FC Grenoble Rugby

What FC Grenoble Rugby does

FC Grenoble Rugby (legal entity: SASP Football Club Grenoble Rugby; RCS Grenoble 491 655 718) is a French professional rugby club founded in 1892 and headquartered at Stade Lesdiguières in Grenoble, Isère. It fields a men's professional team competing in Pro D2, the second tier of French professional rugby, and operates a comprehensive rugby ecosystem spanning an école de rugby (youth school, rated 3 stars by FFR), formation teams (Crabos, Gaudermen, Alamercery), the centre de formation (ranked 5th in France), the FCG Amazones women's elite team, and FCG Quad Rugby for disabled athletes. The club plays home professional fixtures at Stade des Alpes.

The revenue model blends transactional, subscription, sponsorship, and philanthropic streams. Match-day ticketing runs through fcgticket.com with subscription/season-ticket priority retention and discounted youth/student tiers (€5). Merchandise is sold through the FCG Shop (8 Place Victor Hugo, Grenoble, and fcgshop.com) under a Nike/OÔ Rugby equipment partnership announced in July 2025 covering all squads for four seasons. Corporate partnerships are organized in tiers — main partners (Hardis Group, HRS, Crédit Agricole Sud-Rhône-Alpes, Grenoble Alpes Métropole, Isère Department, Ville de Grenoble, Région Auvergne-Rhône-Alpes), major partners (Schneider Electric, Groupama, Banque Populaire, Work 2000, GLD, Ô Rugby/Nike), and supporting partners — and distributed through the FCG Entreprises B2B portal. The club also operates a tax-deductible donation program (66% deduction) routed via HelloAsso, a free Pote&Match prediction contest in partnership with Bon Travail, and Sport-Étude academic pathways at Lycée Vaucanson and Lycée Louise Michel.

The organization is governed by a Directoire chaired by Patrick Goffi, with Aubin Hueber as Director of Rugby and Romain Guérin (contract through 2028) as Director of Performance. The 2025-2026 season ended with an 8th-place Pro D2 finish (62 points). Jeff Dubois coached the senior side during the season; the club has announced his departure at season end, with David Irazoqui and Morgann Denis (ex-Harlequins FC) joining on two-season contracts from 2026-2027. FFR imposed a €35,000 fine and a suspended one-match stadium closure during the season but permitted the home opener against Aurillac to proceed at Stade des Alpes. There is no disclosed external parent ownership or private equity participation.

Name

FC Grenoble Rugby

Legal name

Société Anonyme Sportive Professionnelle (SASP) Football Club Grenoble Rugby

Website

https://fcgrugby.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Rugby Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Professional rugby club
• Pro D2 rugby
• Youth rugby development
• Rugby merchandise
• Sports ticketing

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from match-day tickets at Stade des Alpes for Pro D2 professional matches and various competitions.
2. Subscriptions and Season Tickets: Annual and seasonal subscriptions offering priority access and discounts for loyal supporters.
3. Merchandise Sales: Sale of official FCG merchandise including Nike-branded apparel through the FCG SHOP (both physical store and online at fcgshop.com) and match-day boutiques.
4. Corporate Partnerships: Sponsorship agreements with multiple tiers: main partners, major partners, and official partners providing financial support and commercial collaboration.
5. Donations: Tax-deductible donations to support the FCG association, youth development, and the Amazones (women's rugby) section.
6. Prediction Contest: Partnered prediction game (Pote&Match) with prizes funded by partner Bon Travail, generating engagement and minor revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FC Grenoble Rugby is a professional rugby club competing in France's Pro D2 league. The club fields a men's professional team, women's team (FCG Amazones), and runs youth academy programs from grassroots (école de rugby) to elite levels. Revenue-generating offerings include match-day ticketing at Stade des Alpes, Nike-branded merchandise through FCG Shop retail and online stores, season subscriptions, and corporate sponsorship programs.

Product overview

FC Grenoble Rugby operates a comprehensive rugby sports organization with multiple interconnected products and services. The core offerings include professional rugby competition (Pro D2), ticketing via FCGTICKET, merchandise through FCG Shop with Nike equipment, and fan engagement via the Pote&Match prediction platform. The club supports youth development through Sport-Étude programs at partner schools, volunteer service civique programs, and community donations. The ecosystem is unified around the club's 'Rouge & Bleu' brand identity with seasonal subscriptions and gift products complementing match-day experiences.

