Queendom
Queendom is an online platform offering scientifically validated psychological tests, personality assessments, and quizzes to individual consumers seeking self-knowledge, with a secondary B2B arm (ARCH Profile) serving hiring, coaching, and research buyers via subscription and per-test fees since 1996.
- Company typePrivate
- Founded1996
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Queendom does
Queendom, founded in 1996 and operated through Plumeus, Inc., is an online psychological and personality assessment platform headquartered in Montréal, Canada. The platform delivers scientifically developed and validated self-report tests across five primary categories—personality (Big Five, DISC, Type A), relationships (Love Languages, Jealousy, Marriage), career aptitude (Management Skills, Sales, Customer Service), health screening (Depression, Anxiety, Burnout, ADHD), and lifestyle/cognitive (Self-Esteem, Classical IQ, Perfectionism, Multiple Intelligences)—alongside entertainment quizzes, logic puzzles, trivia, polls, a blog, and a 'Therapist's Couch' Q&A section. Technology is built around a self-serve web application with hundreds of test landing pages, responsive cross-device access, 128-bit SSL/PCI-compliant payment handling, and an underlying anonymized data layer that supports validation studies distributed to the psychological community.
The business model is a freemium consumer marketplace layered with a thin B2B extension. Users consume free snapshot reports and convert to paid full individual reports ($1.95–$12.95 per test) or subscription packages ($14.95 monthly, $29.95 for three months, $49.95 for six months, capped at one full report per test per month); a portion of operations is also supported by third-party banner advertising. The B2B arm, ARCH Profile (archprofile.com), repackages the same validated instruments into enterprise offerings for hiring, coaching, and research applications. Primary customers are individual consumers seeking self-knowledge, with secondary segments in HR/recruitment/coaching (via ARCH Profile) and academic researchers (via published studies).
Distribution is entirely self-serve on the web, with marketing driven by long-tail SEO across hundreds of test pages, content marketing through the 'Queen D' blog, email newsletters, organic social/community engagement, and banner advertising. The company is privately held, bootstrapped, and operates with a 1–10 employee footprint—a profile consistent with a stable, cash-flow-funded niche publisher rather than a venture-scale operator.
Queendom firmographics
Firmographics- Name
- Queendom
- Legal name
- Plumeus, Inc.
- Website
- https://queendom.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Queendom is an online platform offering scientifically validated psychological tests, personality assessments, and quizzes to individual consumers seeking self-knowledge, with a secondary B2B arm (ARCH Profile) serving hiring, coaching, and research buyers via subscription and per-test fees since 1996.
- Ownership category
- akta.pro rank
Queendom industry classification
Industry- Product category
- Online Psychological Assessment
- NAICS
- Research and Development in the Social Sciences and Humanities (541720)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)
Keywords
Where Queendom is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
Queendom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Research and Studies: Conducting scientific psychological studies using test data collected from users. Results published on website and in scientific literature. Dr. Ilona Jerabek leads research initiatives.
- Individual Test Sales: Users take tests for free and receive a snapshot report. Full detailed reports available for purchase at $1.95-$12.95 per test. One-time transactions with no rebilling.
- Subscription Packages: Monthly, 3-month, and 6-month subscription packages providing access to full reports of all professionally-developed tests. 1-month for $14.95, 3-month for $29.95, 6-month for $49.95. Limit of one full report per test per month.
- Advertising Revenue: Operations partially supported by banner advertisements. Third-party ad servers deliver targeted ads based on demographic information. Revenue from ad serving partnerships.
- Professional/Business Services (ARCH Profile): ARCH Profile is the professional-grade version of Queendom tests, built for hiring, coaching, and research applications for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-Month Access Package - Access to full reports of all professionally-developed tests for one month |
| Subscription | Pay-as-you-go | 3-Month Access Package - Extended access to all tests for comprehensive self-discovery |
| Subscription | Pay-as-you-go | 6-Month Access Package - Extensive access to all professionally-developed assessments |
| One time/ perpetual license | Pay-as-you-go | Individual Test Reports - Per-test purchase for full detailed reports |
| Freemium | Pay-as-you-go | Snapshot Reports - Free introductory reports with basic score overview |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Queendom product offering
Product offeringCore offering
Queendom operates an online platform (queendom.com) offering scientifically developed and validated psychological tests, personality assessments, IQ tests, and quizzes across categories including personality, relationships, career, health, and lifestyle. Users register for free, receive free snapshot reports, and may purchase individual full detailed reports priced $1.95–$12.95 per test or subscribe to packages (1-month $14.95, 3-month $29.95, 6-month $49.95). The company also operates ARCH Profile (archprofile.com), a professional-grade version of the assessments for business hiring, coaching, and research applications.
