Common Sport
Common Sport is a privately held US sports and recreation blog founded in 2011, publishing free articles across 13+ categories such as fishing, hunting, basketball, golf, and martial arts, monetized via advertising and affiliate links to consumer sports enthusiasts.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Common Sport does
Common Sport is a privately held sports and recreation content publishing website operating at commonsport.com, founded in November 2011 and headquartered in Los Angeles, United States. The site functions as a horizontal blog covering 13+ categories including fishing, hunting, basketball, football, golf, martial arts, kickboxing, swimming, diving, soccer, puzzles, and general recreation. Content is primarily authored by Berlinda Bannerman, who has produced 41+ of the site's 81 indexed pages, with archives spanning 2011 through at least November 2024. The platform is built on a standard WordPress CMS with category navigation, XML sitemap, and author archive pages supporting organic search discovery, with localized articles referencing US markets such as Austin, Chicago, Portland, Boynton Beach, and Flower Mound.
The company operates a free, ad-supported consumer model with no paid subscriptions, products, or services sold directly. Revenue is generated through third-party advertising and affiliate-style promotion, with articles referencing external retailers, fitness facilities, charter services, and sporting goods providers. Distribution is exclusively through the owned website, with no mobile apps, no disclosed social channels, no enterprise customers, no partnerships, and no institutional funding. The firm appears bootstrapped, with no disclosed ownership, management team, or financial information in the public record.
The technology stack is conventional for a long-running WordPress blog, with no proprietary features, integrations, APIs, or AI/ML capabilities disclosed. There is no mobile app, no SDK, and no developer ecosystem. Operating scale is modest: the entire content library consists of approximately 81 articles across the full archive, indicating a low-volume publishing operation rather than a scaled media business.
Common Sport firmographics
Firmographics- Name
- Common Sport
- Legal name
- Common Sport
- Website
- https://commonsport.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Common Sport is a privately held US sports and recreation blog founded in 2011, publishing free articles across 13+ categories such as fishing, hunting, basketball, golf, and martial arts, monetized via advertising and affiliate links to consumer sports enthusiasts.
- Ownership category
- akta.pro rank
Where Common Sport is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Common Sport business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising and Affiliate Revenue: Common Sport generates revenue through the promotion of third-party products and services within editorial content. Articles routinely feature references to external businesses including outdoor equipment retailers, fitness facilities, charter services, and sporting goods stores, with affiliate-style linking patterns observed throughout the content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Common Sport product offering
Product offeringCore offering
Common Sport operates a free sports and recreation blog content platform at commonsport.com that publishes editorial articles across 13+ categories including fishing, hunting, basketball, football, golf, martial arts, kickboxing, swimming, diving, soccer, and general fitness. The site generates revenue by promoting third-party products and services such as outdoor equipment retailers, fitness facilities, charter services, and sporting goods stores within its editorial content using affiliate-style linking patterns. The platform provides sports enthusiasts with practical tips, equipment guides, activity recommendations, training advice, and local service provider information.
Product overview
Common Sport is a content publishing platform/blog focused on sports and recreation content. The platform publishes articles organized into content categories including Recreation and Sports, Sports, Fishing, Football, Golf, Martial Arts, Basketball, Soccer Store, Diving School, Hunting, Kickboxing, Swimming School, and Puzzles. The primary offering is the blog content itself, organized by these topic areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Common Sport Blog Content Platform A free online sports and recreation blog content platform that publishes editorial articles across multiple sports categories including Basketball, Fishing, Football, Golf, Martial Arts, Hunting, Kickboxing, Swimming School, Diving School, Soccer Store, and Puzzles. The platform serves recreational sports participants and fans seeking practical advice, tips, equipment guides, training advice, and local sports service provider recommendations.
Companies that use Common Sport
Customer profileSegments1 record
Ideal customer profiles1 record
Common Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Common Sport partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights2 records
Common Sport competitors and assessment
Company assessmentBroad incumbents
- Bleacher Report: Large-scale sports media destination covering all major sports with editorial content and advertising; broader incumbent in the same sports publishing category.
- Active.com: Online registration and content platform for recreational sports (swimming lessons, martial arts, etc.); adjacent because many Common Sport articles recommend local activity providers of this type.
Direct peers
- FanSided: Network of sport-specific fan blogs monetized via advertising and sponsorships; same multi-niche content publishing model targeting sports enthusiasts with affiliate and ad revenue.
- Yardbarker: Sports media platform publishing evergreen and trending sports content, monetized through advertising and content partnerships; comparable multi-vertical sports content play.
- SB Nation: Large portfolio of team- and sport-focused editorial blogs, with content marketing and advertising as core monetization — a direct model peer for a multi-category sports content site.
Peers
- Outdoor Life: Established outdoor recreation publisher covering hunting, fishing, and gear; comparable to the hunting/fishing portions of Common Sport's category mix and competing for similar affiliate traffic.
Emerging players
- Sport Fishing Magazine (digital): Niche fishing-focused content site with guides, gear recommendations, and trip advice — a tighter niche comparable to several of Common Sport's fishing-category articles.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Common Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Sport leadership team
Management profileNumber of profiles
Common Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Sport
What does Common Sport do?
Common Sport operates a free sports and recreation blog content platform at commonsport.com that publishes editorial articles across 13+ categories including fishing, hunting, basketball, football, golf, martial arts, kickboxing, swimming, diving, soccer, and general fitness. The site generates revenue by promoting third-party products and services such as outdoor equipment retailers, fitness facilities, charter services, and sporting goods stores within its editorial content using affiliate-style linking patterns. The platform provides sports enthusiasts with practical tips, equipment guides, activity recommendations, training advice, and local service provider information.
Is Common Sport a public or private company?
Common Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Common Sport founded?
Common Sport was founded in 2011. It employs 51 to 100 people.
Where is Common Sport based?
Common Sport is headquartered in Los Angeles, United States, in the North America region.
How does Common Sport make money?
One revenue line is on record: advertising and Affiliate Revenue.
Who are Common Sport's main competitors?
Broad incumbents on record are Bleacher Report and Active.com. Direct peers are FanSided, Yardbarker and SB Nation. Outdoor Life is listed as a peer. Sport Fishing Magazine (digital) is listed as an emerging player.
Does Common Sport have an API?
No public API is recorded for Common Sport.