Aptivada

What Aptivada does

Aptivada operates a cloud-based SaaS platform marketed under the "Audience" brand (audience.io) that enables media companies to engage and monetize their audiences through interactive campaigns, unified customer data, and real-time lead activation. The platform is built around three core modules — Promotions (sweepstakes, polls, quizzes with lead generation), Userbase (unified customer profiles aggregating zero- and first-party data), and Scan (QR-code-based live activations for online and on-air engagement) — supported by AudienceAI, a built-in AI layer offering segment and quiz builders, UGC moderation, predictive segments, and template recommendations. An organization-wide syndication capability allows multi-station media groups to deploy campaigns, insights, and reporting from a centralized instance. The company serves broadcast radio and television customers, with a publicly listed logo set that includes NBC, Fox, iHeartRadio, Audacy, Cumulus Media, Bell Media, Gray Television, CMG (Cox Media Group), Salem Media Group, Bonneville International, Saga Communications, Alpha Media, Beasley Media Group, and Boomer Broadcasting.

The business model is a SaaS subscription, with a sales-led go-to-market anchored by a "Book a Demo" CTA throughout the website and a supplementary self-serve platform motion. Pricing is not publicly disclosed; specific tiers, contract values, or revenue figures are not available. The company is privately held, headquartered in Salt Lake City, USA, with 11-50 employees, and was founded in 2010. In 2024-2025 it executed a major platform rebrand and upgrade under the "Audience 2.0" banner, integrating the AI toolkit and predictive segmentation into the core product. No funding rounds, M&A activity, or leadership changes are disclosed in the available materials.

Name

Aptivada

Legal name

Audience

Website

https://aptivada.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Aptivada (branded as "Audience") is a B2B SaaS platform that enables broadcast radio and television companies to engage audiences and monetize them through interactive campaigns, unified customer profiles, QR-code activations, and AI-assisted campaign creation. Its customers include NBC, Fox, iHeartRadio, Audacy, Cumulus, and Bell Media.

Ownership category

akta.pro rank

Product category

Media Audience Engagement and Monetization Software

NAICS

Advertising Material Distribution Services (54187), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

akta.pro secondary industry

Content Distribution & Syndication Services (BPAFAIAK)

Keywords

• Audience engagement platform
• Media monetization software
• Campaign management software
• First-party data platform
• Interactive content marketing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription model for media companies to access engagement tools, templates, and analytics. Revenue likely derived from recurring platform fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Aptivada (doing business as "Audience") sells a unified, cloud-based SaaS platform that enables media companies — radio stations, TV networks, and broadcast groups — to launch branded engagement campaigns (sweepstakes, polls, quizzes, QR-based live activations) and monetize their audiences through unified customer profiles and real-time lead activation to advertisers. The platform combines campaign execution, zero- and first-party data management, AI-assisted campaign creation (AudienceAI), and organization-wide syndication for multi-station media groups.

Product overview

Audience is a unified all-in-one SaaS platform for media companies to monetize their audiences through engagement experiences. The platform consists of core modules including Promotions (sweepstakes, polls, quizzes), Userbase (unified customer profiles and data management), and Scan (QR-based live activations). Built-in AI capability comes through AudienceAI, which provides segment builders, quiz builders, UGC moderation, and template recommendations. The platform enables real-time data activation with predictive segments and performance dashboards, and supports organization-wide syndication of campaigns across media groups. Additional offerings include National Campaigns for pre-built templates and Templates/Examples Studio for campaign inspiration.

Differentiator

Problem solved

Functional benefit

Brands

• AudienceAI: Built-in AI tools that simplify execution, including segment and quiz builders, UGC moderation, and template recommendations for faster campaign launching.

Products and services

• Audience Platform A unified, all-in-one SaaS platform for media companies to launch branded engagement campaigns (sweepstakes, polls, quizzes, QR-based live activations), manage audience data through unified customer profiles, and monetize listeners by passing real-time leads to advertisers. Targeted at radio stations, TV networks, and broadcast media groups.
• National Campaigns A pre-built national campaign service and syndication offering for media groups to deploy consistent branded campaigns across multiple stations and outlets from a centralized template set.

Quantifiable outcome

• Launch campaigns in minutes, not days
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WideOrbit: Media-specific SaaS platform for ad sales, traffic, and programmatic workflow management across broadcast TV and radio. Directly competes for the same media company budget and serves a similar enterprise broadcaster buyer.
• Triton Digital: Provides audio measurement, programmatic, and audience engagement technology to broadcast radio and podcasters. Highly comparable to Aptivada given the same enterprise radio/broadcast customer base and overlapping monetization use cases.
• Marketron: Sales, traffic, and business intelligence software for media companies, with a strong focus on broadcast radio. Competes with Aptivada for sponsorship monetization and audience engagement workflows at radio station groups.
• vCreative: Provides ad creative workflow and trafficking solutions to broadcast media companies. Shares Aptivada's enterprise broadcast customer focus and overlaps in facilitating sponsor campaign execution.

Broad incumbents

• HubSpot Marketing Hub: Broad marketing automation and CRM platform with forms, landing pages, and lead management. Adjacent as a general-purpose alternative to Aptivada's Promotions/Userbase modules, particularly for media companies exploring consolidation onto a single vendor.
• Adobe Experience Cloud: Enterprise martech suite offering CDP, personalization, and content management. Adjacent incumbent that larger media holding companies may bundle versus a point solution like Aptivada.
• Salesforce Marketing Cloud: Large incumbent marketing platform with CDP, journey orchestration, and AI capabilities. Competes broadly for the same audience engagement and activation budget but lacks Aptivada's broadcast-specific templates and workflows.

Emerging players

• ShortStack: Campaign and contest platform used by marketers for lead capture, sweepstakes, and interactive content. Comparable on the engagement mechanics (sweepstakes, polls, quizzes) but lacks Aptivada's media-specific syndication and advertiser lead-passing.
• Gleam.io: Competition and giveaway platform for marketing campaigns with lead capture and referral mechanics. Comparable mechanics to Aptivada's Promotions module but serves a broader marketer audience rather than media companies.
• Woobox: Sweepstakes, contest, and interactive campaign platform for brands. Overlaps with Aptivada on Promotions and Scant-to-engage mechanics but is more DIY/brand-side than broadcaster-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Aptivada
• Facebookfacebook.com/Aptivada
• LinkedInlinkedin.com/company/aptivada
• Instagraminstagram.com/audience.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aptivada