MPE Services
MPE Services LLC is a locally owned Alabama home services company providing HVAC, plumbing, electrical, generator, water filtration, and commercial restaurant equipment services to residential and small commercial customers across North and Central Alabama since 1973.
- Company typePrivate
- Founded1973
- HeadquartersFlorence, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What MPE Services does
MPE Services LLC is a privately held, locally owned home services company founded in 1973 and headquartered in Florence, Alabama. The company provides HVAC, plumbing, electrical, whole-home generator, water filtration, and commercial restaurant equipment services to residential and small commercial customers across North and Central Alabama. It operates through three physical divisions — Florence (headquarters at 3311 County Road 47), Madison (9582 Madison Boulevard, Suite 4), and a Birmingham-area commercial division in Pinson (7787 Highway 75) — and serves a long list of communities including Florence, Muscle Shoals, Tuscumbia, Sheffield, Athens, Madison, Decatur, Hartselle, and Huntsville.
The core product set spans six service lines: HVAC installation, repair, and maintenance; plumbing repairs, water heaters, and drain services; licensed electrical work including panel upgrades and lighting; Generac and Honeywell whole-home standby generators; whole-home water filtration and softening systems; and commercial kitchen equipment repair for restaurants and foodservice operators. Underlying technology is non-proprietary, consisting of industry-standard trade tools and the ServiceTitan field service management platform for scheduling, dispatch, and customer communications. No patents, proprietary software, or AI/ML systems are disclosed. Annual Service Plan Memberships (Platinum and Gold tiers) plus a Generator Maintenance Agreement provide a recurring-revenue layer on top of project-based service work, and financing is offered through third-party lenders for larger-ticket jobs such as HVAC replacements and generator installations.
The go-to-market model is direct-to-consumer, with customers initiating service via phone (24/7 for emergencies) or the callmpe.com website. Revenue is generated primarily through professional services fees on a quote-based pricing model with flat rates and no overtime charges, supplemented by subscription membership fees and financing-facilitated larger projects. Marketing emphasizes local roots, licensed and insured technicians, transparent pricing, and emergency availability, supported by location-specific web pages, an educational blog, SMS appointment reminders, and customer testimonials. Ownership commentary indicates no parent company, no private equity backing, and no venture capital investment, suggesting fully organic growth funded by operating cash flow.
MPE Services firmographics
Firmographics- Name
- MPE Services
- Legal name
- MPE Services LLC
- Website
- https://callmpe.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MPE Services LLC is a locally owned Alabama home services company providing HVAC, plumbing, electrical, generator, water filtration, and commercial restaurant equipment services to residential and small commercial customers across North and Central Alabama since 1973.
- Ownership category
- akta.pro rank
MPE Services industry classification
Industry- Product category
- Residential HVAC, Plumbing, and Electrical Home Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ)
- akta.pro secondary industries
- Pipe Installation, Repair & Repiping (HSAOAAAB), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), HVAC & Refrigeration Contracting (IMAFALAB)
Keywords
Where MPE Services is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MPE Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- HVAC Services: Revenue from heating, ventilation, and air conditioning installation, repair, maintenance, and replacement services for residential and commercial customers.
- Plumbing Services: Revenue from plumbing repairs, water heater services, drain cleaning, pipe work, and emergency plumbing services.
- Electrical Services: Revenue from electrical repairs, panel upgrades, lighting installation, surge protection, and specialty services including boat dock electrical.
- Generator Services: Revenue from whole-home generator installation, maintenance, and repair services. They install Generac and Honeywell standby generators.
- Water Filtration Services: Revenue from whole-home water filtration and softening system installation and maintenance.
- Restaurant/Commercial Equipment Services: Commercial kitchen equipment repair and maintenance for restaurants, cafeterias, and foodservice facilities in Birmingham and North Alabama areas.
- Service Plan Agreements (Memberships): Annual membership plans (Platinum and Gold) providing scheduled maintenance visits, priority scheduling, and discounts on materials. Generator Maintenance Agreements also available.
