Element Dental
- Company typePrivate
- Founded2012
- HeadquartersCoeur D'alene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Element Dental firmographics
Firmographics- Name
- Element Dental
- Legal name
- Element Dental
- Website
- https://elementdentalcda.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Element Dental industry classification
Industry- Product category
- General Dentistry
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Element Dental is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Element Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Dental Service Fees: Fee-for-service dental care including preventive, restorative, cosmetic, and family dentistry services. Revenue generated from patient visits, procedures, and treatments performed in-office.
- In-House Membership Plans: Monthly subscription membership plans offering discounted dental services: Adult Membership ($39/month), Perio Membership ($67/month), and Child Membership ($27/month), plus lifetime activation fees. Provides predictable recurring revenue and incentivizes patient loyalty.
- Insurance Billing: Accepts most traditional insurance plans including Cigna, Delta Dental, Northwest Dental Benefits, Aetna, Regence, and BlueCross BlueShield. Revenue collected through insurance reimbursements for covered procedures.
- Financing Services: Partners with CareCredit to provide patient financing options, allowing patients to pay for treatments in affordable monthly installments. Generates revenue through treatment fees processed via financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Adult Membership - $39/month |
| Subscription | Monthly | Perio Membership - $67/month |
| Subscription | Monthly | Child Membership - $27/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Element Dental product offering
Product offeringCore offering
Element Dental is a single-location dental practice that provides family, restorative, and cosmetic dentistry services to individual patients in Coeur d'Alene, Idaho. In addition to traditional fee-for-service dental care, the practice offers an in-house subscription membership plan and accepts major dental insurance plans including Cigna, Delta Dental, MetLife, and United Healthcare.
Product overview
Element Dental is a purpose-driven dental practice offering a comprehensive range of family, restorative, and cosmetic dentistry services. The practice operates as a single-location dental office in Coeur d'Alene, ID, founded in 2012. Core services are organized into five main categories: Preventative Dentistry (teeth cleaning, fluoride, oral cancer screening, periodontal treatment), Restorative Dentistry (crowns including same-day crowns, fillings, implants, bridges, dentures, extractions, root canals), Cosmetic Dentistry (veneers, teeth whitening, clear aligners/Invisalign, dermal fillers), Oral Condition Treatment (TMJ therapy, sleep apnea appliances, teeth grinding guards), and Family Dentistry (sealants, infant exams, pediatric restorative care, sports mouthguards). The practice also offers in-house membership savings plans (Adult, Perio, and Child plans) and accepts dental insurance. Same-day crown technology and Invisalign are highlighted as innovative technology offerings. The practice uses third-party patient portal, forms, and payment systems rather than proprietary software.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Dentistry Routine and preventive dental care for patients of all ages, including children, adults, and seniors, provided at the Coeur d'Alene practice.
Quantifiable outcome
- Save at least $121/year with Adult Membership
- +3 more outcomes
Companies that use Element Dental
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
Element Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Element Dental partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Element Dental competitors and assessment
Company assessmentEmerging players
- Tend Dental Studios: Modern, design-forward dental brand emphasizing patient experience, digital booking, and transparent pricing; directly comparable on technology, member-style offerings, and direct-to-consumer GTM motion.
- SmileDirectClub: Direct-to-consumer clear aligner brand that intersects Element Dental's Invisalign offering and represents an alternative channel for cosmetic orthodontic demand in the same catchment.
Direct peers
- North Idaho Dental Group: Regional North Idaho multi-provider dental group offering the same family, cosmetic, and restorative services as Element Dental, directly competing in overlapping ZIP codes.
- Coeur d'Alene Dental Center: Local general dentistry practice operating in the Coeur d'Alene, ID market with comparable family, restorative, and cosmetic offerings; directly competes for the same regional patient pool as Element Dental.
- Riverstone Family Dentistry: Coeur d'Alene-area family dental practice offering general and cosmetic services; competes head-to-head for the same local families and offers comparable hygiene and restorative programs.
- Lakeland Family Dental: Independent family dental office serving the North Idaho region with similar preventive, restorative, and cosmetic service lines and same direct-to-consumer patient acquisition model.
Broad incumbents
- Heartland Dental: Largest US dental support organization supporting hundreds of GP practices nationwide; competes for hygienist/dentist talent and represents a potential roll-up acquirer or alternative employer in the region.
- Aspen Dental: Large multi-location DSO brand offering general, cosmetic, and restorative dentistry including same-day dentures and clear aligners; sets consumer-facing pricing benchmarks relevant to Element Dental's positioning.
- Pacific Dental Services: National DSO backing thousands of supported practices with modern practice technology and same-day crown workflows; a comparable scaled operator that competes for patients and clinicians in adjacent markets.
Others
- Delta Dental of Idaho: Major dental insurance carrier that Element Dental accepts as an in-network provider; relevant peer because it shapes reimbursement economics and patient access in the regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Element Dental social profiles
Digital presenceElement Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Dental leadership team
Management profileNumber of profiles
Profiles2 records
Element Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Dental
What does Element Dental do?
Element Dental is a single-location dental practice that provides family, restorative, and cosmetic dentistry services to individual patients in Coeur d'Alene, Idaho. In addition to traditional fee-for-service dental care, the practice offers an in-house subscription membership plan and accepts major dental insurance plans including Cigna, Delta Dental, MetLife, and United Healthcare.
Is Element Dental a public or private company?
Element Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element Dental founded?
Element Dental was founded in 2012. It employs 1 to 10 people.
Where is Element Dental based?
Element Dental is headquartered in Coeur D'alene, United States, in the North America region.
How does Element Dental make money?
Four revenue lines are on record. Dental Service Fees are the primary driver. The others are in-House Membership Plans, insurance Billing and financing Services.
Who are Element Dental's main competitors?
Emerging players on record are Tend Dental Studios and SmileDirectClub. Direct peers are North Idaho Dental Group, Coeur d'Alene Dental Center, Riverstone Family Dentistry and Lakeland Family Dental. Broad incumbents are Heartland Dental, Aspen Dental and Pacific Dental Services. Delta Dental of Idaho is listed as an others.
Does Element Dental have an API?
No public API is recorded for Element Dental.
What industry is Element Dental in?
Element Dental's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 621210.