Lånekoll
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Lånekoll firmographics
Firmographics- Name
- Lånekoll
- Legal name
- Consector AB
- Website
- https://lanekoll.se
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lånekoll industry classification
Industry- Product category
- Consumer Loan Comparison & Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- Home Equity Loan & HELOC Intermediation (FSAEAEAD), Home Equity & HELOC Intermediaries (FSALABAE)
Keywords
Where Lånekoll is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lånekoll business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission from lenders: Lånekoll receives compensation from its partner banks and credit providers in the form of a commission when loans are brokered through the platform. The company discloses that 'Lånekoll erhåller ersättning från våra samarbetspartners i form av en provision vid förmedlat lån' (Lånekoll receives compensation from our partners in the form of a commission for brokered loans).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free service for consumers - commission-based model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lånekoll product offering
Product offeringCore offering
Lånekoll is a Swedish consumer loan comparison and brokerage platform that helps individuals compare mortgage, personal, and car loan offers from 20+ partner banks through a single online application with one shared credit check. The service is free for consumers; Lånekoll earns commission from partner banks when a loan is originated. Supporting offerings include loan calculators, the Skaffa Koll credit-monitoring service, an Extrakoll loyalty membership, and bundled life and security insurance products.
Product overview
Lånekoll is a loan brokerage platform operated by Consector AB that helps Swedish consumers compare and secure mortgage loans (bolån), personal loans (privatlån), and car loans (billån) from a network of partner banks. The platform's core value proposition is enabling customers to receive multiple loan offers with only a single credit inquiry, preserving credit scores. The product portfolio includes a mortgage calculator and personal loan calculator as planning tools, Skaffa Koll for credit monitoring (available via web and mobile app), and an Extrakoll loyalty program. Insurance products including life insurance and security insurance are offered alongside legal assistance through Lexly. The platform operates under Finansinspektionen supervision as a licensed credit broker.
Differentiator
Problem solved
Functional benefit
Products and services
- Bolån (Mortgage Loans) Mortgage loan brokerage for Swedish residents: customers compare and secure home loans from multiple partner banks via a single application and a single shared UC credit inquiry.
- Privatlån (Personal Loans) Unsecured personal loan comparison service for amounts of 10,000-600,000 SEK with repayment terms of 1-15 years and interest rates of 4.95%-26.50%.
- Billån (Car Loans)
Quantifiable outcome
- Interest rate savings through comparison - example shows 0.55% difference between lowest (5.45%) and other offers
Companies that use Lånekoll
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Lånekoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Lånekoll partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Landshypotek BankcoreSpecialized agricultural bank offering mortgage products. Partner for mortgage comparison on Lånekoll.
- HypoteketcoreSwedish mortgage provider offering competitive rates. Partner bank for mortgage comparison.
- Nordax BankcoreSwedish bank specializing in personal loans and mortgages. Partner for loan comparison services.
- Bluestep BankcoreSwedish bank offering mortgages and personal loans. Partner for loan comparison, known for serving customers with payment remarks.
- Lån & Spar BankminorSwedish bank offering loan products through Lånekoll platform.
- LF FinansminorInsurance and finance company. Partner for loan and insurance products.
- Ikano BankcoreSubsidiary of IKEA. Offers banking and credit products through Lånekoll platform.
- Marginalen BankminorSwedish bank offering credit products through partnership.
- SantandercoreGlobal bank with Swedish operations. Partner for loan products on Lånekoll.
- CollectorminorSwedish bank and credit company. Partner for loan products.
- MedMera Bank (Coop)minorBank associated with Coop grocery chain. Partner for loan products.
- re:memberminorCredit and loan provider. Partner for personal loan products.
- Resurs BankminorSwedish bank offering credit products. Partner for loan comparison.
- Avida FinansminorSwedish finance company. Partner for loan products.
- Morrow BankminorNorwegian-based bank operating in Sweden. Partner for loan products.
- BroccminorSwedish consumer credit provider. Partner for personal loans.
- Svea BankminorSwedish bank and financial services company. Partner for loan products.