- Financing Services: They partner with outside financing companies to offer flexible payment plans for customers, enabling larger projects to be paid over time. This facilitates higher-ticket sales like HVAC replacements and generator installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platinum Membership includes annual maintenance across HVAC cooling, plumbing, and electrical systems with priority scheduling and up to 15% discount on materials. |
| Subscription | Annual | Gold Membership includes annual HVAC heating maintenance plus choice of either plumbing or electrical maintenance. |
| Subscription | Annual | Generator Maintenance Agreement covers annual generator service including oil, filter, air filter inspection, battery check, operational testing, and transfer switch inspection with discounts on qualifying repairs. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MPE Services product offering
Product offeringCore offering
MPE Services installs, repairs, and maintains residential and commercial HVAC, plumbing, electrical, whole-home generator, and water filtration systems across North and Central Alabama. The company also provides commercial kitchen equipment repair services for restaurants and foodservice operators, and sells annual Service Plan Agreements (Platinum and Gold memberships) for scheduled multi-trade preventive maintenance.
Product overview
MPE Services offers a multi-trade home services platform serving residential, commercial, and specialty clients across North and Central Alabama. The company operates through three divisions (Florence, Madison, Birmingham) providing HVAC Services (heating, cooling, installation, maintenance), Plumbing Services (repairs, water heaters, drains), Electrical Services (repairs, panel upgrades, lighting, surge protection), Generators (Generac and Honeywell whole-home standby systems), Water Filtration Systems (whole-home filtration, softening, RO), Restaurant Repair Services (commercial kitchen equipment), and Service Plan Agreements (Platinum and Gold maintenance memberships). Financing options are available as an add-on for larger projects. The portfolio is unified by their multi-trade service model, allowing customers to use one trusted contractor across multiple trades.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Services Expert installation, maintenance, repair, and replacement of residential and commercial heating, ventilation, and air conditioning systems to provide year-round comfort.
- Plumbing Services Full-service plumbing for residential and commercial properties, including leak repair, drain cleaning, unclogging, water heater installation, and pipe work.
- Electrical Services Licensed electrical repairs, panel upgrades, lighting installations, outlet and switch work, surge protection, and troubleshooting for residential and commercial properties.
- Generators (Whole-Home Standby Generators) Installation, maintenance, and repair of whole-home standby generator systems from Generac and Honeywell to provide reliable backup power during outages.
- Water Filtration Systems Installation and maintenance of whole-home water filtration and softening systems that reduce hard water minerals, chlorine, sediment, and contaminants to improve water quality at every tap.
- Restaurant Repair Services Commercial kitchen equipment repair, maintenance, and emergency service for restaurants, cafeterias, food trucks, church kitchens, and institutional foodservice operations, covering hot-side equipment (ovens, fryers, griddles, ranges) and cold-side equipment (refrigeration, prep coolers, reach-ins).
- Service Plan Agreement (Membership Plans) Annual subscription maintenance membership plans (Platinum and Gold tiers) that provide scheduled preventive maintenance visits across HVAC, plumbing, and electrical systems, priority scheduling, no after-hours or holiday fees, and up to 15% discount on materials. A separate annual Generator Maintenance Agreement is also offered.
Companies that use MPE Services
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
MPE Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
MPE Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MPE Services competitors and assessment
Company assessmentDirect peers
- Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national Neighborly-owned plumbing franchise emphasizing on-time service and upfront pricing. It competes head-to-head with MPE Services' plumbing line, particularly in residential service and replacement.
- Roto-Rooter: Roto-Rooter is a national plumbing and drain service brand with 24/7 emergency response. It directly overlaps MPE Services' plumbing, drain cleaning, and water heater work and represents the kind of scaled franchise competitor that competes for the same residential service calls in Alabama.
- Mr. Rooter Plumbing: Mr. Rooter is a Neighborly-owned national plumbing franchise serving residential and commercial customers with upfront pricing. It is a direct plumbing peer to MPE Services' residential and commercial plumbing line and competes in the same transparent-pricing positioning.
