What Chinese Medical Arts does

Chinese Medical Arts, doing business as FLOAT: Chinese Medical Arts, P.C., is a private, solo-practitioner Traditional Chinese Medicine (TCM) clinic founded in 2007 and based in Pasadena, California. The practice is owned and operated by Licensed Acupuncturist Abigail Morgan, L.Ac., FABORM, with a stated operational headcount of one full-time practitioner plus occasional office sublet use by a midwife colleague one day per week (the firmographic 11-50 figure is inconsistent with the disclosed solo-practitioner operating model). FLOAT offers an integrated suite of TCM modalities — acupuncture, Chinese herbal medicine, moxibustion, Tui-Na massage, Gua Sha, cupping, and nutritional consultation — alongside telemedicine, home visits, and pediatric acupuncture. Clinical delivery is grounded in adapted protocols, most notably a Pre-Birth Protocol derived from Debra Betts' work and a breech-baby moxibustion protocol, with deep specialization in fertility, IVF/IUI support, pregnancy and postpartum care, and women's reproductive health.

The business model is a cash-pay, fee-for-service professional services practice operating on a premium pricing schedule: $295 for a 90-minute new-patient visit, $150 for a 55-minute follow-up, $140 for a 45-minute pediatric session, $195 for a 30-minute new-patient fertility telehealth consult, and $495 plus fuel for a 75-minute home visit, with add-ons such as fire cupping ($50) and ear seeding ($20/pair). FLOAT is out-of-network for all insurance but issues superbills for PPO reimbursement. The go-to-market is direct-to-consumer with strong community/provider referral inflows from local OB/Gyns, reproductive endocrinologists, midwives, doulas, lactation consultants, prenatal chiropractors, and mental health practitioners, supplemented by organic social (Instagram @mamafloat), a content-rich website, online booking via FullSlate, podcast appearances, and Google Reviews.

Customer segments are horizontally organized around condition use cases — Fertility & Reproductive Health, Pregnancy & Postpartum, Women's Health, Pain & Orthopedics, Stress/Anxiety, Pediatrics, and Digestive Health — with fertility, pregnancy, and women's health as the primary revenue drivers. The practice operates across a single physical location in Pasadena with telemedicine extending reach within California; digital gift cards ($100/$200/$500) and home visits serve as secondary channels. The practice is bootstrapped, privately held by the founder, with no external funding and no subsidiary structure.

Name

Chinese Medical Arts

Legal name

FLOAT: Chinese Medical Arts, P.C.

Website

https://floatchinesemedicalarts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Chinese Medical Arts (FLOAT) is a Pasadena, CA solo-practitioner Traditional Chinese Medicine clinic founded in 2007, providing acupuncture, herbal medicine, and integrative East-West care for fertility, pregnancy, women's health, pain, and stress conditions, serving individual patients in-office, via home visits and California-wide telemedicine.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

akta.pro secondary industries

Cupping Therapy & Gua Sha Bodywork (HSADAHAN), Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

Keywords

• Traditional chinese medicine
• Acupuncture services
• Fertility treatment
• Herbal medicine
• Women's health

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Office Visit Services: In-person acupuncture treatments including initial consultations and follow-up visits. New patient visits are 90 minutes at $295, follow-up visits are 55 minutes at $150.
2. Telemedicine Consultations: Telehealth sessions for herbal consultations, nutritional support, cycle tracking, and fertility coaching. Offered for patients outside Los Angeles area but within California.
3. Home Visits: House calls for patients within limited driving distance of clinic. 75-minute visits at $495 plus fuel charge. Includes postpartum women who cannot leave newborns.
4. Add-on Services: Fire Cupping ($50) and Ear Seeding ($20 per pair) offered as add-ons to any treatment.
5. Gift Cards: Digital gift cards sold at $100, $200, and $500 denominations for acupuncture and telehealth services.
6. Herbal Medicine: Herbal consultation included in follow-up visits. Encapsulated Chinese herbal formulas prescribed. Custom granule formulas or raw herb formulas available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FLOAT: Chinese Medical Arts is a private acupuncture and Traditional Chinese Medicine (TCM) practice offering one-on-one integrative care centered on acupuncture treatments. Services are delivered through in-office visits, home visits, and telemedicine, complemented by herbal medicine consultation, moxibustion, bodywork (Tui-Na, Gua Sha, cupping), and nutritional consultation. The practice specializes in fertility, pregnancy, postpartum, women's reproductive health, pain management, stress/anxiety, pediatric care, and digestive health.

