Edukido

Name

Edukido

Legal name

Edukido Polska Sp. z o.o.

Website

https://edukido.com.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Educational Services and Educational Franchising

NAICS

Educational Services (61), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

LEGO / Block-Based Robotics Programs (EDAMADAD)

akta.pro secondary industries

After-School Enrichment & Activities Facilitation (Arts/STEM/Clubs) (HSAAAHAD), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• Children educational programs
• LEGO-based learning services
• Educational franchise network
• After-school enrichment workshops
• Children STEM robotics classes

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop Fees: One-off educational workshops conducted at schools and kindergartens. Priced at 25 PLN per child. Workshops cover various school subjects and occasions, aligned with curriculum requirements.
2. Regular Courses: Weekly 60-minute sessions in permanent groups of 4-10 children aged 3-10 years. Conducted in Edukido centers and educational establishments on franchise areas.
3. Birthday Party Services: Themed birthday parties for 10-20 attendees. Can be held at Edukido centers or at the birthday celebrator's home. Themes include City, Ninja, Star Battle, Knights, Friends, Dinosaur Park, Wizards, Superheroes, Ice Kingdom.
4. Day Camps: Summer and winter day camps combining LEGO® building with activities like football, city games, culinary workshops, board game tournaments, and field trips. Supervised by qualified instructors and educators for 8-9 hours daily.
5. Evening Workshops: Friday evening workshops at Edukido centers for children aged 6-12. Includes 3 hours of care, thematic workshops, movie screening, and snacks. Parents can enjoy a free evening while children are supervised.
6. Franchise Licensing: Master Franchisees pay for country-level exclusivity and earn from sub-licensing, producing materials, and selling blocks/accessories to franchisees. Single franchisees purchase licenses for areas of 20-140k inhabitants.
7. Franchise Fees: Initial investment of 22,000 PLN plus 11,000 PLN for starter LEGO kit for full franchise. Workshop franchise (Easy Going) requires 23,000 PLN total. License for area of 100,000 inhabitants costs 18,500 PLN gross.
8. Sales of LEGO® Products and Gadgets: Franchisees can sell Edukido products, gadgets, and branded merchandise to customers.
9. Events (Consumer and Corporate): Corporate and consumer events organized by franchisees at their locations or external venues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Edukido runs hands-on educational programs for children aged 3-10 (with select programs up to age 12) that use LEGO® bricks, educational mats, and proprietary accessories to teach school subjects including history, geography, biology, physics, technology, Polish language, and mathematics. The company delivers one-off and recurring workshops at schools, kindergartens, and its own centers, plus birthday parties, day camps, evening workshops, and robotics classes, and licenses its methodology and operational handbook to individual and master franchisees in Poland and across Central/Eastern Europe.

Product overview

Edukido is an educational program using LEGO bricks as the primary learning tool, structured as a platform with multiple product lines: (1) Warsztaty edukacyjne – one-off thematic workshops for schools and preschools aligned with curriculum subjects; (2) Zajęcia regularne – weekly recurring classes in permanent groups; (3) Urodzinki – themed birthday parties; (4) Robotyka – robotics education with programmable robots; (5) Półkolonie – day camps during school holidays; (6) Wieczory z Edukido – evening Friday workshops; and (7) Franczyza – franchise opportunities for entrepreneurs. The core methodology emphasizes hands-on learning without instructions, child-led discovery, and the integration of humanities and technical sciences.

Differentiator

Problem solved

Functional benefit

Products and services

• Warsztaty edukacyjne (Educational Workshops) One-off thematic workshops for schools and preschools where children ages 6-12 (and preschoolers 3-6) learn subjects like history, geography, biology, physics, and Polish language through LEGO® building. Topics include medieval castles, gravity, wind power, world maps, and autonomous car programming, aligned with the school curriculum. Each workshop follows a four-step flow: stimulus (video), questioning and experimentation, independent construction, and reflection/presentation.
• Zajęcia regularne (Regular Classes) Weekly 60-minute sessions in permanent groups of 4-10 children aged 3-10 years, following consecutive thematic scenarios. Classes develop creative thinking, logic, problem-solving, and technology skills through hands-on LEGO construction without instructions.
• Urodzinki (Birthday Parties) Themed birthday celebrations lasting 2-3 hours with LEGO® animations under coordinator supervision for 10-20 attendees. Themes include City racing, Ninja academy, Star Battle, Knights, Friends dino park, Wizards, Superheroes, and robotics. Includes themed decorations, snacks, and gifts. Available at Edukido centers or at the celebrant's home.
• Robotyka (Robotics) Classes using programmable educational robots where children add motors, sensors, and functional bricks to LEGO® models to bring them to life. Designed for children ages 5-12, covering STEM subjects and future technology competencies.
• Półkolonie (Day Camps) Summer and winter day camps with extensive LEGO® building combined with sports activities, cooking workshops, board games, field trips, and cinema visits. Supervised by qualified instructors and educators for 8-9 hours daily.
• Wieczory z Edukido (Evening Workshops) Friday evening workshops lasting 3 hours for children ages 6-12. Includes themed LEGO® workshops, movie screenings, and snacks while parents enjoy free time.
• Franczyza Edukido (Edukido Franchise) Two franchise models for entrepreneurs: Full Franchise (complete educational service package with own Edukido center) and Workshop Franchise (Easy Going) for delivering educational workshops in schools, preschools, and cultural institutions without owned premises. Includes licensing, LEGO® brick sets (~10,000 bricks), operational handbook, course scenarios, training, and ongoing support. Master Franchise rights sold at country level for exclusivity.

