Lactation Consultants of America

What Lactation Consultants of America does

Lactation Consultants of America (LCA) is a US-based group practice network founded in September 2022 by Kisha Johnston and Sarah Gruman. The company matches families with independent International Board Certified Lactation Consultants (IBCLCs) and doulas across telehealth, in-office, and home-visit modalities, operating from Apple Valley, California and serving families in multiple US states. Its technology stack centers on a provider matching platform with location, language, certification, and specialization filters, a patient portal built on IntakeQ for self-serve booking, and a shared electronic health record with standardized charting requirements for network providers.

LCA's business model is a hybrid marketplace/professional services model: independent lactation consultants and doulas maintain their own private practices and LLCs but join the network to gain access to shared insurance credentialing, claims submission using billing code S9443 with diagnosis Z39.1, the shared EHR, and the patient-acquisition funnel driven by the website and map-based provider search. Services are primarily covered by insurance as preventative care, with visit limits varying by plan (Aetna/Tricare 3–6 visits; California Doula ~18 visits plus birth), and small non-medical travel fees may apply for home visits.

The company operates with 11 employees, no external institutional funding disclosed, and pursues organic growth by expanding the provider roster, adding telehealth and in-office coverage across states, and building a referral ecosystem with pelvic floor physical therapy, postpartum mental health, and perinatal support partners. Rhode Island and New Mexico are explicitly flagged as geographic constraints because telehealth in those states requires in-state licensed providers.

Name

Lactation Consultants of America

Legal name

Lactation Consultants of America

Website

https://lcsofamerica.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lactation Consultants of America is a US group-practice network, founded in 2022, that matches families with independent IBCLCs and doulas via telehealth, in-office, and home visits, billing insurance under code S9443 with shared IntakeQ portal and EHR infrastructure.

Ownership category

akta.pro rank

Product category

Lactation Consulting Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Lactation consulting services
• Perinatal support services
• Breastfeeding care
• Insurance-covered lactation
• Doula services

Headquarters

HQ city

Apple Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance-Covered Lactation Services: The company generates revenue by providing lactation consulting services that are billed through insurance. Services include office visits, home visits, and telehealth consultations. The medical portion is covered by insurance, with some plans having visit limits (e.g., Aetna/Tricare: 3-6 visits; California Doula: ~18 visits plus birth). There may be small non-medical fees for travel separate from insurance costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lactation Consultants of America operates a group practice network of independent IBCLCs and doulas delivering breastfeeding, chestfeeding, pumping, bottle-feeding, weaning, and prenatal support to families across the United States. Services are delivered via telehealth, in-office, and home visit formats, with insurance billing handled centrally using code S9443 and diagnosis Z39.1 so families can access care with minimal out-of-pocket cost.

