B.A. Academy
B.A. Academy, founded in 2014, is a UK private education services provider delivering extracurricular clubs, holiday camps, PPA/CPD cover, and birthday parties to children aged 4–12 across Sussex, Manchester, Cheshire, and London via 15+ partner schools and a custom Stripe-integrated booking platform.
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What B.A. Academy does
B.A. Academy is a UK-based private education services company founded in 2014, delivering extracurricular enrichment to children aged 4–12 across Sussex, Greater Manchester, Cheshire, and London. The company runs 20+ activities organised into five academies (Sport, Gymnastic, Dance, Musical Theatre, and Language), plus personal-development programmes branded as The Leadership Project and an advanced performance track called Elite Academy. Services are provided both to parents directly and through partnerships with 15+ UK primary schools, which act as distribution venues; B.A. Academy pays venue-hire fees (up to £5,000 per year per school) for use of premises and access to student cohorts.
The operating model is supported by a custom-built online booking and payment platform that the company relaunched in February 2024 as a single integrated experience, eliminating the need for a separate booking system. Payments are processed via Stripe through two separate accounts aligned to the company's two legal entities: B A Education Services Ltd (Company No. 16043267) and B A Education London Ltd (Company No. 16797519). All coaches are DBS-checked with safeguarding and paediatric first aid certifications. Additional revenue lines include PPA/CPD cover for schools (where B.A. Academy coaches deliver sessions during teacher planning time or upskill school staff), birthday party services, and multi-activity holiday camps run on partner school premises. The company also integrates with the UK Government's Pupil Premium Fund to offer free classes to eligible disadvantaged pupils in state-funded schools.
Monetisation combines transaction-fee revenue from parent bookings — holiday camp premium tickets priced at £325 per child for two weeks (≈£13/day) and birthday parties at £120–£150 per event — with professional-services revenue from institutional PPA/CPD contracts. The go-to-market is a hybrid B2B/B2C motion: direct-to-parent bookings through the integrated website, and institutional partnerships where schools are both the distribution channel and the delivery venue. Leadership consists of a General Manager (Bem Asare), an Education Outreach Officer (Max Marshall), and an Operations and Impact Coordinator (Poppy Worlidge), consistent with a small founder-led operating structure of 11–50 employees.
B.A. Academy firmographics
Firmographics- Name
- B.A. Academy
- Legal name
- B A Education Services Ltd and B A Education London Ltd trading together as B.A. Academy
- Website
- https://ba-academy.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B.A. Academy, founded in 2014, is a UK private education services provider delivering extracurricular clubs, holiday camps, PPA/CPD cover, and birthday parties to children aged 4–12 across Sussex, Manchester, Cheshire, and London via 15+ partner schools and a custom Stripe-integrated booking platform.
- Ownership category
- akta.pro rank
B.A. Academy industry classification
Industry- Product category
- Children's Extracurricular Education Services
- NAICS
- Sports and Recreation Instruction (611620), Fine Arts Schools (61161), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Student Government & Leadership Programs (EDAJAJAH)
Keywords
Where B.A. Academy is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
B.A. Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Extracurricular Activity Fees: Revenue from providing extracurricular clubs and courses in schools, charged to parents through the booking platform. Includes activities such as musical theatre, dance, sports, gymnastics, and languages.
- Holiday Camps: Revenue from summer and Easter holiday camps offering multi-activity programs. Parents book and pay through the platform for multi-week camp experiences.
- Birthday Party Services: Birthday party entertainment services with activity options including Multi-Sports, Football, Musical Theatre, or Dance. Minimum 2 weeks booking notice required.
- PPA & CPD Cover: Planning, Preparation, Assessment cover for schools where B.A. Academy coaches deliver sessions while teachers have preparation time. Also includes Continuous Professional Development training for school staff.
- Venue Hire Fees from Schools: B.A. Academy pays partner schools for use of their facilities, with some schools receiving up to £5,000 per year in venue hire fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Camp 2026 Premium Ticket |
| Unit Pricing | Pay-as-you-go | Birthday Party Packages |
| Freemium | Pay-as-you-go | Pupil Premium Fund Integration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
B.A. Academy product offering
Product offeringCore offering
B.A. Academy delivers extracurricular enrichment programs for children aged 4-12 across UK schools and venues, covering sports, gymnastics, dance, musical theatre, languages, and personal development (The Leadership Project). It also provides school-focused services including PPA (Planning, Preparation and Assessment) cover, CPD training, holiday camps, and birthday party entertainment, all booked through its proprietary integrated booking and Stripe payment platform.
Product overview
B.A. Academy is an extra-curricular education provider offering a portfolio of enrichment programs for children aged 4–12, delivered both in schools and directly to parents. The core offering is Extra-curricular Activities, comprising five academies (Sport, Gymnastic, Dance, Musical Theatre, and Language) plus The Leadership Project for personal development. Additional services include Birthday Parties, PPA & CPD Cover for schools, and Holiday Camps. The company operates a proprietary online booking and payment platform (built into the 2024 website relaunch) that parents use to register children, manage accounts, and book events. Services are delivered across Sussex, Greater Manchester, and Cheshire through a team of qualified coaches and teachers, with venue partnerships in over 15 partner schools.
Differentiator
Problem solved
Functional benefit
Brands
- The Leadership Project: A program equipping and empowering young people with leadership skills, confidence, and life skills for future success.
- Elite Academy
Quantifiable outcome
- Schools receive up to £5,000/year in venue hire fees
- +3 more outcomes
Companies that use B.A. Academy
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
B.A. Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
B.A. Academy partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered core.
- AlbemarlecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- AlderbrookcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- All Saints C of EcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- BalfourcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- BathamptoncorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- BrandlehowcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- BrentsidecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Buckingham ParkcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Coombe Hill InfantscorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Coombe Hill JuniorscorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- CottesmorecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- DundonaldcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- East ActoncorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- East SheencorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- ForgewoodcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Gatwick SchoolcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Gorsey BankcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Hampton InfantscorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Hampton JuniorcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Hampton WickcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- HollymountcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Holy GhostcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- HothamcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Idford and KingstoncorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Iford and KingstoncorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Kew College PrepcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Kew GreencorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- KnightsbridgecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Lancing College Prep SchoolcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- LowthercorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Milton MountcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Old Vicarage Dance and Performance CampcorePartner venue for dance and performance camps. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- PerivalecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Queens ParkcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- RavenstonecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- RudyardcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- St AndrewscorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- St JosephscorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- St MargaretscorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- St Paul'scorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Stanford Infant SchoolcorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Stanford Junior SchoolcorePartner school hosting B.A. Academy holiday camps. Location for Summer Camp 2026 (Monday 27th July – Friday 28th August). Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- The Kings C of EcorePartner school receiving B.A. Academy extracurricular activities and summer camps. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- The StudycorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- Tower House Dance and Performance CampcorePartner venue for dance and performance camps. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- WestdenecorePartner school receiving B.A. Academy extracurricular activities on school premises. Schools provide facilities while B.A. Academy delivers coaching and manages the booking process.
- StripecorePayment processing provider used to securely process all bookings. Two separate Stripe accounts manage payments for B A Education Services Ltd and B A Education London Ltd. PCI-compliant payment handling without storing card details.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
B.A. Academy competitors and assessment
Company assessmentEmerging players
- Fit For Sport: Fit For Sport runs activity camps and school sports programmes across the UK, partially overlapping with B.A. Academy's holiday camps and Sport Academy offerings.
- Kidslingo: Kidslingo delivers French and Spanish language classes in UK primary schools, mirroring B.A. Academy's Language Academy and competing for the same school partnership slots and PPA time.
Direct peers
- Premier Education Group: Premier Education is the UK's largest provider of extra-curricular activities in primary schools, delivering sport, performing arts, and active learning through school partnerships nationwide - directly comparable to B.A. Academy's core delivery model.
- Little Kickers: Little Kickers provides football-based extra-curricular classes for young children at school venues across the UK, overlapping with B.A. Academy's Sport Academy and age range (4-12).
- Stagecoach Performing Arts: Stagecoach operates performing arts schools and holiday workshops for children across the UK, closely matching B.A. Academy's Musical Theatre and Dance Academies and holiday camp offerings.
- Super Star Sport: Super Star Sport delivers multi-sport coaching in primary schools across the UK, often during PPA time and after-school clubs - a direct competitor in the same school-based sports delivery niche.
- Perform Performing Arts: Perform runs weekly drama, dance, and singing classes for children aged 4-12 in school halls and dedicated venues, closely overlapping with B.A. Academy's performing arts academies.
- The Strings Club: The Strings Club runs musical holiday camps (Mini Mozart, Junior Music) and after-school music programmes for primary-age children, directly competing with B.A. Academy's Musical Theatre Academy and holiday camps.
- School Plus: School Plus delivers PPA cover and extra-curricular clubs in primary schools across the UK, with a similar institutional buyer focus and service mix to B.A. Academy's PPA cover offering.
- Junior Adventures Group: Junior Adventures Group (formerly Junior Playgroups/Holiday Club Group) operates holiday clubs at primary school venues nationwide, directly overlapping with B.A. Academy's Holiday Camps product line.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
B.A. Academy social profiles
Digital presenceB.A. Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
B.A. Academy leadership team
Management profileNumber of profiles
Profiles3 records
B.A. Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B.A. Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B.A. Academy
What does B.A. Academy do?
B.A. Academy delivers extracurricular enrichment programs for children aged 4-12 across UK schools and venues, covering sports, gymnastics, dance, musical theatre, languages, and personal development (The Leadership Project). It also provides school-focused services including PPA (Planning, Preparation and Assessment) cover, CPD training, holiday camps, and birthday party entertainment, all booked through its proprietary integrated booking and Stripe payment platform.
Is B.A. Academy a public or private company?
B.A. Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B.A. Academy founded?
B.A. Academy was founded in 2014. It employs 11 to 50 people.
Where is B.A. Academy based?
B.A. Academy is headquartered in Manchester, United Kingdom, in the Europe region.
How does B.A. Academy make money?
Five revenue lines are on record. Extracurricular Activity Fees are the primary driver. The others are holiday Camps, birthday Party Services, PPA & CPD Cover and venue Hire Fees from Schools.
Who are B.A. Academy's main competitors?
Emerging players on record are Fit For Sport and Kidslingo. Direct peers are Premier Education Group, Little Kickers, Stagecoach Performing Arts, Super Star Sport, Perform Performing Arts, The Strings Club, School Plus and Junior Adventures Group.
Does B.A. Academy have an API?
No public API is recorded for B.A. Academy.
What industry is B.A. Academy in?
B.A. Academy's product category is Children's Extracurricular Education Services. Its primary akta.pro industry code is EDAJAJAH, Student Government & Leadership Programs. Its NAICS code is 611620 and its SIC code is 8200.