Differentiator

Problem solved

Functional benefit

Brands

• FCG Amazones: The club's women's rugby team competing in Elite and Espoirs divisions.
• FCG Quad Rugby

Products and services

• FCG Ticketing (FCGTICKET)

Quantifiable outcome

• 30+ former Sport-Étude students currently playing in Top 14 and Pro D2 clubs
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core, supporting, major, main and minor.

• Nike (via Ô Rugby)coreOEM/ Whitelabel/ Licensing Partner · 17 July 2025Nike announced as official equipment supplier for all FCG teams (professional, formation, Amazones, handisport) for 4 seasons. Ô Rugby, 100% rugby specialist for 20+ years and part of 11teamsports group, distributes Nike brand to club. Partnership includes new e-shop development and city center boutique revitalization.
• Bon TravailcoreGTM or Marketing PartnerLocal partner co-organizing prediction contest (Pote&Match) for FCG match scores. Provides prizes (FCG goodies valued 10-120€) and marketing activation around fan engagement games throughout 2025-2026 season.
• Pote&Match (Potematch)supportingTechnology or IntegrationDigital platform providing prediction contest software for FCG fan engagement. Manages match prediction calculations, random winner selection, and season leaderboards for fan competitions.
• Work 2000majorGTM or Marketing PartnerMajor partner (main partner tier) and staffing agency. Co-organizes 'Supporter du mois' (Supporter of the Month) initiative. Active in job dating events with FCG for employment support programs.
• GLD (Grenoble Logistique Distribution)majorGTM or Marketing PartnerMajor partner providing match-day logistics and referee delivery content for Pro D2 games. Regular sponsor activation with logo visibility on match announcements.
• Hardis GroupmainGTM or Marketing PartnerMain partner, technology/logistics company based in Grenoble region. Corporate sponsorship with visibility across club communications.
• HRS (Hydrogen-Refueling-Solutions)mainGTM or Marketing PartnerMain partner, hydrogen refueling solutions company. Regional corporate sponsor with territorial anchoring.
• Schneider ElectricmajorGTM or Marketing PartnerMajor partner, global energy management and automation company. International sponsor bringing brand credibility to FCG.
• GroupamamajorGTM or Marketing PartnerMajor partner, insurance company. National brand sponsor with regional presence.
• Crédit Agricole Sud-Rhône-AlpesmainGTM or Marketing PartnerMain partner, regional bank. Strong local territorial connection supporting club.
• Banque PopulairemajorGTM or Marketing PartnerMajor partner, banking institution. Corporate sponsorship with regional focus.
• Grenoble Alpes MétropolemainOthersMetropolitan authority of Grenoble area. Public institutional partner supporting club as part of regional sports development strategy.
• Isère DepartmentmainOthersDepartment council of Isère. Major institutional partner with programs including 1200 invitations to Stade des Alpes, school actions, and 'Internat Pourquoi Pas' device.
• Ville de GrenoblemainOthersCity of Grenoble. Municipal authority partner providing institutional and territorial support to club.
• Région Auvergne-Rhône-AlpesmainOthersRegional council of Auvergne-Rhône-Alpes. Regional authority partner supporting club development.
• Section Sportive Collège Aimé CésairesupportingStrategic or Co-development PartnerPartner school providing combined academic-athletic program for rugby players in middle school (collège). Part of club's Sport-Étude network.
• Section Rugby Collège Notre Dame de SionsupportingStrategic or Co-development PartnerPartner private school providing rugby-focused program with academic flexibility for young players.
• Sport Étude Rugby Lycée VaucansonsupportingStrategic or Co-development PartnerHistoric Sport-Étude program at Lycée Vaucanson, formerly Regional Pole and FFR Certified Training Center. Partnership since 2018, now with Ligue AURA from 2023. Destined for students pursuing high-level youth rugby.
• Sport Étude Lycée Louise MichelsupportingStrategic or Co-development PartnerSport-Étude partner at Lycée Louise Michel offering general and technical streams (STMG, ST2S, professional) with rugby training integration.
• Université Grenoble AlpessupportingStrategic or Co-development PartnerUniversity partnership providing academic pathway for student-athletes, including France Universitaire team selections.
• Vivre Sans Addiction (VSA)supportingStrategic or Co-development PartnerAssociation providing addiction prevention support to FCG. Implementing awareness programs on substances (tobacco, alcohol, drugs) and behavioral addictions (screens, social media, gaming, betting) for youth players.
• GoodMorningChangesupportingStrategic or Co-development PartnerConsulting partner accompanying FCG in action plan against sexist, sexual, and psychological violence, with AFDAS support for first measures from September 2025.
• Centre de Cancérologie du CHUminorOthersUniversity hospital cancer center participating in October Rose awareness events at FCG matches.
• Institut Alpin du SeinminorOthersBreast cancer institute participating in October Rose breast cancer awareness initiatives at FCG matches.
• Établissement Français du SangminorOthersFrench blood service conducting blood donation drives at Stade des Alpes with FCG player support.
• Mission Locale de GrenobleminorStrategic or Co-development PartnerLocal youth employment mission partnering with FCG on 'Bougez pour le FCG' program supporting job seekers and NEET youth through sport.
• ACE EMPLOIminorOthersEmployment agency participating in job dating events at FCG with WORK 2000 for youth employment support.
• France TravailminorOthersPublic employment service (formerly Pole Emploi) partner in 'Les clubs sportifs engagés' network for job integration through sport.
• ARISTminorOthersAdapted sports organization for people with disabilities, part of FCG's adapted rugby and sport initiatives.
• Stade LesdiguièressupportingOthersTraining facility and headquarters for FCG, used for youth matches, women's rugby, training sessions, and events.
• Stade des AlpessupportingOthersMain match venue for professional team, located in Grenoble, capacity hosting for Pro D2 matches and major events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CA Brive (Club Athlétique Briviste Corrézien): CA Brive is a long-established French professional rugby club (Top 14/Pro D2 yo-yo) with a similar regional-anchored commercial model and SASP structure, but a larger overall budget and squad scale than FCG.
• Oyonnax Rugby (USO): Oyonnax is a Pro D2/Top 14 yo-yo club with a comparable regional industrial-territory identity and youth-academy focus, but typically operates at a larger overall squad budget and commercial scale than FCG.