Product overview

FLOAT: Chinese Medical Arts is a private acupuncture and Traditional Chinese Medicine (TCM) clinic offering an integrative, East/West approach to health and wellness. The practice centers on a core offering of acupuncture treatments, which is complemented by several related service modules: herbal medicine consultation, moxibustion, various bodywork modalities (Tui-Na, Gua-Sa, cupping, acupressure), and nutritional consultation. Telemedicine services extend the practice's reach for patients within California, while pediatric acupuncture and home visits expand access to specific patient populations. The main treatment services (Acupuncture, Herbal Medicine, Moxibustion, Bodywork, Nutritional Consultation) form the integrated core, with add-on services like cupping and ear seeding available during visits, and gift cards providing a separate product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture
• Herbal Medicine Consultation
• Moxibustion
• Massage/Bodywork (Tui-Na, Gua Sha, Cupping)
• Nutritional Consultation
• Telemedicine
• Pediatric Acupuncture
• Home Visits
• Gift Cards

Quantifiable outcome

• Pre-birth protocol patients largely avoid medical induction with healthy, effective labors
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Obstetricians (Los Angeles area)coreStrategic or Co-development PartnerAbigail has worked with many highly regarded obstetricians in the Los Angeles area, providing acupuncture and Chinese medicine care for pregnant and postpartum patients in an integrated model of care.
• MidwivescoreStrategic or Co-development PartnerCollaborates with midwives for birth support and prenatal care coordination. A midwife colleague sublets office space one day per week. Also works with hospital-based midwives for patients transferring care.
• Reproductive EndocrinologistscoreStrategic or Co-development PartnerWorks with all local Reproductive Endocrinologists for IVF support since 2007. Provides acupuncture before and after embryo transfer, and fertility preparation treatments.
• Doula NetworkminorChannel Partner/ Reseller/ DistributorDoulas refer patients and sometimes coordinate care. Abigail has attended births as doula support for fertility patients.
• Prenatal Chiropractors (Webster Technique)minorChannel Partner/ Reseller/ DistributorRefers to and works in conjunction with local prenatal chiropractors trained in the Webster Technique for breech baby cases.
• Lactation Consultants (IBCLCs and CLEs)minorChannel Partner/ Reseller/ DistributorFrequently works with lactation consultants to help mothers with breastfeeding problems. Provides referrals to providers who make home visits.
• Therapists, Psychiatrists, Family PhysiciansminorChannel Partner/ Reseller/ DistributorWorks in conjunction with mental health professionals for integrated holistic approach to treating stress, anxiety, and depression. Can refer patients to local therapists.
• Gastroenterologists, Family Practice MDs, DOs, OB/Gyns, SurgeonsminorChannel Partner/ Reseller/ DistributorReceives referrals from Western medical specialists whose patients request non-drug approaches to digestive concerns.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WTHN: Modern acupuncture wellness brand in NYC with a clean consumer brand, condition-specific protocols, and add-on modalities (cupping, moxibustion). Comparable multi-modality acupuncture offering with stronger direct-to-consumer brand development.
• The Fertile Soul: Reproductive wellness practitioner offering TCM-based fertility protocols and natural conception support. Directly comparable clinical methodology and reproductive-health patient base.
• Yinstill Reproductive Wellness: Canadian fertility-focused acupuncture and TCM clinic emphasizing IVF/IUI support and reproductive health. Strong comparable on reproductive-health specialization and TCM-only service model.
• Pulling Down the Moon: Multi-modality reproductive wellness center in Chicago focused on fertility, IVF support, and pregnancy acupuncture with integrated bodywork. Directly comparable specialty focus and outcome-driven positioning.
• YinOva Center: NYC-based TCM and acupuncture practice specializing in women's reproductive health, fertility, pregnancy, and postpartum care. Closest comparable on service mix, patient-segment focus, and integrative East/West positioning.

Broad incumbents

• Modern Acupuncture: National franchise delivering standardized acupuncture treatments across many modalities (cupping, moxibustion, reiki) at fixed price points. Comparable service delivery mechanism and modality mix, but a scaled, multi-location incumbent with a very different operating model.

Regional players

• Healing Lotus Acupuncture: Independent TCM and acupuncture clinic serving women's health, fertility, and pain patients in a different US region. Comparable clinical scope and solo/small-practice operating model, but does not directly compete for the same LA-area patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FloatChineseMedicalArts
• Instagraminstagram.com/mamafloat
• LinkedInlinkedin.com/company/chinese-medical-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chinese Medical Arts