Product overview

Lactation Consultants of America operates as a group practice network offering lactation consulting services through three primary care modalities: telehealth (virtual), in-home visits, and in-office consultations. The company functions as a matching platform connecting families with credentialed IBCLCs (International Board Certified Lactation Consultants), doulas, and other perinatal support providers across the United States. The Provider Network Partnership platform enables independent lactation consultants to join the network while maintaining their own private practices, gaining access to a shared EHR system and insurance billing infrastructure. Core services include provider matching based on location and specialization, comprehensive insurance billing and verification support using standardized medical codes, and a patient portal for appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth Lactation Consultations Virtual lactation consulting sessions delivered via video call, allowing families across the United States to access IBCLC support remotely through their insurance. Families in Rhode Island and New Mexico are matched with in-state providers due to state licensing requirements.
• In-Home Lactation Visits In-person lactation consulting delivered at the family's home, with the medical portion covered by insurance and a potential small, separate non-medical travel fee.
• In-Office Lactation Visits In-person lactation consultations conducted at provider office locations across the LCA network, available in regions where the company has provider coverage.
• Provider Matching Service Matching service that connects families with nearby lactation consultants based on location, language, certifications, and specializations such as LGBTQ+ affirming care, adoption and surrogacy support, and trauma-informed services. Includes map-based search on the website.
• Insurance Billing and Verification Full-service insurance billing and verification support for lactation visits, including verification of coverage, claims submission, and plan navigation. Uses billing code S9443 with diagnosis Z39.1 for lactation care, with many plans covering visits as preventative care.
• Provider Network Partnership Program Collaborative group practice program for independent IBCLCs and doulas that provides shared EHR, insurance billing infrastructure, multi-plan credentialing, and patient referrals. Providers maintain their own LLC or corporation while benefiting from LCA's centralized operations and broader patient reach.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Insurance Providers (Various)coreGTM or Marketing PartnerLactation Consultants of America partners with a wide range of insurance providers to make quality lactation and doula support accessible and affordable for more families. The company is credentialed with many insurance plans and handles billing directly through insurance using billing codes S9443 with diagnosis Z39.1.
• Pelvic Floor Physical Therapy (The Origin Way)minorGTM or Marketing PartnerReferral partnership for client resources. The Origin Way provides specialized pelvic floor physical therapy covered by many insurance plans.
• Postpartum Support InternationalminorGTM or Marketing PartnerReferral partnership providing free support groups and 24/7 helpline for new parents as part of the client resources hub.
• In-Network Mental Health Therapy (Dancy Perinatal)minorGTM or Marketing PartnerReferral partnership for mental health services across CA, TX, FL, and MN, including many Medicaid plans.
• Private Practice Lactation Consultants and DoulascoreStrategic or Co-development PartnerLCA partners with active private practice Lactation Consultants and Doulas across the country. By uniting independent providers under one network, they expand access for families while creating new opportunities for consultants to thrive in their practices. Providers maintain their own LLC/Corporation while benefiting from shared EHR, billing infrastructure, and insurance credentialing.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Pacify: Pacify is an on-demand app connecting parents to lactation consultants and other pediatric specialists, often covered through health plans and employer benefits. It overlaps with LCA on virtual lactation support and payer partnerships.
• Cayaba Care: Cayaba Care is a maternal and infant health company offering in-person and virtual postpartum and lactation support, typically reimbursed through Medicaid and commercial insurers. It is comparable as an insurance-aligned postpartum support network.
• Mahmee: Mahmee is a maternal-health platform offering in-person and virtual postpartum support, including lactation, often covered through insurance and Medicaid. It is comparable to LCA as a broader perinatal support network rather than a pure lactation play.
• Oula Health: Oula is a maternity care provider combining midwifery, obstetrics, and postpartum support, including lactation, often in partnership with health plans. It overlaps with LCA on the insurance-covered postpartum support layer.
• Pomelo Care: Pomelo Care provides virtual pregnancy and postpartum care, including lactation support, covered through insurers and Medicaid health plans. It competes for the same insurance-covered postpartum/lactation dollar as LCA.

Direct peers

• SimpliFed: SimpliFed is a telehealth lactation and infant-feeding platform that matches parents with IBCLCs and bills insurance. It overlaps directly with LCA on insurance-covered virtual lactation visits and provider matching.
• Nest Collaborative: Nest Collaborative is a national telehealth lactation network offering virtual consultations with IBCLCs covered by many insurance plans. It is a direct competitor on the telehealth lactation channel.
• The Lactation Network: The Lactation Network is a near-identical group-practice and matching platform that connects families with IBCLCs and handles insurance billing on their behalf. It is the most direct head-to-head competitor to LCA in the U.S. insurance-covered lactation space.

Others

• Bobbie: Bobbie is an organic infant formula company with a growing lactation and feeding support content arm and partnerships with IBCLCs. It is thematically adjacent in the infant-feeding category but does not directly compete with LCA's clinical lactation network.
• Solid Starts: Solid Starts is an infant feeding education platform (app, content, and professional resources) covering breastfeeding, formula, and complementary feeding. It is adjacent rather than directly competing; LCA could partner with or refer into it for post-lactation feeding guidance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100090298411437
• LinkedInlinkedin.com/company/lactation-consultants-of-america
• Instagraminstagram.com/lcsofamerica/?g=5

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lactation Consultants of America