- GoodCashminorSwedish financial services provider. Partner for loan products.
- Bank NorwegianminorNorwegian digital bank operating in Sweden. Partner for personal loans and credit.
- BankyminorSwedish neobank. Partner for loan comparison services.
- UC (Upplysningscentralen)coreSweden's largest credit reporting agency. Provides credit checks and business information. Lånekoll uses UC's special solution allowing multiple banks to share one credit check.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lånekoll competitors and assessment
Company assessmentDirect peers
- Sambla: Swedish consumer loan and mortgage comparison platform that aggregates offers from multiple banks for refinancing and new loans. Closest direct competitor to Lånekoll in the Swedish loan-brokerage category with comparable commission-based economics and bank partner network.
- Freedom Finance: Swedish loan broker specializing in personal loans, refinancing, and consumer credit comparison from multiple lenders. Direct peer with overlapping customer target (rate-sensitive Swedish borrowers) and bank-partner economics.
- Advisa: Swedish loan broker connecting consumers with personal loan, refinancing, and credit-card offers from multiple lenders. Direct peer targeting the same rate-sensitive refinancing audience.
- Lendo: Nordic loan comparison platform (owned by Schibsted) brokering personal loans, mortgages, and refinancing offers from Swedish banks. Direct competitor with broader media-group backing and Nordic footprint.
- Zmarta: Nordic loan and insurance comparison service operating in Sweden, brokering personal loans, mortgages, and refinancing offers from partner banks. Direct competitor with overlapping product mix and similar consumer-facing comparison UX.
- Compricer: Swedish comparison site covering loans, mortgages, insurance, and banking products. Direct peer in loan/mortgage comparison, though broader in product scope than Lånekoll's core brokerage focus.
Emerging players
- Insplanet: Swedish insurance comparison platform. Comparable as a Nordic fintech aggregator with a similar comparison-and-cross-sell model, though focused on insurance rather than credit.
- Capcito: Swedish fintech focused on SMB lending and invoice factoring. Comparable as a Nordic fintech using a digital, bank-aggregator-style model, though it targets businesses rather than consumers.
Others
- Nordax Bank: Swedish niche bank offering personal loans and mortgages; also a partner bank on Lånekoll's platform. Comparable as an alternative distribution channel rather than a direct competitor.
- Hypoteket: Swedish mortgage lender that also partners with Lånekoll. Comparable as a competing direct-to-consumer mortgage brand rather than as a broker, illustrating the disintermediation channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Lånekoll social profiles
Digital presenceLånekoll compliance and trust
Trust signalCompliance1 record
Lånekoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lånekoll leadership team
Management profileNumber of profiles
Profiles2 records
Lånekoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lånekoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lånekoll
What does Lånekoll do?
Lånekoll is a Swedish consumer loan comparison and brokerage platform that helps individuals compare mortgage, personal, and car loan offers from 20+ partner banks through a single online application with one shared credit check. The service is free for consumers; Lånekoll earns commission from partner banks when a loan is originated. Supporting offerings include loan calculators, the Skaffa Koll credit-monitoring service, an Extrakoll loyalty membership, and bundled life and security insurance products.
Is Lånekoll a public or private company?
Lånekoll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lånekoll founded?
Lånekoll was founded in 2014. It employs 11 to 50 people.
Where is Lånekoll based?
Lånekoll is headquartered in Stockholm, Sweden, in the Europe region.
How does Lånekoll make money?
One revenue line is on record: commission from lenders.
Who are Lånekoll's main competitors?
Direct peers on record are Sambla, Freedom Finance, Advisa, Lendo, Zmarta and Compricer. Emerging players are Insplanet and Capcito. Others are Nordax Bank and Hypoteket.
Does Lånekoll have an API?
No public API is recorded for Lånekoll.
What industry is Lånekoll in?
Lånekoll's product category is Consumer Loan Comparison & Brokerage. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAEAEAD, Home Equity Loan & HELOC Intermediation. Its NAICS code is 522310 and its SIC code is 6163.