Quantifiable outcome

• 40,000 children participated in workshops during school year 2023/2024
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship, minor and moderate.

• Edukido Polska Sp. z o.o.coreOthers · 1 January 2021Parent company Edukido Polska Sp. z o.o. is the owner of the Edukido network and franchise system. Provides franchise licensing, operational handbook, course scenarios, training, and ongoing support to franchisees. Based in Poland.
• Master Franchisees (Croatia, Macedonia, Hungary, Serbia, Montenegro, Bosnia and Herzegovina)flagshipChannel Partner/ Reseller/ Distributor6 Master Franchisees operate in 6 countries outside Poland: Croatia, Macedonia, Hungary, Serbia, Montenegro, and Bosnia and Herzegovina. Hold country-level exclusivity and sub-license to regional single franchisees.
• Single FranchiseescoreChannel Partner/ Reseller/ DistributorIndividual franchisees operating Edukido branches in defined territories. Currently 201 franchise areas in Poland and 39 abroad. Franchisees conduct workshops at schools, kindergartens, and community spaces, and may operate their own Edukido centers.
• LEGO GroupminorOthersEdukido uses LEGO® bricks as primary educational tool. LEGO® is a registered trademark of the LEGO Group. Edukido is not sponsored, authorized, or endorsed by the LEGO Group. Relationship is that of a user of LEGO products for educational purposes.
• European Union (Poland Eastern Operational Programme)moderateOthersEDUKIDO POLSKA Sp. z o.o. received EU co-funding of 166,175 PLN (total project value 195,500 PLN) for internationalization project targeting Romanian and Hungarian markets. Project includes preparing internationalization business model, expanding distribution channels, and signing commercial contracts.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mad Science: Established science and STEM enrichment franchise with after-school programs, camps, and special events for children; comparable franchise-driven enrichment model aimed at the same parent and school buyer.
• Play-Well TEKnologies: US-based LEGO-centric engineering and STEM programs delivered through after-school classes, camps, and birthday parties; mirrors Edukido's instruction-free, child-led methodology using LEGO bricks.
• Snapology: Multi-product STEAM enrichment franchise (including LEGO-based programs) with after-school classes, camps, and parties; comparable to Edukido in franchise model and child enrichment focus.
• KidzArt: Art enrichment franchise offering after-school classes, workshops, and birthday parties for children; relevant peer on franchise-driven children's enrichment channel overlap with Edukido's birthday and workshop offerings.
• Young Engineers: International franchise offering LEGO-based STEM enrichment programs for children; competes with Edukido on franchise-driven, LEGO-based curriculum delivery across multiple countries.
• Code Ninjas: Kids coding and STEM franchise with after-school classes, camps, and birthday parties; comparable on multi-format enrichment franchise model serving a similar demographic and parent buyer.
• Club Scientific: After-school science enrichment franchise targeting similar school and parent customers to Edukido with hands-on experiment-based programming; comparable model and channel economics.
• Engineering For Kids: STEM enrichment franchise delivering engineering and robotics programs for children through after-school, camp, and birthday party formats; directly comparable channel and audience to Edukido.
• Bricks 4 Kidz: Global LEGO-based enrichment franchise offering after-school classes, camps, and birthday parties for children; directly comparable to Edukido on product format (LEGO bricks + curriculum themes) and franchise-based distribution.

Broad incumbents

• LEGO Education: The LEGO Group's own educational division, offering formal classroom kits, teacher training, and curriculum; sets the implicit quality and brand standard against which Edukido's unofficial LEGO-based offering is positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/edukidofranczyza
• LinkedInlinkedin.com/company/edukidopolska

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edukido