What Blonyx does

Blonyx is a privately held, Vancouver-based sports nutrition e-commerce company founded in 2011 that sells a portfolio of evidence-based dietary supplements to serious endurance, strength, and hybrid athletes. The core catalog — HMB+ Creatine, HMB Sport capsules, Beta Alanine, Egg White Protein Isolate, Hydra+ electrolytes, Multivit+, and the Beet It Sport line of nitrate shots, energy gels, and tart cherry recovery shots — is built around research-cited dosing protocols (3g HMB, 5g creatine, 6g beta-alanine, 20g protein) using calcium HMB and other clinically studied ingredients, with additive-free formulations and real-food sourcing where possible.

The company operates a direct-to-consumer model through a Shopify storefront under two brand units: the Canadian parent (Blonyx Biosciences, North Vancouver) and a US-facing Blonyx US storefront. Products are manufactured through a long-standing partnership with Brand Nutra, whose facilities are Health Canada and NSF for Sport GMP registered; every finished batch is third-party lab tested for contaminants and banned substances, with Informed Sport certification on the Beet It line. SKUs are priced between $29.75 (subscription) and $65, paired with a 15% subscription discount, loyalty points, and a bundle builder offering 5-15% off multi-product carts. Wholesale and affiliate programs extend distribution beyond the DTC channel.

Go-to-market relies on content marketing rather than paid acquisition: a weekly sports science blog, sport-specific nutrition guides across marathon, Gran Fondo, HYROX, CrossFit, triathlon, trail running, and marathon swimming, training guides for cycling strength and aging athletes, a Strava club, and event sponsorships across BC cycling, running, weightlifting, and rugby. The brand is positioned around athlete endorsements from Olympic, CrossFit Games, and World's Strongest Man figures, distributed across a lean team of 11-50 employees with no disclosed external funding or investor structure.

Name

Blonyx

Legal name

Blonyx

Website

https://blonyx.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Isotonic Drink Production (AFAFAFAB), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)

Keywords

• Sports nutrition supplements
• Endurance performance supplements
• Strength training supplements
• Recovery nutrition products
• Athletic hydration drinks

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Blonyx sells sports nutrition supplements directly to athletes through its Shopify-powered online store. Products include HMB+ Creatine ($65), HMB Sport ($50), Beta Alanine ($35), Egg White Protein Isolate ($55), Hydra+ ($40), Multivit+ ($40), and Beet It branded products. Single purchase and subscription options available.
2. Subscription Program: Recurring subscription model offering 15% discount on all products, free shipping on orders over $75, and loyalty points redemption for apparel and accessories. Subscription dashboard allows customers to add/remove products, adjust frequency, skip, delay, or cancel orders. Earns 1 point per dollar spent plus bonus points for referrals and every 5 orders.
3. Wholesale & Affiliate Programs: Blonyx operates a wholesale program for retailers and an affiliate program for individual promoters, generating revenue through bulk orders and referral commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Blonyx is a direct-to-consumer sports nutrition brand that formulates, brands, and sells evidence-based performance supplements to athletes. Its flagship offerings include HMB+ Creatine, HMB Sport capsules, Beta Alanine, Egg White Protein Isolate, Hydra+ electrolyte drink mix, Multivit+, and the Beet It Sport line of nitrate shots, energy gels, and tart cherry recovery shots, with both one-time purchase and recurring subscription options through a Shopify storefront.

Product overview

Blonyx is a sports nutrition company offering a portfolio of evidence-based performance supplements organized around training goals (endurance, strength & power, recovery, injury support, longevity). The core product lineup centers on the 'Blonyx System' with flagship supplements including HMB+ Creatine (combining HMB and creatine for strength/power), HMB Sport (HMB capsules for recovery), Beta Alanine (for endurance), Egg White Protein Isolate (protein powder), Hydra+ (electrolyte/hydration drink), and Multivit+ (multivitamin). The company also distributes the Beet It Sport branded nitrate and tart cherry products acquired/partnered for endurance and recovery support. Additional offerings include sample sizes, apparel, accessories, and a bundle builder tool for customized multi-product purchases. Products are characterized by research-backed formulations, simple ingredient lists, third-party testing, and athlete-focused user guides.

Differentiator

Problem solved

Functional benefit

Brands

• Beet It Sport: Beet juice-based nitrate supplement brand for endurance performance, includes Nitrate 400 shots, Top Up 100 energy gels, and Regen Cherry+ recovery shots.

Products and services

• Blonyx HMB+ Creatine Additive-free, vegan sports nutrition powder combining HMB and creatine monohydrate in a single daily dose to support strength, power output, and recovery for serious athletes. Sold as a 30-day supply via one-time purchase or subscription.
• Blonyx HMB Sport HMB supplement in capsule form delivering 3g calcium HMB per 6-capsule daily dose, intended to support strength, endurance, and recovery while slowing natural muscle loss for intense-training and aging athletes. Sold as a 30-day (180-capsule) supply via one-time or subscription purchase.
• Blonyx Beta Alanine Additive-free, vegan beta-alanine powder providing 6g beta-alanine per daily dose to buffer lactic acid buildup, delay fatigue, and extend time to exhaustion during intense or repetitive efforts. Sold as 60 servings via one-time or subscription purchase.
• Blonyx Egg White Protein Isolate Real-food protein powder made from egg whites providing 20g complete protein per serving for muscle repair, formulated dairy, lactose, gluten, and nut-free. Sold as approximately 20 servings via one-time or subscription purchase.
• Blonyx Hydra+ (Mango & Passionfruit) Real-food electrolyte and carbohydrate drink mix made from mango juice, passionfruit juice, coconut water, and sea salt, providing 130mg sodium and 11g carbohydrates per serving for hydration, energy, and recovery. Sold as approximately 30 servings per container via one-time or subscription purchase.
• Blonyx Multivit+ Real-food multivitamin containing 23 essential vitamins and minerals including vitamins A, C, D, E, B-complex, CoQ10, choline, and ginseng delivered in liquid capsules for faster absorption. Sold as a 90-day supply (90 capsules) with one capsule daily via one-time or subscription purchase.
• Beet It Sport Nitrate 400 Concentrated beet juice shot delivering 400mg dietary nitrates per serving to improve endurance performance, VO2 max, and muscle efficiency. Made only from concentrated beet juice and lemon juice, Informed Sport certified, and tested for 250+ banned substances. Sold as a box of 15 shots.
• Beet It Sport Top Up 100 Energy Gels Performance-enhancing energy gel with nitrate support for sustained athletic performance. Sold as a box of 12 individual gels.
• Beet It Regen Cherry+ Recovery supplement containing tart cherry juice to naturally accelerate post-training recovery from inflammation and muscle soreness. Sold as a box of 15 shots.