Direct peers

• Valence-Romans Drôme Rugby: Valence-Romans is a Pro D2 peer with overlapping Rhône-Alpes territorial sponsorship dynamics and a comparable mid-tier club-economics profile.
• Soyaux-Angoulême Rugby Charente: Soyaux-Angoulême operates in Pro D2 as a regional-anchored historic club with a comparable budget tier and similar mix of matchday, subscription, and local-corporate sponsorship revenue.
• Colomiers Rugby: Colomiers is a fellow Pro D2 rugby club in southern France with a comparable size, regional-anchored sponsorship base, and youth academy model. It is one of the most direct on-pitch and commercial comparables to FC Grenoble.
• Stade Aurillacois Cantal Auvergne: Aurillac is a Pro D2 rival directly referenced in FCG's 2025-2026 home opener. It is a comparable mid-budget, regionally-anchored professional rugby club with similar reliance on local institutional and SME sponsorship.
• US Montauban Rugby: US Montauban is a Pro D2 rival with comparable scale, headcount, and SASP structure. Jeff Dubois previously coached at Montauban, illustrating the shared coaching and recruitment market with FCG.
• SU Agen Rugby: SU Agen is a historic Pro D2 club with a similar reliance on regional partners and a comparable youth-formation footprint. The two clubs also overlap via the women's/youth rugby pathways.
• Provence Rugby (Aix-en-Provence): Provence Rugby competes in Pro D2 from the Aix-Marseille region and shares a similar mid-tier Pro D2 commercial profile, regional-corporate sponsorship base, and SASP structure.
• US Dax Rugby Landes: US Dax is a Pro D2 club (and specifically FCG's Christmas match opponent) operating a similar historic-club, regional SASP model with comparable headcount and Pro D2-tier commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fcgrugby
• YouTubeyoutube.com/c/FCGRugbyTV/videos
• Facebookfacebook.com/FCGrugby
• LinkedInlinkedin.com/company/fc-grenoble-rugby
• Instagraminstagram.com/fcgrugby
• TikToktiktok.com/@fcgrugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Grenoble Rugby