Product overview
Queendom operates as an online self-assessment platform offering a comprehensive suite of scientifically developed and validated psychological tests, fun quizzes, and interactive tools. The core platform at Queendom.com provides assessments across five main categories: personality (including the Big Five, DISC, and Type A Personality Tests), relationships (Love Languages, Jealousy, and Marriage Tests), career (Management Skills, Sales Aptitude, and Customer Service Job Fit), health (Depression, Anxiety, Burnout, and ADHD assessments), and lifestyle (Self-Esteem, Procrastination, and Organization Skills). The ecosystem includes complementary offerings such as Fun Quizzes, Mind-stretchers (logic puzzles), Trivia Tests, Polls, a Blog with research insights, and the Therapist's Couch (expert Q&A). ARCH Profile serves as the professional-grade add-on for business clients needing hiring and coaching solutions. Users receive free Snapshot reports with option to purchase Full detailed reports, with subscription packages available for access to all assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- Queendom.com Online Assessment Platform An online platform offering hundreds of scientifically developed and validated psychological tests, personality assessments, IQ tests, fun quizzes, mind-stretchers (logic puzzles), trivia, polls, life tips, and a counselor Q&A feature. Users register for free, take tests on demand, and receive free snapshot reports; they may upgrade by purchasing individual full detailed reports or subscription packages for access to all assessments.
- ARCH Profile Professional Assessment Platform A professional-grade version of Queendom's validated assessments hosted on a separate business-focused website (archprofile.com), built specifically for hiring assessments, employee coaching, talent development, team building, and organizational research applications. Targeted at HR professionals, recruiters, and executive coaches.
Quantifiable outcome
- 746 individuals participated in shopping addiction study identifying 12 red flags including failure to stick to budgets (99%), continued shopping despite inability to afford (97%), and maxing out credit cards (84%)
- +1 more outcomes
Companies that use Queendom
Customer profileSegments3 records
Ideal customer profiles2 records
Queendom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Queendom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ARCH ProfilecoreARCH Profile is the professional-grade version of Queendom tests, built specifically for hiring, coaching, and research applications. It represents a dedicated business-facing platform derived from Queendom's consumer tests, offering enterprise-level assessment solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Queendom competitors and assessment
Company assessmentEmerging players
- Traitify: Visual, rapid Big Five assessment delivered via API/SDK for HR-tech platforms and employers; overlaps with Queendom on personality assessment but differentiates via developer-friendly integration rather than consumer web.
- Pymetrics: AI-driven neuroscience/behavioral assessment platform for hiring and talent matching — competes with ARCH Profile in the enterprise talent-assessment market using a fundamentally different (AI/neuro) technology stack than Queendom's traditional psychometrics.
Direct peers
- Truity: Consumer-focused online psychometric platform offering Big Five, Myers-Briggs-style, Enneagram, and career tests with paid detailed reports and subscription tiers — directly comparable pricing and product structure to Queendom.
- Crystal Knows: DISC-based personality platform that turns assessment results into workplace communication and team-composition insights — directly comparable to Queendom's ARCH Profile for business use cases.
- Test Partnership: Provider of psychometric tests for recruitment and development, including personality, numerical, verbal, and situational judgement assessments — closely comparable to Queendom's ARCH Profile product positioning.
- 16Personalities: Free, web-based personality assessment platform built on the NERIS model; competes head-on with Queendom for top-of-funnel consumer self-discovery traffic in the Big Five / personality-testing category.
- PsychTests: Long-running online psychological testing vendor offering validated self-assessments for consumers, businesses, and researchers in personality, IQ, and career — closely mirrors Queendom's consumer + research dual motion.
Broad incumbents
- Hogan Assessments: Premier provider of personality assessments for leadership selection, executive coaching, and workplace safety — competes with Queendom's professional assessments for the same enterprise talent R&D budgets.
- SHL: Global talent-assessment incumbent (now part of Exponent/Gartner-adjacent) covering cognitive, personality, and competency assessments for hiring at scale — overlaps with Queendom's ARCH Profile / hiring use cases.
- The Myers-Briggs Company: Established publisher of the MBTI assessment with deep B2B enterprise penetration in coaching, team development, and hiring — competes with Queendom's ARCH Profile in the same talent-assessment category from a much larger installed base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Queendom social profiles
Digital presenceQueendom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Queendom leadership team
Management profileNumber of profiles
Profiles1 record
Queendom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Queendom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Queendom
What does Queendom do?
Queendom operates an online platform (queendom.com) offering scientifically developed and validated psychological tests, personality assessments, IQ tests, and quizzes across categories including personality, relationships, career, health, and lifestyle. Users register for free, receive free snapshot reports, and may purchase individual full detailed reports priced $1.95–$12.95 per test or subscribe to packages (1-month $14.95, 3-month $29.95, 6-month $49.95). The company also operates ARCH Profile (archprofile.com), a professional-grade version of the assessments for business hiring, coaching, and research applications.
Is Queendom a public or private company?
Queendom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Queendom founded?
Queendom was founded in 1996. It employs 1 to 10 people.
Where is Queendom based?
Queendom is headquartered in Montréal, Canada, in the North America region.
How does Queendom make money?
Five revenue lines are on record. Research and Studies are the primary driver. The others are individual Test Sales, subscription Packages, advertising Revenue and professional/Business Services (ARCH Profile).
Who are Queendom's main competitors?
Emerging players on record are Traitify and Pymetrics. Direct peers are Truity, Crystal Knows, Test Partnership, 16Personalities and PsychTests. Broad incumbents are Hogan Assessments, SHL and The Myers-Briggs Company.
Does Queendom have an API?
No public API is recorded for Queendom.
What industry is Queendom in?
Queendom's product category is Online Psychological Assessment. Its primary akta.pro industry code is BPACAMAG, Psychometric Test Publishing & Norming / Validation Services. Its NAICS code is 541720 and its SIC code is 8731.