Sidra Mayador

What Sidra Mayador does

Sidra Mayador (legal name: Manuel Busto Amandi S.A., trading as Bodegas Mayador) is a privately held, family-owned Spanish beverage producer founded in 1939 and headquartered in Villaviciosa, Asturias, Spain. The company specializes in traditional Asturian cider, sparkling cider, apple cider vinegar, and sparkling juices, with a product architecture built around fermented apple must and selected regional apple varieties. The core production technology is traditional cider-making using selected Asturian apples fermented in chestnut barrels; the technical backbone is process control rather than software, with compliance-driven differentiation secured through an integrated management system spanning IFS Food Safety, ISO 14001:2015, HACCP/APPCC, KLBD Kosher, Junta Islámica Halal, and the D.O.P. Sidra de Asturias protected designation.

The portfolio is organized around three pillars: traditional and organic natural ciders (Sidra Natural M.Busto, Sidra Natural D.O.P. Valdediós, Sidra Ecológica M.Busto), sparkling and alcohol-free ciders (Sidra Espumosa Mayador in rosé, classic, and alcohol-free variants, plus the Mayador Sin Alcohol and Sansidra cocktail lines), and a broad sparkling juice and vinegar extension built across the Xana, Joy D'Or, May, Vinamay, and M.Busto sub-brands. Product positioning is premium-authentic rather than mass-market: 75cl sparkling juice bottles are priced at €16.65–€25.00 and the 33cl sparkling cider at €12.65, and the company holds an organic, no-added-sulfites, gluten-free positioning on key lines.

The business model is direct-to-consumer product sales, executed principally through owned digital channels — the shop.mayador.com e-commerce storefront and the mayadorapp.com mobile app — with 2–4 working day courier delivery across the Spanish Peninsula and bespoke logistics for the Balearic and Canary Islands. Customer segments are horizontally split between individual consumers seeking authentic Asturian cider and HORECA buyers (restaurants, bars, hospitality) requiring certified (Halal, Kosher) products for diverse customer bases. International recognition (Japan Awards 2021 gold medal for Sidra Ecológica M.Busto) and an explicit strategic objective to promote the brand internationally indicate export intent, but operating geographies remain Spain-dominant in the provided data. The company has no disclosed funding rounds, no parent or subsidiary structure, no listed management team biographies, and no public revenue; it operates as a self-financed family enterprise.

Name

Sidra Mayador

Legal name

MANUEL BUSTO AMANDI S.A.

Website

https://mayador.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Sidra Mayador (Bodegas Mayador / Manuel Busto Amandi S.A.) is a family-owned Asturian beverage producer making traditional and organic natural cider, sparkling cider, apple cider vinegar, and sparkling juices, sold direct-to-consumer across Spain via shop.mayador.com.

Ownership category

akta.pro rank

Product category

Cider and Sparkling Apple Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Cider production
• Sparkling beverages
• Apple cider vinegar
• Organic cider
• Natural cider

Headquarters

HQ city

Villaviciosa

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of cider products, sparkling beverages, apple vinegar, and sparkling juices through the company's e-commerce platform and potentially retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sidra Mayador produces and sells traditional and sparkling Asturian cider, organic sparkling cider, apple cider vinegar, and a portfolio of sparkling juices, made from selected Asturian apple varieties fermented in chestnut barrels. The company distributes its products primarily direct-to-consumer through its own e-commerce platform (shop.mayador.com) and mobile app, shipping within Spain. Products span multiple sub-brands including M.Busto, Mayador, May, Xana, Joy D'Or, Vinamay, and Sansidra, with certified organic, gluten-free, Halal, and Kosher variants.

Product overview

Sidra Mayador (Bodegas Mayador, legally Manuel Busto Amandi S.A.) is an Asturian beverage company producing a portfolio centered on cider and apple-derived products. The core product lines include Sidra Natural M.Busto (traditional natural cider) and Sidra Natural D.O.P Valdediós (PDO natural cider), the Sidra Espumosa Mayador sparkling cider range (available in rosé, classic, and alcohol-free variants), the Sidra Ecológica M.Busto organic sparkling cider (awarded gold at Japan Awards 2021), and the Vinagre de Manzana vinegar line (including Vinagre de Manzana Mayador, Vinagre de Manzana Vinamay, and Vinagre Ecológico M. Busto organic vinegar). Additionally, the company offers an extensive Zumo Espumoso (sparkling juice) portfolio under multiple sub-brands: May (Maylink, May Fresa, May Granada, May Manzana, May Melocotón, May Piña, May Cóctel de Frutas, May Uva Blanca, May Uva Tinta), Xana (Xana Manzana, Xana Cocktail, Xana Fresa, Xana Melocotón, Xana Piña, Xana Granada, Xana Uva Blanca, Xana Uva Tinta, plus alcohol-free Xana Sin Alcohol and Xana Rosée Sin Alcohol), and Joy D'Or (Joy D'Or Manzana, Piña, Fresa, Melocotón, Uva Tinta, Uva Blanca). The product portfolio spans from traditional cider production to innovative sparkling beverages and organic vinegars.