- One Hour Heating & Air Conditioning: One Hour is a Neighborly franchise brand providing residential HVAC installation, repair, and maintenance with a strong brand promise around punctuality and service quality. It directly overlaps the HVAC portion of MPE Services' core service offering.
- Coolray Heating, Cooling, Plumbing & Electrical: Coolray is a Southeast-based multi-trade contractor offering HVAC, plumbing, and electrical services across Georgia and neighboring states. Its service mix, multi-trade positioning, and emergency/financing programs closely mirror MPE Services' residential model, making it one of the most directly comparable privately held peers.
Broad incumbents
- ARS / Rescue Rooter: ARS/Rescue Rooter is a national multi-trade provider of HVAC, plumbing, and electrical services across the U.S. It directly competes with MPE Services' residential and light-commercial HVAC and plumbing offering and shares the same direct-to-consumer, multi-trade contractor model. As a much larger platform, it illustrates the consolidation trajectory MPE could pursue or be subject to.
- Neighborly (formerly Dwyer Group): Neighborly is the parent franchisor of multiple home-service brands including Mr. Rooter, One Hour, and Benjamin Franklin. It is not a direct competitor but is highly relevant as a strategic acquirer and as the operator of the franchise brands competing against MPE Services in Alabama.
- ServiceMaster Restore: ServiceMaster Restore is a national disaster restoration and specialty cleaning brand that overlaps the broader facilities-support and home-services space. While not a direct HVAC/plumbing competitor, it is a relevant incumbent in the same multi-trade home services category.
Emerging players
- HomeServe USA: HomeServe partners with municipalities and utilities to offer home repair service plans covering plumbing, electrical, and HVAC. Its membership-driven model overlaps MPE Services' Platinum and Gold service plans and is a relevant adjacent player in recurring residential service.
Regional players
- OnTime Service: OnTime Service is a multi-trade home services contractor in the Southeast offering HVAC, plumbing, and electrical with a similar residential-first, multi-trade value proposition to MPE Services. It is comparable in size and model but operates in adjacent rather than overlapping Alabama markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
MPE Services social profiles
Digital presenceMPE Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPE Services leadership team
Management profileNumber of profiles
MPE Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPE Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPE Services
What does MPE Services do?
MPE Services installs, repairs, and maintains residential and commercial HVAC, plumbing, electrical, whole-home generator, and water filtration systems across North and Central Alabama. The company also provides commercial kitchen equipment repair services for restaurants and foodservice operators, and sells annual Service Plan Agreements (Platinum and Gold memberships) for scheduled multi-trade preventive maintenance.
Is MPE Services a public or private company?
MPE Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MPE Services founded?
MPE Services was founded in 1973. It employs 1 to 10 people.
Where is MPE Services based?
MPE Services is headquartered in Florence, United States, in the North America region.
How does MPE Services make money?
Eight revenue lines are on record. HVAC Services are the primary driver. The others are plumbing Services, electrical Services, generator Services, water Filtration Services, restaurant/Commercial Equipment Services, service Plan Agreements (Memberships) and financing Services.
Who are MPE Services's main competitors?
Direct peers on record are Benjamin Franklin Plumbing, Roto-Rooter, Mr. Rooter Plumbing, One Hour Heating & Air Conditioning and Coolray Heating, Cooling, Plumbing & Electrical. Broad incumbents are ARS / Rescue Rooter, Neighborly (formerly Dwyer Group) and ServiceMaster Restore. HomeServe USA is listed as an emerging player. OnTime Service is listed as a regional player.
Does MPE Services have an API?
No public API is recorded for MPE Services.
What industry is MPE Services in?
MPE Services's product category is Residential HVAC, Plumbing, and Electrical Home Services. Its primary akta.pro industry code is HSAOAHAJ, Commercial HVAC Maintenance Agreements & PM Programs, with a secondary code of HSAOAAAB, Pipe Installation, Repair & Repiping. Its NAICS code is 238220.