Quantifiable outcome

• Beet It Sport Nitrate 400 reduces oxygen cost of exercise by 5% and delays fatigue onset by 5-16%
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Brand NutracoreStrategic or Co-development PartnerBlonyx manufactures all products in partnership with Brand Nutra, which operates Health Canada and NSF for Sport GMP registered manufacturing facilities. Brand Nutra handles production while Blonyx focuses on formulation, branding, and distribution. Every finished product undergoes third-party lab testing for contaminants and banned substances.
• RBC GranFondo WhistlerminorGTM or Marketing PartnerBlonyx sponsors the RBC GranFondo Whistler cycling event, gaining brand visibility among endurance cyclists.
• Cycling BCminorGTM or Marketing PartnerBlonyx partners with Cycling BC, the provincial cycling governing body, for brand visibility among competitive cyclists.
• BC AthleticsminorGTM or Marketing PartnerBlonyx sponsors BC Athletics for brand visibility among track and field athletes.
• BC Weightlifting AssociationminorGTM or Marketing PartnerBlonyx partners with BC Weightlifting Association for visibility among Olympic weightlifting athletes.
• BC RugbyminorGTM or Marketing PartnerBlonyx sponsors BC Rugby for visibility among rugby athletes.
• 5 Peaks Territory RunminorGTM or Marketing PartnerBlonyx sponsors the 5 Peaks trail running event series.
• Cypress Challenge BC CancerminorGTM or Marketing PartnerBlonyx sponsors the Cypress Challenge BC Cancer cycling event.
• KidSportminorGTM or Marketing PartnerBlonyx supports KidSport, which helps children from families in financial hardship participate in sport.
• Samsara CycleminorGTM or Marketing PartnerBlonyx partners with Samsara Cycle cycling apparel brand.
• Kamino Running Co.minorGTM or Marketing PartnerBlonyx partners with Kamino Running Co. for cross-promotion among running athletes.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Momentous: Science-backed DTC sports and performance supplements (creatine, HMB, beta-alanine, electrolytes) targeting serious athletes. Closest direct competitor with NSF certified manufacturing, research citations, and similar athlete-endorsement strategy; competes on the same science-credibility axis.
• Klean Athlete: NSF Certified for Sport supplement brand focused on athletes subject to anti-doping testing. Overlaps directly with Blonyx's Informed Sport positioning and athlete-segment targeting, with a similar B2B/B2C channel mix.
• Athletic Greens (AG1): Subscription-led DTC nutrition brand (AG1 daily greens) with strong content marketing and athlete endorsements. Similar GTM motion (subscription, content, athlete credibility), targeting performance-oriented consumers with premium positioning.
• Transparent Labs: DTC sports supplement brand with transparent labeling, clinically dosed formulations, and third-party testing. Overlaps with Blonyx's research-backed, no-proprietary-blend positioning for strength, endurance, and recovery.
• BeetElite: Beet juice-based nitrate performance supplement brand for endurance athletes. Direct overlap with Blonyx's Beet It Sport Nitrate 400 sub-brand, competing for the same dietary-nitrate endurance-niche audience.
• Skratch Labs: Sports hydration and nutrition brand founded by exercise physiologists, with real-food ingredient philosophy (fruit-based, no artificial additives). Direct parallel to Blonyx's Hydra+ positioning and similar endurance-athlete customer base.
• Bulk Supplements: Direct-to-consumer bulk supplement retailer selling HMB, creatine, beta-alanine, and similar active ingredients at lower price points. Represents the price-competition threat to Blonyx, with overlapping product portfolio but different value proposition (commodity vs. premium science).
• Jocko Fuel / Origin: Athlete-founded (Jocko Willink) performance and recovery supplements with strong community/brand following. Similar founder-led, athlete-credibility-driven GTM and overlapping endurance/strength/recovery product categories.

Broad incumbents

• Optimum Nutrition: Mass-market sports nutrition incumbent (Gold Standard Whey, creatine, HMB products) with deep retail and gym distribution. Sets the competitive benchmark Blonyx must differentiate against on trust, clean-label, and research positioning.
• Thorne: Larger, well-established research-backed supplement brand with broad SKU portfolio across performance, wellness, and longevity. Competes with Blonyx on the science-credibility and NSF certification axes but serves a much wider customer base including non-athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@blonyx
• Facebookfacebook.com/Blonyx
• LinkedInlinkedin.com/company/blonyx-biosciences
• Instagraminstagram.com/blonyx
• TikToktiktok.com/@teamblonyx
• Xx.com/blonyx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blonyx