What Plakkit & Co. does

Plakkit & Co. is an Australian non-traditional street marketing agency founded in 2001 by Director Andrew McGregor, operating a network of 3,000+ high-traffic advertising sites across Melbourne, Sydney, Brisbane, Perth, and Adelaide. The company distributes flyers, street and cafe posters, and delivers a portfolio of outdoor and guerrilla advertising services including street posters, large-format megasites, indoor poster placements, paste-up installations, brand activations (projections, street sampling, artist installations), and guerrilla tactics (floor stickers, buzzer covers, bar coasters, pole posters, chalk stencils). Its core infrastructure is a physical, location-based outdoor advertising network operated directly by the company.

The company serves a bifurcated customer base spanning local musicians and small businesses seeking affordable, legal advertising channels at one end, and global touring artists, luxury brands, education institutions, and event organisations at the other. Named enterprise clients include Mecca (cosmetics), RMIT University, Childish Gambino, Shop Back, Laneway Festival, Melbourne Airport, and the Melbourne International Comedy Festival. Pricing is quote-based one-time licensing with no publicly disclosed rates, and the GTM motion is sales-led and direct, supported by word-of-mouth, community partnerships, and the company's own street-level presence as a visible demonstration channel.

Plakkit operates with 11–50 employees from its Coburg North, VIC headquarters and is independently owned with no disclosed institutional backing, parent company, or funding events. The company holds a regulatory advantage gained by campaigning for local government-approved bill posting sites, and has invested in operational sustainability since 2008 (Visy Recycling partnership, FSC-certified paper, soy-based ink) and 2018 (solar panels providing 80% of HQ electricity), with a 15 Trees carbon-offset partnership purchasing 1,600 trees in 2023. Revenue figures are not publicly disclosed.

Name

Plakkit & Co.

Legal name

Plakkit & Co.

Website

https://plakkit.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Plakkit & Co. is an Australian non-traditional street marketing agency operating 3,000+ advertising sites across Melbourne, Sydney, Brisbane, Perth, and Adelaide, serving clients from local musicians and SMBs to global artists and luxury brands via street posters, megasites, guerrilla tactics, and brand activations.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Advertising Agencies (541810), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Street poster advertising
• Outdoor advertising services
• Guerrilla marketing campaigns
• Brand activation services
• Flyer distribution services

Headquarters

HQ city

Coburg

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Street Poster Advertising: Placement of posters across 3000 high-traffic sites throughout Australian cities. Services range from single A0 posters to whole site takeovers.
2. Megasite Advertising: Large-format billboard-style advertising at eye level in iconic urban locations. Urban wonder walls in inner-city locations for maximum visibility.
3. Guerrilla Marketing Campaigns: Creative, unorthodox marketing solutions including floor stickers, buzzer covers, bar coasters, pole posters, and chalk stencils.
4. Brand Activations: Live brand activation services including projections, street sampling, artist installations, onsite advertising, and neon poster installations.
5. Indoor Poster Distribution: Placement of indoor posters across cafes, bars, restaurants, live music venues, retail stores, shopping centres, and universities.
6. Flyer & Brochure Distribution: Distribution through flyer stands, store and cafe locations, and festival program distribution.
7. Paste-Up Installations: Large-scale paste-up installations for creating attention-grabbing landmarks and re-imagining interiors and exteriors.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Plakkit & Co. is a non-traditional street marketing and outdoor advertising agency that operates an owned Australia-wide network of 3,000+ high-traffic sites across five cities. It sells placement and distribution services for street posters, megasite billboards, indoor posters, flyers and brochures, paste-up installations, guerrilla marketing tactics (floor stickers, buzzer covers, bar coasters, pole posters, chalk stencils), and live brand activations.

Product overview

Plakkit & Co. is a non-traditional street marketing agency founded in 2001, offering a unified suite of outdoor and guerrilla marketing services. The core portfolio includes Street Posters (3000+ sites across Australian cities), Megasites (large-format billboard-style installations), Indoor Posters, Flyers & Brochures, Paste Ups, Guerrilla Marketing tactics, and Activations. These services work together to provide clients with comprehensive street-level advertising solutions—from traditional poster placements to immersive brand experiences—serving clients ranging from local musicians and small businesses to global artists and luxury brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Posters

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• 15 TreescoreStrategic or Co-development PartnerEnvironmental partnership for carbon offsetting. In 2023, purchased 1600 trees to be planted across Westgate Park, Mornington Peninsula, and Brisbane Ranges. Partnership reflects commitment to sustainability with environmental and social responsibility.
• Visy RecyclingcoreStrategic or Co-development PartnerWaste management partnership since 2008 for recycling all poster waste. Committed to minimising environmental impact through responsible waste handling.
• Close the LoopcoreStrategic or Co-development PartnerToner cartridge recycling partnership. To date, over 27,900 cartridges recycled equating to 5,592.32kg. Supports sustainability initiatives and circular economy practices.
• Fifteen TreesminorStrategic or Co-development PartnerAlternative reference to 15 Trees partnership. Part of ongoing sustainability commitment to carbon footprint offsetting.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• oOh!media: Australia's largest outdoor advertising operator covering transit, retail, and roadside formats. Comparable as an outdoor advertising incumbent serving similar enterprise brands, but operates at vastly larger scale across more format types than Plakkit's street-level niche.
• Lamar Advertising: Large US-listed outdoor advertising operator with billboard and transit formats. Comparable in business model (owned inventory, one-time placement licensing) but operates at vastly greater scale and is geographically focused on North America.
• Clear Channel Outdoor: Major outdoor advertising operator with Australian presence across billboards, transit, and street furniture. Comparable as an enterprise OOH competitor for megasite-style and large-format urban advertising placements.
• JCDecaux Australia: Global outdoor advertising leader with significant Australian street furniture and billboard inventory. Competes with Plakkit for urban premium-location outdoor budgets (e.g., Melbourne CBD), but at much larger scale and broader format mix.

Direct peers

• Go Media Australia: Australian outdoor and street poster advertising network operating across multiple cities. Most direct comparable to Plakkit's 3000+ site street poster and megasite model, with overlapping customer base in entertainment, events, and SMBs.
• Ace Outdoor: Australian outdoor advertising specialist focused on street posters and café/bar distribution. Closely comparable in service mix (posters, café distribution, guerrilla-style executions) and SMB/music customer profile to Plakkit.
• Moose Media: Australian guerrilla and street-level marketing execution agency. Comparable to Plakkit's guerrilla marketing, activations, and paste-up service lines serving similar SMB, music, and cultural-event clients.

Others

• Interactive Advertising Bureau Australia: Industry body representing the broader Australian advertising ecosystem. Not a direct competitor but a relevant ecosystem participant that shapes policy, standards, and measurement frameworks affecting Plakkit's category.

Emerging players

• Special Group Australia: Australian creative advertising agency with non-traditional campaign capabilities. Comparable in serving premium and challenger brands seeking unconventional creative executions, but positioned as a full creative agency rather than media owner.

Regional players

• Lampo Creative: Australian-based creative/outdoor campaign shop. Comparable to Plakkit's activations and paste-up service offerings for cultural and brand campaigns, though typically smaller-scale and project-based rather than network-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Plakkit
• Facebookfacebook.com/Plakkit
• LinkedInlinkedin.com/company/plakkit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plakkit & Co.