Morgado Cellars

What Morgado Cellars does

Morgado Cellars is a small-production, founder-owned Napa Valley winery established in 2009 by Kimberly Hatcher, a San Francisco firefighter who learned winemaking under mentor Russell Bevan. The winery produces a single expression each year of four wines: Cabernet Sauvignon, Pinot Noir, Chardonnay, and a Cabernet Franc-Merlot red blend. Fruit is sourced from four distinct premium vineyards — Sage Ridge (Napa Valley), Sugarloaf Mountain (South Napa hills), Smith Vineyard (Sonoma Coast), and Rita's Crown (Sta. Rita Hills) — each selected for terroir-driven character. The 2016 vintage received top critic validation, including a 98-point score from Jeb Dunnuck for the Sage Ridge Cabernet Sauvignon and 95 points for the Sugarloaf Mountain Red Wine.

The business operates a direct-to-consumer go-to-market anchored by the morgadocellars.com storefront, a release-based mailing list, and an appointment-only tasting room co-located with Elyse Winery at 2100 Hoffman Lane, Napa, offering tastings at $40 per person (waived on three-bottle purchase). A separate trade channel is managed through a shared National Sales contact (Lee Abraham), targeting restaurants and wine retailers with tech sheets available for trade professionals. Shipping is fulfilled via UPS and FedEx Ground, credit-card only (Visa, MasterCard, Discover, American Express), with direct shipment available to all US states except North Dakota, Mississippi, and Utah.

The company is privately held with no disclosed external funding or institutional ownership, operates as a sole-winemaker venture, and shares digital infrastructure and facility resources with Elyse Winery and adjacent labels. Revenue mechanics are driven entirely by one-time wine purchases, tasting fees, and trade allocations, with no subscriptions, software, or licensing components.

Name

Morgado Cellars

Legal name

Morgado Cellars

Website

https://morgadocellars.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Morgado Cellars is a founder-owned, small-production Napa Valley winery producing single-expression Cabernet Sauvignon, Pinot Noir, Chardonnay, and a Cabernet Franc-Merlot blend, sold direct-to-consumer via website, mailing list, tasting room, and trade channels.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Small-production wine
• Napa Valley wines
• Cabernet Sauvignon winery
• Pinot Noir production
• Chardonnay winemaking

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Wine Sales: Small-production Napa Valley wines sold directly to consumers through the company website. Products include Cabernet Sauvignon, Pinot Noir, Chardonnay, and Cabernet Franc-Merlot blend.
2. Tasting Room: Tasting experiences offered at Elyse Winery location. Tastings are by appointment only at $40 per person, waived with three-bottle purchase.
3. Trade Sales: Sales to restaurants, wine shops, and other trade customers managed through National Sales contact.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Morgado Cellars is a small-production Napa Valley winery that produces a single expression each year of four wines: Cabernet Sauvignon, Pinot Noir, Chardonnay, and a Cabernet Franc-Merlot red blend. The wines are sold direct-to-consumer through the company's website, through appointment-based tastings at Elyse Winery in Napa, and via trade sales to restaurants and wine shops. Production is intentionally limited and sourced from four distinct vineyard sites in Napa Valley, South Napa, Sonoma Coast, and Sta. Rita Hills.

Product overview

Morgado Cellars is a small-production Napa Valley winery producing a single expression each year of four wines: Cabernet Sauvignon, Pinot Noir, Chardonnay, and a Cabernet Franc-Merlot red blend. The portfolio is built around fruit sourced from four distinct vineyard sources—Sage Ridge Vineyard (Napa Valley), Sugarloaf Mountain Vineyard (South Napa hills), Smith Vineyard (Sonoma Coast), and Rita's Crown (Sta. Rita Hills)—each contributing unique terroir-driven characteristics to the respective wines. The winery, founded by Kimberly Hatcher, focuses on limited-production, terroir-expressive wines with minimal intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• Morgado Cabernet Sauvignon Single-expression Cabernet Sauvignon produced annually from Napa Valley vineyards, representing one of Morgado Cellars' signature wines. For wine enthusiasts and collectors seeking small-production Napa Valley Cabernet Sauvignon.
• Morgado Pinot Noir Single-expression Pinot Noir produced annually, sourced from select Napa or Sonoma Coast vineyards (including Rita's Crown in Sta. Rita Hills). For wine enthusiasts seeking cool-climate Pinot Noir.
• Morgado Chardonnay Single-expression Chardonnay produced annually, sourced from Sonoma Coast vineyards (Smith Vineyard). For wine enthusiasts seeking cool-climate Chardonnay.
• Morgado Cabernet Franc-Merlot Red Blend Single-expression red blend of Cabernet Franc and Merlot produced annually, representing the fourth wine in Morgado's limited portfolio. Sourced from Sugarloaf Mountain Vineyard in South Napa.
• Appointment Tastings at Elyse Winery Appointment-based wine tasting experiences at Elyse Winery in Napa, CA. Available at 11am, 1pm, and 3pm, seven days a week. Tasting fee is $40 per person, waived with a three-bottle purchase. For wine visitors and enthusiasts.

Quantifiable outcome

• 98 Points - 2016 Morgado Cabernet Sauvignon Sage Ridge (Jeb Dunnuck)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Elyse WinerycoreOthersMorgado Cellars uses Elyse Winery's facility for tasting experiences. Tastings are conducted at 2100 Hoffman Lane, Napa, CA (same address). The platforms are shared, as noted in the privacy policy (institutionwinery.com, 2100hofffmanlane.com, morgadocellars.com operate on shared infrastructure).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rivers-Marie: Boutique Sonoma/Napa Pinot Noir and Cabernet producer with a tight mailing-list allocation model — analogous ultra-small production discipline and direct-to-consumer orientation.
• Pulido~Walker: Small-production Napa Valley winery focused on single-vineyard Cabernet Sauvignon with strong critical scores and a similarly limited mailing-list allocation model.
• Elyse Winery: Shares Morgado Cellars' 2100 Hoffman Lane tasting-room facility and sales infrastructure; both are small-production Napa brands operated by the same hospitality/sales team. Most direct operational and channel peer.
• Buccella: Family-owned, small-production Napa Cabernet and Merlot program distributed via mailing list and selective trade placements — directly comparable in size, channel strategy, and pricing tier.
• Memento Mori: Boutique Napa Cabernet-focused label producing tiny single-vineyard lots for a similar allocation-driven DTC and trade buyer. Comparable scale, channel mix, and Napa positioning.
• Fantesca Estate: Small-production Napa Valley estate winery with a limited mailing list and trade presence, focused on single-vineyard Cabernet. Similar DTC- and hospitality-driven model.
• Bevan Cellars: Russell Bevan is Kimberly Hatcher's named mentor and the entry point into her winemaking career. Bevan Cellars produces ultra-premium, small-lot Napa Cabernets and is the natural stylistic and mentor-network comparable.
• Relic Wine: Tiny Napa/Sonoma producer specializing in single-vineyard Pinot Noir and Cabernet with strict allocation. Comparable production philosophy and collector base.

Broad incumbents

• Stag's Leap Wine Cellars: Established Napa Valley producer with multiple single-vineyard Cabernet programs. A larger incumbent in the same Napa premium-Cabernet category where Morgado competes for trade and collector mindshare.
• Schramsberg Vineyards: Historic Napa sparkling and Chardonnay producer operating at a larger but still small-batch scale; shares Napa DTC/tasting-room economics and premium positioning, though broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MorgadoCellars
• LinkedInlinkedin.com/company/morgado-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgado Cellars