streaming. Its primary akta.pro industry code is CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets), with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 51621 and its SIC code is 7330.