360 Digital Starters
360 Digital Starters is a Berlin-based digital content company that operates three consumer quiz and self-discovery platforms — GimmeMore, Intellitest, and TerraYou — reaching 18M+ monthly users globally and monetizing primarily through advertising and premium content.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 360 Digital Starters does
360 Digital Starters GmbH is a Berlin-based private digital content company that builds and operates a portfolio of three consumer web platforms — GimmeMore, Intellitest, and TerraYou — delivering quizzes, personality tests, IQ assessments, and self-discovery content to a global audience. The platforms collectively generate 350M+ monthly page views and 18M+ monthly active users, with 650M+ monthly ad impressions and 4,000 questions answered every minute, supported by an internal content management system and in-house video production capabilities. The company was founded in 2014 and is led by Managing Directors Alexander Reitsma and Yang Lin, with a team of approximately 35 people drawn from 17 countries.
The business operates a primarily advertising-driven revenue model, monetizing its large user base through display advertising relationships with global advertisers. In September 2022, the company spun out TerraYou as a separate subsidiary (TerraYou GmbH), introducing the group's first freemium monetization layer: free personality assessments are paired with paid PDF premium result reports. TerraYou also runs an affiliate programme that distributes content through networks, independent sites, and influencers on a commission basis. Content is currently available in English and German, and the company's geographic footprint spans DACH, broader EMEA, North America, the UK, and Southeast Europe.
Go-to-market combines product-led growth (self-serve access to free content), direct-to-consumer distribution through owned websites, community-led engagement via Instagram and a company blog, and channel partnerships through the TerraYou affiliate network and B2B advertiser relationships. The company is privately held with no disclosed venture or private equity funding rounds, and ownership appears founder/management-led.
360 Digital Starters firmographics
Firmographics- Name
- 360 Digital Starters
- Legal name
- 360 Digital Starters GmbH
- Website
- https://digitalstarters.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 360 Digital Starters is a Berlin-based digital content company that operates three consumer quiz and self-discovery platforms — GimmeMore, Intellitest, and TerraYou — reaching 18M+ monthly users globally and monetizing primarily through advertising and premium content.
- Ownership category
- akta.pro rank
360 Digital Starters industry classification
Industry- Product category
- Digital Entertainment & Assessment Content
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
- akta.pro secondary industries
- Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where 360 Digital Starters is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
360 Digital Starters business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Advertising Revenue: Monetization through display advertising with 650M+ monthly ad impressions. Works with advertisers globally to deliver targeted advertising across their content platforms.
- Premium Content/Subscriptions: TerraYou offers premium result reports that customers can purchase after taking free personality tests. PDF reports provide extensive insights and actionable exercises for personal growth.
- Affiliate Programme: TerraYou affiliate programme allowing partners (networks, sites, influencers) to earn commission by promoting content. Partners receive bespoke creative inventory and marketing support.
- Quiz and Test Content: Interactive quiz and personality test content generating engagement and advertising revenue. 4,000 questions answered every minute across platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free personality assessments with optional premium upgrades |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels5 records
360 Digital Starters product offering
Product offeringCore offering
360 Digital Starters operates a portfolio of digital content platforms—GimmeMore (entertainment quizzes and personality tests), Intellitest (IQ and brain teaser assessments), and TerraYou (self-discovery personality assessments with premium PDF result reports). The company creates, publishes, and monetizes proprietary interactive quiz and assessment content for a global consumer audience, supported by advertising, premium report sales, and an affiliate distribution network.
Product overview
360 Digital Starters operates a portfolio of three core entertainment and self-discovery products: GimmeMore (entertainment quizzes and personality tests), Intellitest (IQ and brain teaser tests), and TerraYou (self-discovery platform with personality assessments and premium reports). The company creates engaging digital content that entertains, educates, and engages global audiences, reaching over 350 million monthly page views and 18 million monthly users across its platforms.
Differentiator
Problem solved
Functional benefit
Brands
- GimmeMore: Engaging quizzes and personality tests platform. Questions crafted with users in mind to deliver engaging content.
- Intellitest
- TerraYou
Products and services
- GimmeMore Online entertainment platform delivering engaging quizzes and personality tests crafted with users in mind, providing content designed to entertain and engage global audiences.
- Intellitest Online IQ testing platform offering intelligence measurement through knowledge puzzles, brain teasers, and head-scratchers designed to engage users while measuring cognitive abilities.
- TerraYou Self-discovery e-commerce platform providing free personality assessments, research-backed articles, and purchasable premium PDF result reports for personal growth. Available in English and German, with an affiliate programme for distribution.