Differentiator

Problem solved

Functional benefit

Brands

• M.Busto: Brand for natural cider and ecological products including Sidra ecológica M.Busto and Vinagre Ecológico M. Busto
• Xana
• Joy D'Or
• Vinamay
• Maylink
• Sansidra

Products and services

• Sidra Natural M.Busto Traditional natural cider made from selected Asturian apples and fermented in chestnut barrels. Unfiltered, gluten-free, 6% ABV. Targeted at consumers seeking authentic Asturian natural cider.
• Sidra Natural D.O.P Valdediós Natural cider made from apples under the Protected Designation of Origin Sidra de Asturias, microfiltered, 6% ABV. Targeted at consumers who value certified regional provenance.
• Sidra Espumosa Mayador Sparkling cider made from pressed apple juice and fermented in the winery, available in rosé, classic, and alcohol-free varieties. Targeted at consumers seeking a sparkling cider experience.
• Sidra Espumosa Mayador 33cl Sparkling cider in a 33cl bottle, 4.1% ABV, sweet cider variety with fruity taste and subtle aroma, gluten-free. Targeted at consumers wanting a single-serve format.
• Sidra Ecológica M.Busto Organic sparkling cider made from certified organic farming apples, with no added sulfites and no gluten. Targeted at consumers seeking organic and ecological cider options.
• Mayador Sin Alcohol Alcohol-free sparkling cider variant under the Mayador brand. Targeted at consumers who prefer non-alcoholic cider alternatives.
• Zumo Espumoso Sparkling Juice Portfolio (May, Xana, Joy D'Or sub-brands) Sparkling juice beverages in multiple flavors (apple, strawberry, pomegranate, peach, pineapple, fruit cocktail, white grape, red grape) including alcohol-free variants, sold across three sub-brands. Targeted at consumers seeking non-alcoholic sparkling beverage alternatives to cider.
• Vinagre de Manzana (Apple Cider Vinegar) Apple cider vinegar made by traditional method from Mayador cider, including 100% natural varieties with no preservatives (5% acetic degree) and an organic version with the mother (unfiltered, unpasteurized, no preservatives, no gluten). Targeted at culinary consumers and those seeking traditional or organic apple cider vinegar.

Quantifiable outcome

• Gold Medal at Japan Awards 2021 for Sidra ecológica M.Busto

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sidra El Gaitero: Iconic Asturian natural and sparkling cider producer based in Villaviciosa, the same town as Sidra Mayador. Directly comparable in product mix (natural, sparkling, PDO Asturian cider) and target customer (HORECA and retail across Spain), competing head-to-head in the regional cider aisle.
• Sidra Cortina: Asturian cider maker producing natural and sparkling ciders from local apple varieties. Comparable in craft/artisanal positioning, traditional fermentation methods, and reliance on the DOP Sidra de Asturias framework.
• Weston's Cider: Family-founded English craft cider producer with multi-generational history. Comparable in long-established family ownership, traditional cider methods, and premium/artisanal positioning.
• Aspall Suffolk Cyder: Heritage English craft cyder producer owned by Molson Coors, specializing in traditional and organic ciders and vinegars. Closely comparable in craft positioning, organic/premium SKUs, heritage branding, and cider-vinegar co-production.
• Trabanco: Family-owned Asturian natural cider producer with a long heritage and on-site cider house. Directly comparable in traditional natural cider production, Asturian origin, and Spanish HORECA/retail go-to-market motion.
• Poma Aura (Valle, Ballina y Fernández): Asturian craft cider producer with strong presence in HORECA channels. Directly comparable in traditional natural cider, Asturian origin, and family-business scale.

Broad incumbents

• Strongbow (Heineken): Global mainstream cider brand owned by Heineken, present across Europe and beyond. Comparable in core product (cider) but operates at vastly greater scale with mass-market positioning versus Mayador's craft/regional focus.
• Angry Orchard (Boston Beer Company): Largest US craft-style cider brand owned by Boston Beer Company. Comparable in craft and innovative-flavor cider positioning (including alcohol-free/seasonal), but at much larger scale and US-centric distribution.
• Bulmers / Magners (C&C Group): International mainstream cider brand (Bulmers in Ireland/UK, Magners internationally). Comparable core product category and broad geographic reach; competes for the same on-trade cider occasion but at industrial scale.

Regional players

• Codorníu (Grupo Codorníu Raventós): Spain's leading sparkling wine ( cava ) producer, sharing the Iberian Peninsula, the sparkling-beverage occasion, and the multi-generational family heritage positioning with Mayador. Adjacent category but directly relevant for HORECA and gifting competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sidraMayador
• Facebookfacebook.com/sidramayadorcider

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidra Mayador