Quantifiable outcome
- 350M+ monthly page views across platforms
- +3 more outcomes
Companies that use 360 Digital Starters
Customer profileNamed customers3 records
Segments3 records
360 Digital Starters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
360 Digital Starters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Advertisers (Unnamed)corePartnership with advertising companies to monetize their platforms through display advertising. The company works with advertisers globally to deliver targeted advertising across their content platforms reaching 650M+ monthly ad impressions.
- TerraYou Affiliate PartnerscoreAffiliate partners including networks, independent sites, and influencers who monetize their audiences by promoting TerraYou content. Partners receive bespoke creative inventory, multilingual marketing content, and 1:1 relationship management with commission-based earnings.
- B2B PartnersminorCollaborations with companies and individuals worldwide for various business development initiatives and audience expansion.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
360 Digital Starters competitors and assessment
Company assessmentDirect peers
- Truity: Truity offers a freemium suite of psychological and personality assessments (Enneagram, Big Five, career tests). It mirrors TerraYou's research-backed assessment + paid premium report model.
- Sporcle: Sporcle is a trivia and quiz entertainment platform with deep user engagement and ad-supported monetization. It is comparable to GimmeMore and Intellitest on quiz-driven content and audience scale.
- BuzzFeed: BuzzFeed is the best-known digital publisher of viral quizzes, personality tests and list-style entertainment content. Like 360 Digital Starters, it monetizes heavily through display advertising on quiz-driven page views, and it is a direct competitor for user attention in the same category.
- 16Personalities: 16Personalities is a free, web-based MBTI-style personality assessment that has scaled globally, with optional premium reports. It is the most direct functional peer to TerraYou's self-discovery assessment offering.
- Queendom: Queendom (part of PsychTests) is a long-running free personality and IQ test platform with premium reports, sharing TerraYou's freemium assessment + paid insights value proposition.
- BrainDen: BrainDen is a long-standing brain-teaser and puzzle site offering logic puzzles, riddles and IQ-style content. It is the most direct niche peer to Intellitest's cognitive-assessment offering.
- Playbuzz: Playbuzz is a quiz and interactive-content platform that powers personality tests, trivia and polls for publishers and brands. It is directly comparable to GimmeMore/Intellitest in product format and audience engagement mechanics.
- IDRlabs: IDRlabs operates a large catalogue of free online psychological and personality tests, monetizing via ads and premium reports. It is comparable to both TerraYou (personality assessments) and GimmeMore (viral test content).
- Verywell Mind: Verywell Mind publishes psychology-backed online personality and mental-health quizzes for a mass audience and monetizes via ads and affiliate. It is a direct competitor for TerraYou-style self-discovery traffic and ad budgets.
Broad incumbents
- Mindvalley: Mindvalley is a larger, established self-discovery and personal-growth platform combining assessments with paid courses and communities. It overlaps with TerraYou's positioning but operates at a much broader and more premium scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
360 Digital Starters social profiles
Digital presence360 Digital Starters financial estimates
Financial estimateRevenue estimate
Valuation estimate
360 Digital Starters leadership team
Management profileNumber of profiles
360 Digital Starters subsidiaries and ownership
Company hierarchySubsidiaries1 record
360 Digital Starters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360 Digital Starters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360 Digital Starters
What does 360 Digital Starters do?
360 Digital Starters operates a portfolio of digital content platforms—GimmeMore (entertainment quizzes and personality tests), Intellitest (IQ and brain teaser assessments), and TerraYou (self-discovery personality assessments with premium PDF result reports). The company creates, publishes, and monetizes proprietary interactive quiz and assessment content for a global consumer audience, supported by advertising, premium report sales, and an affiliate distribution network.
Is 360 Digital Starters a public or private company?
360 Digital Starters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 360 Digital Starters founded?
360 Digital Starters was founded in 2014. It employs 11 to 50 people.
Where is 360 Digital Starters based?
360 Digital Starters is headquartered in Berlin, Germany, in the Europe region.
How does 360 Digital Starters make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are premium Content/Subscriptions, affiliate Programme and quiz and Test Content.
Who are 360 Digital Starters's main competitors?
Direct peers on record are Truity, Sporcle, BuzzFeed, 16Personalities, Queendom, BrainDen, Playbuzz, IDRlabs and Verywell Mind. Mindvalley is listed as a broad incumbent.
Does 360 Digital Starters have an API?
No public API is recorded for 360 Digital Starters.
What industry is 360 Digital Starters in?
360 Digital Starters's product category is Digital Entertainment & Assessment Content. Its primary akta.pro industry code is MPACALAK, Assessments, Quizzes & Learning Analytics Tools, with a secondary code of EDAFADAL, Portfolio, Performance & Rubric-Based Assessment Platforms. Its NAICS code is 516210 and its SIC code is 7900.